Andy Mewborn

Distribute

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Founder & Customer Support

Taplio

Co-Founder

Outreach

Enterprise Sales

Sales Engineering Lead

Scaled the early success team to 14 people.

Manager - Customer Success

Early Employee.
Specialties: Data Sync, API, Onboarding, Platform Integrations, Partner Ecosystem

Product 

Start-Up Chile

Our team was selected for Generation 11 of Start-Up Chile (the YC of South America). We provided solar energy services and installed solar power systems.

Gridlee - Co-founder & Sales

Progress Chef

Sales Development Representative

Muhuru Bay Community Microgrid Project

Designed 3kW off-grid power system
Modeled renewable energy resources at remote site
Implemented system in Kenya
Tested and installed 11-channel GSM telemetry system

Electrical Engineer

Seattle City Light

Power Systems Engineer

Distribute.so

I use to be young & cool. Now I do b2b SaaS. 

Husband. Dad. Ironman. Pilot. Taco lover. 

Founder of Distribute // Co-founder of Taplio (acq. by Lemlist) // Early @ Outreach.io.

Creator

A community of over 4,000+ B2B professionals growing together on Linkedin.

• "Brand30 absolutely did wonders for my business." -Maritha Koortzen

• "Brand30 changed the trajectory of my life...To say it’s opening doors for me is an understatement" - Amanda Stern

• "Brand30 provided the group accountability and expert advice I needed to more than double my LinkedIn engagement in just one month" 

🚀 Start Building An Audience Of Potential Buyers On LinkedIn In 30 Days👇

• https://www.brand30.io/

8 months ago, we had 0 users. Today, Distribute.so has 15,000+ users. I’ve helped build a $250M company before, but this feels different.

Building a startup is glamorized on social media. But the reality is messy. Here are the 7 ugly truths about building fast in 2025 that nobody talks about:

1. Hitting a wall is normal 
I've been stuck at revenue plateaus multiple times. It feels terrible. But you can get moving again if you don't freeze.

2. You will mess up 
I've hired the wrong people. I've built the wrong features. I've spent money on things I didn't need. It's part of the game.

3. People will copy you 
We just beat 4 competitors for a deal. They are going to look at our product and copy it. Let them. By the time they copy us, we will be onto the next thing.

4. Saying "No" is painful 
To close those 18 killer logos, we had to say "no" to hundreds of other ideas. It hurts to say no to customers. But if you try to please everyone, you please no one.

5. Cash flow is everything 
It doesn't matter how cool your idea is. If you run out of money, you die. We watch every dollar.

6. It takes longer than you think 
People overestimate what they can do in a year. And underestimate what they can do in a decade. We are playing the long game.

7. Just start 
Every successful founder started with nothing. No revenue. No customers. No audience. The only difference is they didn't quit.

I’m documenting the whole ride here. The wins. The losses. And the lessons.

Follow along if you want to see how we get to the next level. Just keep building.

Andrew Mewborn

Click my profile, get a free taco 🌮 (also I automate your follow-ups)

7 ugly truths about building fast in 2025

Everyone told me I was crazy. "You can't sell to Enterprise logos without a massive sales team." "You can't be Product-Led and Sales-Led at the same time."

I disagreed. We have 15,000+ users on our self-serve app. But we also just closed 18 massive killer logos in 3 months.

Here is the 7-step playbook we used to move upmarket without losing our soul:

1. We stayed lean intentionally 
Most founders hire 10 reps the moment they get traction. We didn't. We used our own product to handle the volume.

2. We looked at our own backyard 
We didn't buy cold lists. We looked at our 15,000 free users. We found the ones who were using the product every day. Then we asked them: "Who is your boss?"

3. We sold the Result, not the Method killer 
Buyers don't care how your tech works. They care about the problem disappearing. We showed them exactly how Distribute would solve their problem in week 1.

4. We gave before we asked 
We didn't try to trap them in long contracts immediately. We let them use the product. We let them see the value. Trust is built by giving, not taking.

5. We stopped chasing shortcuts 
We didn't use clever tricks. We just focused on making the product 1% better every day. Word of mouth is the only growth strategy that lasts.

6. We kept the team tiny 
We are doing millions in revenue potential with a team that fits in a minivan. This keeps us profitable. And it keeps us hungry.

7. We worked in public 
I shared the wins and the losses on LinkedIn. This built trust with buyers before we ever spoke to them. They felt like they knew us.

TAKEAWAY: You don't need to follow the Silicon Valley rules. You don't need to raise $100M. You don't need a fancy office. You just need a product that people love. And the guts to do it your way.

They said you can't sell Enterprise without a suit.

had our quarterly all-hands today

CEO said we're "laser-focused on execution"

CTO said we're "moving fast and breaking things"

CFO said we have "18 months of runway"

VP Sales said we're "building a repeatable sales motion"

i asked "what does any of that mean?"

got pulled into a 1-on-1 about "culture fit"

turns out "what does that mean?" is not a growth mindset question

i'm now "transitioning to focus on other opportunities"

which means i have 2 weeks to find another company where nobody knows what they're talking about

shouldn't be hard

I helped build Outreach to $250M in revenue. I helped over 4,000 people grow on LinkedIn. Now, I have 15,000+ users on my new company, Distribute.so

I have seen the movie before. And I can tell you that the sequel is very different from the original.

Back in 2015, the playbook was simple: Force the sale. Hire an army of BDRs. Buy a massive list of emails. Send thousands of messages a day. It worked then. It doesn't work now.

Here are the 6 things that have changed in the last 10 years:

1. Buyers ignore the noise 
Email open rates have tanked. Sending more messages doesn't work anymore. You have to earn their attention, not demand it.

2. Don't push, attract 
You can't force a sale anymore. You have to create interest through content and brand. Then you capture that interest when they are ready.

