Amused

At Amused, we believe that free education is the best marketing. Scaling your expert business should bring you joy, not heavy lifting. 70+ clients have already been amused by our marketing systems.

Founder & CMO

I found my first media buying clients through friends running eCommerce stores. They got an extra $20k in revenue in just 3 months... Then I started freelancing on Fiverr and Upwork for almost two years.

Freelance Digital Marketer

Soliya

Positively impacted the lives of 200+ students from 21+ different countries and facilitated over 1000 hours in two-hour online Zoom sessions.

Senior Facilitator

Unlocked an advanced facilitation training by the UN.

Advanced Facilitation Training 

Rubber Duck

I helped Rubber Duck build a new client acquisition system, train their sales team, and book more calls (+10 in 3 months) with cold outreach.

Business Development Consultant

ecommX

I helped eCommX lay out their brand fundamentals, create content on LinkedIn, build strategic partnerships, and even generate clients for their CRO services.

Branding and content strategy consultant 

Meta Reading

Working at Meta Reading helped me turn from amateur to a PRO marketer and trainer. I developed a new product (Brain Building workshops), ran ads and email campaigns to bring people, and personally trained 300+ students to read with 300-1000 words per minute.

Trainer and Customer Development Executive

Founder @Amused | Rescuing your next product launch when you’ve run out of ideas (and have no plan) | Retired Solo Traveler | Love snowboarding & cycling

For coaches who've built a successful business that's secretly stealing their life...

I build marketing systems that give you back your freedom while scaling beyond 6 figures.

My journey isn't conventional: Business school grad who skipped the corporate ladder to travel 19 countries and live in 5 (including 90 days teaching entrepreneurship in Uganda).

Never had a boss. Never will.

When not helping coaches escape the 60-hour workweek trap, you'll find me snowboarding, hiking, or exploring somewhere new.

What sets my approach apart:
↳ I don't just generate leads - I build sustainable systems that work without your constant attention
↳ Your expertise becomes leverage instead of a prison
↳ Your marketing feels authentically you, not "marketing guy generic"

The coaches I work with experience something remarkable:

• increases their impact as personal involvement decreases
• rediscover why they started coaching in the first place
• maintain or grow revenue while working fewer hours

$600,000+ generated for clients through email marketing systems that convert at 30%(+).
↳ That's only attributed revenue, but success is not only about the money ;)

If you're ready to build a coaching business that delivers both impact AND freedom, let's talk.

DM me or email alex@amused.agency to explore how your business can finally work for you, not the other way around. 

P.S.: This winter, I spent 5 months snowboarding 3 hours a day while building my business on the side.

Aleksandar Dimitrov

Asim Khaliq

7 Successful Exits | 25+ yrs of Experience | Transforming Business Consultants into Brand Leaders | CMO & Brand Strategist | Generated $800M+ in E-Commerce Revenue

Follow Me for Daily Tips on Business, E-Commerce, Marketing & Growth.

About Me:

Consultant , Coach, Entrepreneur, and Content Creator.

I founded my first company when I was 22 years old.

Over the last 27 years, I've built 7 businesses, generating more than $800 million in revenue for myself and my clients. 

I have helped 100s of businesses in 30+ countries with scaling, growing and hiring people.

With a career spanning over two decades, I’ve worked with startups, growth-stage businesses, and established brands to help them define who they are, build what matters, and scale what works.

Areas of Focus

E-Commerce & Business Strategy:

↳ Positioning new businesses for meaningful market entry
↳ Rebranding and repositioning for mature businesses
↳ Structuring offers, funnels, and monetization models
↳ Building execution systems for product, marketing, and operations

Entrepreneur Coaching & Advisory:

↳ Working 1-on-1 with aspiring founders and professionals
↳ Guiding startup leaders through launch, traction, and scale
↳ Mentoring eCommerce teams in high-growth environments

Leadership & Team Building:

↳ Strategies for leading with purpose.
↳ Building teams that drive growth and innovation.

Organizational Growth:

↳ Developing branding and marketing strategies to fuel growth.
↳ Consulting on e-commerce growth, from 7-figure to 9-figure revenue.
↳ Scaling businesses through effective growth marketing and processes.

