Andy Mewborn

Distribute

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Founder & Customer Support

Taplio

Co-Founder

Outreach

Enterprise Sales

Sales Engineering Lead

Scaled the early success team to 14 people.

Manager - Customer Success

Early Employee.
Specialties: Data Sync, API, Onboarding, Platform Integrations, Partner Ecosystem

Product 

Start-Up Chile

Our team was selected for Generation 11 of Start-Up Chile (the YC of South America). We provided solar energy services and installed solar power systems.

Gridlee - Co-founder & Sales

Progress Chef

Sales Development Representative

Muhuru Bay Community Microgrid Project

Designed 3kW off-grid power system
Modeled renewable energy resources at remote site
Implemented system in Kenya
Tested and installed 11-channel GSM telemetry system

Electrical Engineer

Seattle City Light

Power Systems Engineer

Distribute.so

I use to be young & cool. Now I do b2b SaaS. 

Husband. Dad. Ironman. Pilot. Taco lover. 

Founder of Distribute // Co-founder of Taplio (acq. by Lemlist) // Early @ Outreach.io.

Creator

A community of over 4,000+ B2B professionals growing together on Linkedin.

• "Brand30 absolutely did wonders for my business." -Maritha Koortzen

• "Brand30 changed the trajectory of my life...To say it’s opening doors for me is an understatement" - Amanda Stern

• "Brand30 provided the group accountability and expert advice I needed to more than double my LinkedIn engagement in just one month" 

🚀 Start Building An Audience Of Potential Buyers On LinkedIn In 30 Days👇

• https://www.brand30.io/

8 months ago, we had 0 users. Today, Distribute.so has 15,000+ users. I’ve helped build a $250M company before, but this feels different.

Building a startup is glamorized on social media. But the reality is messy. Here are the 7 ugly truths about building fast in 2025 that nobody talks about:

1. Hitting a wall is normal 
I've been stuck at revenue plateaus multiple times. It feels terrible. But you can get moving again if you don't freeze.

2. You will mess up 
I've hired the wrong people. I've built the wrong features. I've spent money on things I didn't need. It's part of the game.

3. People will copy you 
We just beat 4 competitors for a deal. They are going to look at our product and copy it. Let them. By the time they copy us, we will be onto the next thing.

4. Saying "No" is painful 
To close those 18 killer logos, we had to say "no" to hundreds of other ideas. It hurts to say no to customers. But if you try to please everyone, you please no one.

5. Cash flow is everything 
It doesn't matter how cool your idea is. If you run out of money, you die. We watch every dollar.

6. It takes longer than you think 
People overestimate what they can do in a year. And underestimate what they can do in a decade. We are playing the long game.

7. Just start 
Every successful founder started with nothing. No revenue. No customers. No audience. The only difference is they didn't quit.

I’m documenting the whole ride here. The wins. The losses. And the lessons.

Follow along if you want to see how we get to the next level. Just keep building.

Andrew Mewborn

Click my profile, get a free taco 🌮 (also I automate your follow-ups)

7 ugly truths about building fast in 2025

Everyone told me I was crazy. "You can't sell to Enterprise logos without a massive sales team." "You can't be Product-Led and Sales-Led at the same time."

I disagreed. We have 15,000+ users on our self-serve app. But we also just closed 18 massive killer logos in 3 months.

Here is the 7-step playbook we used to move upmarket without losing our soul:

1. We stayed lean intentionally 
Most founders hire 10 reps the moment they get traction. We didn't. We used our own product to handle the volume.

2. We looked at our own backyard 
We didn't buy cold lists. We looked at our 15,000 free users. We found the ones who were using the product every day. Then we asked them: "Who is your boss?"

3. We sold the Result, not the Method killer 
Buyers don't care how your tech works. They care about the problem disappearing. We showed them exactly how Distribute would solve their problem in week 1.

4. We gave before we asked 
We didn't try to trap them in long contracts immediately. We let them use the product. We let them see the value. Trust is built by giving, not taking.

5. We stopped chasing shortcuts 
We didn't use clever tricks. We just focused on making the product 1% better every day. Word of mouth is the only growth strategy that lasts.

6. We kept the team tiny 
We are doing millions in revenue potential with a team that fits in a minivan. This keeps us profitable. And it keeps us hungry.

7. We worked in public 
I shared the wins and the losses on LinkedIn. This built trust with buyers before we ever spoke to them. They felt like they knew us.

TAKEAWAY: You don't need to follow the Silicon Valley rules. You don't need to raise $100M. You don't need a fancy office. You just need a product that people love. And the guts to do it your way.

They said you can't sell Enterprise without a suit.

had our quarterly all-hands today

CEO said we're "laser-focused on execution"

CTO said we're "moving fast and breaking things"

CFO said we have "18 months of runway"

VP Sales said we're "building a repeatable sales motion"

i asked "what does any of that mean?"

got pulled into a 1-on-1 about "culture fit"

turns out "what does that mean?" is not a growth mindset question

i'm now "transitioning to focus on other opportunities"

which means i have 2 weeks to find another company where nobody knows what they're talking about

shouldn't be hard

I helped build Outreach to $250M in revenue. I helped over 4,000 people grow on LinkedIn. Now, I have 15,000+ users on my new company, Distribute.so

I have seen the movie before. And I can tell you that the sequel is very different from the original.

Back in 2015, the playbook was simple: Force the sale. Hire an army of BDRs. Buy a massive list of emails. Send thousands of messages a day. It worked then. It doesn't work now.

Here are the 6 things that have changed in the last 10 years:

1. Buyers ignore the noise 
Email open rates have tanked. Sending more messages doesn't work anymore. You have to earn their attention, not demand it.

2. Don't push, attract 
You can't force a sale anymore. You have to create interest through content and brand. Then you capture that interest when they are ready.

3. Small teams are winning 
We closed 18 killer deals with a tiny team. You don't need 50 reps. You need a few seniors who know what they are doing.

4. Reputation is the new advantage 
Features get copied in a week. But they can't copy who you are. Your personal brand is the most efficient sales channel that exists.

5. Easy beats Powerful 
killer software used to be clunky and expensive. Now, the best tools feel like consumer apps. If it feels like work, they won't use it.