3. Small teams are winning 
We closed 18 killer deals with a tiny team. You don't need 50 reps. You need a few seniors who know what they are doing.

4. Reputation is the new advantage 
Features get copied in a week. But they can't copy who you are. Your personal brand is the most efficient sales channel that exists.

5. Easy beats Powerful 
killer software used to be clunky and expensive. Now, the best tools feel like consumer apps. If it feels like work, they won't use it.

6. Speed over Forecasts 
We don't try to predict every dollar. We try to move fast. We launch, we test, we fix. Speed is the only advantage a startup really has.

TAKEAWAY: If you are still running the 2015 playbook, you are working too hard. The game has changed. You can either complain about it, or you can adapt. We chose to adapt. And it's working.

I helped build Outreach.io to $250M in revenue

I just beat 4 competitors to win a killer contract. We didn't have the most features. We didn't have the biggest sales team. But we have 15,000+ users and just closed our 18th killer logo in 3 months.

How did we do it? We realized that the old way of selling software is broken. Most founders try to build everything for everyone. They add buttons, settings, and complex workflows. They think "more features" equals "more value."

They are wrong. In 2025, buyers are overwhelmed. They don't want another tool they have to learn. They want something that just works.

Here is the 7-step playbook we used to win on Simplicity:

1. Go where the big fish swim 
We didn't wait for them to come to us. We found where they were hanging out and showed up.

2. Prove it, don't pitch it 
Our competitors sent 40-page slide decks. We sent a link to the product. If you have to explain how it works, it's too complicated.

3. The "Zero-Training" Standard 
We built Distribute so a 5th grader could use it. If a user needs a certification to use your tool, you have already lost. Simplicity is the ultimate sophistication.

4. Escape the "Feature Trap" 
Customers will ask for a million things. We said "no" to 90% of them. We only built the things that made the core product faster and easier.

5. Sell it yourself 
I didn't hire a VP of Sales to figure this out. I did it myself. Founders should sell until at least $500K ARR because nobody knows the product like you do.

6. Find the "Aha!" instantly 
We found the one specific thing that made users say "wow." Then we made that experience happen in under 60 seconds.

7. Let the product drive the deal 
When the product is simple, the champion can sell it internally for you. They don't need you to fly in for a demo. They just show their boss, and the boss gets it.

TAKEAWAY: Startups are hard. But in 2025, complex startups are impossible. Stop building more. Start building simpler. That is how you win.

I just beat 4 competitors to win a killer contract

intern: "should I add my phone number to my email signature?"

CEO: "absolutely, we're accessible"

intern: "what about my LinkedIn?"

CEO: "yes, we're modern"

intern: "calendar booking link?"

CEO: "of course, we're efficient"

intern: "headshot?"

CEO: "why not, we're human"

intern sends first email

signature is 47 lines long

includes:

• 3 phone numbers
• 4 social media links
• calendar link
• company tagline
• legal disclaimer
• "Sent from my iPhone"
• sustainability notice about not printing emails
• AI-generated motivational quote

the actual email says "sounds good"

we promoted them to Head of Email Excellence

I spent 3 hours on a crap ton of follow-ups at Outreach while we scaled to $250M. Now our 15,000+ Distribute users do better follow-ups in 30 seconds. After closing 18 deals in the past few months, I learned something most founders miss: complexity kills deals, simplicity closes them.

Here's why the best salespeople are deleting tools, not adding them:

1// YOUR BUYERS DON’T WANT YOUR 55-SLIDE DECK

They want one page with what you discussed, the ROI, and next steps.

We tracked 10,000+ deals.

Average time on slide decks? 47 seconds.

Average time on simple deal pages? 8 minutes.


2// YOUR CHAMPION CAN’T SELL INTERNALLY WITH MEETING NOTES

They need a business case, ROI calculator, and executive summary.

Not a transcript.

When we switched from sending 27 attachments to one link, deal velocity increased MUCHO.


3// EVERY TOOL YOU ADD CREATES ANOTHER PLACE TO LOSE

The average rep uses 10+ tools for follow-ups.

Fathom for notes. Loom for demos. Google Docs for emails. Canva for slides.

The winners? They use one tool that does it all.


4// SIMPLICITY SPREADS FASTER THAN FEATURES

When we made Distribute dead simple, word-of-mouth exploded.

No training needed. No change management.

Just send your follow-up in 30 seconds and move on.


TAKEAWAY:

I watched Outreach grow because it simplified prospecting.

Now I'm watching Distribute grow because it simplifies follow-ups.

The pattern is clear.

Simplicity isn't just a feature.

It's a moat.

We beat 4 competitors  with 90% fewer features

prospect: "tell me about your product"

me: "what if I told you that you could save 20 hours per week?"

prospect: "how?"

me: "great question. let me share my screen. can you see this?"

prospect: "yes"

me: "perfect. so imagine your current workflow..."

**proceeds to spend 40 minutes describing their own job back to them**

me: "...and that's where we come in"

prospect: "what does your product actually do?"

me: "I'm going to send over some case studies and let's reconnect next week"

booked the follow-up

still haven't answered what we do

this is sales

investors rejected our pitch deck last month

they said our projections were "unrealistic"

we were forecasting $100M ARR by year 2 with zero marketing spend

i asked "don't you believe in product-led growth?"

they said "you have 3 customers"

so i updated the deck

changed "customers" to "enterprise partners"

changed "3" to "a curated selection of design partners"

changed "$47 MRR" to "high-intent early revenue signals"

we raised $8M Series A last week

words matter more than numbers

Last week I asked 4,000+ sellers how long they spend on follow-ups. 73% said 2-3 hours. That's 750 hours per year writing emails nobody reads. I helped build Outreach to $250M, and even we were wasting time on follow-ups.

