COO @ Venture 4th Media | Operations, Content Marketing

I’ve spent years at the intersection of content, strategy, and operations—scaling teams, solving messy problems, and figuring out how to get big ideas across the finish line. 

As a content operations executive, I’ve built multi-million-dollar digital publications, helped brands create sustainable growth strategies, and developed content teams that actually work. I love a good challenge, whether it’s building a content engine from scratch, operationalizing a chaotic process, or optimizing systems that just aren’t quite working.

These days, I’m deep in the world of Reddit marketing with ReddVisible—the first growth agency dedicated to helping brands unlock the power of Reddit. We help companies build real communities, create meaningful conversations, and drive traffic in ways that feel natural—not forced. With the ever-changing search landscape, brands need alternative traffic strategies that don’t rely on Google’s whims, and I’m all in on helping businesses thrive beyond the algorithm.

Beyond that, I’m all about building strong teams and systems that scale. I believe great content isn’t just about what you publish—it’s about how you build the engine behind it. Whether that’s through smarter workflows, better hiring, or streamlining the chaos, I love making things work so teams can focus on what really matters. 

If you want to geek out about content, community, or making operations way more efficient, I’d love to connect.

🔗 ScaleVisible.com – Our answer to the changing search landscape. Get discovered. 
🔗 ReddVisible.com – Helping brands grow on Reddit (the right way).
🔗 contentforwardwithamy.beehiiv.com – Where I talk about the future of content, community, and marketing.

What I'm good at:  

🚀 Reddit & Community-Driven Marketing 
🚀 Scaling Content Teams & Systems 
🚀 Strategic Leadership & Vision 
🚀 SEO & Content Growth 
🚀 Project & Ops Management

Amy Aitman

Divyank Jain

Breathing Content Marketing All Day | The Wise Idiot | Creative Marketer for BFSI and SAAS | Student of Philosophy

There’s a moment every ambitious team hits: 

- where the story stops landing,
- the messaging feels crowded,
and the brand can no longer explain why it matters now.

That’s when people call me.

Not for content.
Not for strategy decks.
But to see what they can’t afford to miss.

I work with CMOs, founders, and operators who are scaling fast - or stuck quietly - and need a thinking partner who understands:

	•	how people make decisions,
	•	how perception gets built or broken,
	•	and how to say one true thing that cuts through noise.

I’ve helped teams realign narratives before Series B.
Reposition conglomerates in crowded markets.
Rethink go-to-market lenses.
Not as a consultant. Not as a marketing guy.

But as someone who makes the mess make sense.

You don’t need better slides.
You need a sharper mirror.

If you’re at a point where everything looks right - but still doesn’t feel right: 

we should talk!

Btw I am loving this quote a lot these days: 
Pick battles big enough to matter, small enough to win.

Co-Founder and Creative Head

- Collectively wrote 4,000,000+ words of content across websites, articles, emails and other collaterals.
Increased inbound website traffic by leveraging Quora, Medium, Emails and Blogs
- Building the team ground-up over the last 5 years
- Assisted companies raise over INR 40 million through investor decks, along with other board presentations, profiles and reports.
- Created 3000+ memes for Zee Entertainment’s short-video format mobile app
- Created multi-lingual content for IIFL’s show Dhan Ki Baat, broadcast on Zee Business
- Helping CXOs and Fintech leaders with personal branding and ghost writing projects

A note for those doing internships or in their first jobs, 
roughly in the 18–24 age bracket.

Hello there 👋 

It’s tough being you right now. Half the internet seems to be busy blaming you (Gen Z) for everything. “Gen Z is doing this wrong” has become a trend in itself. Add to that the uncertainty around AI, careers, and the future, and it’s natural to feel stressed when you’re just starting out.

At the same time, you are the first generation that understands mental health as seriously as physical health. It took decades for people to even acknowledge words like anxiety, overwhelm, and burnout. You’re not weak for feeling them. And you’re definitely not stupid for talking about them, even if some people still dismiss it.