6. Speed over Forecasts 
We don't try to predict every dollar. We try to move fast. We launch, we test, we fix. Speed is the only advantage a startup really has.

TAKEAWAY: If you are still running the 2015 playbook, you are working too hard. The game has changed. You can either complain about it, or you can adapt. We chose to adapt. And it's working.

I helped build Outreach.io to $250M in revenue

I just beat 4 competitors to win a killer contract. We didn't have the most features. We didn't have the biggest sales team. But we have 15,000+ users and just closed our 18th killer logo in 3 months.

How did we do it? We realized that the old way of selling software is broken. Most founders try to build everything for everyone. They add buttons, settings, and complex workflows. They think "more features" equals "more value."

They are wrong. In 2025, buyers are overwhelmed. They don't want another tool they have to learn. They want something that just works.

Here is the 7-step playbook we used to win on Simplicity:

1. Go where the big fish swim 
We didn't wait for them to come to us. We found where they were hanging out and showed up.

2. Prove it, don't pitch it 
Our competitors sent 40-page slide decks. We sent a link to the product. If you have to explain how it works, it's too complicated.

3. The "Zero-Training" Standard 
We built Distribute so a 5th grader could use it. If a user needs a certification to use your tool, you have already lost. Simplicity is the ultimate sophistication.

4. Escape the "Feature Trap" 
Customers will ask for a million things. We said "no" to 90% of them. We only built the things that made the core product faster and easier.

5. Sell it yourself 
I didn't hire a VP of Sales to figure this out. I did it myself. Founders should sell until at least $500K ARR because nobody knows the product like you do.

6. Find the "Aha!" instantly 
We found the one specific thing that made users say "wow." Then we made that experience happen in under 60 seconds.

7. Let the product drive the deal 
When the product is simple, the champion can sell it internally for you. They don't need you to fly in for a demo. They just show their boss, and the boss gets it.

TAKEAWAY: Startups are hard. But in 2025, complex startups are impossible. Stop building more. Start building simpler. That is how you win.

I just beat 4 competitors to win a killer contract

intern: "should I add my phone number to my email signature?"

CEO: "absolutely, we're accessible"

intern: "what about my LinkedIn?"

CEO: "yes, we're modern"

intern: "calendar booking link?"

CEO: "of course, we're efficient"

intern: "headshot?"

CEO: "why not, we're human"

intern sends first email

signature is 47 lines long

includes:

• 3 phone numbers
• 4 social media links
• calendar link
• company tagline
• legal disclaimer
• "Sent from my iPhone"
• sustainability notice about not printing emails
• AI-generated motivational quote

the actual email says "sounds good"

we promoted them to Head of Email Excellence

I spent 3 hours on a crap ton of follow-ups at Outreach while we scaled to $250M. Now our 15,000+ Distribute users do better follow-ups in 30 seconds. After closing 18 deals in the past few months, I learned something most founders miss: complexity kills deals, simplicity closes them.

Here's why the best salespeople are deleting tools, not adding them:

1// YOUR BUYERS DON’T WANT YOUR 55-SLIDE DECK

They want one page with what you discussed, the ROI, and next steps.

We tracked 10,000+ deals.

Average time on slide decks? 47 seconds.

Average time on simple deal pages? 8 minutes.


2// YOUR CHAMPION CAN’T SELL INTERNALLY WITH MEETING NOTES

They need a business case, ROI calculator, and executive summary.

Not a transcript.

When we switched from sending 27 attachments to one link, deal velocity increased MUCHO.


3// EVERY TOOL YOU ADD CREATES ANOTHER PLACE TO LOSE

The average rep uses 10+ tools for follow-ups.

Fathom for notes. Loom for demos. Google Docs for emails. Canva for slides.

The winners? They use one tool that does it all.


4// SIMPLICITY SPREADS FASTER THAN FEATURES

When we made Distribute dead simple, word-of-mouth exploded.

No training needed. No change management.

Just send your follow-up in 30 seconds and move on.


TAKEAWAY:

I watched Outreach grow because it simplified prospecting.

Now I'm watching Distribute grow because it simplifies follow-ups.

The pattern is clear.

Simplicity isn't just a feature.

It's a moat.

We beat 4 competitors  with 90% fewer features

prospect: "tell me about your product"

me: "what if I told you that you could save 20 hours per week?"

prospect: "how?"

me: "great question. let me share my screen. can you see this?"

prospect: "yes"

me: "perfect. so imagine your current workflow..."

**proceeds to spend 40 minutes describing their own job back to them**

me: "...and that's where we come in"

prospect: "what does your product actually do?"

me: "I'm going to send over some case studies and let's reconnect next week"

booked the follow-up

still haven't answered what we do

this is sales

investors rejected our pitch deck last month

they said our projections were "unrealistic"

we were forecasting $100M ARR by year 2 with zero marketing spend

i asked "don't you believe in product-led growth?"

they said "you have 3 customers"

so i updated the deck

changed "customers" to "enterprise partners"

changed "3" to "a curated selection of design partners"

changed "$47 MRR" to "high-intent early revenue signals"

we raised $8M Series A last week

words matter more than numbers

Last week I asked 4,000+ sellers how long they spend on follow-ups. 73% said 2-3 hours. That's 750 hours per year writing emails nobody reads. I helped build Outreach to $250M, and even we were wasting time on follow-ups.

Here's the math that'll make you sick:

Let's say you close 20 deals per year. Each deal takes 5 calls. Each call needs a 3-hour follow-up. That's 300 hours. Or 37.5 work days. You're spending 2 months per year on admin work.

**screams at sky***

While you write follow-ups, your competitors are on their next call.

Here's what actually works in 2025:

1// Stop crafting. Start automating.

AI can write better follow-ups than you.
It remembers everything. Never forgets the ROI discussion.
Includes the right case studies.
Our 15,000 users proved this.

2// Stop sending files. Send experiences.

PDFs get lost.
Attachments get ignored.
But a personalized page? That gets shared with the CFO.
We see 3x higher engagement on deal pages vs traditional follow-ups.

3// Stop hoping. Start tracking.

