Amused

At Amused, we believe that free education is the best marketing. Scaling your expert business should bring you joy, not heavy lifting. 70+ clients have already been amused by our marketing systems.

Founder & CMO

I found my first media buying clients through friends running eCommerce stores. They got an extra $20k in revenue in just 3 months... Then I started freelancing on Fiverr and Upwork for almost two years.

Freelance Digital Marketer

Soliya

Positively impacted the lives of 200+ students from 21+ different countries and facilitated over 1000 hours in two-hour online Zoom sessions.

Senior Facilitator

Unlocked an advanced facilitation training by the UN.

Advanced Facilitation Training 

Rubber Duck

I helped Rubber Duck build a new client acquisition system, train their sales team, and book more calls (+10 in 3 months) with cold outreach.

Business Development Consultant

ecommX

I helped eCommX lay out their brand fundamentals, create content on LinkedIn, build strategic partnerships, and even generate clients for their CRO services.

Branding and content strategy consultant 

Meta Reading

Working at Meta Reading helped me turn from amateur to a PRO marketer and trainer. I developed a new product (Brain Building workshops), ran ads and email campaigns to bring people, and personally trained 300+ students to read with 300-1000 words per minute.

Trainer and Customer Development Executive

Founder @Amused | Rescuing your next product launch when you’ve run out of ideas (and have no plan) | Retired Solo Traveler | Love snowboarding & cycling

For coaches who've built a successful business that's secretly stealing their life...

I build marketing systems that give you back your freedom while scaling beyond 6 figures.

My journey isn't conventional: Business school grad who skipped the corporate ladder to travel 19 countries and live in 5 (including 90 days teaching entrepreneurship in Uganda).

Never had a boss. Never will.

When not helping coaches escape the 60-hour workweek trap, you'll find me snowboarding, hiking, or exploring somewhere new.

What sets my approach apart:
↳ I don't just generate leads - I build sustainable systems that work without your constant attention
↳ Your expertise becomes leverage instead of a prison
↳ Your marketing feels authentically you, not "marketing guy generic"

The coaches I work with experience something remarkable:

• increases their impact as personal involvement decreases
• rediscover why they started coaching in the first place
• maintain or grow revenue while working fewer hours

$600,000+ generated for clients through email marketing systems that convert at 30%(+).
↳ That's only attributed revenue, but success is not only about the money ;)

If you're ready to build a coaching business that delivers both impact AND freedom, let's talk.

DM me or email alex@amused.agency to explore how your business can finally work for you, not the other way around. 

P.S.: This winter, I spent 5 months snowboarding 3 hours a day while building my business on the side.

Aleksandar Dimitrov

Helping companies achieve EU AI Act compliance

As a Director at AI & Partners, Europe's leading professional services firm for firms subject to the EU AI Act, this leverages 10+ years of experience in financial services, compliance, and technology to help clients navigate the complex and evolving regulatory landscape of AI. This includes a strong passion for responsible AI and its potential to create positive social impact, while minimizing its risks and challenges.

In addition to this role at AI & Partners, responsibilities include serving as a IoD Finance and FinTech Ambassador and an AI 2030 Chapter Advisor, where contributions are made to the development and dissemination of knowledge, best practices, and policy recommendations on AI and FinTech. Additionally, a Master of Laws in Financial Regulation and Compliance, an Oxford FinTech Programme certificate, and a Google Cloud Introduction to Responsible AI certificate are held, among others. Other skills include being a prolific writer and speaker on topics related to AI, FinTech, and compliance, having published multiple articles and delivered several presentations at various events and platforms.

Michael Charles Borrelli

AI & Partners - 🌍 Excited to Speak at Media Law International’s Sixth Annual Global Conference (AGC6)! 🎤

I’m honoured to be joining an incredible lineup of industry leaders at Media Law International’s Sixth Annual Global Conference (AGC6) on 7 May 2026 — a premier gathering of global media law professionals, including CNBC! 🚀✨ 

This event brings together senior decision-makers, in-house legal teams, founders, CEOs, and thought leaders to explore the trends shaping the future of media, technology, regulation and legal practice. 🌐👩‍⚖️ Whether you’re seeking fresh insights, deep industry connections, or vibrant discussions on the evolving media landscape, this is one not to miss! 