Key Highlights:

↳ Founded and scaled 7 businesses from scratch.
↳ Generated $800M+ in revenue for myself and clients.
↳ Developed systems and processes that help organizations thrive.
↳ Hired and managed thousands of employees across 30+ countries.
↳ Helped over 100 businesses build teams, develop strategies, and scale globally.
↳ Led the growth of e-commerce companies from 7-figure to 9-figure revenues.

Industry Expertise

Fashion & Apparel, Beauty, Consumer Goods, Hair Care, Nutrition, Furniture, Food, Technology, Home & Kitchens, Jewelry, Real Estate, Online Education, Accounting & HR

My Approach:

I’ve lived every stage of the business lifecycle.

From launching ideas to building brands, from hiring globally to fixing what’s broken, my work is grounded in hands-on experience, deep strategic thinking, and a passion for building what matters.

My coaching and consulting is rooted in practical experience, not just theory.

Let’s Connect:

Whether you're launching your first product, growing your team, or preparing to scale

Let’s talk. (DM me if you want to grow your brand, business, or revenue.)

Best regards

Asim Khaliq

Member Board of Directors

I Almost Quit:

(And every time, right before the breakthrough.)

What I learned the hard way is simple:

Success doesn’t reward talent first.

It rewards endurance.

Here’s the real problem we don’t talk about:

We give up too early, right before momentum kicks in.
W
→ Failures blur our sense of direction
→ Delays convince us we’re not capable
→ Setbacks feel personal, not situational
→ We mistake slow progress for no progress

Therefore, train yourself to try “one more time”:

→ Break the challenge into one small next step.
→ Create routines that move you even when motivation is low
→ Replace “Why isn’t it working?” with “What can I improve today?”
→ Build patience like a muscle instead of expecting instant results

Trying one more time compounds into outcomes others call “luck.”

→ You develop grit, the real competitive advantage
→ You eventually arrive where most people quit
→ You break limits you once believed were permanent
→ You start seeing progress where others see problems

Here’s what I remind myself today:

Your life doesn’t change when you achieve something.

It changes when you refuse to stop trying.

So, the next time you feel like giving up, pause and ask:

“What if the breakthrough is one attempt away?”

Because most of the time… it is.

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Business Growth Coach & eCommerce Consultant | Top 3 Marketing Leader in Canada | 25+ Years Building & Scaling Businesses | 7x Founder | Generated $800M+ in E-Commerce

Leadership is Not the Rank You Hold:

(The following 8 behaviors reveal something deeper)

I meet people across every level of an organization, from entry-level employees to senior executives.

And I’ve noticed something consistent:

True leadership often comes from the calmest person in the room.

→ They think before they act.
→ They notice what others ignore.
→ They listen more than they speak.

Here are 8 behaviors I’ve seen repeatedly in people who naturally lead with clarity and depth:

1) They’re Quiet Listeners:
→ They speak less and absorb more, processing what others miss.

2) They Notice Small Details:
→ They see patterns, expressions, and inconsistencies that most overlook.

3) They’re Thoughtful Planners:
→ They think ahead, anticipate outcomes, and prepare for possibilities.

4) They Value Alone Time:
→ Solitude sharpens their perception and enables them to process things deeply.

5) They’re Good at Reading People:
→ They pick up on tone, body language, and energy faster than words can express.

6) They Value Their Relationships:
→ They nurture meaningful connections and remember what truly matters.

7) They Retreat Into Their Inner World:
→ Cherish a rich inner life for processing emotions and generating creative ideas, fostering personal growth.

7) They’re Deeply Self-Aware:
→ They understand their emotions, motives, and reactions, and adjust with intention.

Remember:

Leaders lead not through authority, but through presence.

Their awareness shapes how others think, decide, and grow.

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Ever Walked Away from a Conversation Feeling Guilty?

(That’s manipulation in disguise.)

I’ve seen this pattern:

In workplaces, friendships, and even leadership rooms.

Manipulation hides behind charm, guilt, or concern.

→ “You’re overreacting.” (to make you doubt yourself)
→ “I was only trying to help.” (to twist accountability)
→ “I don’t want to hurt you.” (to mask control as care)
→ “You’re the only one I can count on.” (to trap you in obligation)

These words seem harmless.

But over time, they chip away at your confidence.

Therefore, "awareness is your defense."