You need to know when the CFO views pricing. When legal downloads the contract. When your deal goes cold.

Email can't tell you this. 

The sellers crushing quota aren't working harder.

They're working different.

They turned 3-hour follow-ups into 30 seconds.

And their buyers actually engage.

Holy sh*t, right?

You waste 37.5 days per year on follow-ups

I helped scale Outreach to $250M. Then I started my own company and made every mistake I swore I never would. Here are the 6 dumbest things I did building Distribute to 15,000 users:

1// I spent 3 months building features nobody asked for

We had a roadmap. It was beautiful. Customers wanted something else entirely. I should have talked to 50 more people before writing a single line of code.


2// I chased logos instead of problems

Early on, I got excited when big names showed interest. I bent the product to fit them. They churned anyway. The customers who stayed were the ones whose problem we actually solved.


3// I wrote follow-up copy like a robot

I'm embarrassed to show you our early emails. Corporate garbage. The moment I started writing like a human, reply rates doubled.


4// I ignored my own LinkedIn audience for 6 months

I had built a following. I knew how to create content. But I thought "real companies" needed paid ads and SDR teams. Wrong. My posts still drive more pipeline than anything else.


5// I hired before I had a repeatable process

Brought on help too early. They failed. It wasn't their fault. I didn't have a playbook to hand them yet.


6// I thought the product would sell itself

It doesn't. Nothing does. Even great products need someone to explain why they matter.


TAKEAWAY:

Building a startup is just a series of mistakes.

The winners aren't the ones who avoid them.

They're the ones who make them faster and don't repeat them.

I'm still making mistakes every week.

But at least they're new ones.

I made every mistake I swore I never would

spent all morning analyzing our competitors

Competitor A: raised $50M, has 200 employees, beautiful website
Competitor B: raised $30M, has enterprise clients, won industry awards
Competitor C: bootstrapped to $10M ARR, profitable, amazing product

Us: 1 founders, $a couple mil raised, website built on Webflow template, LinkedIn is our entire marketing strategy

but here's the thing...

we respond to customer emails in under 5 minutes

our competitors take 3 business days

we shipped 12 features last month

they shipped a new font

we're not better funded

we're not better positioned

we're just more desperate

and in B2B SaaS, desperation scales

posted "what if we just... listened to customers?" on LinkedIn

38,000 impressions

427 comments saying "this is so true"

16 VCs sent connection requests

got invited to speak at a SaaS conference

my talk is titled "Revolutionary Customer-Centric Strategies for Modern B2B"

it's a 45-minute presentation on literally just talking to people who pay you

they're paying me $5k to speak

i'm writing a book about it called "The Listening Framework"

it's 280 pages explaining how to have conversations

pre-orders are through the roof

disruption is just common sense with better marketing

We just won a deal against 4 established competitors. They had 10X the funding, bigger brands, and fancier demos. But we won all 4 times. After helping 4,000+ people grow on LinkedIn and scaling Outreach to $250M, I knew exactly why: buyers don't want more tools, they want less work.

Here's how we beat everyone:

Competitor 1: 55 features, 3-hour onboarding
Us: 3 features that actually matter, 5-minute setup

Competitor 2: "AI-powered intelligence platform"
Us: "Your follow-up in 30 seconds"

Competitor 3: 47-page implementation guide
Us: Chrome extension. Click. Done.

Competitor 4: $500/month per user
Us: $49/month. Everything included.

**drops mic**

Here's what I learned closing our first big deals:

1// FEATURES ARE A TAX ON YOUR BUYERS

Every feature needs explaining.
Every option needs deciding.
Every setting needs configuring.
We do one thing perfect instead of 50 things okay.

2// COMPLEXITY IS WHERE DEALS GO TO DIE

The moment a buyer says "let me check with IT," you lost.
The moment they need training, you lost.
Make it so simple they can start now.

3// YOUR CHAMPION NEEDS TO LOOK SMART

They don't win by showing a complex tool.
They win by solving a problem fast.
Give them a quick win, not a science project.

We have 15,000+ users not because we're the best.

But because we're the simplest.

And in 2025, simple beats everything.

Every. Single. Time. YALL.

Step by step ↓

Let me tell you what's really going on…

When a prospect says "we don't have budget"…

They're not broke.

They just spent $47 on DoorDash last night. They've got budget for a new CRM. Budget for that conference in Miami.

What they DON'T have?

A reason to fight for YOUR deal.

See… right now, they're sitting in some internal meeting. Your proposal is open on their screen. And their CFO asks:

"Why do we need this?"

And your prospect?

They freeze.

They fumble.

They can't remember what you said. Can't articulate the ROI. Can't justify the spend.

So the deal dies. Not because of "budget." Because you made THEM do the selling.

That's on you.

Here's the fix:

Send them a Deal Summary BEFORE they go dark.

One page. One link. Everything they need to sell this deal internally:

→ The bleeding-neck problem you're solving 
→ The cost of doing NOTHING (this is the killer) 
→ Exactly what you're proposing 
→ What happens next

You do the selling. They just forward the link.

Takes 2 minutes. Saves you from chasing ghosts for 3 weeks.

💬 Comment "TACO"

I'll send you the exact Deal Summary template I use to close deals without begging for follow-ups.

💬 Comment "TACO"

Year 1: "we're pre-product-market fit, iterating rapidly"
Translation: nobody wants this

Year 2: "we're finding early signals of PMF"
Translation: 2 customers didn't churn

Year 3: "we've achieved strong product-market fit"
Translation: we stopped pivoting because we're tired

Year 4: "we're scaling past PMF into market domination"
Translation: we hired a VP of Sales who convinced us we're doing great

Year 5: "we're exploring strategic alternatives"
Translation: acquisition talks because we never actually found PMF

Year 6: got acquired for $8M by a company that will shut us down in 9 months

called it a "successful exit"

changed LinkedIn title to "Founder & CEO (Exited)"

already working on the next one

customer: "can you add dark mode?"
us: "it's on the roadmap"

customer: "can you fix this bug?"
us: "it's on the roadmap"

customer: "can you add SSO?"
us: "it's on the roadmap"

customer: "can we see the roadmap?"
us: "that's on the roadmap"

our roadmap is a Google Doc titled "stuff_we_might_do_idk.doc"

it hasn't been updated since 2023

we closed $2M ARR this year

turns out "it's on the roadmap" is enterprise software for "leave me alone"

Sellers

What’s more dangerous for sales teams: bad managers or bad AI tools?

