Cyclotron, Inc. 

Change Leadership Specialist

Accolade, Inc.

● Coordinated across multiple teams to create multi-channel campaigns to engage and align employees
around Accolades’ strategic objectives and mission, such as Open Enrollment for Accolade Employees
● Crafted and delivered weekly award nominated In Case You Missed It internal communications newsletter to
keep all employees informed of company events and announcements; achieved open rates of 50%+ and click
rates of 20%+
● Developed and coordinated a revised Town Hall campaign approach; increased employee attendance rate
for Town Halls from 55% to 74%. 
● Managed the company’s intranet, ensuring that it is up to date and relevant for all employee segments

Senior Communications Specialist

Leafly

● Strategically developed editorial calendars and content for social media channels and assisted with creation
of messaging for new brand initiatives
● Created internal communications content to ensure new office procedures and updates were effectively
communicated with employees
● Assisted with Public Relations campaigns focused on building awareness, researched key industry
developments, and tracked media coverage of the Leafly brand, products, and initiatives
● Developed and implemented administrative and facility procedures, facilitated onboarding processes, and actively cultivated a cooperative and inclusive work environment

Communications Manager - Public Relations + Social Media

Office Manager

hyve llc

•	Managed and coordinated events and retreats for nonprofit consulting firm supporting dozens of organizations and individuals; co-led program/retreat design process including meeting coordination and logistics, post-event meeting follow-up, and support with clients 
•	Master problem-solver successfully navigating logistical and planning challenges; strong at identifying opportunities to better coordinate and streamline the many moving parts of client work  
•	Helped lead the implementation of projects for nonprofit clients including fleshing out communication plans and developing project action plans

Communications and Operations Specialist

ProFysio Physical Therapy

•	Responsible for developing and implementing a successful marketing and patient engagement program requiring a social media strategy, patient engagement, and community event approach. 
•	Redesigned and implemented quarterly patient newsletter delivered to hundreds of clients into a content-rich, high quality publication 
•	Designed and coordinated a series of community events and sponsorships including registration, supply and personnel planning, and preparation of program materials

Marketing and Administrative Assistant

Resource Center of Somerset

•	Provided crisis intervention support, case management, advocacy, and educational programming to survivors of domestic violence.
•	Completed extensive training program and delivered trauma-informed best practices, cultural sensitivity, and knowledge of interpersonal violence to support and empower survivors
•	Supported community education, outreach events, and fundraising activities

Residential Case Manager/Advocate

Temple University

Student Office Assistant

My views are my own. 

I believe in honest, compassionate communication and building authentic relationships to help and support others. I approach my work and life through my commitment to equality and equity. If you'd like to chat, please email a.n.mitnick@gmail.com. I'm looking forward to connecting with you!

Amanda Mitnick

SoJust Solutions

Contracting with Google Cloud, I am creating technical and non-technical content for a wide range of audiences, while working with developers, engineers, product managers, executives, legal teams, and more to develop cohesive messaging and content frameworks. I've built deep technical knowledge on topics like cloud and network infrastructure, security operations, AI platforms, and large language models, enabling me to better translate complex topics into clear and compelling stories. Together with product teams, I am researching customer pain points and priorities to shape empathetic yet educational narratives, thought leadership perspectives, and actionable guides tailored to each audience’s situation. These cross-functional partnerships allow me to craft content that cuts through the noise to deliver value.
Highlights include:
- Deepening my technical understanding of cloud infrastructure, AI systems, and machine learning through daily collaboration with engineers. 
- Working cross-functionally with executives, product leads, communicators and legal teams to distill intricate concepts into cohesive, compliant messaging tailored for varying audiences, from CEOs to IT technicians. 
- Researching competitors and personas to create compelling and differential messaging that solves challenges. 
- Crafting engaging thought leadership content around industry trends that piqued audience interest while positioning Google Cloud as a strategic partner. Education through storytelling is the priority.
- Constantly connecting Google Cloud capabilities back to initial audience challenges/situations to boost relevance and empathy. 
- Creating a centralized customer reference database containing over 300 stories and use cases that are mapped back to buyers at every stage of the sales funnel. This enabled marketers to easily access proof points tailored to their targeted accounts.

