Andy Mewborn

Distribute.so

I use to be young & cool. Now I do b2b SaaS. 

Husband. Dad. Ironman. Pilot. Taco lover. 

Founder of Distribute // Co-founder of Taplio (acq. by Lemlist) // Early @ Outreach.io.

Creator

A community of over 4,000+ B2B professionals growing together on Linkedin.

• "Brand30 absolutely did wonders for my business." -Maritha Koortzen

• "Brand30 changed the trajectory of my life...To say it’s opening doors for me is an understatement" - Amanda Stern

• "Brand30 provided the group accountability and expert advice I needed to more than double my LinkedIn engagement in just one month" 

🚀 Start Building An Audience Of Potential Buyers On LinkedIn In 30 Days👇

• https://www.brand30.io/

Sellers

When should you walk away from a deal?

A) No budget confirmed
B) No clear timeline
C) Prospect won't give you access
D) You should never walk away

P.S. - 15,000 sellers stopped writing follow-ups. Take the 2-min quiz to see what they switched to: https://lnkd.in/eNYQ3DeQ

Andrew Mewborn

Sellers

Is cold calling dead in 2026?

A) Yes - Buyers avoid unknown calls completely now
B) Mostly - Only works when highly personalized with research
C) Still viable - Just needs better targeting and messaging
D) Stronger than ever - Digital channels are oversaturated

P.S. - 15,000 sellers stopped writing follow-ups. Take the 2-min quiz to see what they switched to: https://lnkd.in/eNYQ3DeQ

Sellers

When is the most effective time to give a demo to a prospect? 

A) Early in the sales process – To quickly showcase the product's value and capture interest.
B) After a thorough discovery call – Once you have a clear understanding of their needs and challenges.
C) Just before the closing phase – When the prospect is already considering a purchase.
D) Only on request – Waiting for the prospect to express interest ensures they're engaged.

P.S. - If your follow-ups take longer than 60 seconds, you're doing it wrong. Take the quiz: https://lnkd.in/eNYQ3DeQ

When is the most effective time to give a demo to a prospect? 

Sellers

Should you maintain relationships with clients post-sale without concrete upsell potential?

A) Always - Future opportunities emerge unexpectedly
B) Only if they initiate contact
C) No - Focus energy on active pipelines
D) Never - Emotional labor ≠ compensation

P.S. - Took me 2 min to find out I was wasting 11 hrs/week on follow-ups. Take the quiz, get your number: https://lnkd.in/eNYQ3DeQ

Should you maintain relationships with clients post-sale without concrete upsell potential?

Sellers

Should you trash talk competitors to win deals?

A) Always – War is war, and deals are war 
B) Subtly – Plant seeds of doubt strategically
C) Never – Makes you look desperate and weak 
D) Only if they started it – Fair game then

P.S. - Steal my 1-pager email follow-ups: https://lnkd.in/eQr9JQhq

Should you trash talk competitors to win deals?

Sellers

Cold-calling prospects’ cell phones after 6 PM – hustle or harassment?

A) Harassment – Respect personal time
B) Hustle – Prime time to catch execs
C) Depends – OK if prior interaction exists
D) Mandatory – Quota > bedtime

P.S. - Still writing follow-ups manually? This 60-second quiz builds you an AI system that does it for you: https://lnkd.in/eNYQ3DeQ

Cold-calling prospects’ cell phones after 6 PM – hustle or harassment?

Sellers 

What's the biggest lie in sales?

A) "It's a numbers game"
B) "Always be closing"
C) "The product sells itself"
D) "Prospects respect persistence"

P.S. - Still writing follow-ups manually? This 60-second quiz builds you an AI system that does it for you: https://lnkd.in/eNYQ3DeQ

Sellers

Your pipeline is thin. What do you do?

A) Outbound blitz
B) Revisit closed-lost
C) Ask for marketing help
D) Work referrals harder

P.S. - Still writing follow-ups manually? This 60-second quiz builds you an AI system that does it for you: https://lnkd.in/eNYQ3DeQ

Sellers 

Biggest time waster for sellers?

A) Internal meetings
B) CRM updates
C) Chasing bad-fit deals
D) Waiting on legal/procurement

P.S. - If your follow-ups take longer than 60 seconds, you're doing it wrong. Take the quiz: https://lnkd.in/eNYQ3DeQ

Sellers 

What separates top 1% reps?