A) Bad managers – morale killer
B) Bad AI – data chaos
C) Both – one demotivates, the other misleads
D) Neither – blame the process, not the tools

P.S. - My AI handles 90% of my sales process now—prospecting, follow-ups, closing. Set it up in 90 seconds: https://lnkd.in/eNYQ3DeQ

What’s more dangerous for sales teams: bad managers or bad AI tools?

Sellers

What’s the biggest shift in sales since 2020?

A) Buyers research more than sellers
B) Remote selling is the new normal
C) Champions have more power than AEs
D) Product-led growth changed everything

P.S. - Turns out I've been following up like an IDIOT for 5 years. This 90-second quiz showed me my actual follow-up style (and how to fix it): www.distribute.so/quiz

Sellers

Would you take feedback from an AI “sales coach”?

A) Yes – No bias, just data
B) Maybe – Only if it knows context
C) No – You can’t coach without empathy
D) I already do — ChatGPT’s my therapist

P.S. - My AI handles 90% of my sales process now—prospecting, follow-ups, closing. Set it up in 90 seconds: www.distribute.so/quiz

Award Winning Fortune 500 Growth Marketing Executive | Coached 15,000+ tech workers | Ex-Google | Ex-LinkedIn

I’m drawn to bold, future-forward missions.
The kind that demand reinvention and challenge the status quo.

From leading never-done-before initiatives at LinkedIn across the Venture, Electric Vehicle customers, B2B retail, and Finance/Decentralized finance segments, to driving early adoption of AI-powered marketing solutions at Google to deliver on double and triple digit growth to $1B, I thrive at the intersection of innovation and impact.

Big bets are where I feel most alive,
whether that’s shaping new business frontiers,
or pioneering industry shifts before they become mainstream.

Equally, my passion for people runs deep.
I’ve coached over 15,000 women at Google
 through a program that continues to empower talent today. 

Guiding the next generation to step into their potential isn’t just part of my work… 
It's my life’s mission.

If you have an opportunity where you're looking: 
- for  someone to join as an Independent Board Member, 
- to partner on a thought leadership piece or branded content
- to hire a speaker to talk about the future of work with AI
-  or C-Level to grow your brand while driving  revenue growth at Scale.  
contact me.

If you aspire to transform yourself into a bold leader, discover my top 5% method below:
https://www.top5percentmethod.com/
Reach out at: hello@Drivingimpact.io

Katheline Jean-Pierre, MSc

Most people wait for the “big move.” 
The big "shiny thing".
The promotion. The startup. The million-dollar idea.

The reality is:
You don’t need to do great things.

Do small things, and do them soooo well that others can't ignore them.

Here’s how:

✅ Sweep the floor. Do it better than anyone else.

✅ Reply to the email. Fast, thorough, no excuses.

✅ Nail the presentation. Own the small details.

✅ Help someone quietly. No recognition needed.

✅ Consistency > Inspiration. Show up, every single day.


Small actions done insanely well compound into massive results.

Every. Single. Day.

#ExecutionOverExcuses

♻️ Repost to help someone build momentum today. Not tomorrow. 
📣 Follow me Katheline Jean-Pierre, MSc for life, leadership and career inspiration.

They wanted me to stay silent.
They wanted me to stay small.
30,000 followers later, I learned to be UNAPOLOGICALLY myself.🔥🔥🔥

My LinkedIn family is now 30,000+ strong.
But the number isn’t the story.
Non, non, non... 🤦🏾‍♀️
The story is everything I had to overcome to get here. 

I overcame:

“You’re going to destroy your career!”
 → The 10+ text threads telling me I was insane for posting every day.
 Three years later, those same people got laid off… and came back asking how to grow their LinkedIn and launch their consulting business... 🫠 

“Who does she think she is, posting like that?”
→ Yes, that one came from former coworkers. 
They wanted me to stay silent. 
They wanted me to stay stunted. 
But I’ve learned: envy is just praise in disguise. 
So I exited the room to be able to shout and shine louder.

“Your sister isn’t scared of losing her job? She posts so much.”
 → Those same voices who reached out to my sister to complain, later asked me for advice...

And then there were the mornings when my posts went live while I was still asleep…. and I’d wake up to Andrea Henderson, SPHR, CIR, RACR in my inbox saying:
 “It’s 5am in LA, you’re probably sleeping...  I handled comments from your trolls.”

Wow. Thank you girl. 

That’s understanding.
That’s community.
That’s support.

She knows I’m a single mom of a toddler 
running a business the best way I can.

Some days I need to sleep.
Some days there are typos.
Some days two posts go out at once.
Some days an old post I forgot to delete goes live... 🙃 
Yes, that happens.

 C'est pas facile, mais c'est vrai! 
Andrea has had my back.
YOU have had my back.

And I’m grateful for you all:
for showing up,
for sharing our collective light,
for walking with me whether I was half-awake, sleepless or fully present.


30,000+ is a milestone,
but it’s also nearly 10X from when I started at 3,300.
When I was scared about what people thought of me.
Scared about 'getting out there'.
Scared of 'being seen'.

If you're reading this... 
This is a reminder that consistency, courage, 
and community matter MORE than approval.

You will find your own tribe.
You will align with your true purpose. 

Andrea Henderson, SPHR, CIR, RACR and I will be hosting a career webinar on December 9th at Noon PDT.  
I will ping the Zoom link in the comments SOON. ⬇️ 

You can "Ask us anything." 
Bask in the fun.
Come hangout. 
This will be an open mic.

Now, I wasn't sure which picture to post so I posted both. If you had to choose one, which one would you choose for this milestone post?

Comment below 👇🏾

LEFT →The "I'm laughing out loud picture - LOL"

or

RIGHT → The more serious and 'appropriate' one. 


P.s.: Now I'm going back to bed. (just kidding but not kidding). 

