ScaleVisible

We're organic discovery specialists helping brands get found, trusted, and talked about—across search engines, AI tools, and the platforms where real conversations happen.

We build durable growth systems for how people discover content today:

• Optimize for Generative SEO and AI overviews
• Build evergreen traffic funnels with strategic content
• Establish your reputation on UGC networks
• Take action when the landscape shifts

Director of Discovery & Delivery

Venture 4th Media

We specialize in developing and transacting digital media assets, providing the best possible visitor experience in every market vertical we enter. Our portfolio is diverse and balanced across multiple established and high-growth market niches. We take a circumspect approach to build web assets, focused on the long-term value of acquiring and generating cash flow positive properties, uniquely positioned to capitalize on the maturation of online commerce.

Chief Operations Officer

Managing Editor

ReddVisible

As High Karma Gal at Reddvisible, I’m excited to be part of the first growth agency fully dedicated to unlocking Reddit’s potential for traffic, community building, and audience engagement. With Reddit’s visibility rivaling Amazon.com, we're diving into this massive opportunity to help brands establish their presence, grow communities, and create tailored content strategies. 

I’m here to scale our operations and build a top-notch team of creatives, all while driving real, impactful results for our clients on one of the internet’s most powerful platforms.

We can help you:

- Establish your brand presence on Reddit.
- Manage your reputation with the internet's toughest critics.
- Drive sales with targeted engagements.
- Grow your traffic with strategic brand positioning.
- Build and manage an on-platform engaged community.
- Create a bespoke content strategy for Reddit.
- Expand the UGC playbook to other communities.

High Karma Gal

Content Teams Inc

ContentTeams.io sources and recruits content teams "in a box" for brands who want to own their digital voice. Content HR deserves its own distinct discipline. We've internally hired 200+ Writers, Editors, Formatters, Managing Editors, and Content Managers. Now we can help external brands with the same discipline, creativity, and rigor honed over 7+ years competing in hundreds of verticals.

Co-Founder

8mencan.com

We help small to mid-sized companies and startups improve their existing brand and content strategies. Let us help you take your business to another level. Don't get lost in the Google shuffle. Find out how we can make your brand pop, with even greater authority and presence. We use the latest white-hat SEO strategies to create powerful organic traffic growth strategies that continue to grow (despite the many algorithm changes). 

Content as marketing to grow your business. If you really want to scale your portfolio, we can help.

Founder 

Our Place Family Resource Centre

Helping to support this amazing organization as they transition into a new business model.

Board Member

Change Creator

Change Creator is a lifestyle media brand that aims to help impact business leaders to do better in the world.

Co-Founder 

MyComeUp Digital

Finding talent. Creating MyComeUp worthy content. Creating a content reach strategy to build core audience.

Publishing Editor

COO @ Venture 4th Media | Operations, Content Marketing

I’ve spent years at the intersection of content, strategy, and operations—scaling teams, solving messy problems, and figuring out how to get big ideas across the finish line. 

As a content operations executive, I’ve built multi-million-dollar digital publications, helped brands create sustainable growth strategies, and developed content teams that actually work. I love a good challenge, whether it’s building a content engine from scratch, operationalizing a chaotic process, or optimizing systems that just aren’t quite working.

These days, I’m deep in the world of Reddit marketing with ReddVisible—the first growth agency dedicated to helping brands unlock the power of Reddit. We help companies build real communities, create meaningful conversations, and drive traffic in ways that feel natural—not forced. With the ever-changing search landscape, brands need alternative traffic strategies that don’t rely on Google’s whims, and I’m all in on helping businesses thrive beyond the algorithm.

Beyond that, I’m all about building strong teams and systems that scale. I believe great content isn’t just about what you publish—it’s about how you build the engine behind it. Whether that’s through smarter workflows, better hiring, or streamlining the chaos, I love making things work so teams can focus on what really matters. 

If you want to geek out about content, community, or making operations way more efficient, I’d love to connect.

🔗 ScaleVisible.com – Our answer to the changing search landscape. Get discovered. 
🔗 ReddVisible.com – Helping brands grow on Reddit (the right way).
🔗 contentforwardwithamy.beehiiv.com – Where I talk about the future of content, community, and marketing.

What I'm good at:  

🚀 Reddit & Community-Driven Marketing 
🚀 Scaling Content Teams & Systems 
🚀 Strategic Leadership & Vision 
🚀 SEO & Content Growth 
🚀 Project & Ops Management

Amy Aitman

Siteimprove

Sr Director of Growth Marketing

Pavilion

I'm the co-chapter head for Washington, DC to oversee and support members in our local community. We're focused on creating a vibrant executive community of go-to-market leaders in DC and to help those executives achieve their career goals through engagement and participation in Pavilion Membership. 

Pavilion is a private, international membership rooted in community-powered learning. We’re on a mission to create a world where every revenue leader and their team has the opportunity to unlock and achieve their professional potential through structured training in Pavilion University, moderated private communities, and amazing events.

Executive Member & Washington DC Chapter Head

Pavilion is powered by an international community of revenue leaders from the world’s fastest growing companies. Together, we teach new skills, forge meaningful connections, and help our companies grow. 

