Marketing & Growth Director at Aryel by day, enthusiast of cognitive science (& data, & weightlifting, & wine, & physics, & N other stuff) by night.

Amira Di Costanzo

Barilla Group

Global Digital Performance Manager

Company Bio:
''Barilla brings pasta and sauces to tables all over the world to offer people the joy that good, well-made food can bring them. Born as a small bread and pasta shop in Parma (Italy) in 1877, today, 145 years later, our products can be found in more than 100 countries.'' Today, the group generates revenues of €5 billion through its portfolio of food brands.

Role:
A senior marketer and hire number 001 in the Barilla Acceleration Team, a global business transformation hub based in vibrant, multicultural London. The task is to help the group to move into its next phase of growth through advanced data insights, strategy and behavioral evolution through international travel & digital technology.

Global Digital & Search Marketing Manager

careeria

Company Bio: 
"The careeria mobile app (part of Wave N technologies) uses powerful A.I. technology to evaluate, support and monitor your career progression by benchmarking your CV and shows you how to get ahead!"

Role:
The role within this start-up is new but best defined as helping an innovative business to grow from clever tech to a go-to brand for career focussed individuals.

Global Interim Digital Marketing Director

Dhamelia Digital Advisory Services

Company Bio:
"Dhamelia Digital Advisory Services helps those in private equity to make informed decisions when tasked with understanding on-trend technology and its potential in the digital space."

Role:
Operating as an external advisor, I help decision makers to understand what holistic characteristics help make digital marketing technologies successful within the highly competitive digital space.

Independent Consultant

Belron® International

Company Bio:
"Belron is the world's leading vehicle glass repair and replacement group. Home to 29,000 employees, it operates across over 35 countries and 6 continents to ensure that all of its customers receive the best quality service." Today the group and its brands are valued at €21 billion.

Role:
Operating at group-level (effectively as a consultant) and leading cost effective customer focussed online search programmes for 30+ internationally based Belron Group brands plus their 20+ associated digital marketing agencies through international travel & digital means:

Also, giving back to society by training the future of digital marketing talent through the Belron work experience and internship programmes.

4x examples of published works below:

- book contribution on SEO in the world of advertising
- case study on how Belron leveraged Yext location management platform technology
- original eye tracking study on the impact of customer reviews & ratings in Google search results
- future of search 2017 predictions through Yext digital publication

Global Head of Search Marketing

Role:
Operating at group level, my role had evolved into leading the Search Marketing Best Practice function for all Belron Markets and their associated digital marketing agencies, through international travel & digital means.

Organic Search Best Practice Manager - Group

Role:
Operating at group level, my role was specialised in delivering & leading SEO function for all Belron Group brands and their associated digital marketing agencies, through international travel & digital means.

Global Organic Search Experience Manager (Group Level)

Role:
Having just been hired, and based at the Belron Global HQ just outside London, my role was focussed around creating Search Engine Optimisation analyses & insights for Belron brands and their associated digital marketing agencies.

Search Engine Optimization Analyst

SearchCatalyst

Company Bio:
"SearchCatalyst is a Greenlight owned company with a core focus on the SMB market - itself a highly regarded digital marketing agency that communicates with people by marrying data and creativity."

Role:
Working in a small team, my role was to deliver and lead the account management & reporting and advice for Search Marketing programmes for 25 clients.

EMEA Search Engine Marketing Consultant

Role:
Working in a small team, my role was to deliver and lead the account management & reporting and advice for Search Engine Optimisation programmes for 25 clients.

EMEA Search Engine Optimization Consultant

Greenlight

Company Bio:
"Greenlight is a highly regarded digital marketing agency that communicates with people by marrying data and creativity."

Role:
Working in a team, my role was to help deliver account management & reporting for a number of SMB & Blue chip clients.

StarBase Computer Services

Company Bio:
"Starbase Computer Services Ltd is a software testing consultancy helping enterprise to build robust back end systems".

Role:
My role at the company was to raise the brands' profile online and support the sales team with digital intelligence on enterprise level prospects.

U.K. Digital Marketing Manager

Assistant Store Manager

Brandwidth

Company Bio:
"Brandwidth is a design consultancy that uses applied insight, creativity and technology across the full spectrum of branding, marketing and digital challenges."

Role:
A position won by success in a graduate trainee competition, my role was to support the design team with their Toyota & Lexus contract accounts.

Freelance Designer

Seymourpowell

Company Bio:
"Seymourpowell is a design consultancy with a track record of imagining and then creating award winning designs and world-first innovations stretching back over 30 years."

Role:
My role was to support founder, Richard Seymour, with business matters as well as learning about life in a world-renowned design consultancy.

Assistant to Richard Seymour and Design Intern

Senior digital media leader (Myers-Briggs: ‘ENTJ’, DiSC: ‘S’), problem-solver, 17 years of experience in cross-functional team management, budget oversight and data, across Americas, EMEA, APAC - gained in start-ups, digital agencies, global enterprise environments within marketing/brand/IT/ecommerce teams.

Last but not least, I enjoy participating in team triathlons, usually for charitable causes, love running and am based in London, U.K.

Ask for a chat or a CV.

Soft Skills:
Self Motivated, Team Motivator, Collaborator, Entrepreneurial, Commercial Awareness, Cross Functional Influencing and Leadership, Stakeholder Management, Emotional Intelligence, Managing Key Relationships, Humility, Adaptability, Coaching, Agility, Networking, Time Management, Principled Negotiating, Resilience

Hard Skills:
Global Website Project Management, Brand Protection, Project Execution and Delivery, B2B Business Development, Digital Marketing, Consultancy, Client Communication, Relationship Management, Recruitment, Contract Negotiation, Agency Partnerships, Strategic Planning, Proposal Writing, SaaS Adoption Planning, SaaS Contract Planning, SaaS Portfolio Management, Market Tenders, Competitor Tracking, Copywriting

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