♻️ Repost because your girl would love more impressions and more community.

Award Winning Fortune 500 Growth Marketing Executive | Chief Growth Officer | Coached 15,000+ tech workers to Build a Career they Control | Ex-Google |

Culture is how people feel years after they leave.

I still miss my best bosses.
Even now, I catch myself quoting them in meetings.

Their stories became MY stories.
Their wisdom, MY compass.

Those 1:1s we had?
I can still feel the safety of that space.
How they listened. 
How they invested.
How they made me feel seen.

But I also still sweat when I think about the others.

The ones who saw me as a resource to drain.
Who took credit for my work.
Who made me feel small,
when I should have felt empowered.

Years later, 
(and your nervous system still remembers).
Leadership leaves marks.

You might think culture is your mission statement or your company values hanging in the lobby.



But culture is:

1/ What your team carries in their bones long after they've turned in their badge.

2/ It’s the stories they tell about you.

3/ The way their chest tightens or opens when your name comes up.

4/ The lessons they learned about power and how it should be used.

5/ It’s the lingering feeling when they think about their experience. 


Every interaction you have as a leader is writing itself into someone's story.

So what story are you writing?
Will your people miss you?
Or will they spend years unlearning the damage you left behind?


_________________
♻️ Repost to help others reflect on the best cultures they've had.
Hi 👋🏾 If you’re new here, I’m Katheline Jean-Pierre, MSc I share high-performance strategies, and systems to maximize your impact.

Award Winning Fortune 500 Growth Marketing Executive | CRO | Coached 15,000+ tech workers | Ex-Google | Ex-LinkedIn

The most future-ready professionals 
aren’t choosing between corporate or entrepreneurial paths anymore.

 Instead of following old career maps, they are:

• Building portfolio careers that evolve with them

• Launching new income streams without quitting their jobs

• Reinventing themselves and breaking into industries they actually care about


Because the new power move isn’t picking a lane…

it’s designing your own.

That’s why I created The Top 5% Method®: 
a dedicated space to help ambitious professionals build what’s next.

Step-by-step.

One brick at a time.

🔑 Tell us about your goals: https://lnkd.in/gSjNSxT5
📌 Join the waitlist: https://lnkd.in/dfk8B-WT.
➕ Learn more about your coaches: https://lnkd.in/gtyHmpgp

Award Winning Fortune 500 Growth Marketing Executive | CRO | Coached 15,000+ tech workers to Build a Career & Business they actually control | Ex-Google

Carve Your Parallel Path, Your Own Portfolio Career

You’re missing out on $782,000.
Yes, that’s close to $1,000,000
in earnings!
I’ve spent 10 years figuring out how to fix it. 
Then built a system around it.

Stanford found that women lose precisely $782,000 in lifetime earnings. 

The stat is real. 
$782,000. 
That's not a typo.

But here's what Stanford didn't say: why does this happen?

It's not because women work less.

I've coached thousands of women who outwork everyone in their org.

It's not because they're less qualified. 
Some of the smartest people I know are invisible, because they don't know HOW to make their impact visible to the people who decide on promotions.

They think visibility = bragging. 
So they hide.
And keep hiding…

They think their work should ‘speak for itself’. 

So it whispers instead of roars.

They think asking for recognition is "difficult." 

So they ask for nothing…

And every year that passes, 
the $782,000 gap grows. 😨

Here's what I learned after coaching thousands women at Google:

Visibility isn't vanity. 

It's architecture.

It's a system.

And like any system, you can learn it.

The women who close the visibility gap aren't naturally self-promotional. 

They're strategically intentional about three things:


1) They know WHO needs to see their work (not everyone)
2) They know WHAT that person needs to see (not everything) 
3) They know WHEN to show it (not always)

That's it.
It's not complicated. It's strategic.
And it works.

The women I teach this to see an average of +18% salary increase within 12 months. 

More importantly: they stop waiting for permission.

If you're doing great work but not being seen, 
the problem isn't you. 
It's that nobody taught you the system.

That's what my Career Academy is for.

📌📌📌Comment "VISIBLE " and I'll send you the framework.

♻️ Repost if you know someone who could use these simple career resets.

People are always surprised when I tell them that:

 The top 5% of LinkedIn creators leave 449% more comments than average.

When I spoke to 200 business consultants in Montreal about how to promote their company and services, the conversation went like this:

- Me: “Don’t forget to comment. Every day. 20 comments a day.”
- Them: [surprised looks] “Why comment?”
- Me: “Because it’s a social network. You can’t build community if you never engage.” You can’t be anti-social.

I call it the "LinkedIn Generosity Flywheel"
 It's the art of showing up with curiosity, giving value freely, and building community with other humans online.

But here’s the deeper intel:  comments don’t just help you connect, they help you get seen when within your niche.

✔️They expand your reach across similar-minded audiences 
✔️It brings eyeballs to your profile and helps you get discovered
✔️ It’s the kind of visibility that's so important that Linkedin tracks impressions per comment and you can seem them too!

So, next time you think about your LinkedIn strategy, think about your engagement strategy too: when will you comment? 
Within which niche? Which community?

(Also, yes — I caught a massive man cold on my way back from Montreal, I'm still recovering from...  but it was worth it.)

➕ For LinkedIn Influencer, Speaker services, Event & Press Requests, please reach out to: hello@drivingimpact.io  See my list of topics: https://www.katheline.co/

There are 3 types of career pivots. 
Most people only know about one.
Here's why it matters. 👇🏾

In my career, I've made many career moves from:
- Editorial to product
- Product to marketing
- Marketing to sales
- Corporate to entrepreneurship 
- Entrepreneurship to corporate,
and I changed geographies twice.

Career design isn't just about "follow your passion" or "climb the ladder."

There are three distinct ways to redesign your career,
and each one requires a totally different strategy. 

Hear me out, here are the 3 types:

1) The Lateral Shift 
(same level, different function)
- For: People with credibility who need a new challenge
- Advantage: You keep your network, your title relevance 
- Risk: You're not seen as an "expert" in the new space

2) The Climb & Pivot 
(move up while moving sideways)
- For: People building multiple competencies before a bigger move
- Advantage: You gain seniority + proof you can cross domains
- Risk: Takes longer. Requires patience.

