Amused

At Amused, we believe that free education is the best marketing. Scaling your expert business should bring you joy, not heavy lifting. 70+ clients have already been amused by our marketing systems.

Founder & CMO

I found my first media buying clients through friends running eCommerce stores. They got an extra $20k in revenue in just 3 months... Then I started freelancing on Fiverr and Upwork for almost two years.

Freelance Digital Marketer

Soliya

Positively impacted the lives of 200+ students from 21+ different countries and facilitated over 1000 hours in two-hour online Zoom sessions.

Senior Facilitator

Unlocked an advanced facilitation training by the UN.

Advanced Facilitation Training 

Rubber Duck

I helped Rubber Duck build a new client acquisition system, train their sales team, and book more calls (+10 in 3 months) with cold outreach.

Business Development Consultant

ecommX

I helped eCommX lay out their brand fundamentals, create content on LinkedIn, build strategic partnerships, and even generate clients for their CRO services.

Branding and content strategy consultant 

Meta Reading

Working at Meta Reading helped me turn from amateur to a PRO marketer and trainer. I developed a new product (Brain Building workshops), ran ads and email campaigns to bring people, and personally trained 300+ students to read with 300-1000 words per minute.

Trainer and Customer Development Executive

Founder @Amused | Rescuing your next product launch when you’ve run out of ideas (and have no plan) | Retired Solo Traveler | Love snowboarding & cycling

For coaches who've built a successful business that's secretly stealing their life...

I build marketing systems that give you back your freedom while scaling beyond 6 figures.

My journey isn't conventional: Business school grad who skipped the corporate ladder to travel 19 countries and live in 5 (including 90 days teaching entrepreneurship in Uganda).

Never had a boss. Never will.

When not helping coaches escape the 60-hour workweek trap, you'll find me snowboarding, hiking, or exploring somewhere new.

What sets my approach apart:
↳ I don't just generate leads - I build sustainable systems that work without your constant attention
↳ Your expertise becomes leverage instead of a prison
↳ Your marketing feels authentically you, not "marketing guy generic"

The coaches I work with experience something remarkable:

• increases their impact as personal involvement decreases
• rediscover why they started coaching in the first place
• maintain or grow revenue while working fewer hours

$600,000+ generated for clients through email marketing systems that convert at 30%(+).
↳ That's only attributed revenue, but success is not only about the money ;)

If you're ready to build a coaching business that delivers both impact AND freedom, let's talk.

DM me or email alex@amused.agency to explore how your business can finally work for you, not the other way around. 

P.S.: This winter, I spent 5 months snowboarding 3 hours a day while building my business on the side.

Aleksandar Dimitrov

Asim Khaliq

7 Successful Exits | 25+ yrs of Experience | Transforming Business Consultants into Brand Leaders | CMO & Brand Strategist | Generated $800M+ in E-Commerce Revenue

I help eCommerce brands build, market, and scale profitably.

Alongside this, I’m building a global eCommerce community for founders, operators, and growth leaders who want to scale with clarity, not chaos.

This community exists for one reason:

Too many eCommerce brands fail because of poor strategy, weak systems, and no real mentorship.

My mission is simple but ambitious:
To help empower and upskill over 1 million eCommerce founders and professionals worldwide.

Why Listen to Me?

> Over the last 27+ years
> Built and scaled 7 businesses
> I founded my first company at 22.
> Generated $800M+ in revenue for my clients
> Helped teams scale from 7 figures to 9 figures
> Worked with hundreds of brands across 10+ countries

I have seen every stage of the business lifecycle; from idea to exit, from chaos to scale.

What This Community Is About:

Inside my ecosystem, I focus on,

> Developing leaders and teams, not just brands
> Helping founders think like operators, not firefighters
> Designing systems that scale (funnels, retention, operations)
> Building real eCommerce strategy (positioning, offers, monetization)

Whether you are a founder, executive, or operator, this community is about building businesses that actually last.

How I Help (Beyond the Community):

I work closely with,

> Founders scaling eCommerce brands
> Leadership teams in high-growth environments
> Professionals preparing for executive roles in eCommerce

My coaching and consulting are grounded in real execution, not theory.

Industries I’ve Worked In:

Fashion & Apparel, Beauty, Supplements, Food, Home & Kitchen, Technology, Real Estate, Education, Accounting, HR, and more.

The principles of scale remain the same, only the context changes.

Join the Movement!

If you’re building, scaling, or leading in eCommerce, you are already part of this mission.

Follow along. Learn. Contribute. Grow.

Let’s build the future of eCommerce together.

Asim Khaliq

Member Board of Directors

I Help Multiple Seven-Figure eCommerce Brands Move Toward Eight Figures:

When growth slows.

Founders assume it’s a marketing issue.

→ Or a talent issue.
→ Or a mindset issue.

It rarely is.

At seven figures, stagnation is usually structural.

And the business is still built to operate like a smaller company.

Here are the five structural breakdowns I see most often.

1) The Founder Is Still the System:
→ Key decisions still rely on one person.
→ As volume grows, decision speed slows and execution bottlenecks form.

2) Marketing Scales Faster Than Operations:
→ Demand is easier to scale than fulfillment, CX, and logistics.
→ When operations lag, margins and customer experience absorb the damage.

3) No Mid-Level Leadership Layer:
→ Teams execute without clear ownership or escalation paths.
→ The founder becomes the default problem-solver for everything.

4) Data Exists, but Insight Doesn’t:
→ Metrics are tracked, but not tied to decisions.
→ Reports increase while clarity decreases.

5) Strategy Becomes Reactive:
→ The business responds to short-term opportunities instead of a clear plan.
→ Teams stay busy, but alignment slowly disappears.

So what actually moves a seven-figure brand forward?

You redesign the business for the next stage.

→ Tie growth to operational capacity
→ Assign decision ownership by function
→ Commit to a clear 12–24 month direction
→ Reduce metrics to the few that drive action
→ Build leadership before pressure exposes gaps

If your brand feels busy but stuck, this is where to look.

Save this for your next strategy review.

Share it with a founder who’s plateaued.

Follow Asim Khaliq for clear thinking on scaling without noise.

Building a Global eCommerce Community | On a Mission to Empower 1M+ Founders & Operators | $800M+ Generated | 7x Founder | Marketing Executive & Consultant

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Aleksandar Dimitrov

Asim Khaliq

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The Battle

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Asim Khaliq

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Asim Khaliq's LinkedIn Performance

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