As Core Group Leader, I support and empower Executive peers on their career journey through group facilitation, moderation, and curated roundtables. 

Unlock your professional potential and level up with community-powered learning for CEOs, GTM leaders, and teams. Join today at joinpavilion.com/apply-now.

Executive Member & Envoy

CMO School Graduate (February 2022). Learned how to strengthen all of the dimensions needed in the evolving role of Chief Marketing Officer

Member, Pavilion

MarketMuse

VP of Marketing and Customer Success

I was the first full-time marketing hire at MarketMuse and built the marketing engine from the ground up. I lead the team with a focus on efficient growth through demand generation, content marketing, community, funnel acceleration, and customer marketing. 

- Lead the marketing strategy that fuels 70% of our new business.
- Construct high converting customer journeys, increasing demo request page conversions by 74%, interactive product page by 82% & customer reviews by 300%.
- Launched the first virtual customer event, driving over 1100 registrants and a 54% show rate, and enlisted 28 external speakers from customers to industry influencers.
- Use web personalization, driving over 1000 new leads in 6 months, lifting lead flow by 13%.
- Scale the business development (BDR) program to focus on value and customer impact, increasing opportunity value by 40%.
- Led the pivot from a sales-led to product-led pricing and packaging strategy.

VP of Marketing

Sr Director of Marketing

Director of Marketing

AdvisoryCloud

Advisory Board Member for Gurulize, provide guidance on growth and go-to-market strategies.

Advisory Board Member

Code Ocean

First marketing hire and owned all marketing, SEO, and PR for the computational reproducibility startup that launched in early 2017. 

• Planned and executed campaigns and content across social, email marketing, and online channels.
• Fueled blog content by writing directly and organizing across internal and external writers. Launched the blog from scratch with the internal designer.
• Developed and organized workshops that fuel our sales and organic user pipeline.
• Managed relationships with clients. Supported account managers to onboard clients, provide marketing materials, guide them in enabling user adoption.
• Identified testing opportunities to increase conversions on the website and email engagement. Created the strategy and continue to optimize and iterate based on results.

Marketing Director

Gartner

Planned and executed innovative marketing campaigns across digital channels to build awareness and grow the database for the products under the Gartner for Marketing Leaders group. 

• Owned and advanced prospect-facing website through design changes and A/B testing. Ran sprints with the technology team and partnered with the designer to evolve the website UX.
• Built marketing calendar and worked with the internal agency on exciting, interactive campaigns.
• Evolved marketing automation campaigns to improve performance and increase MQLs. Updated templates, copy, and design in partnership with the internal agency.
• Implemented SEO best practices. Increased organic search engine traffic by 62%.
• Managed the marketing budget. Channels included paid social, branding and email campaigns to high-value partners, and retargeting campaigns. 
• Grew awareness and leads. Achieved 60% conversion rate on the landing page for the Q4 campaign. Increased overall conversion rate from 25-41% by iterating the designs.
• Accelerated sales productivity by increasing the volume of marketing qualified leads.
• Ran the employee advocacy program and social campaigns. Increased traffic from social by 88% over the previous year by implementing more visuals and a strategic calendar.

Digital Marketing Manager, Gartner for Marketing Leaders

TechTarget

Built and led team of writers and marketers to drive audience growth across key markets in EMEA – primarily UK, Germany, France and Nordics – and started to lead the Latin American market in 2014 as well. 

•	Spearheaded online marketing strategy for audience growth and development, including member acquisition and retention initiatives.
•	Identified audience segmentation opportunities at topical and regional levels and grew them to increase revenue streams. Achieved an increase in UK lead delivery by 89% and German lead delivery by 74%.
•	Formulated detailed marketing forecasts for online traffic and member growth per region on quarterly/yearly basis. Grew membership for German websites by 89%.
•	Created and optimized landing pages to increase member conversion with editorial and custom content. German conversion rate increased by 53% YoY, doubling the number of new members.
•	Crafted and implemented testing strategy of online promotions to improve user engagement, including A/B tests for ad optimization and landing pages. Doubled conversion rates. 
•	Directed paid campaigns with annual budget to increase brand awareness and member acquisition.  
•	Tackled struggling lead generation campaigns by assessing content messaging and list strategy. Utilized additional marketing channels available to help campaigns end on time.
•	Managed, mentored and developed a team of 6 other marketers, associates and managers.

Director of Site Marketing, EMEA

Moved to London as one of the first employees in the European office, building the marketing department from the ground up. Launched European marketing strategy through online marketing channels, including content creation, email campaigns, social media, and tradeshow exhibitions.  

•	Successfully executed brand management and integration for three significant acquisitions - ComputerWeekly.com, Microscope.co.uk and LeMagIT.fr.
•	Was the forefront in helping the company break into the German market through the launch of five websites, partnership outreach, email campaigns and social media.
•	Cultivated strategic partnerships across EMEA to increase awareness, traffic and site membership.
•	Led event marketing campaigns through email and social media for monthly editorial events and custom client events.
•	Organized materials and ran booths at conferences to increase brand awareness.
•	Managed social media programs across Twitter, LinkedIn and Google+, including influencer outreach.