Here's the math that'll make you sick:

Let's say you close 20 deals per year. Each deal takes 5 calls. Each call needs a 3-hour follow-up. That's 300 hours. Or 37.5 work days. You're spending 2 months per year on admin work.

**screams at sky***

While you write follow-ups, your competitors are on their next call.

Here's what actually works in 2025:

1// Stop crafting. Start automating.

AI can write better follow-ups than you.
It remembers everything. Never forgets the ROI discussion.
Includes the right case studies.
Our 15,000 users proved this.

2// Stop sending files. Send experiences.

PDFs get lost.
Attachments get ignored.
But a personalized page? That gets shared with the CFO.
We see 3x higher engagement on deal pages vs traditional follow-ups.

3// Stop hoping. Start tracking.

You need to know when the CFO views pricing. When legal downloads the contract. When your deal goes cold.

Email can't tell you this. 

The sellers crushing quota aren't working harder.

They're working different.

They turned 3-hour follow-ups into 30 seconds.

And their buyers actually engage.

Holy sh*t, right?

You waste 37.5 days per year on follow-ups

I helped scale Outreach to $250M. Then I started my own company and made every mistake I swore I never would. Here are the 6 dumbest things I did building Distribute to 15,000 users:

1// I spent 3 months building features nobody asked for

We had a roadmap. It was beautiful. Customers wanted something else entirely. I should have talked to 50 more people before writing a single line of code.


2// I chased logos instead of problems

Early on, I got excited when big names showed interest. I bent the product to fit them. They churned anyway. The customers who stayed were the ones whose problem we actually solved.


3// I wrote follow-up copy like a robot

I'm embarrassed to show you our early emails. Corporate garbage. The moment I started writing like a human, reply rates doubled.


4// I ignored my own LinkedIn audience for 6 months

I had built a following. I knew how to create content. But I thought "real companies" needed paid ads and SDR teams. Wrong. My posts still drive more pipeline than anything else.


5// I hired before I had a repeatable process

Brought on help too early. They failed. It wasn't their fault. I didn't have a playbook to hand them yet.


6// I thought the product would sell itself

It doesn't. Nothing does. Even great products need someone to explain why they matter.


TAKEAWAY:

Building a startup is just a series of mistakes.

The winners aren't the ones who avoid them.

They're the ones who make them faster and don't repeat them.

I'm still making mistakes every week.

But at least they're new ones.

I made every mistake I swore I never would

spent all morning analyzing our competitors

Competitor A: raised $50M, has 200 employees, beautiful website
Competitor B: raised $30M, has enterprise clients, won industry awards
Competitor C: bootstrapped to $10M ARR, profitable, amazing product

Us: 1 founders, $a couple mil raised, website built on Webflow template, LinkedIn is our entire marketing strategy

but here's the thing...

we respond to customer emails in under 5 minutes

our competitors take 3 business days

we shipped 12 features last month

they shipped a new font

we're not better funded

we're not better positioned

we're just more desperate

and in B2B SaaS, desperation scales

posted "what if we just... listened to customers?" on LinkedIn

38,000 impressions

427 comments saying "this is so true"

16 VCs sent connection requests

got invited to speak at a SaaS conference

my talk is titled "Revolutionary Customer-Centric Strategies for Modern B2B"

it's a 45-minute presentation on literally just talking to people who pay you

they're paying me $5k to speak

i'm writing a book about it called "The Listening Framework"

it's 280 pages explaining how to have conversations

pre-orders are through the roof

disruption is just common sense with better marketing

We just won a deal against 4 established competitors. They had 10X the funding, bigger brands, and fancier demos. But we won all 4 times. After helping 4,000+ people grow on LinkedIn and scaling Outreach to $250M, I knew exactly why: buyers don't want more tools, they want less work.

Here's how we beat everyone:

Competitor 1: 55 features, 3-hour onboarding
Us: 3 features that actually matter, 5-minute setup

Competitor 2: "AI-powered intelligence platform"
Us: "Your follow-up in 30 seconds"

Competitor 3: 47-page implementation guide
Us: Chrome extension. Click. Done.

Competitor 4: $500/month per user
Us: $49/month. Everything included.

**drops mic**

Here's what I learned closing our first big deals:

1// FEATURES ARE A TAX ON YOUR BUYERS

Every feature needs explaining.
Every option needs deciding.
Every setting needs configuring.
We do one thing perfect instead of 50 things okay.

2// COMPLEXITY IS WHERE DEALS GO TO DIE

The moment a buyer says "let me check with IT," you lost.
The moment they need training, you lost.
Make it so simple they can start now.

3// YOUR CHAMPION NEEDS TO LOOK SMART

They don't win by showing a complex tool.
They win by solving a problem fast.
Give them a quick win, not a science project.

We have 15,000+ users not because we're the best.

But because we're the simplest.

And in 2025, simple beats everything.

Every. Single. Time. YALL.

Step by step ↓

Let me tell you what's really going on…

When a prospect says "we don't have budget"…

They're not broke.

They just spent $47 on DoorDash last night. They've got budget for a new CRM. Budget for that conference in Miami.

What they DON'T have?

A reason to fight for YOUR deal.

See… right now, they're sitting in some internal meeting. Your proposal is open on their screen. And their CFO asks:

"Why do we need this?"

And your prospect?

They freeze.

They fumble.

They can't remember what you said. Can't articulate the ROI. Can't justify the spend.

So the deal dies. Not because of "budget." Because you made THEM do the selling.

That's on you.

Here's the fix:

Send them a Deal Summary BEFORE they go dark.

One page. One link. Everything they need to sell this deal internally:

→ The bleeding-neck problem you're solving 
→ The cost of doing NOTHING (this is the killer) 
→ Exactly what you're proposing 
→ What happens next

You do the selling. They just forward the link.