I’m truly grateful for the opportunity to speak alongside such distinguished professionals — thank you to Media Law International,  and Mediaspace.global for inviting me to contribute. 🙏💡 

👉 Why you should attend:
✨ Gain thought-leadership insights from global experts
🤝 Expand your network with senior leaders and innovators
📈 Engage in conversations that will shape the media and legal ecosystem 

Don’t miss this chance to be part of a meaningful and forward-looking conversation — see you there! 💼🎟️

https://lnkd.in/eybCAUc3?

#AGC6 #MediaLaw #Networking #LegalInnovation #ThoughtLeadership Kinga Incze Zineb Serroukh-Ouarda

AI & Partners - Excited to see The Economist Impact convene finance and business leaders in London this March for:
➡️ AI for CFOs Summit
➡️ AI & Business Innovation Summit
📍 Convene 155 Bishopsgate

Two days focused on turning AI into real enterprise value — from forecasting and automation to governance and scalable innovation.

Looking forward to the insights and conversations.

Find out more > https://lnkd.in/eEk_ykHT

Hannah Flynn

TE-PR

AI & Partners - It’s officially live.

In collaboration with the Fin.Tech Marketing Community , we’ve launched the EU AI Act Learning Course — now open for registration.

If you’re operating in the UK or Europe, working with European clients, or leading teams that use AI across marketing, product, or data this is no longer optional. The EU AI Act is here, and understanding its impact is now a leadership responsibility.

I’m seeing ambitious teams move fast with AI adoption - but without full clarity on risk categorisation, governance structures, and accountability. That’s exactly why we built this course: to bridge the gap between regulatory theory and practical business execution.

Here’s what you’ll gain:

🔹 Clear understanding of AI risk “buckets” and what applies to your organisation
🔹 Governance frameworks that enable innovation without exposing your business to heavy non-compliance fines
🔹 A practical assessment and certification to confidently lead your team’s transition

🔥 We’re offering a 50% Launch Discount until 13 March 2026  and we’re already seeing strong early interest.

Ready to lead the transition? Check out the course brochure here - https://lnkd.in/e5yKrJS2

Mounika Dasetty

Open article: Download the EU AI Act Course Brochure by fintecb2bmarketing-8580337.hs-sites.com

Fin.Tech Logo (White Logo) for dark backgrounds-01

AI & Partners - 🚨 [REPORT]: QUALITY Management Systems for AI under the EU AI Act (Hint: AI quality is not about model accuracy. It’s about sustained control.]

✅AI systems are now embedded in healthcare, finance, manufacturing, and public administration.

But as adoption accelerates, one issue is becoming unavoidable:

⚠️ 𝐖𝐡𝐨 𝐢𝐬 𝐀𝐂𝐂𝐎𝐔𝐍𝐓𝐀𝐁𝐋𝐄 𝐟𝐨𝐫 𝐀𝐈 𝐛𝐞𝐡𝐚𝐯𝐢𝐨𝐮𝐫 𝐨𝐧𝐜𝐞 𝐢𝐭 𝐥𝐞𝐚𝐯𝐞𝐬 𝐭𝐡𝐞 𝐥𝐚𝐛?

Our new report, “EU AI Act – Quality Management Systems: Facilitating AI System Outputs,” examines how organizations can operationalize governance under the EU AI Act — moving from abstract COMPLIANCE requirements to structured, lifecycle-based control.

𝐅𝐫𝐨𝐦 𝐅𝐫𝐚𝐠𝐦𝐞𝐧𝐭𝐞𝐝 𝐂𝐨𝐧𝐭𝐫𝐨𝐥𝐬 → 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐞𝐝 𝐆𝐨𝐯𝐞𝐫𝐧𝐚𝐧𝐜𝐞
Many organizations approach AI quality incrementally:
 — Controls differ across teams
 — Data governance is inconsistent
 — Intended purpose is loosely defined
 — MONITORING is reactive

A mature AI Quality Management System (QMS) changes this by embedding GOVERNANCE across the full lifecycle:
— Design and change control
— Structured development and validation
— Data management with traceability
— Risk integration across functions


𝐐𝐮𝐚𝐥𝐢𝐭𝐲 𝐈𝐬 𝐚 𝐒𝐲𝐬𝐭𝐞𝐦, 𝐍𝐨𝐭 𝐚 𝐂𝐡𝐞𝐜𝐤𝐥𝐢𝐬𝐭
The report highlights three foundational principles:
1. 𝑳𝒊𝒇𝒆𝒄𝒚𝒄𝒍𝒆 𝑻𝒉𝒊𝒏𝒌𝒊𝒏𝒈
AI risks evolve in operation. Monitoring, feedback loops, and corrective mechanisms must be embedded — not improvised.