But work can still feel harsh.

You won’t like being spoken to in a certain tone. You won’t like being pushed, corrected, or criticised. And when it happens, you’ll question it and sometimes feel wronged. 

I felt a similar gap when I started. (almost a decade back)
- The rules were different.
- 9–5 meant 8–11.
- You didn’t leave before boss.
- You stayed in one company.
- Startups were risky.
- Freelancing was taboo.
- Content creation wasn’t even a career.

I didn’t like most of it either. I tried to do things differently, but the discomfort was still there. And that discomfort taught me more than comfort ever did.

Bosses can be unfair and impatient. Or, sometimes just human and overwhelmed themselves. Not all are the same, but many operate in a “sakht” way. And while it can feel harsh in the moment, a lot of learning comes from that friction. That’s how knowledge and experience have passed down for years.

Should this change? Yes, over time.
But swinging to the other extreme, where every discomfort is seen as unacceptable, may not help either.

You are young, aware, and informed. You can learn anything from internet. You ask better questions than generations before you. But what you haven’t built yet is patience with slow growth and tolerance for stressful conditions.

And quitting has never been easier.

Your life won’t collapse if you leave a job. Your family will still support you. You’ll still have internet, access, and options. That is privilege, a good thing. 

But sometimes it also keeps you away from situations that build resilience.

I know this isn’t black and white. This may sound like another lecture you didn’t ask for. You might disagree with me. 

But this comes from watching interns, reading emails, sitting through conversations, expectations & feedback.

If you’re in firsts, allow discomfort sometimes.

Don’t get offended every time:
	•	A superior’s tone feels off
	•	You’re asked to start early or stay late
	•	Feedback sounds harsh


There’s no gentle way to say this.

In the world of work, you’re new. You’re not fully ready yet. None of us were. But if you stay, learn, and build stamina, you will get there. And when you do, you’ll win bigger battles than you can imagine today.

All the best.

I am genuinely worried about where AI is headed.

And it's an occupational hazard. I have to speak, discuss, see, and observe everything happening in this space.

Every second day, a new headline drops. Basic updates on what AI can do aren't shocking anymore. They're obvious.

Perfect AI-generated images and videos? Obvious. Quality writeups? 

Obvious. Agentic AI doing all the coding, strategy, and running the show? Already here.

Then comes the other kind of news. People working inside these companies, disclosing what's really happening. Why so many with a moral conscience are quietly leaving. Walking away.

All dystopian. All real.

The optimist in me sees opportunity everywhere.

AEO is where people are searching and making buying decisions, and we're already working with brands on how to rank there. AI-generated videos are getting better, more real, more personalised. Performance marketing on Meta and Google? AI handles it now.

But the other me?
Getting number by the day.

Every day I see more people around me who could be replaced, easily. What eventually happens to them is a thought I can't shake.

Writing this just as the The Wise Idiot

What I’ve realised about content marketing specially for AEO and SEO in 2026, is this: don’t write more. Write deeper.

Put in the research. Put in the effort. Add real value to every sentence you publish.

Whatever you call it in the funnel, you are now writing for three audiences:
	1.	People who still learn through traditional formats.
	2.	People who learn through AI, via conversations and search.
	3.	AI itself, which learns from your content and gets better at explaining it. The more it learns from you, the more authority it assigns to you. Think of it as contributing to an LLM’s knowledge graph.

If you repeat what everyone else is already saying, it may register. But it won’t help you reach a place where content drives real revenue.

For content to work now, you need nuance. Depth. Original thinking that helps both people and machines in a way others can’t replicate.

That’s what will matter. And that’s what will continue to win.

The Wise Idiot team has worked on a very good blog on the same topic, adding the link as well.

taplio

The Battle

Amy Aitman

Divyank Jain

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taplio

The Battle

Amy Aitman

Divyank Jain

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Divyank Jain's LinkedIn Performance

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