Takes 2 minutes. Saves you from chasing ghosts for 3 weeks.

💬 Comment "TACO"

I'll send you the exact Deal Summary template I use to close deals without begging for follow-ups.

💬 Comment "TACO"

Year 1: "we're pre-product-market fit, iterating rapidly"
Translation: nobody wants this

Year 2: "we're finding early signals of PMF"
Translation: 2 customers didn't churn

Year 3: "we've achieved strong product-market fit"
Translation: we stopped pivoting because we're tired

Year 4: "we're scaling past PMF into market domination"
Translation: we hired a VP of Sales who convinced us we're doing great

Year 5: "we're exploring strategic alternatives"
Translation: acquisition talks because we never actually found PMF

Year 6: got acquired for $8M by a company that will shut us down in 9 months

called it a "successful exit"

changed LinkedIn title to "Founder & CEO (Exited)"

already working on the next one

customer: "can you add dark mode?"
us: "it's on the roadmap"

customer: "can you fix this bug?"
us: "it's on the roadmap"

customer: "can you add SSO?"
us: "it's on the roadmap"

customer: "can we see the roadmap?"
us: "that's on the roadmap"

our roadmap is a Google Doc titled "stuff_we_might_do_idk.doc"

it hasn't been updated since 2023

we closed $2M ARR this year

turns out "it's on the roadmap" is enterprise software for "leave me alone"

Sellers

What’s more dangerous for sales teams: bad managers or bad AI tools?

A) Bad managers – morale killer
B) Bad AI – data chaos
C) Both – one demotivates, the other misleads
D) Neither – blame the process, not the tools

P.S. - My AI handles 90% of my sales process now—prospecting, follow-ups, closing. Set it up in 90 seconds: https://lnkd.in/eNYQ3DeQ

What’s more dangerous for sales teams: bad managers or bad AI tools?

Sellers

What’s the biggest shift in sales since 2020?

A) Buyers research more than sellers
B) Remote selling is the new normal
C) Champions have more power than AEs
D) Product-led growth changed everything

P.S. - Turns out I've been following up like an IDIOT for 5 years. This 90-second quiz showed me my actual follow-up style (and how to fix it): www.distribute.so/quiz

Sellers

Would you take feedback from an AI “sales coach”?

A) Yes – No bias, just data
B) Maybe – Only if it knows context
C) No – You can’t coach without empathy
D) I already do — ChatGPT’s my therapist

P.S. - My AI handles 90% of my sales process now—prospecting, follow-ups, closing. Set it up in 90 seconds: www.distribute.so/quiz

🌍 Global Fintech Advisor | Scaling Businesses via Digital Transformation & M&A | $500M+ Deals Executed | Empowering CXOs to Drive 10x Growth | Architect of Hypergrowth Strategies

Transformative fintech executive with 20+ years of impact across global markets, steering digital growth, scaling business models, and enabling market leadership across 3 continents.

📈 $300M+ in revenue growth.
🌍 Product Launch & Expansion into 10+ countries.
🤝 $500M+ in strategic M&A.

I specialize in executive advisory, strategic planning, go-to-market strategy, digital transformation, and international expansion; helping organizations unlock scale, efficiency, and sustained competitive advantage.

From digital banks to embedded finance, I’ve led fintechs, NBFIs, banks, software firms, and telecoms through large-scale transformation and innovation. My approach blends boardroom strategy with hands-on execution, building scalable operating models, navigating regulatory complexity, and launching high-impact digital products.

I advise ambitious institutions and founders on how to:
✔️ Build and scale in high-growth markets
✔️ Design business & operating models that drive profit and resilience
✔️ Align vision with execution for long-term impact

If you're building the next wave of financial innovation or navigating inflection points in growth, I bring the clarity, playbook, and momentum to help you lead from the front and make it a success.

Nadir Ali

Obstacles don’t stop progress. 

Resistance does.

Challenges will show up daily in business and in life. 

What matters isn’t the obstacle, but how you move around it.

➟ Life will test you. 
➟ Business will test you. 
➟ Leadership will test you.

The lesson? Be like water.
➟ Not rigid. 
➟ Not reactive. 
➟ But calm, adaptable, and relentless.

Here’s how to apply the “water principle” when challenges hit:

1. Flow, don’t fight
↳ Don’t burn energy resisting every obstacle.
↳ Redirect that energy to finding alternate paths.

2. Stay calm under pressure
↳ Turbulence outside doesn’t mean chaos inside.
↳ Your tone sets the room. Steady leaders build steady teams.

3. Adapt faster than the problem
↳ Rocks don’t move, but water finds a way.
↳ Agility beats brute force in business and in life.

4. Play the long game
↳ Water doesn’t win in one strike.
↳ Consistency compounds into breakthroughs.

5. Turn friction into force
↳ Use the obstacle as leverage to refine strategy.
↳ Every constraint can sharpen execution.

Water doesn’t ask permission.

It flows until it shapes the landscape.

Are you fighting obstacles or flowing through them?

♻️ Repost if you believe adaptability beats resistance every time.
🔔 Follow Nadir Ali for Strategy, Leadership & Productivity insights.

Anyone can announce change. 

Only a few can make it stick.

Because transformation isn’t about speed, it’s about sequence.

Most transformations fail not because of bad strategy,
but because leaders skip the human sequence of change.

Plans shift systems.

But people drive momentum.

After leading multi-market transformations, I’ve seen that sustainable change follows one clear rhythm, Kotter’s 8 steps, redefined for today’s execution reality 👇

1. Create a sense of urgency
↳ Change starts when people feel the cost of inaction.
↳ Lead with data and emotion not just memos.

2. Build a guiding coalition
↳ No leader changes an organization alone.
↳ Assemble believers with influence, not just titles.