Cloud Marketing and Generative AI Content Strategist for Google Cloud

As a senior content strategist at PMG, I supported web content strategy for Intel's 5G networking events. In this role, I crafted compelling narratives that brought Intel’s 5G networking vision to life while educating key audiences on the transformative impact 5G and would have across industries. Bridging technical details with clear explanations of business value, I positioned Intel as an innovation leader primed to capitalize on 5G opportunities.


Highlights include:
Worked closely with teams at both PMG and Intel including designers and developers to align on a cohesive messaging framework for Intel's launch of 5G modems
Communicated the business impact of 5G networks in clear, compelling narratives that resonated with IT decision makers
Built deep understanding of 5G technologies and use cases through intensive research of Intel’s latest modem offerings
Crafted engaging content that educated audiences on how 5G will transform industries while positioning Intel as an innovation leader
Mapped event content back to audience pain points around latency, speed and reliability to convey Intel’s unique value prop

Senior Content Strategist

Audienz Marketing

As a content strategist to Microsoft, I drove the creation and delivery of customer advocacy content to amplify product strengths and convey competitive advantages to both internal teams and external customers. Working with AWS, I supported their webinar strategy, live support, and content development for blog posts, nurture email campaigns, and field marketing materials. 

Closely collaborating with engineering, pre-sales, sales and marketing stakeholders at Microsoft, I produced compelling technical and non-technical content focused on digital transformation, modern work and cybersecurity. My priority was crafting engaging narratives and assets that positioned Microsoft as an innovative leader ready to solve customer pain points.

Highlights include:

- Interviewed customers and field teams to develop memorable case studies that I tailored for internal and public audiences. This provided impactful proof points on how Microsoft empowers transformations.

- Audited and optimized the case study intake process to align submissions with overall business goals, ensuring content boosted strategic objectives. 

- Proactively researched market trends, competitive offerings and customer needs to inform problem-solving content. I partnered with Audienz and Microsoft leadership to shape communication strategies that amplified Microsoft's value.

- Maintained and delivered a monthly email campaign highlighting Microsoft solutions for clients and customers. My content engaged stakeholders across the buyer's journey.

- Was invited to join Microsoft's Diversity, Equity and Inclusion board based on my commitment to advancing social justice across the organization.

Marketing Consultant

Self-Employed

Developed content for clients about digital transformation in healthcare, Electronic Health Records (EHR), and HIPAA. Created messaging frameworks for Enterprise and SMB audiences in the technology vertical. Built and implemented marketing and communications strategies across multiple channels, including website, social media, and events. Each additional channel had to adhere to brand voice and ensure a value add to the marketing strategy. Rebuilt omnichannel Demand Generation strategies utilizing marketing automation systems, chatbots, and conversational lead generation.  
Notable Contributions and Accomplishments:
•	Assisted client in transforming a digital campaign into a foreign-broadcast commercial during a major sporting event.

Marketing Content Manager

DB Best Technologies

Led a team of 4 marketers to shift a highly technical content and marketing strategy towards a wider audience of mid to C-Level executives. Created and executed marketing campaign strategies for partner cloud platforms Microsoft, Amazon, and Google. Implemented marketing automation software and content marketing funnels. Redesigned messaging and content framework to educate industry verticals, targeting healthcare, hospitality, and energy, on digital transformation and its benefits.
Notable Contributions and Accomplishments:
•	Spearheaded marketing campaign from ideation to execution for sunsetting of SQL Server 2008, seeing inbound leads increase by 75%.
•	Rebuilt and refreshed content for top, middle, and bottom of funnel prospects. Marketing automation software saw 52% increase in webinar sign-ups and 63% increase in second and third touchpoints by leads.
•	Integrated Account-Based Marketing (ABM) content and tactics to aligning sales and marketing teams. ABM implementation saw 18% increase in MQLs passed to sales team.

