Cyclotron, Inc. 

Change Leadership Specialist

Accolade, Inc.

● Coordinated across multiple teams to create multi-channel campaigns to engage and align employees
around Accolades’ strategic objectives and mission, such as Open Enrollment for Accolade Employees
● Crafted and delivered weekly award nominated In Case You Missed It internal communications newsletter to
keep all employees informed of company events and announcements; achieved open rates of 50%+ and click
rates of 20%+
● Developed and coordinated a revised Town Hall campaign approach; increased employee attendance rate
for Town Halls from 55% to 74%. 
● Managed the company’s intranet, ensuring that it is up to date and relevant for all employee segments

Senior Communications Specialist

Leafly

● Strategically developed editorial calendars and content for social media channels and assisted with creation
of messaging for new brand initiatives
● Created internal communications content to ensure new office procedures and updates were effectively
communicated with employees
● Assisted with Public Relations campaigns focused on building awareness, researched key industry
developments, and tracked media coverage of the Leafly brand, products, and initiatives
● Developed and implemented administrative and facility procedures, facilitated onboarding processes, and actively cultivated a cooperative and inclusive work environment

Communications Manager - Public Relations + Social Media

Office Manager

hyve llc

•	Managed and coordinated events and retreats for nonprofit consulting firm supporting dozens of organizations and individuals; co-led program/retreat design process including meeting coordination and logistics, post-event meeting follow-up, and support with clients 
•	Master problem-solver successfully navigating logistical and planning challenges; strong at identifying opportunities to better coordinate and streamline the many moving parts of client work  
•	Helped lead the implementation of projects for nonprofit clients including fleshing out communication plans and developing project action plans

Communications and Operations Specialist

ProFysio Physical Therapy

•	Responsible for developing and implementing a successful marketing and patient engagement program requiring a social media strategy, patient engagement, and community event approach. 
•	Redesigned and implemented quarterly patient newsletter delivered to hundreds of clients into a content-rich, high quality publication 
•	Designed and coordinated a series of community events and sponsorships including registration, supply and personnel planning, and preparation of program materials

Marketing and Administrative Assistant

Resource Center of Somerset

•	Provided crisis intervention support, case management, advocacy, and educational programming to survivors of domestic violence.
•	Completed extensive training program and delivered trauma-informed best practices, cultural sensitivity, and knowledge of interpersonal violence to support and empower survivors
•	Supported community education, outreach events, and fundraising activities

Residential Case Manager/Advocate

Temple University

Student Office Assistant

My views are my own. 

I believe in honest, compassionate communication and building authentic relationships to help and support others. I approach my work and life through my commitment to equality and equity. If you'd like to chat, please email a.n.mitnick@gmail.com. I'm looking forward to connecting with you!

Amanda Mitnick

Stratford School District

‬‭ Facilitate classroom instruction across various K-12 subjects by adhering to lesson‬
‭ plans and ensuring continuity of education.‬
•
‬‭ Manage classroom behavior, engage students in learning, and foster a‬
‭ positive environment during teachers' absences.‬
•
‬‭ Developed flexibility, adaptability, and quick learning skills transferable to‬
‭ dynamic corporate marketing environments.‬
•
‬‭ Repeatedly requested as substitute teacher by teachers based on excellent‬
‭

Substitute Teacher

ExtraHop

Managed and executed strategic marketing plan for TRP/TOLA region with end-to- end ownership
• Executed and delivered 15+ in-person and virtual events resulting in $500,000+ of pipeline influence and 2,000+ leads, quarterly
• Collaborated and worked cross-functionally with sales/channel/technical manufacturing teams to build company brand/reach, establish and nature pipeline, and deliver ROI by executing world class events and thought leadership
• Designed, wrote, and distributed support materials and invitations for regional marketing campaigns
• Managed and natured pre/post event leads and contacts utilizing Salesforce

Field and Partner Marketing Manager III

igloocompany

• Created, implemented, and executed marketing strategy focused on localization for Americas for B2B/B2C channels while supporting offshore and international teams to promote growth and pipeline for hardware and SaaS solution for start-up
• Designed, wrote, and executed marketing campaigns utilizing Canva and MailChimp to drive brand awareness and increase sales
• Developed, implemented and maintained marketing campaign calendars and initiatives for major eCommerce partners including: Amazon, Home Depot, Shopify and Wal-Mart
• Provided creative art direction and organization for domestic trade shows and developed communication strategy, overall look and feel, booth design, media buying and supporting graphics