A) Natural talent
B) Relentless follow-up
C) Deal qualification
D) Executive presence

P.S. - Took me 2 min to find out I was wasting 11 hrs/week on follow-ups. Take the quiz, get your number: https://lnkd.in/eNYQ3DeQ

Sellers

What's the most overrated sales skill?

A) Objection handling – Good discovery prevents objections 
B) Closing techniques – Desperate and outdated 
C) Product knowledge – Buyers know more than you anyway 
D) Rapport building – Nobody cares about your weekend

P.S. - If your follow-ups take longer than 60 seconds, you're doing it wrong. Take the quiz: https://lnkd.in/eNYQ3DeQ

Sellers

Swearing on a discovery call: power move or career-ending?

A) Fireable – Keep it squeaky-clean, sailor
B) Situational – Mirror the prospect’s vibe
C) Adds spice – Curses = authenticity
D) Essential – If you ain’t cussin’, you ain’t closin’

P.S. - Steal my 1-pager email follow-ups: https://lnkd.in/eQr9JQhq

Swearing on a discovery call: power move or career-ending?

Sellers 

Hot take: What's overrated?

A) Discovery calls
B) Social selling
C) Sales methodologies
D) Demo environments

P.S. - Steal my 1-pager email follow-ups: https://lnkd.in/eQr9JQhq

Sellers

Is in-person selling obsolete?

A) Yes - Digital demos/contracts achieve same results faster
B) No - Physical presence builds irreplaceable rapport
C) Hybrid wins - Use tech for efficiency, save travel for key accounts
D) Industry-specific - Pharma needs face time, SaaS doesn't

P.S. - If your follow-ups take longer than 60 seconds, you're doing it wrong. Take the quiz: https://lnkd.in/eNYQ3DeQ

Sellers 

Worst advice given to new reps?

A) Smile and dial
B) Fake it till you make it
C) Never take no for an answer
D) Follow the script exactly

P.S. - 15,000 sellers stopped writing follow-ups. Take the 2-min quiz to see what they switched to: https://lnkd.in/eNYQ3DeQ

Sellers 

What builds pipeline fastest?

A) Cold calls
B) Cold emails
C) LinkedIn DMs
D) Referrals

P.S. - 15,000 sellers stopped writing follow-ups. Take the 2-min quiz to see what they switched to: https://lnkd.in/eNYQ3DeQ

Sellers

Is "ghosting" prospects ever acceptable?

A) Yes - Time management requires cutting unresponsive leads
B) Only after 3+ unanswered follow-ups
C) Rarely - Persistent nurturing eventually converts
D) Never - Professional courtesy always required

P.S. - Took me 2 min to find out I was wasting 11 hrs/week on follow-ups. Take the quiz, get your number: https://lnkd.in/eNYQ3DeQ

Sellers

What actually closes deals?

A) Relationships
B) Timing
C) Price
D) Pain

P.S. - If your follow-ups take longer than 60 seconds, you're doing it wrong. Take the quiz: https://lnkd.in/eNYQ3DeQ

Sellers

Should SDRs get commission on meetings that don't close?

A) Full commission – Their job ends at qualified meeting 
B) Partial – Base it on meeting quality scores 
C) Tiny amount – Just enough to keep them motivated 
D) Zero – No signed deal = no commission

P.S. - Took me 2 min to find out I was wasting 11 hrs/week on follow-ups. Take the quiz, get your number: https://lnkd.in/eNYQ3DeQ

Should SDRs get commission on meetings that don't close?

Sellers 

The real reason deals slip?

A) You didn't create urgency
B) Prospect lied to you
C) Wrong champion
D) Competitor swooped in

P.S. - Steal my 1-pager email follow-ups: https://lnkd.in/eQr9JQhq

Positive, engaging and seasoned doer with an entrepreneurial spirit. A visual storyteller who strongly believes we should always create exceptional experiences every day.

I wear multiple hats. I lead online communities's strategy for companies programs globally for the last 12+ years and have been awarded as the Community Professional of the Year 2020 at the CMX Awards - one of the most prestigious companies in the communities industry. 

What are my not-so-secret superpowers?
Idea generation, visual storytelling, growth hacking, event planning, building a brand of my own, lead generation, demand generation, proactive problem solving, fearless networking and cold calling, and fostering collaboration.

Where can you find me?
Behind cameras capturing a beautiful scene or in front of it sharing some thoughts; running events, playing drums OR https://ed.community

Casual, but not meaningless. I trust my guts, and I back it up with data.



