Amused

At Amused, we believe that free education is the best marketing. Scaling your expert business should bring you joy, not heavy lifting. 70+ clients have already been amused by our marketing systems.

Founder & CMO

I found my first media buying clients through friends running eCommerce stores. They got an extra $20k in revenue in just 3 months... Then I started freelancing on Fiverr and Upwork for almost two years.

Freelance Digital Marketer

Soliya

Positively impacted the lives of 200+ students from 21+ different countries and facilitated over 1000 hours in two-hour online Zoom sessions.

Senior Facilitator

Unlocked an advanced facilitation training by the UN.

Advanced Facilitation Training 

Rubber Duck

I helped Rubber Duck build a new client acquisition system, train their sales team, and book more calls (+10 in 3 months) with cold outreach.

Business Development Consultant

ecommX

I helped eCommX lay out their brand fundamentals, create content on LinkedIn, build strategic partnerships, and even generate clients for their CRO services.

Branding and content strategy consultant 

Meta Reading

Working at Meta Reading helped me turn from amateur to a PRO marketer and trainer. I developed a new product (Brain Building workshops), ran ads and email campaigns to bring people, and personally trained 300+ students to read with 300-1000 words per minute.

Trainer and Customer Development Executive

Founder @Amused | Rescuing your next product launch when you’ve run out of ideas (and have no plan) | Retired Solo Traveler | Love snowboarding & cycling

For coaches who've built a successful business that's secretly stealing their life...

I build marketing systems that give you back your freedom while scaling beyond 6 figures.

My journey isn't conventional: Business school grad who skipped the corporate ladder to travel 19 countries and live in 5 (including 90 days teaching entrepreneurship in Uganda).

Never had a boss. Never will.

When not helping coaches escape the 60-hour workweek trap, you'll find me snowboarding, hiking, or exploring somewhere new.

What sets my approach apart:
↳ I don't just generate leads - I build sustainable systems that work without your constant attention
↳ Your expertise becomes leverage instead of a prison
↳ Your marketing feels authentically you, not "marketing guy generic"

The coaches I work with experience something remarkable:

• increases their impact as personal involvement decreases
• rediscover why they started coaching in the first place
• maintain or grow revenue while working fewer hours

$600,000+ generated for clients through email marketing systems that convert at 30%(+).
↳ That's only attributed revenue, but success is not only about the money ;)

If you're ready to build a coaching business that delivers both impact AND freedom, let's talk.

DM me or email alex@amused.agency to explore how your business can finally work for you, not the other way around. 

P.S.: This winter, I spent 5 months snowboarding 3 hours a day while building my business on the side.

Aleksandar Dimitrov

Michael Williams

Bank ABC

Head of Talent 

BNY Mellon

EMEA Chief Administrative Officer, Technology Services Chief of Staff, Senior Vice President

EMEA Technology Workforce Transformation Lead, Chief of Staff - Poland & CEE, Associate Director

Recruitment Team Leader, Associate Director

HSBC

Senior Recruiter, UK&CI and Zurich

Various Specialist Recruitment Firms

Senior Recruiter (UK & Europe)

Talent Acquisition Lead ✦ RL100 Member ✦ Views are my own

A results-driven HR and Talent Acquisition professional with International experience. I specialise in aligning people strategies with business goals to fuel growth and performance. With extensive experience in global banking, financial services, and technology, I have a deep understanding of the complexities of talent management, workforce planning, and regulatory compliance within the financial sector.

✔ End-to-End Recruitment Expertise: Successfully hired top talent across Front Office, Middle Office, and Corporate Functions within banking, managing searches at all levels up to Managing Director (MD).

✔ Talent Strategy & Workforce Planning

✔ HR Transformation & Change Management

✔ Diversity, Equity & Inclusion (DE&I) 

✔ Leadership Coaching & Performance Management

✔ HR Analytics & Data-Driven Insights 

✔ Regulatory Compliance & Risk Management

I am passionate about building future-ready workforces, driving innovation in talent acquisition and HR strategy, and fostering environments where people and businesses thrive.

Head of Talent

Recruitment Lead responsible for all lines of business hiring from entry to Board level, covering Corporate Functions through to the FrontI office. 

2021 Achievements:
→ Recruitment Framework & Governance Implementation 
→ IR35 Lead (Successful HMRC Audit)
→ Reduced time to hire to 41 days

2022 Achievements:
→ ATS Implementation 
→ Talent Management Framework Design
→ Gender Diversity recruitment policy implementation 

2023 Achievements (YTD):
→ Direct recruitment model implementation 
→ Direct Recruitment (91% YTD)
→ Internal Mobility (63% increase YTD)
→ Branding

Key Placements:
→ European Chief Risk Officer, London
→ Chief Risk Officer, Paris
→ European Head of Internal Audit
→ UK MLRO / European Head of Financial Crime
→ European Chief Financial Officer
→ Head of Market Risk & Reporting
→ Head of Credit Risk
→ Head of Enterprise Risk Management 
→ Head of Operations 
→ Head of Business Management
→ European Head of Banking
→ European Head of IT
→ Head of Communications - Europe
→ European Head of Treasury & Financial Markets
→ Business Manager to the CEO, IB

taplio

The Battle

Aleksandar Dimitrov

Michael Williams

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