Marketing Manager | Americas

Gamber-Johnson LLC

•	Led and developed multiple departments, brands and employees throughout the organization including: Digital Media, Public Relations, Web Development and Design, Social Media, Graphic Design, Product Marketing, Advertising and Marketing Communications 
•	Led product launches for 50+ products a year, providing strategic direction, support materials, public relations and web support, creative and internal/external communications and more
•	Planned, executed a budgeted annual international partner event for 165+ attendees from 38 states and 15 countries
•	Led public relations efforts by constructing and distributing 15+ press releases featured in over 25 industry publications nationwide
•	Led website refresh project by managing cross functional teams, building and creating new content, overseeing all creative and implementing testing scripts to ensure functionality and usability of site
•	Developed and implemented international digital and print advertising strategy in 5 separate vertical markets 
•	Led, oversaw and developed creative, copy and printing of 15+ company catalogs and 35+ sell sheets
•	Acted as art director and provided final approval for all advertising and content creation including: national advertising campaigns, webinars, white papers, case studies, dealer ads, internal support materials and trade show events
•	Created and implemented social media strategy for national conventions, trade shows and day to day business activities
•	Provided creative art direction for foreign and domestic trade shows and developed communication strategy, overall look and feel, booth design, media buying and supporting graphics 
•	Developed, oversaw and created company communications and emails utilizing iContent, distributing communications to a global audience
•	Managed, oversaw and provided creative direction for three company websites, as well as, facilitated content and creative updates

Marketing Manager

Precision Mounting Technologies Ltd.

Weather Shield Windows and Doors

•  Oversees multiple departments and its employees including: Dealer Cooperative Program, Social Media, Sample and Display Program, Graphic Design, Advertising, General Marketing and Marketing Communications
 •  Led company brand refresh for 2016 re-branding initiative including: market research, logo design, collateral redesign, web refresh, campaign development, launch strategy and beyond  
•  Provides creative art direction for all internal and external Marketing components with third party vendors, freelancers and internal design team
 •  Led, oversaw and developed creative, copy and printing of 11+ company catalogs and 20+ sell sheets 
•  On-boarded printing and fulfillment partner to implement customer facing literature website
 •  Approves and reviews all print materials to ensure correct color and accuracy before going to print 
•  Provides creative art direction for external print campaign partnering and managing 3rd party creative agency for national campaign 
 •  Conducts all media buying for national print and digital campaign in leading industry publications
 •  Provides art direction and approval for all advertising elements including: community ads, national dealer ads, billboards, and trade show events
 •  Creates and implements social media strategy for national conventions, trade shows and day to day business activities
 •  Provides creative art direction for annual trade shows and developed communication strategy, overall look and feel, booth design and supporting graphics utilizing a $300,000 budget
 •  Develops, oversees all internal communications and emails utilizing Constant Contact and ClickDimensions
 •  Manages and provides creative direction for three company websites, as well as, facilitates content and creative updates
 •  Manages third party Public Relations partner to developed earned media strategy and organize any media events or relations
•  Manages, creates and approves all Marketing expenses for multi- million dollar budget

The HON Company

•   Led product development by working closely with international business partners and suppliers to create and launch new seating products 
•  Led product marketing activities on new or enhanced seating projects 
•  Ensured basyx by HON seating line is appropriately scaled, relating to breadth and depth, to maximize the economical value by complete management of the line 
•  Assisted in merchandising efforts by providing creative direction and approval for catalog pages, brochures and cut sheets related to basyx by HON seating products
 •  Responsible for understanding market opportunities through analysis of market trends and conducting market research. Utilize data and analysis to drive product line plans.
 •  Assessed the competitive environment to understand competitive marketing strategies, product offerings, and pricing; develops appropriate actions as needed 
•  Monitored and managed basyx by HON seating line financials (~56M) with cross-functional business partners to ensure profitability 
•  Supported sales team by providing relevant product information, consulting in competitive strategies, and assisting with the development of sales tools and training 
•  Assisted with the development and execution of annual strategic plans for basyx by HON seating line, including product development, sales promotion, distribution, and pricing strategies