Marketing Manager

Carbyne Inc

Developed, built, and maintained relationships with industry influencers, media personalities, and mainstream media networks. Partnered with product engineering to determine the positioning, naming, and communication methods best to promote new product releases. Partnered with technical teams to track and release new products to customers. Engaged with industry analysts to promote Carbyne products and technologies. Owned all U.S.-based public communications and advised on global communication strategy Owned all content across digital including website, email, and social media. Planned, managed, and executed tradeshow and event marketing strategies. Created and delivered product presentations at industry events, increasing brand recognition and booth attendance. Moderated conversations on the role of technology in law enforcement and on-site Enterprise communications. Built comprehensive marketing Bill of Materials (BOM) as well as devising training programs and sales decks.
Notable Contributions and Accomplishments:
•	Developed marketing best practices across global teams, increasing inbound sales by 50%.
•	Created and executed Go-To-Market (GTM) strategies for 3 major product iterations and features.
•	Increased inbound contact by 3x through authored white papers.

Transcend Social

Held budgetary authority and P&L responsibility, reporting to senior executives on financial standing and performance while advocating for requisite funds to meet set goals. Owned campaigns from end-to-end: managing the creative process, targeting and segmentation, planning, execution, reporting, and optimization for both B2B and B2C campaigns. Worked across teams to report to internal stakeholders about the success of each phase of marketing campaigns. Conducted detailed data analysis of internal performance metrics and outside market demand, ensuring the organization’s marketing efforts matched client/market demand. Built client relationships to recommended business development strategies that further client goals 
Notable Contributions and Accomplishments:
•	Developed strategies for social channels, resulting in one singular client achieving a 5000% increase in sales.

Hootsuite Media Inc.

Promoted the Hootsuite brand through organized webinars, live presentations and interviews.  Marketed the B2B and B2C services offered, educating and demonstrating system capabilities for potential clients and current customers to promote brand loyalty and drive business development. 
•	Created content aimed at the APAC audience across diverse demographics, backgrounds and professions. 
•	Provided a personalized experience, building confidence in the end-user through direct training and advisement with target audience.

Brand Ambassador

BookPulse

Executed the digital marketing strategy, leading cross-functional teams to determine the positioning, branding and placement of products that grew a loyal consumer base. Conducted competitive analysis of market demand and competition; utilized this information to produce e-mail and social media campaigns for a range of different audiences that fostered a stronger connection to the brand.
•	Increased the number of paying clients by 300% and helped to promote a significant rise in engagement in both B2B and B2C campaigns.
•	Lead cross-function teams in creating innovative marketing campaigns that showcased the BookPulse product.

Product Marketing Director

J-Wire

Written a number of opinion columns on current events, political upheavals, the Middle East conflict, anti-Semitism and Jewish life and the impact of social media. These articles have been reprinted on various websites throughout the world. 
Had a number of letters published in Australian national newspapers 
Assisted Op-Ed columnists in research for articles published in Australian newspapers.

Opinion Columnist

I'm a creative storyteller with a keen eye for technology. I specialize in translating complex technical topics, such as edge computing, LLMs, and generative AI, into narrative-driven stories that amplify benefits while providing a guiding hand. Through my work, I strive to bridge the gap between tech enthusiasts and non-techies alike. By bringing people closer together through stories, I hope to foster a deeper appreciation for the power of technology in our lives.

I have extensive experience creating content for corporate websites, blogs, and social media platforms - including Microsoft, Google, and AWS. I've written articles on a wide range of topics, ranging from the future of large language models to the ethics of artificial intelligence. My passion lies in using technology to tell captivating stories that move and inspire people to reflect on the potential while relishing what's possible. Furthermore, I possess strong skills in content strategy, messaging strategy, and Go-To-Market development. Leveraging my technical background and strategic storytelling skills, I create engaging pieces that captivate the audience's attention, while considering the role each piece of content plays throughout its lifecycle.

Apart from writing, I'm an avid learner, constantly staying abreast of the latest technological developments. Technology inspires me, and I am fascinated by its potential to improve our lives, fostering connectivity, productivity, and creativity. I firmly believe in technology's power to shape our future, and I eagerly anticipate what lies ahead.

My passion lies in using my technological knowledge to make a positive impact on the world. I am also dedicated to helping others learn and understand the technology necessary to maintain a competitive edge in their respective industries. I regularly write blog posts and commentary to help individuals quickly adapt and make the most of our rapidly shifting technology landscape.

taplio

The Battle

Amanda Mitnick

Benjamin Gold

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?