3. Craft a clear vision & strategy
↳ A vague vision drains energy.
↳ Define a North Star that’s simple, compelling, and executable.

4. Communicate the vision
↳ Clarity dies in silence.
↳ Repeat the message until it becomes muscle memory.

5. Empower people to act
↳ Remove friction. Break silos.
↳ Equip teams with authority, tools, and trust.

6. Generate short-term wins
↳ Momentum feeds morale.
↳ Celebrate visible progress to build belief.

7. Consolidate and scale the gains
↳ Each win should unlock the next.
↳ Institutionalize learning and reinforce new habits.

8. Anchor change in the culture
↳ Culture isn’t what’s written, it’s what’s repeated.
↳ Embed new behaviors into how the organization lives and leads.

Transformation isn’t an event. It’s a sequence.

And those who master it don’t just adapt, they lead the next curve.

♻️ Repost to help more leaders build change that actually lasts.
🔔 Follow Nadir Ali for Strategy, Leadership & Execution insights.

Your leadership system determines your company’s speed.

When execution slows, it’s rarely the strategy, it’s the system.

Every growth stall I’ve seen from $20M to $200M, traces back to one thing:
➟ A misaligned leadership wheel.

Because strategy doesn’t fail in slides.
➟ It fails in execution rhythm.
➟ It fails when alignment, and consistency fall out of sync.

Here’s how to recalibrate using The CEO’s Leadership Wheel 👇

1. Balanced & Happy 
↳ Burnout at the top cascades faster than you think.
↳ Protect recovery like you protect cash flow.

2. To Lead & Facilitate 
↳ You don’t need all the answers.
↳ Create clarity, then step back.

3. Consistent & Effective 
↳ Consistency compounds faster than charisma.
↳ Reliability builds trust equity.

5. Green & Growing 
↳ When you stop learning, growth stops.
↳ Growth in knowledge precedes growth in valuation.

5. Aligned & Committed 
↳ Strategy without alignment is noise.
↳ Commitment turns PowerPoints into performance.

6. Fact-Based & Inclusive 
↳ Inclusion kills blind spots.
↳ Facts win debates, but inclusion builds belief.

7. Thoughtful & Empowering 
↳ Words can multiply ownership or quietly kill it.
↳ Influence isn’t volume; it’s precision.

Leadership isn’t personality, it’s architecture.
➟ Structure creates speed. 
➟ Speed compounds into results.

CEOs:
Which spoke of your leadership wheel needs recalibration this quarter energy, alignment, or consistency?

♻️ Repost to help more CEOs fix the systems that slow execution.
🔔 Follow Nadir Ali for Strategy, Leadership & Productivity insights.

Most leaders don’t burn out from overwork.

They burn out from misaligned work.

Because burnout isn’t about hours. 

It’s about energy leakage across:
➟ Clarity.
➟ Recovery.
➟ Resilience.

After two decades building teams across 11 markets, I’ve learned this:
You can’t scale performance if you can’t sustain it.

Here’s the framework I use to lead at high output without paying the burnout tax 👇

1. Clarity → Work without burnout
↳ Vision: Know exactly what you’re building toward.
↳ Priorities: Ruthlessly filter what deserves your energy.
↳ Values: Let principles, not pressure, drive choices.
𝗥𝗲𝘀𝘂𝗹𝘁: 𝗙𝗼𝗰𝘂𝘀 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗳𝗮𝘁𝗶𝗴𝘂𝗲.

2. Recovery → Perform under pressure
↳ Boundaries: Protect time like capital.
↳ Rest: Recovery is not a luxur, it’s leverage.
↳ Renewal: Redefine breaks as part of performance.
𝗥𝗲𝘀𝘂𝗹𝘁: 𝗘𝗻𝗲𝗿𝗴𝘆 𝘁𝗵𝗮𝘁 𝗹𝗮𝘀𝘁𝘀 𝗯𝗲𝘆𝗼𝗻𝗱 𝘁𝗵𝗲 𝗾𝘂𝗮𝗿𝘁𝗲𝗿.

3. Resilience → Lead with confidence
↳ Beliefs: Replace control with adaptability.
↳ Self-worth: Measure progress by consistency, not speed.
↳ Response: Recover fast, learn faster.
𝗥𝗲𝘀𝘂𝗹𝘁: 𝗖𝗼𝗺𝗽𝗼𝘀𝘂𝗿𝗲 𝘂𝗻𝗱𝗲𝗿 𝗰𝗵𝗮𝗼𝘀.

When clarity, recovery, and resilience intersect,
you enter the Sustainable Performance Zone,
where leaders execute hard goals without eroding themselves.

Because true leadership isn’t about output.

It’s about endurance.

Question:
If your success required you to slow down 10% but your team scaled 2x, would you do it?

♻️ Repost to help leaders trade burnout for long-term momentum.
🔔 Follow Nadir Ali for Strategy, Leadership & Productivity insights.

Stop telling people to ‘dream bigger’.

Start teaching them to ‘execute better’.

Big dreams don’t fail for lack of ambition.

They fail because execution never catches up.

Your teams don’t need more inspiration.

They need more iteration.

Here’s how high performers execute bigger 👇

1. Turn dreams into systems
↳ Goals inspire, but systems deliver.
↳ Define who, what, and when for every big idea.

2. Build execution rituals
↳ Daily standups. Weekly reviews. Monthly retros.
↳ Rhythm beats random effort every time.

3. Shrink the time to feedback
↳ Don’t wait 90 days to find out what’s not working.
↳ Shorten loops. Fail fast. Fix faster.

4. Reward iteration, not intention
↳ Celebrate what shipped, not what was discussed.
↳ Action creates culture.

5. Audit execution capacity
↳ Track how much time your team spends doing vs. discussing.
↳ You’ll find your growth leaks in the gap.