2. 𝑫𝒊𝒔𝒕𝒓𝒊𝒃𝒖𝒕𝒆𝒅 𝒃𝒖𝒕 𝑫𝒆𝒇𝒊𝒏𝒆𝒅 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒚
Makers, users, and suppliers each hold differentiated obligations. Governance fails where accountability is ambiguous.

3. 𝑷𝒓𝒐𝒑𝒐𝒓𝒕𝒊𝒐𝒏𝒂𝒍𝒊𝒕𝒚 𝑩𝒂𝒔𝒆𝒅 𝒐𝒏 𝑬𝒗𝒊𝒅𝒆𝒏𝒄𝒆 𝒐𝒇 𝑪𝒐𝒏𝒕𝒓𝒐𝒍
More documentation does not equal better governance. What matters is demonstrable oversight, traceability, and the practical ability to intervene.

𝐀 𝐥𝐢𝐯𝐢𝐧𝐠 𝐀𝐈 𝐠𝐨𝐯𝐞𝐫𝐧𝐚𝐧𝐜𝐞 𝐬𝐲𝐬𝐭𝐞𝐦……
1. Under the EU AI Act, AI quality management is not a static compliance artefact. 
2. It is a living governance system that integrates legal, technical, and operational decision-making.
----- Accuracy alone is not sufficient.
----- Documentation alone is not sufficient.
----- Intent alone is not sufficient.

𝐀𝐈 𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐮𝐥𝐭𝐢𝐦𝐚𝐭𝐞𝐥𝐲 𝐦𝐞𝐚𝐧𝐬:
 + Clear responsibility.
 + Sustained monitoring.
 + Structured intervention when real-world behaviour changes.

------------------------------------------

With contributions from:
+ Sean Musch, AI & Partners 
+ Michael Charles Borrelli, AI & Partners
+ Michael Charles Borrelli, CMS UK 
+ Chakib Achour
+ Dr. Ian Gauci
+ Jacek Kotarbinski, PhD
+ Yonah Welker 

-------------------------------------------------------

💬 Question for peers and governance leads:
Is your AI oversight framework a documented policy?

#ArtificialIntelligence #AIForBusiness #Digital #Manufacturing #Automotive

🚨 [REPORT]: QUALITY Management Systems for AI under the EU AI Act (Hint: AI quality is not about model accuracy. It’s about sustained control.]

✅AI systems are now embedded in healthcare, finance, manufacturing, and public administration.

But as adoption accelerates, one issue is becoming unavoidable:

⚠️ 𝐖𝐡𝐨 𝐢𝐬 𝐀𝐂𝐂𝐎𝐔𝐍𝐓𝐀𝐁𝐋𝐄 𝐟𝐨𝐫 𝐀𝐈 𝐛𝐞𝐡𝐚𝐯𝐢𝐨𝐮𝐫 𝐨𝐧𝐜𝐞 𝐢𝐭 𝐥𝐞𝐚𝐯𝐞𝐬 𝐭𝐡𝐞 𝐥𝐚𝐛?

Our new report, “EU AI Act – Quality Management Systems: Facilitating AI System Outputs,” examines how organizations can operationalize governance under the EU AI Act — moving from abstract COMPLIANCE requirements to structured, lifecycle-based control.