3) The Leap 
(leave entirely, rebuild from scratch)
- For: People willing to take a risk for alignment 
- Advantage: Full reinvention. Permission to be new.
- Risk: You lose institutional credibility. You start over.

I've done all three. 

And each one of these requires a whole different operating system!

Most people try strategy #3, when they actually need strategy #1.  
Get this straight. 

Then they burn out, 
start feeling like failures, 
and blame themselves unnecessarily.

The problem isn't them. 
The problem is:
they didn't match the strategy to their actual situation,
instead of matching it to their core aspiration.

Now off to you: 
Which pivot are you in right now?
Or which one should you be in?

♻️ Repost to help others explore their rightful career path. 
Hi 👋🏾  If you’re new here, I’m Katheline Jean-Pierre, MSc I share high-performance strategies, psychology, and systems used by top 5% achievers to maximize your impact.

Make an Intentional Career Pivot

Them: “There’s been 950,000 layoffs!”
Me: “I stopped counting.”

Them: “Do you not care?”
Me: “I care deeply.
But I’m too busy creating the jobs of the future.”

Them: 👁️‍🗨️ 👁️‍🗨️

Yes there has been 950,000 layoffs in the US so far in 2025. It is also our opportunity to start creating the jobs of the future. Join me today on the Main Stage at the  Wonder Women Tech Conference in Long Beach, LA  at Noon PDT where I’ll be sharing how to future-proof your career in the age of AI, with clarity, courage, and conscious reinvention.



♻️ Repost if you know someone who’s ready for a career reboot.
 📣 Follow me Katheline Jean-Pierre, MSc for more on the future of work, AI literacy, and purposeful reinvention.

Future Proof Your Career in the World of AI - Main Stage

Career ladders are becoming obsolete.

Portfolio careers are in.

I had a blast speaking at Wonder Women Tech last week in Long Beach
on 'How to future-proof your career in the age of AI'. 

Because the old career maps are no longer going to work.

The most future-ready professionals I have seen aren’t choosing between corporate and entrepreneurial paths anymore.

They’re building portfolio careers that allow them to grow, adapt and evolve.

This way, they can try new things, and thrive without giving up what matters most to them.

History has shown that companies able to endure big historical "shifts" do 3 things very well.

1️⃣ They relentlessly focus on the customer. They build products that offer genuine value and transform behavior for the better.

2️⃣ They develop viable business models.  They go beyond easy "band-aid" solutions.

3️⃣ They're frugal and persist over time. They discipline themselves to navigate uncertainty and limited access to capital.

That's how they face Big Shifts.

But what about us professionals? 
What should we do?

We can do the same. 
We can choose to be more open-minded, more nimble, 
and more flexible.

We can explore what a portfolio career might look like in reality.
Because traditional career ladders often become power games,
with zero-sum pursuits,
and fiefdoms... (Yes, fiefdoms!)

This Big Shift is an opportunity to treat your career like an investment portfolio:

→ Some assets for stability
→ Some for growth
→ Some for passion

And while you're at it, you can leverage AI to build your OWN one-person company. (Just like Sam Altman suggested a few months ago!)

Your next edge won’t come from climbing the ladder alone.

It might come from finding big, deep, unsolved problems that YOU will build for.

Want access to the full talk?
I got you.

💬  Comment "Portfolio" in the comments ⬇️
➕  Follow me Katheline Jean-Pierre, MSc for career diversification and future-proofing strategies as we enter the 'Big Shift" era.

FUTURE-PROOF YOUR CAREER IN THE AGE OF AI

She joined as a neurodivergent young woman feeling alienated. Six weeks in, her words changed: 'I feel more empowered to pursue my career.' 
Here's what actually shifted.

What she says:
"Ever since joining the Top 5% program, I've been holding myself more accountable by checking in with my peers and leaders. This is a results-based course, which has helped me become more comfortable stepping outside my comfort zone, motivating me to stick with my goals. As a neurodivergent young ethnic woman I can truly say this course is truly worth it and I feel more empowered to pursue my career than feeling alienated."

Read that again. 
She went from Alienated → Empowered.

And that's not motivational. 
That's transformation.

Here's what i actually know: 
The objections aren't really about time, industry, past failures, or money. 
They're about trust. 

You need to trust: 
✓ That this actually works (it does, look at her transformation) 
✓ That it will work for you specifically (it will: the framework is universal) 
✓ That the time/money is worth it (it is, the ROI is clear) 

That trust is earned by seeing proof. 
Sahra's testimonial? 
That's proof. But it's HER proof, not yours yet. 

So here's what I offer: One free consultation call. 
30 minutes. 
No pitch. 

Just: I ask about your actual situation 
You ask about the program 
We figure out if it's the right fit 
That's it. No obligation.

Because not everyone should join this program.
If you're comfortable where you are, don't join.

If you're waiting for it to be "the perfect time," it will never be. 

If you're looking for motivation or inspiration,  there's free content for that. 

But if you're ready to actually design your career, 
to stop playing by someone else's playbook and build something intentional, then let's talk.

Build a Career You Actually Control

Careers are becoming more like career roulette. 
You're not choosing between security or freedom anymore. 
Here's what actually works.👇🏽

Career ladders are becoming obsolete. 
Portfolio careers give you both: 
The corporate path and the entrepreneurial path.
Portfolio careers make you agile in the age of AI.

Traditional ladders trap you in fiefdoms and zero-sum games.
Portfolio careers give you:
 flexibility, experimentation, and growth on your own terms.


Here’s the framework:
Build your career like a diversified portfolio:
- Stability: your paycheck
- Growth: your next opportunity
- Passion: your edge

You can do the same by being nimble, open-minded,
and using AI to build your own one-person company.

Your next edge might not come only from climbing.
 It’ll come from solving meaningful problems,
and exploring high-skill areas,
all while giving your best to your day job!

💬 Comment 'PORTFOLIO' if you’re ready to future-proof your career.
♻️ Repost to help someone carve their own path.

Future-ready professionals aren’t choosing between corporate or entrepreneurial paths.

They’re building portfolio careers.