The best leaders don’t sell bigger dreams.

They build bigger executors.

Are you scaling ambition or execution?

♻️Repost if you believe execution is the real growth multiplier.
🔔Follow Nadir Ali for Strategy, Leadership & Productivity insights.

Most leaders talk about results.

Few build the culture that produces them.

I’ve seen this across fintechs, banks, and transformation projects that performance doesn’t come from pressure.

It comes from clarity, trust, and consistency.

Here’s the 7-step playbook I use to build teams that perform even when I’m not in the room 👇

1. Define Success
↳ Show what “winning” actually looks like.
↳ When everyone sees the same finish line, alignment follows.

2. Anchor in Core Values
↳ Set 3–5 principles that guide every decision.
↳ In one turnaround, clear values rebuilt trust faster than any KPI reset.

3. Set Clear Goals
↳ Turn vision into measurable outcomes.
↳ Every goal must have a name next to it, not a department.

4. Create Role Clarity
↳ Accountability dies in the gray zone.
↳ Define who decides, who contributes, and who’s informed.

5. Build Trust Before Speed
↳ Teams that align first, move faster later.
↳ Candor beats politics every single time.

6. Make Accountability a Habit
↳ Track progress weekly, what’s measured gets done.
↳ This shift turned my remote teams from reactive to reliable.

7. Invest in Growth
↳ Growth isn’t a perk, it’s a performance system.
↳ When people evolve, the whole team compounds.

High performance isn’t built in sprints.
It’s built in systems.

The question is: 
Are you managing performance or designing the culture that sustains it?

♻️ Repost if you believe culture drives performance more than pressure.
🔔 Follow Nadir Ali for Strategy, Leadership & Productivity insights.

You can replace a position.

But not passion.

That’s the real currency of performance and the hardest one to manufacture.

Across every transformation I’ve led, one truth stands out:
➟ People don’t quit jobs. 
➟ They quit indifference.

Here’s how leaders keep passion alive inside high-performance teams 👇

1. Connect role to purpose
↳ Don’t let titles define contribution.
↳ Show how every task ladders up to impact that’s where ownership begins.

2. Recognize effort, not just output
↳ Reward the behaviors that drive progress.
↳ When people feel seen, they give more than what’s measured.

3. Build psychological safety
↳ Passion dies in fear-based cultures.
↳ Let ideas breathe, innovation thrives where judgment pauses.

4. Empower, don’t hover
↳ Micromanagement breeds compliance, not creativity.
↳ Trust is the oxygen for initiative.

5. Model the energy you expect
↳ Passion is contagious.
↳ If you’re not inspired, no one else will be.

Leadership isn’t about filling positions.

It’s about fueling purpose.

♻️ Repost if you believe passion outperforms process every time.
🔔 Follow Nadir Ali for Strategy, Leadership & Productivity insights.

Dreams don’t build success. 

Action does.

Ideas, plans, and strategies mean nothing until they’re executed.

Because movement, not intention, is what separates achievers from dreamers.

Here’s how to turn ideas into impact 👇

1. Shrink the goal to a move
↳ Don’t wait for perfect timing.
↳ Start with one small, visible action that creates momentum.

2. Systemize your progress
↳ Build routines that make action automatic.
↳ Discipline outlasts motivation every single time.

3. Bias for execution, not approval
↳ Stop asking “Is this the right step?” and start testing.
↳ Data beats opinion. Every. Single. Time.

3. Track output, not activity
↳ Doing more isn’t progress. Creating results is.
↳ Measure what moves the needle, not what fills the day.

4. Build reflection into motion
↳ Review what’s working every week.
↳ Adjust fast, act faster.

Action turns potential into proof.

Without it, even brilliance is wasted potential.

Are you acting on your goals or just thinking about them?

♻️ Repost if you believe action is the real key to success.
🔔 Follow Nadir Ali for Strategy, Leadership & Execution frameworks.

Mastery is multi-disciplinary.

The best leaders borrow from every profession.

Because peak performance isn’t about knowing more, it’s about thinking better.

Here’s the multi-disciplinary playbook behind better judgment and execution 👇

1. Speak like a Lawyer
↳ Articulate with precision.
↳ Win arguments through clarity, not volume.

2. Express like a Philosopher
↳ Simplify the complex.
↳ Ask better questions, not longer ones.

3. Analyze like a Psychologist
↳ Understand motives before making moves.
↳ Influence begins with empathy.

4. Observe like a Detective
↳ See patterns others overlook.
↳ The smallest clue often hides the biggest truth.

5. Decide like a Judge
↳ Separate fact from feeling.
↳ Wisdom is balanced reasoning under pressure.

6. Create like an Artist
↳ Connect dots, don’t copy them.
↳ Innovation is discipline in disguise.

7. Work like an Engineer
↳ Build systems that scale.
↳ Reliability beats brilliance every day.

8. Lead with the balance of them all
↳ Leadership is integration, not imitation.
↳ Mastering perspective is the ultimate leverage.

Great leaders don’t stay in one lane.
They borrow the best mindset from every lane.

♻️ Repost to remind your team: versatility is the new intelligence.
🔔 Follow Nadir Ali for Strategy, Leadership & Productivity insights.

92 % of people quit the race before crossing the finish line.

Because they never burned the boats.

Last week I found myself staring at my team’s whiteboard.
We had a bold outcome: launch a new revenue stream in 30 days.
32 ideas on the board. Two backup plans. One safety net.

That night I asked: “What if the net was cut?”

What if failure isn’t an option?
➟ Suddenly the language changes. 
➟ The energy changes. 
➟ The entire team shows up differently.

Because when “do or die” truly matters:

People stop saying “if” and start asking “how.”

Meetings shift from status updates to problem-solving sprints.

