Amused

At Amused, we believe that free education is the best marketing. Scaling your expert business should bring you joy, not heavy lifting. 70+ clients have already been amused by our marketing systems.

Founder & CMO

I found my first media buying clients through friends running eCommerce stores. They got an extra $20k in revenue in just 3 months... Then I started freelancing on Fiverr and Upwork for almost two years.

Freelance Digital Marketer

Soliya

Positively impacted the lives of 200+ students from 21+ different countries and facilitated over 1000 hours in two-hour online Zoom sessions.

Senior Facilitator

Unlocked an advanced facilitation training by the UN.

Advanced Facilitation Training 

Rubber Duck

I helped Rubber Duck build a new client acquisition system, train their sales team, and book more calls (+10 in 3 months) with cold outreach.

Business Development Consultant

ecommX

I helped eCommX lay out their brand fundamentals, create content on LinkedIn, build strategic partnerships, and even generate clients for their CRO services.

Branding and content strategy consultant 

Meta Reading

Working at Meta Reading helped me turn from amateur to a PRO marketer and trainer. I developed a new product (Brain Building workshops), ran ads and email campaigns to bring people, and personally trained 300+ students to read with 300-1000 words per minute.

Trainer and Customer Development Executive

Founder @Amused | Rescuing your next product launch when you’ve run out of ideas (and have no plan) | Retired Solo Traveler | Love snowboarding & cycling

For coaches who've built a successful business that's secretly stealing their life...

I build marketing systems that give you back your freedom while scaling beyond 6 figures.

My journey isn't conventional: Business school grad who skipped the corporate ladder to travel 19 countries and live in 5 (including 90 days teaching entrepreneurship in Uganda).

Never had a boss. Never will.

When not helping coaches escape the 60-hour workweek trap, you'll find me snowboarding, hiking, or exploring somewhere new.

What sets my approach apart:
↳ I don't just generate leads - I build sustainable systems that work without your constant attention
↳ Your expertise becomes leverage instead of a prison
↳ Your marketing feels authentically you, not "marketing guy generic"

The coaches I work with experience something remarkable:

• increases their impact as personal involvement decreases
• rediscover why they started coaching in the first place
• maintain or grow revenue while working fewer hours

$600,000+ generated for clients through email marketing systems that convert at 30%(+).
↳ That's only attributed revenue, but success is not only about the money ;)

If you're ready to build a coaching business that delivers both impact AND freedom, let's talk.

DM me or email alex@amused.agency to explore how your business can finally work for you, not the other way around. 

P.S.: This winter, I spent 5 months snowboarding 3 hours a day while building my business on the side.

Aleksandar Dimitrov

AI & Partners

Europe’s leading professional services firm for firms subject to the EU AI Act.

Director

There are currently 1,350 BSI committees with approximately 10,000 Members. All Committee Members give their time and expertise on a voluntary basis often with the support of their employer or trade association. The commitment required varies between and within committees, depending on the current work programme and the level of participation. Most committees only meet a few times each year but some members also represent the national view at European and international meetings abroad.

BSI Committee Member ART/1 Artificial Intelligence

Mediaspace.global

Mediaspace.global is on the mission to break the fragmented, local, and elitist information and business bubbles in the media industry and help professionals interact globally to stay ahead of the market and find new opportunities. It's especially important these years when fundamental changes happen.

Member

Gen AI Agency

Empowering Innovation with Advanced AI Solutions: Specializing in Computer Vision, Large Language Models, Visual Models, Autonomous Agents, and Conversational AI.

AI Consultant & Domain Expert

The Digital Commonwealth

The Digital Commonwealth is your gateway to a cutting-edge world exploring cryptocurrency, blockchain, AI, Web3, gaming, digital assets, and education.

Founded by The Digital Insider – James Bowater - and fuelled by a burning passion to grow and develop tech communities built over many years, we’re here to ensure our members, partners and subscribers are at the forefront of this digital revolution.

Ambassador

Paris Blockchain Week

Join us for the most influential gathering of professionals in blockchain and Web3 at the Carrousel du LOUVRE.

IoD Finance and FinTech Group

The core objectives of the IoD Finance and FinTech group are:

• Connect: Bring together leaders and businesses to create better, stronger businesses, to enable collaboration and building relationship and new networks

• Develop : Facilitate the sharing of knowledge, learning, opportunities, and new ideas.

• Influence: Create a platform and voice to influence the IoD Policy and opinion leaders across the industry, to collaborate with the UK Government on the FinTech echo-system. We are engaged with number of embassies and assist them in prompting and sharing their countries Finance and FinTech initiatives with our IoD community.