I stayed in the same role for 2 years because I was too good at saying yes.
Then my manager asked me one question that changed everything:

“What project are you working on that decision-makers know about?”

I froze.
Because the answer was: none.

That’s when I learned:
Being helpful and being promotable are two different career paths.

If you're stuck doing “office housework,” 
you’re not lacking talent,
you’re lacking visibility.

📌 Flip the carousel to discover a different approach.
📨 DM me “STRATEGIC HOUSEWORK” and I’ll show you the framework that gets women promoted.

BE STRATEGICALLY VALUABLE

My friend’s client gets 40% of his leads from ChatGPT.
 Yes… ChatGPT.
 AI search + LLM traffic is quietly becoming his #1 lead gen channel.

As someone who made a living selling Google Ads to performance advertisers for 10 years:  partnering with CMOs, CROs and entire growth teams...

Even I can say it:
Search is undergoing a full-blown rewrite. 
Especially brand discovery.

And with that rewrite?
A brand-new vocabulary every CMO, founder, marketer and growth team needs to understand.

Thankfully, Chris Donnelly broke it all down in the infographic below.

If you touch revenue, marketing, SEO, product-led growth or GTM in any way… check this out.

Because ranking on Google is no longer the finish line.
The search volume inside LLMs is exploding.

Which means GEO / AEO / AIO / SXO are becoming the new competitive edge.

The best part?
 It’s still early.
 There’s time to be ahead of the curve being diligent about learning new strategies.

Here’s the new landscape 👇🏽

🧩 SEO — Search Engine Optimization
Rank through keywords & backlinks.
 Pros: Proven, long-term authority.
 Cons: Slow + competitive.
 Win by: Targeting high-intent keyword clusters and refreshing content.

🧩 GEO — Generative Engine Optimization
Optimizing to be cited by AI engines (ChatGPT, Perplexity, Gemini).
 Pros: Early-mover advantage, trust-building, new traffic source.
 Cons: Impact is harder to measure.
 Win by: Entity-rich content, forums, structured data, clear tables & FAQs.

🧩 AEO — Answer Engine Optimization
Optimizing for zero-click answers + AI overviews.
 Pros: Instant authority.
 Cons: Click volume drops.
 Win by: 40–60 word answers, schema, PAA question coverage.

🧩 AIO — AI Optimization
Ensuring your brand appears accurately in AI outputs.
 Pros: Builds trust whenever AI surfaces you.
 Cons: Limited influence on training data.
 Win by: Consistent, structured content across credible sources.

🧩 SXO — Search Experience Optimization
Optimizing the entire on-site experience so visitors convert.
 Pros: Turns traffic into revenue, boosts retention.
 Cons: Requires strong CRO + aligned messaging.
 Win by: Fast UX, mobile-first design, aligned content, clear CTAs.

Oui, oui, oui.
It's happening now. 
Brands will either be found… or forgotten. There’s no middle.


If you want to stay visible, and competitive in 2025 and beyond:
Start learning these terms. Start applying them. Start experimenting.


♻️ Repost to help founders, CEOs, CMOs, CROs and growth teams stay ahead of the shift. 
🔔 Follow me Katheline Jean-Pierre, MSc for more growth driving strategies in the evolving world of AI.

Thanksgiving just passed. If you're grateful for 2025, great. 
If you're not, this is your sign to start completely fresh... 
In French, we call this "Faire table rase".

What it means: start afresh, make a squeaky clean slate, 
make the hard reboot! Oui, oui, oui.

Many people treat goal-setting like a ritual...

What it should be is a STRATEGY. 
Your own strategy.
Your mastermind.
Your plan to win.

As we are giving much needed thanks this season, 
this is your invitation to focus on the real drivers of success. 

It's time to "Faire table rase" on your goals and the broken systems.

It's time to adopt a squeaky fresh attitude,
 and reboot your mindset with these 4 things:

•⁠ Being grateful.
•⁠ Cherishing the present moment.
•⁠ Adopting a fresh new mindset.
•⁠ Do the hard goal reboot based on data, not feelings.


Flip through the carousel to get a light start on your 2025 reflection.
This is also your moment to STOP repeating malfunctioning 2025 habits as we head into 2026.

Most people treat New Year goal-setting like a ritual,
but you're not most people. 
Build your strategy now. 

Comment 'STRATEGY' if you want me to sit at your 2026 strategic mastermind table discussion.

♻️  Repost to help others start afresh with a TABLE RASE mindset. ♻️ 
📣 Follow me for more career advancement and personal growth insights with a French flair (From Quebec, not from France 😉 ).

Award Winning Fortune 500 Growth Marketing Executive | CRO | Coached 15,000+ tech workers to Build a Career they actually control | Ex-Google

YOUR 2025 GOALS DIDN'T WORK. BUILD ONES THAT ACTUALLY DO.

I’m drawn to bold, future-forward missions.
The kind that demand reinvention and challenge the status quo.
Over the years, I’ve learned something about myself:

I’m at my best when the path doesn’t exist yet.

From leading never-done-before initiatives at LinkedIn,
 to driving early adoption of AI-powered marketing solutions at Google 
before AI was a thing,
I’ve always gravitated toward the intersection of innovation and impact.

Big bets are where I feel most alive.

Whether it’s shaping new business frontiers
or pioneering industry shifts before they hit the mainstream,
reinvention is my default mode.

But the work that fuels me the most?
People.
I’ve coached over 15,000 women at Google through a program that continues to empower talent today.
Guiding the next generation to step into their potential isn’t just something I do 
—
it’s my life’s mission.

So if you’re exploring opportunities that need a leader who builds what doesn’t yet exist, let’s talk.

I’m open to:
- Independent Board Member roles
- Thought leadership partnerships + branded content
- Speaking on the Future of Work & AI
- C-Suite roles driving innovation + revenue at scale



📨 DM me or Reach me at: hello@DrivingImpact.io

“I’ve been feeling invisible. I’ve been promised a promotion for 3 years… with no change. This has to stop.”

That's what she told me in our first coaching call. But... I hear this story all the time. When high-achieving overlooked professionals come to me, they feel under-recognized, and unsure how to make a change. And their manager doesn't help. 