Associate Product Business Manager

•	Development of digital strategy as it relates to hon.com and mobile tools
•	Creation, design direction and on-going maintenance to content and images on chair selector tool, Chair Chooser
•	Everyday maintenance and updates to hon.com including image updates, collateral management, content maintenance
•	Approving and reviewing Marketing Communication Managers requests for new spotlight and base model pages on hon.com
•	Creation, design and redesign of hon.com pages as needed 
•	Conducting continuous audits of hon.com to ensure all product and content is current and error free 
•	Responsible for communicating discontinuations on hon.com; ensuring all discontinued products are removed from site and information on discontinuations page is correct and current.  Maintaining relationships between Product, Marketing and HONWeb
•	Overseeing and maintaining ‘Fabrics & Finishes’ on hon.com and HON Mobile Gallery to ensure content is current and error free
•	Working directly with Foresee to manage hon.com site survey and overall satisfaction of site
•	Creating and maintaining standard word documents and processes as it related to hon.com and HON Mobile Gallery
•	Overseeing Digital Marketing projects as needed or assigned
•	Maintenance and development of Digital Marketing Sharepoint site to provide organization and consistency of work throughout team
•	Providing insights and recommendations as well as speaking to the impacts on business results as it relates to hon.com
•	Building and leveraging relationships with internal business partners (Operating Company Sales, Marketing, and Product Development members), corporate enablers (Information Technology and Finance), and external partners (web design, research, and useability) to deliver Marketing solutions.

Associate Marketing Manager, hon.com

•	Assist in the implementation of The HON Company's communications, e-marketing and merchandising strategy
•	Participate in the development and implementation of consistent delivery of communication, e-marketing and merchandising programs
•	Act as a frontline brand manager interacting with customers and end-users on various platforms ensuring content, communications and promotions are consistent with brand guidelines
•	Measure and report on the impact of e-marketing and merchandising programs, and analyze, review and report on effectiveness of campaigns
•	Works cross functionally with Sales, Product and Marketing to understand and proactively identify ways to address marketing and merchandising needs
•	Work with outside agency to develop cutting edge platforms to utilize moving forward, making HON the leader in the industry
•	Work with internal graphics designer to develop concepts for internal and external use
•	Serve as the day-to-day manager/operator of internal and 3rd party e-Marketing and e-Commerce technologies

eMarketing Specialist

Family Resources Inc

•	Completed all necessary procedures for new hires: benefits enrollment
•	Completed all necessary procedures for terminations or exits
•	Processed Worker’s Compensation claims and follow up tasks
•	Maintained and updated employee data base utilizing Great Plaines software
•	Assisted with audits for licensing requirements
•	Assisted in coordination and organization of employee trainings
•	Created a professional and team like environment with supervisors, directors, staff members and clients in the agency

Human Resources Assistant

Disney Institute

* Constructing and distributing contracts to external clients
* Supporting and assisting three Business Solutions Advisors
* Creating and distributing client amenities
* Assisting advisors build and maintain client relationships, brand
  knowledge and sales processes

Sales Assistant

* Coordinating and assisting with special projects (collateral  
  audit, redesign) as needed
* Maintaining presentation boards and sample marketing material
  notebooks
* Writing and proofing copy for marketing/sales materials
* Redesigning and creating informational program sheets for   
  Disney Institute, utilizing InDesign, Photoshop and Illustrator
* Attending internal/external client meetings
* Updating and maintaining Disney Institute website utilizing
  Savvy
* Overseeing and managing production of &quot;Disney Keys&quot;  
  brochures

Brand Professional Internship

Disney Resort Destinations

* Fulfillment and processing of Disney gift card orders for the  
  incentive rewards program
* Sales territory research and analysis utilizing Siebel
* Sales manager productivity research and analysis
* Building and updating Excel workbooks to demonstrate the
  utilization of Disney systems

Resort Sales Professional Internship

‬Highly engaged, sales-centric senior marketing professional with experience‬ in B2B/B2C marketing, event execution, brand development, and demand generation. Proven track record of driving pipeline growth, supporting sales initiatives, and leading cross-functional‬ teams.
‭

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Amanda Mitnick

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