𝐅𝐫𝐨𝐦 𝐅𝐫𝐚𝐠𝐦𝐞𝐧𝐭𝐞𝐝 𝐂𝐨𝐧𝐭𝐫𝐨𝐥𝐬 → 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐞𝐝 𝐆𝐨𝐯𝐞𝐫𝐧𝐚𝐧𝐜𝐞
Many organizations approach AI quality incrementally:
 — Controls differ across teams
 — Data governance is inconsistent
 — Intended purpose is loosely defined
 — MONITORING is reactive

A mature AI Quality Management System (QMS) changes this by embedding GOVERNANCE across the full lifecycle:
— Design and change control
— Structured development and validation
— Data management with traceability
— Risk integration across functions


𝐐𝐮𝐚𝐥𝐢𝐭𝐲 𝐈𝐬 𝐚 𝐒𝐲𝐬𝐭𝐞𝐦, 𝐍𝐨𝐭 𝐚 𝐂𝐡𝐞𝐜𝐤𝐥𝐢𝐬𝐭
The report highlights three foundational principles:
1. 𝑳𝒊𝒇𝒆𝒄𝒚𝒄𝒍𝒆 𝑻𝒉𝒊𝒏𝒌𝒊𝒏𝒈
AI risks evolve in operation. Monitoring, feedback loops, and corrective mechanisms must be embedded — not improvised.

2. 𝑫𝒊𝒔𝒕𝒓𝒊𝒃𝒖𝒕𝒆𝒅 𝒃𝒖𝒕 𝑫𝒆𝒇𝒊𝒏𝒆𝒅 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒚
Makers, users, and suppliers each hold differentiated obligations. Governance fails where accountability is ambiguous.

3. 𝑷𝒓𝒐𝒑𝒐𝒓𝒕𝒊𝒐𝒏𝒂𝒍𝒊𝒕𝒚 𝑩𝒂𝒔𝒆𝒅 𝒐𝒏 𝑬𝒗𝒊𝒅𝒆𝒏𝒄𝒆 𝒐𝒇 𝑪𝒐𝒏𝒕𝒓𝒐𝒍
More documentation does not equal better governance. What matters is demonstrable oversight, traceability, and the practical ability to intervene.

𝐀 𝐥𝐢𝐯𝐢𝐧𝐠 𝐀𝐈 𝐠𝐨𝐯𝐞𝐫𝐧𝐚𝐧𝐜𝐞 𝐬𝐲𝐬𝐭𝐞𝐦……
1. Under the EU AI Act, AI quality management is not a static compliance artefact. 
2. It is a living governance system that integrates legal, technical, and operational decision-making.
----- Accuracy alone is not sufficient.
----- Documentation alone is not sufficient.
----- Intent alone is not sufficient.

𝐀𝐈 𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐮𝐥𝐭𝐢𝐦𝐚𝐭𝐞𝐥𝐲 𝐦𝐞𝐚𝐧𝐬:
 + Clear responsibility.
 + Sustained monitoring.
 + Structured intervention when real-world behaviour changes.

------------------------------------------

With contributions from:
+ Sean Musch, AI & Partners 
+ Michael Charles Borrelli, AI & Partners
+ Michael Charles Borrelli, CMS UK 
+ Chakib Achour
+ Dr. Ian Gauci
+ Jacek Kotarbinski, PhD
+ Yonah Welker 

-------------------------------------------------------

💬 Question for peers and governance leads:
Is your AI oversight framework a documented policy — or an operational system with tested controls and clear accountability?

#ArtificialIntelligence #AIForBusiness #Digital #Manufacturing #Automotive

R-QMS

Michael Boevink 布 纷 奇 , 마이클 보빈크, مايكل بوفينك

AI & Partners - 🚀 The International Franchise Show 2026 is coming!

Join us at Excel London on 17–18 April 2026 to explore 250+ vetted franchise opportunities across 25+ industries. Whether you’re looking to start your own business, switch careers, or scale with a proven model, this is your chance to connect directly with franchisors, hear success stories, and attend expert-led seminars.

Key highlights:
1. Face-to-face brand consultations – ask about costs, support, and growth potential
2. Franchisee success stories – learn from real experiences
3. Expert seminars & panels – insights on financing, launching, and growing a franchise
4. Side-by-side comparisons – evaluate opportunities to find your perfect fit
5. Franchising offers freedom, structure, and a pathway to business ownership. The show empowers attendees with knowledge, connections, and confidence to take the next step.

🎟️ Admission is FREE! Register now: https://lnkd.in/e9U_sEie

#Franchise #BusinessOwnership #Entrepreneurship #InternationalFranchiseShow #ExcelLondon #StartYourBusiness Amy McGowan

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Aleksandar Dimitrov

Michael Charles Borrelli

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