Let me tell you something... 

Nothing changes until YOU decide to design your career on purpose.

A lot of talented professionals have relied on hope:

They hope they get the promotion.
They hope a head hunter reaches out.
They hope their manager notices how hard they work.
They hope the next opportunity magically appears. Tadam!


What I've seen works:
- Breakthroughs are BUILT.
- Coaching HELPS.
- You make LEAPS when you gain clarity.
- You follow a clear direction and a path.
- The confusion and the noise slowly disappears.
- That's how la crème de la crème MOVES.
- That's how high performing professionals quantum leap.

That’s why I created The Top 5% Method® and its core framework, The VIVID System: a proven methodology used by 15,000+ professionals to create quantum leaps in their careers.

It clarifies your next chapter, surrounds you with the right community,
validates your direction, aligns your actions, and helps you turn momentum into long-term growth.

This is how transformation really happens: by DESIGN.
that's how La crème de la crème keeps ELEVATING.

And the results?
- Promotions with double-digit compensation jumps.
- Career pivots once considered impossible (in just 28 days!!!).
-  A renewed sense of confidence, clarity and a plan of attack!
- Average salary increases of 28%.

Your next level unlocks once you start DESIGNING,
and you stop WAITING.

The next Career Accelerator cohort begins January 21st, 2026.
 🔥 Only 30 spots left. 🔥

LinkedIn's algorithm doesn't reward 'perfect.' 
Here's what it actually prioritizes 👇🏽
(most people get this wrong).

Come get the real real LinkedIn tea 🍵

In case you haven't gotten the memo...
LinkedIn isn’t just for networking anymore.

It’s the most powerful platform to build a personal brand, 
to grow your career, and to unlock your next best opportunity.

But most people struggle with visibility, confidence, and consistency.
Trust me, I've been there. More than I'd like to admit.

This live session spills the real LinkedIn tea 🍵.
with Executive Search Pro, Andrea Henderson, SPHR, CIR, RACR,
I'll be chatting about what actually works, what doesn’t, 
and how to show up with clarity, confidence, and authenticity.

🔥 You’ll learn:
 • Common mistakes that kill your reach, and how to avoid them
 • How to define your voice and post with confidence
 • What the algorithm really prioritizes
 • Content that builds trust and visibility
 • A simple system for staying consistent

🔥 And Also:
• How to attract clients, recruiters and opportunities

Whether you’re just starting out or ready to level up, this session will help you take your LinkedIn presence to the next level.

👉🏽 Save your seat and start building the brand that attracts opportunities. 
Sign-Up on Zoom: https://lnkd.in/gtTAjTpZ


♻️ If LinkedIn still feels like a mystery to you, don’t miss this. Repost to spread the word further.

Alax Kaur, Harshita Porwal and 1 other connection attending

View event: The Linkedin Tea: Unleash Your Voice To Attract Recruiters, Clients & More!

The Linkedin Tea: Unleash Your Voice To Attract Recruiters, Clients & More!

What changed this Black Friday?
Discover the Big Shift from 2024 → 2025

Black Friday 2025 revealed a transformation in how Americans shop. Online sales hit a record $11.8B (+9.1%), but Salesforce shows the rise was driven by higher prices: average selling price up 7%, items per transaction down 2%.

Mobile officially dominated, generating 55.2% of online sales ($6.5B). In-store traffic was mixed, signaling the continued shift toward digital-first shopping.

Top sellers? 
Cosmetics, clothing, luxury accessories, toys, electronics, and appliances. BNPL surged again, driving $747.5M (+8.9%).

The biggest shift:  AI-driven shopping exploded, with referrals from AI tools up 805% YoY.

Cyber Monday is projected to hit $14.2B, and holiday spending is expected to pass $1T for the first time.

The message?  The consumer has changed, and digital, mobile, and AI now lead the way.

Tell me, what have changed for your business?
___________

♻️ Repost to help founders, CEOs, CMOs, CROs and growth teams stay ahead of the shift. 
🔔 Follow me Katheline Jean-Pierre, MSc for more growth driving strategies in the evolving world of AI.

Upcoming LinkedIn Event: The Job Search Has Changed:  Are you ready? Over the past few months, I’ve been hearing the same question from ambitious pros across industries:

“Why does it feel like recruiters have vanished?”

The inbox pings have slowed.
The inbound opportunities aren’t showing up the way they used to.
And the traditional signals of a healthy job market?
They’re not signaling the same things anymore.

What you need to know now: 
•⁠ The job search playbook has been rewritten, quietly.
•⁠ And most high-performers didn’t get the update.

To make sense of what’s really happening, I sit down with Executive Search expert Andrea Henderson, SPHR, CIR, RACR, who has a front-row seat to what hiring teams are actually doing right now.

We will cover questions like:
•⁠  What today’s job market requires from candidates
•⁠  Why visibility matters more than volume
•⁠  How opportunities are now being created, not discovered
•⁠  And the real reason so many talented people feel “invisible” in the search process


Her insights are too good not to share. So we’re opening the conversation up to the entire community.

🎤 LIVE EVENT: The New Rules of Job Searching
How to Navigate the Market & Create Your Own Path
 Featuring Executive Search Pro Andrea Henderson
📅 December 1st (Post–Turkey Day!)
 🕘 Live on Zoom
 💸 Free to attend

This session is for you if:
✔️ You’re in an active job search
✔️ You’re preparing for one in the new year
✔️ You want to understand how hiring actually works now
✔️ You’re tired of feeling stuck, unseen, or unsure of what’s changed

Bring your questions.
Bring your “Is it just me?” moments.
Bring the things no one else has been able to explain.

You’ll leave with clarity, strategy, and a new way to approach your search in 2026 and beyond.
🔗 Secure Your Spot:
Zoom Link: https://lnkd.in/gsv9X-EZ

♻️ Repost & help job seekers access this session with an exec search insider.

Alax Kaur, Naman Toshniwal and 2 other connections attending

View event: Where Did the Recruiters Go: How to navigate a Job search in this Landscape

Where Did the Recruiters Go: How to navigate a Job search in this Landscape

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Katheline Jean-Pierre, MSc

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The Battle

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