Manager of Audience Marketing, EMEA

In this role, I was responsible for acquiring and retaining members for our application development websites, as well as driving event attendees for in-person and online events. I also managed a core group of copywriters, helping them sharpen their writing skills to deliver on program guarantees.

Marketing Manager

• Executed online marketing initiatives, including site updates, copy creation for email promotions and A/B testing administration for two websites.
• Coordinated email and site marketing for online and in person events.
• Managed social media outlets.

Marketing Associate

In my starting role at TechTarget, I was responsible for writing marketing copy for email and Web site promotions and ensuring lead delivery goals are met for online products such as sponsored white papers and webcasts.

Program Performance Associate

OnMarketBoston

•	Assisted in grassroots marketing initiatives – created and distributed print ads and monitored social media campaigns.
•	Contacted potential partners, newspapers and magazines to build brand awareness.
•	Launched SEO campaigns and maximized online copy.

Freelance Marketing Coordinator

My marketing career has focused on driving growth for organizations in B2B SaaS and technology media. I’ve built three marketing departments from the ground up and thrive in building impactful, revenue-generating marketing organizations for startups. 

My expertise spans lead generation, demand generation, brand building, event marketing, email marketing, conversion rate optimization, business development, and content marketing.

I love to create powerful brand stories and customer journeys that delight users, craft multi-channel marketing campaigns that fuel pipeline, and collaborate with cross-functional leaders to create an environment and culture that delivers results.

But, one of my favorite aspects of being a marketing leader is nurturing up and coming marketers. I aim to hire where I have weaknesses so we can learn from each other, facilitate autonomy of key projects, and encourage personal growth goals as part of OKRs. Many of my direct reports have gone on to lead their own teams and are thriving.

Interested in working together?
I advise startup marketing leaders as well as consult on marketing strategy and:
- Marketing strategy in early stage startups, including budgeting, planning, digital strategy, etc.
- Content marketing & inbound marketing
- Conversion rate optimization
- Website segmentation & personalization
- Demand generation
- Email marketing & event marketing

If you'd like to connect about advisory or consulting opportunities, let's chat: https://zcal.co/elizabethirvine/consultation

Elizabeth Irvine

For anyone on a web team, tell me this hasn’t been you…

You hear the words “change” and “website” in the same sentence and instinctively hold your breath, bracing for the scope of the request. 

It might be something like:
“We need to change all mentions of [product] on the website.”
“We need to update [this person’s title] on every page.”
“We need to change all links pointing to [this URL] across our network.”
“We need to change all blue circles to polka-dotted squares.”

Totally doable… but also totally time-consuming, even for a small site. Sure, you can use site search, CMS search, or your own memory, but it’s still way too easy to miss something.

Now imagine applying this across 5, 10, 100, or 1,000 sites.

🫠 🫠 🫠 

During our recent brand redesign, I thought I had everything covered. Designs were ready. Dev tickets were in. Then I found one thing I missed… then another… and then a page I didn’t even know existed. I worried about other blind spots.

That’s when I leaned on one of my favorite features in the Siteimprove platform: Policy.

It’s like hitting Ctrl-F across your entire website or collection of sites. I used it to instantly flag any page still using our old brand color—and voilà, everything I overlooked was right there.

Need to find words, HTML, media, PDFs, or pretty much anything across one or many sites? Ping me and I’ll show you how we use it.

B2B SaaS Marketing leader | Consultant | Advisor | Helping organizations create high-quality, accessible content

We wrapped our final Pavilion dinner last week for the DC chapter, and the conversation didn't disappoint (the Greek dinner was delicious!). Up next is the Q4 women's lunch and a Dec happy hour, can't wait! 📅 Jason Moore 

Executives across GTM talked about what they’re worried about and excited about for next year. This uncovered a few common threads:

- Clean, aligned data is the backbone of everything (and often the thing that’s missing).
- Teams need repeatable AI habits, not one-off hacks.
- Cross-functional work is becoming harder as scope expands.
- Team culture + emotional load matter just as much as strategy.

A few themes that stood out:

1️⃣ Everyone’s experimenting with AI, but few feel trained
Teams are using AI for interviews, research, and content, but it isn’t operationalized yet.

What’s helping: a shared master prompt, quick iteration in ChatGPT’s canvas, and the simple test of “Can I verify this?”

Bottom line: people need guidance and coaching on what good looks like.

2️⃣ Sales support is stretching teams thin
More inbound asks and “panic meetings” but no change in resources.
Burnout is real, especially in enterprise motions.

And folks really miss the in-office energy and customer awareness BDRs used to get.

3️⃣ Expanding beyond the core ICP is… slow
Verticalization and outbound plays take time.

New playbooks, longer ramps, and not much historical data to lean on.
Clean data + patience + experimentation = the winning combo.

taplio

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Amy Aitman

Elizabeth Irvine

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taplio

The Battle

Amy Aitman

Elizabeth Irvine

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Elizabeth Irvine's LinkedIn Performance

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