Specialties
Online communities; Ambassador programs; Online support, scaled support; community platform tender; management of international communities, global communities; community strategy, community operations, social support, social media strategy, XFN; product ideation; lead generation; demand generation; campaign creation and execution; digital marketing; social marketing; social selling; product management; project management; Software-as-a-Service SaaS; Lean Six Sigma Green Belt; ScrumMaster; Vendor management; Partner Management; Outsourcing management;

Ed Giansante

Took me years to realize my "lack of focus" was actually my superpower.

Started as a designer when Dreamweaver and Flash were still a thing. Moved to marketing, then customer support, then project management, and finally found my way to community building. 

Now I'm running community at an identity verification company (Persona). 

people used to tell me to "pick one thing" and I'd feel like I was doing it wrong.

But here's what I've learned:
The tools change every 18 months. The fundamentals compound forever.

Michelle Higa Fox just wrote this piece about creative generalists and it hit me. She talks about taking improv classes and how it changed her work. 

For me it was that whole journey – design taught me how people process information, marketing taught me positioning, support taught me empathy at scale, project management taught me how to actually ship things. Building Edublin as a side gig (now 2M+ followers, 18 years running) taught me how to be entrepreneurial and scrappy with almost no resources.

Each one feeds into community work in ways nobody would ever connect on a resume.

With infinite options, discernment is the only skill that matters.
And you don't get discernment from a tutorial. You get it from:

- Doing things that scare you
- Learning skills that seem "off-brand"
- Staying curious when everyone else is specializing
- Being wrong enough times to recognize patterns

I've hired hundreds of people at this point. The ones who last are the people who can learn anything, connect with anyone, and figure out what actually matters when everything's on fire.

that's the generalist advantage. 

So what's the weirdest skill you've learned that ended up being useful in your career? Drop it below – I'm curious what connections we're all missing.

P.S video shows a new skill I just unlocked :)

Head of Community, AI enthusiast, Storyteller, Book Author (ex-Dropbox, Wix, Zynga)

Antes eram programas de TV que saíam na versão brasileira idêntico ao “gringo”.

Parece que não mudou nada pro YouTube.

E aí, vale Arnaldo? Sem royalties, só na inspiração mesmo

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Excited to be back at CMX this year to share some fresh insights ☺️🙌🏼

We’re excited to welcome Ed Giansante, Head of Community at Persona, to the CMX Summit speaker lineup 🎤 🎉 

Last year, Ed ran 85+ events with a lean, one-person team.

This year? His community has generated a multi-million dollar pipeline, driving $50+ for every $1 invested.

At CMX Summit, Ed is breaking down exactly how he did it:

- How to design event formats that actually resonate with your ICP 
- The missing link most community teams ignore: how to hand off value to sales
- How to build a flywheel that turns events → content → influence → pipeline
- How he uses AI behind the scenes to scale operations, without losing the human element

Because community isn’t “just belonging.”

It’s influence.
It’s reputation.
It’s revenue — when done intentionally.

And the best part? He’s doing it without a big team or massive budget.

If you’ve ever struggled to prove ROI, align with sales, or scale your impact, this session is for you!

📍 CMX Summit
🗓 April 30 – May 1

RSVP in the comments below! More speaker announcements coming soon 👀

#CMX #CMXSummit #CommunityROI #CommunityLeadership

OpenAI reportedly raising $100 billion.

yep, you read that right. hundred billion. with a B.

they're in final stages of the funding round rn and Nvidia's throwing in up to $30B alone.

the round could value OpenAI at $850B valuation.

this is separate from that $100B infrastructure deal they announced back in September (the one everyone thought was on ice).

some context because the numbers are honestly wild:
• $2.5 trillion total will be spent on AI in 2026 alone 
• this single OpenAI round is bigger than most countries' tech budgets 
• Nvidia's $30B check isn't tied to deployment milestones—just straight investment 
• Microsoft, Amazon also in talks for the round

bottom line:
if you're building in AI, the capital markets are screaming that this is the moment.

funding environment for frontier AI is completely detached from normal VC math. you're either playing in this league or you're building tools/apps on top of it.

the infrastructure spend is generational.

if you're not thinking about how your startup plugs into this (or benefits from the downstream effects) you're missing the biggest wealth creation moment since mobile

meanwhile, rents start to rise in SF :(

taplio

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taplio

The Battle

Andy Mewborn

Ed Giansante

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Andy Mewborn's LinkedIn Performance

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