Guardrails vanish; only the path forward remains.

Here’s how I flipped the switch and you can too.

1. Declare your must-win metric publicly.
↳ Pick one number that matters. Announce it internally and externally.
↳ When it lives in the open, excuses shrink.

2. Cut the fallback routes.
↳ Remove Plan B. Lock in Plan A.
↳ Comfort is the enemy of urgency.

3. Build relentless accountability loops.
↳ 15-minute stand-ups, visible dashboards, live updates.
↳ When progress is public, commitment deepens.

4. Build micro-victories every week.
↳ Small wins fuel proof that you’re on the path.
↳ Share them. Celebrate them. Amplify belief.

5. Turn failures into data-points, not defeats.
↳ Missed a target? Log it. Analyse it. Reset the aim.
↳ No shame. Only insight. Only refine. Only move forward.

Success doesn’t reward the hopeful. It rewards the committed.

When you quit making choices and instead demand execution, the only question left is: “What’s next?”

♻️ Repost if you’re ready to burn the boats and make success inevitable.
🔔 Follow Nadir Ali for Strategy, Leadership & Productivity insights.

Patience isn’t passive. 

It’s performance in slow motion.

Most leaders confuse urgency with impatience.
➟ The first drives momentum. 
➟ The second destroys it.

Across every transformation I’ve led, one pattern stands out,
Impatient teams burn out early.

Patient ones build systems that scale.

Here’s how to turn patience into your execution edge 👇

1. Detach speed from progress
↳ Moving fast is easy. Moving right takes discipline.
↳ Measure trajectory, not tempo.

2. Master the lag phase
↳ Every breakthrough looks like failure before it compounds.
↳ Stay steady when results are invisible.

3. Build process endurance
↳ Systems take time to stabilize.
↳ Don’t switch paths mid-learning curve.

4. Play for depth, not dopamine
↳ Quick wins feed ego. Long games build legacy.
↳ Choose substance over speed.

5. Reflect before reacting
↳ Reflection sharpens direction.
↳ Stillness is a multiplier of clarity.

Patience isn’t waiting.

It’s executing with composure when others chase noise.

♻️ Repost to remind your team: patience is strategy in disguise.
🔔 Follow Nadir Ali for Strategy, Leadership & Execution insights.

Most people sit in the stands.

Only a few step into the arena.

The critic has opinions.

The doer has evidence.

In two decades leading transformations across 11 markets, I’ve seen this first hand.
➟ Progress doesn’t come from those who analyze risk.
➟ It comes from those who absorb it.

Here’s how to lead from the arena, not the balcony 👇

1. Build before you’re ready
↳ Action reveals clarity faster than analysis.
↳ Perfectionism is fear disguised as planning.

2. Measure scars, not applause
↳ Growth is a byproduct of failure, not comfort.
↳ Every stumble is tuition for mastery.

3. Play long games
↳ Visibility fades; credibility compounds.
↳ Stay the course when others chase novelty.

4. Choose courage over consensus
↳ Great work always looks wrong before it’s right.
↳ Innovation starts where approval ends.

5. Reflect, don’t retreat
↳ Learn the lesson, not the emotion.
↳ Iterate until momentum replaces motivation.

The world remembers builders, not commentators.

Because history favors the ones who dared to show up.

♻️ Repost to remind your team: progress belongs to those in the arena.
🔔 Follow Nadir Ali for Strategy, Leadership & Execution insights.

Most leaders manage people.

The best ones develop leaders.

And from two decades working with top-performing CEOs, I’ve seen one pattern:
➟ They don’t just talk about culture.
➟ They model it daily.

Here’s what the best leaders consistently do 👇

1. Reflect
✅ Stay aware of how your emotions shape your leadership.
🚫 Don’t ignore your emotions or their impact on others.
Tip: End your week asking, “How did I show up as a leader today?”

2. Listen
✅ Validate others’ perspectives before responding.
🚫 Don’t dismiss concerns or feelings.
Tip: In meetings, speak last, you’ll learn more than you expect.

3. Empower
✅ Delegate outcomes, not just tasks.
🚫 Don’t micromanage or withhold trust.
Tip: Define what success looks like let your team decide how to get there.

4. Feedback
✅ Be specific, empathetic, and solution-focused.
🚫 Don’t give vague or harsh feedback.
Tip: Use this frame: “What worked → What to improve → How I can support.”

5. Integrity
✅ Own your actions even when it’s uncomfortable.
🚫 Don’t shift blame to protect yourself.
Tip: Admitting a mistake publicly builds more trust than a perfect track record.

6. Adaptability
✅ Adjust based on new insights and changing contexts.
🚫 Don’t cling to outdated plans or processes.
Tip: Ask your team quarterly: “What should we stop doing?”

7. Purpose
✅ Link daily work to bigger goals and values.
🚫 Don’t rely only on rewards for short-term motivation.
Tip: Start projects with why it matters, not what to do.

8. Composure
✅ Stay calm under pressure.
🚫 Don’t let panic ripple through your team.
Tip: When uncertainty hits, your tone sets everyone’s temperature.

9. Conflict
✅ Address tension early and openly.
🚫 Don’t avoid tough conversations.
Tip: Reframe conflict as problem-solving not personal friction.

10. Burnout
✅ Promote balance and spot fatigue early.
🚫 Don’t overlook your or your team’s limits.
Tip: Protect energy like capital, recovery drives results.

Leadership isn’t about control. 
It’s about creating systems where trust, clarity, and accountability do the work.

♻️ Repost to remind that leadership evolves when behavior outperforms position.
🔔 Follow Nadir Ali for Strategy, Leadership & Productivity insights.

Your team loses 2.5 hours per day to distraction.

Over a year, that’s 5+ weeks of lost execution.