IoD Finance and FinTech Ambassador

AI 2030

AI 2030 is an initiative aimed at harnessing the transformative power of AI to benefit humanity while
minimizing its potential negative impact. The initiative is driven by the belief that individuals from all
backgrounds and with diverse perspectives can drive positive change and ensure AI&P's positive impact on society. The initiative addresses various aspects of responsible AI, including governance, regulations, industry-specific frameworks, principles, best practices, and cutting-edge tools and solutions.

AI 2030 Chapter Advisor

Blockchain Legal Institute

The Blockchain Legal Institute is a leading organization dedicated to exploring the intersection of blockchain technology and legal frameworks. Through research, education, and advocacy, the BLI aims to foster a deeper understanding of blockchain's legal implications and promote a regulatory environment that supports innovation and growth in this exciting field.

Honorary Advisor

MCBorrelli Advisors Limited

Helping companies achieve EU AI Act compliance

As a Director at AI & Partners, Europe's leading professional services firm for firms subject to the EU AI Act, this leverages 10+ years of experience in financial services, compliance, and technology to help clients navigate the complex and evolving regulatory landscape of AI. This includes a strong passion for responsible AI and its potential to create positive social impact, while minimizing its risks and challenges.

In addition to this role at AI & Partners, responsibilities include serving as a IoD Finance and FinTech Ambassador and an AI 2030 Chapter Advisor, where contributions are made to the development and dissemination of knowledge, best practices, and policy recommendations on AI and FinTech. Additionally, a Master of Laws in Financial Regulation and Compliance, an Oxford FinTech Programme certificate, and a Google Cloud Introduction to Responsible AI certificate are held, among others. Other skills include being a prolific writer and speaker on topics related to AI, FinTech, and compliance, having published multiple articles and delivered several presentations at various events and platforms.

Michael Charles Borrelli

AI & Partners - 🇪🇺 📘 EU AI Act: AI System Definition – A Deep Dive

🧠 🤖 AI & Partners is proud to announce our latest publication, “AI System Definition: A Synopsis” — a practical and comprehensive guide to understanding one of the European Commission's EU #AI Act’s most fundamental concepts: what qualifies as an #AI system under Article 3(1). As the EU moves toward full enforcement of the EU #AI Act, understanding the definition of an #AI system is no longer theoretical — it’s the cornerstone of compliance. This definition determines who is subject to regulation, what risks must be managed, and how #AI can be deployed safely, ethically, and lawfully.

📌 What’s Inside the Report:
✅ A breakdown of each component of the #AI system definition — from machine-based operation to adaptiveness
✅ Explanations of autonomy, objectives, inferencing, and environmental interaction — and why each matters
✅ Mapping of ecosystem actors (providers, deployers, users) to definitional responsibilities under the #AI Act
✅ Practical implications for risk management, transparency, and technical documentation (Articles 9, 11 & 14)
✅ Calls to action for organizations to establish traceability, oversight, and alignment with internal objectives
✅ Insight into how definitional clarity enhances governance, trust, and accountability across industries

🔍 Key Insights:
📍 The #AI system definition isn’t a formality — it determines the entire scope of #AI governance under the Act
📍 Understanding autonomy and adaptiveness is essential for designing proportionate oversight and safety controls
📍 #AI systems’ internal objectives must be clearly documented and aligned with human and organizational goals
📍 Monitoring adaptive behavior post-deployment is critical to maintaining compliance and trust
📍 Providers, deployers, and users share responsibility — understanding their roles ensures lawful #AI deployment

📢 Why This Matters:
 Definitional clarity is the foundation of trustworthy #AI. It enables organizations to identify their #AI systems accurately, map responsibilities, and build governance practices that go beyond compliance. With the EU #AI Act defining the future of responsible #AI, knowing what counts as an #AI system is the first — and most important — step.

👏 With contributions from:
 🔵 Sean Musch, AI & Partners
 🔵 Michael Charles Borrelli, AI & Partners
 🔵 Charles Kerrigan, CMS UK
 🔵 Louise McCormack, Daon
 🔵 John Brewton, 6A East Partners
 🔵 Emanuel Balsa

-----------------------------------------------------------

✉️ Contact us at contact@ai-and-partners.com for more information on our #AI governance and compliance platform:
 
 https://lnkd.in/e4tnSJse

#AI #EUAIAct #agent #agentic #algorithm

🇪🇺 📘 EU AI Act: AI System Definition – A Deep Dive

🧠 🤖 AI & Partners is proud to announce our latest publication, “AI System Definition: A Synopsis” — a practical and comprehensive guide to understanding one of the European Commission's EU #AI Act’s most fundamental concepts: what qualifies as an #AI system under Article 3(1). As the EU moves toward full enforcement of the EU #AI Act, understanding the definition of an #AI system is no longer theoretical — it’s the cornerstone of compliance. This definition determines who is subject to regulation, what risks must be managed, and how #AI can be deployed safely, ethically, and lawfully.