Here’s how intelligent people protect themselves:

→ Listen beyond the words 
→ Set boundaries early, not after you’re drained.
→ Don’t explain your “no.” It’s a complete sentence.
→ Choose clarity over comfort; silence feeds manipulation.
→ Surround yourself with people who make you feel lighter, not guilty.

When you stop feeding manipulation, something powerful happens:

→ You reclaim your voice.
→ You attract authentic relationships.
→ You lead with confidence, not fear.
→ You stop mistaking control for care.

Remember

Pay attention to how people make you feel.

Not just what they say.

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Excellence Alone Won’t Earn Trust or Respect:

(8 Habits That Quietly Erode Your Reputation)

People notice more than your output. 

They notice how you show up.

→ Your habits
→ Your attitude
→ Your consistency

Even small missteps compound over time and quietly damage your credibility.

Here’s how you unknowingly sabotage your reputation:

1) Missing Deadlines:
→ Hurts your credibility; signals unreliability.
↳ Fix: Break tasks into smaller milestones, communicate delays early, build buffer time.

2) Gossiping at Work:
→ Destroys trust; fuels negativity.
↳ Fix: Avoid drama, focus on solutions, create a safe space for teammates.

3) Constant Complaining:
→ Drains energy; labels you as negative.
↳ Fix: Raise issues with solutions, elevate standards instead of spreading noise.

4) Poor Communication Skills:
→ Creates confusion; slows progress.
↳ Fix: Be clear, prompt, and thoughtful. Listen deeply,it changes perception.

5) Oversharing Personal Issues:
→ Blurs professional boundaries.
↳ Fix: Be authentic, but know when to pause. Keep work conversations purposeful.

6) Lack of Accountability:
→ Breaks trust; weakens influence.
↳ Fix: Own mistakes, take responsibility, avoid passing the buck.

7) Inappropriate Social Media Behavior:
→ Questions judgment; harms credibility.
↳ Fix: Post with intention. If you wouldn’t say it in a meeting, don’t share online.

8) Missing Work or Arriving Late:
→ Signals low commitment.
↳ Fix: Respect others’ time. Build a rhythm that demonstrates reliability, even unseen.

Remember:

Consistency, accountability, and integrity make you unforgettable.

→ Polish your presence, not just your skills.

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Habits That Make Good Employees Look Unprofessional

Different Moments Demand Different Leaders:

(I learned this the hard way.)

Years ago, I kept pushing one of my teams with the same “visionary” approach I always used. 

It worked in the past, so I thought it would work again.

It didn’t.

→ Motivation dropped. Execution slowed.

And I realised something powerful:

Leadership isn’t a personality (It’s a portfolio.)

Here are the six styles every strong leader switches between:

1) Coaching:
↳ When the goal is long-term growth and capability.

2) Authoritative:
↳ When you need to set direction and energize the team.

3) Pacesetting:
↳ When the team is highly skilled and speed matters.

4) Coercive:
↳ When a crisis hits, you need immediate action.

5) Affiliative:
↳ When morale is low and people need connection.

6) Democratic:
↳ When you need collective wisdom and deep buy-in.

The mistake?

Most people rely on one of these, usually the one that matches their personality.

The real skill?

→ Learning to read the room.
→ Adjusting to the moment.
→ Choosing the style your team needs.

If you want to grow as a leader, start here:

→ Expand your range.
→ Build your emotional intelligence.

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7  Empowering Things to Say Back to a Gaslighter .

Your Resolution to Succeed Matters More Than Anything Else:

(Most people pause, doubt, and lose rhythm.)

I’ve seen this over and over again.

People depend too much on motivation.

When motivation fades, so does progress.

→ They wait for the right time.
→ They seek approval before action.
→ They let emotions decide their effort.
→ They lose focus when results are slow.

Therefore, resolution is what keeps you moving when nothing works.

→ Commit before you’re ready.
→ Show up even when it’s hard.
→ Focus on what you can control.
→ Stay grounded in your purpose.

And strong resolution builds unshakable momentum:

→ You build resilience that lasts.
→ You inspire trust and consistency.
→ You move forward despite challenges.
→ You grow into the person success demands.

Remember:

Opportunities, resilience, and success only come from perseverance.

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The Battle

Aleksandar Dimitrov

Asim Khaliq

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The Battle

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Asim Khaliq

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Asim Khaliq's LinkedIn Performance

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