Marketing & Growth Director at Aryel by day, enthusiast of cognitive science (& data, & weightlifting, & wine, & physics, & N other stuff) by night.

Amira Di Costanzo

Barilla Acceleration Limited

Barilla Acceleration Limited is Barilla Group's in-house accelerator to drive digital know-how and change throughout the global organisation.  Set up in 2021, BAL houses the Barilla Acceleration Team which covers Advanced Analytics, Data & Insight, Digital Commerce, Digital Marketing Content & Search across the whole of Barilla's global business.

Director Board of Directors

Barilla Group

Lead Barilla's global digital commerce business made up of all omnichannel, pure-play, market-place, eFoodservice, Direct to Consumer and aggregator revenue streams.  Working across 35 markets around the world with well over 100 people focused on this rapid growth sales and influencing channel.

Vice President, Global Digital Commerce

Barilla is the world's leading pasta company and one of Europe's leading bakery companies, with market leadership positions in many major countries including Italy and the US.  Other brands include Harry's bread in France, Wasa in Scandinavia and Mulino Bianco in Italy.  Barilla is one of the world's most admired companies. My role is to step-change our global online sales and Digital Commerce capabilities.

Vice President, Global eCommerce

Cucina Barilla (DTC JV with Whirlpool)

https://www.internimagazine.com/last_news/news_people/with-barilla-and-whirlpool-starting-today-this-is-how-to-cook/

Board Advisor

Maximiles

Maximiles were the European leader in creating and managing on-line loyalty and customer engagement programmes.  We were also a major on-line panel provider for major market research companies and a Top 10 email agency working with leading digital marketing agencies.

Managing Director of iPoints/Maximiles UK

Tesco (dunnhumby)

Initially ran the Tesco Clubcard team working with Tesco Commercial to bring Customer Insight into every day decision making in Tesco.  Promoted to UK Board with a team of 55, with P&L responsibility for all European business other than grocery retail.  Clients included Shell, Barclaycard, Nationwide, VISA, Vodafone, Littlewoods and Royal Opera House.

Divisional Managing Director and member of the UK Leadership Team Dunnhumby

Dunnhumby (Ireland)

Covered a maternity break alongside usual day job in London.  Spent a day a week in Dublin.  Strengthened team and moved them into a central Dublin office.

Managing Director

Numbercraft

Joined high end problem solving start-up, built the business and sold in 2003 to Lawson software.

Head of Consultancy

Procter & Gamble

Head of eCommerce (UK & Ireland); UK ECR champion; Tesco Customer Business Development Team; Paper Customer Marketing Organisation; Boots, Safeway, Superdrug, Waitrose and Coop Sales Teams.

Various Sales & Marketing roles

British Army

Infantry Officer - The Light Infantry

Vice President, Global Digital Commerce, Barilla Group | Global Executive | Board Member

My purpose is to "gain advantage through disruptive change". Initially working in military operations before pioneering roles in Category Management, then Big Data and Consumer Loyalty Programs, for the past 10 years I have been leading eCommerce globally at Barilla.  Every day I am lucky enough to work with very bright people to create innovative growth through disruptive change.  I joined Barilla in 2013 and together with an outstanding global community of eCom experts have built our eCom business from  €15M to over €200M, growing faster than the channel and competition, delivering leading online marketshares in all markets and becoming recognised by our customers and commentators - Garter (in USA and Germany) and by Nielsen (in France) - as leaders in eCom amongst Food Manufacturers.
We have created a culture of passionate ownership and self reliance which we support with shopper focused multi functional expert help. We aim to be the trusted advisor to our major customers around the world. We continue to search for new ways to reach and influence our shoppers at all stages of their research / shopping mission.
The future is even more exciting as we expand to new markets; aim to better understand omnichannel in grocery; design products, packaging and new services to better meet these rapidly evolving consumer expectations; and better enable our people to thrive in this new reality.

taplio

The Battle

Amira Di Costanzo

Guy Keeling

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