📌 What’s Inside the Report:
✅ A breakdown of each component of the #AI system definition — from machine-based operation to adaptiveness
✅ Explanations of autonomy, objectives, inferencing, and environmental interaction — and why each matters
✅ Mapping of ecosystem actors (providers, deployers, users) to definitional responsibilities under the #AI Act
✅ Practical implications for risk management, transparency, and technical documentation (Articles 9, 11 & 14)
✅ Calls to action for organizations to establish traceability, oversight, and alignment with internal objectives
✅ Insight into how definitional clarity enhances governance, trust, and accountability across industries

🔍 Key Insights:
📍 The #AI system definition isn’t a formality — it determines the entire scope of #AI governance under the Act
📍 Understanding autonomy and adaptiveness is essential for designing proportionate oversight and safety controls
📍 #AI systems’ internal objectives must be clearly documented and aligned with human and organizational goals
📍 Monitoring adaptive behavior post-deployment is critical to maintaining compliance and trust
📍 Providers, deployers, and users share responsibility — understanding their roles ensures lawful #AI deployment

📢 Why This Matters:
 Definitional clarity is the foundation of trustworthy #AI. It enables organizations to identify their #AI systems accurately, map responsibilities, and build governance practices that go beyond compliance. With the EU #AI Act defining the future of responsible #AI, knowing what counts as an #AI system is the first — and most important — step.

👏 With contributions from:
 🔵 Sean Musch, AI & Partners
 🔵 Michael Charles Borrelli, AI & Partners
 🔵 Charles Kerrigan, CMS UK
 🔵 Louise McCormack, Daon
 🔵 John Brewton, 6A East Partners
 🔵 Emanuel Balsa

-----------------------------------------------------------

✉️ Contact us at contact@ai-and-partners.com for more information on our #AI governance and compliance platform:
 
 https://lnkd.in/e4tnSJse

#AI #EUAIAct #agent #agentic #algorithm

AISD-AS

AI & Partners - Step into the future of energy at EGYPES 2026 - where global NOCs, IOCs, and IECs converge to shape what’s next.
 
From cutting-edge technologies to transformative partnerships, discover innovations redefining the entire energy value chain.
 
Be part of the conversations driving collaboration, investment, and sustainability across the global energy landscape.
 
Book your stand: https://bit.ly/47NNOM9
 
#EGYPES #EgyptEnergyShow #EGYPES2026 #EnergySecurity #SustainableEnergy #GlobalEnergy Hediye A. Simran A.

AI & Partners - World Summit AI Qatar 2025

After a spectacular debut last year, World Summit AI is back in Doha, bringing together the brightest minds in artificial intelligence from across the globe. The debut of World Summit AI Qatar set the stage for the region’s AI ambitions, marked by groundbreaking announcements and the launch of Fanar, Qatar’s national AI initiative. The first edition brought together global leaders, innovators, and visionaries—establishing Doha as a true hub for AI on the world stage.

World Summit AI Qatar
Tuesday 9 December & Wednesday 10 December 2025
Doha Exhibition & Convention Center
Doha, Qatar

https://lnkd.in/gvutnydjIvana Stepic

AI & Partners - We are delighted to announce our role as an Official Media Partner for fmls:25, the world’s largest and most influential financial markets and fintech summit, set to take place at the iconic Magazine London from November 25–27, 2025.

This prestigious global gathering will bring together an unparalleled mix of leaders across fintech, payments, online trading, crypto, blockchain, and digital assets. Over the course of three days, fmls:25 will serve as a stage for visionary discussions, groundbreaking insights, and strategic collaborations that are shaping the very future of financial services.

With thousands of C-level executives, leading investors, innovative entrepreneurs, and key policymakers in attendance, fmls:25 is more than just a summit — it is the cornerstone event for those driving transformation and innovation across the financial ecosystem.

At its heart, fmls:25 is where the future of fintech, payments, crypto, blockchain, trading, and digital assets is not only discussed but actively defined by the industry’s leading voices and decision-makers.

📍 Magazine London
📅 November 25–27, 2025
👉 Secure your place today at https://lnkd.in/dYUcWVwQ

Constantinos Hadjitheodosiou

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Michael Charles Borrelli

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