On your watch.

And the fix isn’t more hours.

It’s better systems.

In my career on several executives positions, these 9 time frameworks have helped me and my teams.
➟ Unlock focus.
➟ Reduce friction.
➟ Scale results.

The Time Management Cheat Sheet for Leaders

1. Timeboxing
↳ Block focused work like meetings. Treat it as non-negotiable.

2. Eat That Frog
↳ Start with the task you’re most likely to avoid.

3. Eisenhower Matrix
↳ Prioritize by urgency and importance then act accordingly.

4. 80/20 Rule
↳ Double down on the 20% of tasks that drive 80% of results.

5. 3–3–3 Method
↳ Design your day: 3 deep work, 3 urgent, 3 maintenance tasks.

6. MoSCoW Method
↳ Classify tasks into: Must, Should, Could, and Won’t.

7. Buffett’s 25/5 Rule
↳ Identify your top 5 goals. Ruthlessly ignore the other 20.

8. $10,000/hr Work
↳ Focus on strategic tasks that create leverage. Delegate the rest.

9. Goldratt's Theory of Constraints
↳ Find and fix the one bottleneck limiting your output.

You don’t need to master all 9.

Pick 2. Apply relentlessly.

You don’t scale by doing more. You scale by choosing better.

Which system do you need to start?

♻️ Repost if you believe time isn’t managed, it’s engineered.
🔔 Follow Nadir Ali for strategy, leadership & productivity insights.

They said he was too young. 

Too early. Not ready.

That’s what people say when they can’t see your pace.

Because most people confuse timing with readiness.

Here’s the truth 👇

1. Readiness is built in motion.
↳ Waiting to feel ready is disguised fear.
↳ You don’t earn confidence first, you earn it through doing.

2. Speed is useless without direction.
↳ Progress isn’t about moving fast; it’s about moving right.
↳ Discipline sets your lane, not emotion.

3. Belief compounds faster than talent.
↳ The mind crosses the finish line before the body does.
↳ Doubt slows execution long before fatigue does.

4. Critics measure by comfort. Winners measure by effort.
↳ Most people project their limits, not your potential.
↳ You don’t need approval; you need consistency.

Cole didn’t wait to be ready.
He became ready by running anyway.

Because performance isn’t about age, timing, or permission.
It’s about pace, purpose, and proof.

Execution reveals what validation never will.

♻️ Repost to remind your network that readiness is a decision, not a milestone.
🔔 Follow Nadir Ali for Strategy, Leadership & Productivity insights.

You can’t scale judgment if you can’t regulate emotion.

In every transformation stall I’ve advised, 
From $40M fintechs in SEA to $300M industrials in GCC, the pattern is the same:
➟ Execution doesn’t break because of strategy.
➟ It breaks because composure collapses.

When markets turn volatile, EQ stops being a “soft skill.”

It becomes your execution discipline.

Here’s how high-EQ leaders create structural advantage 👇

1. Composed Under Pressure
↳ They anchor the room.
↳ Reaction time slows; decision quality rises.

2. Strategic Listener
↳ They decode before they decide.
↳ Listening becomes their competitive intelligence.

3. Emotionally Intelligent
↳ They sense tension before it becomes resistance.
↳ Alignment accelerates because empathy is operationalized.

4. Transparently Imperfect
↳ They own errors early.
↳ Trust velocity increases, politics decrease.

5. Optimistic Realist
↳ They balance hope with truth.
↳ Confidence becomes contagious, not careless.

6. Growth Multiplier
↳ They scale judgment through people, not process.
↳ Teams evolve faster than markets shift.

If you lead large teams or complex markets, 
your EQ isn’t a trait, it’s an asset class.

EQ sustains what strategy starts.
Control the emotion, and you control the execution.

♻️ Repost to raise the bar on how CEOs build EQ into execution.
🔔 Follow Nadir Ali for Strategy, Leadership & Productivity insights.

The problem isn’t that success is hard.

It’s that most people suffer for goals too small to matter.

Every meaningful goal has a cost.

The trick isn’t avoiding pain, it’s choosing pain with purpose.

Here’s how high performers turn discomfort into direction 👇

1. Accept the entry fee
↳ Every goal taxes you, time, energy, focus.
↳ Stop wishing for ease. Start preparing for endurance.

2. Pick goals with meaning, not noise
↳ If the struggle feels empty, the goal’s probably wrong.
↳ Align ambition with your “why,” not the world’s applause.

3. Convert pain into feedback
↳ Every obstacle carries data.
↳ Reflect after every hit: what did this teach me about the process?

4. Build systems that outlast motivation
↳ Discipline doesn’t feel good, it feels consistent.
↳ Automate your grind so emotion stops dictating effort.

5. Redefine success as staying in the game
↳ Winning isn’t crossing the line, it’s refusing to quit before it.
↳ Progress belongs to those who persist through the boring middle.

You’ll suffer either way, through growth or regret.

So pick a goal that makes the suffering worth it.

♻️ Repost if you believe comfort is the real competitor, not failure.
🔔 Follow Nadir Ali for Strategy, Leadership & Productivity insights.

Most IT departments don’t fail because of weak tech.

They fail because they’re misaligned with the business.

When IT runs in isolation, innovation turns into noise, not value.
True transformation happens only when IT becomes a strategic partner, not a service provider.

Here’s the 6-level IT Alignment Model to benchmark and elevate your maturity 👇

1. Capability → Foundation of readiness
↳ Build innovation muscle and change adaptability.
↳ Cross-train teams so business and IT speak one language.

2. Architecture → Integration discipline
↳ Define clear standards for how systems connect and scale.
↳ Transparency in architecture prevents costly silos.

3. Partnerships → Shared accountability
↳ Move from vendor mindset to co-ownership of outcomes.
↳ Align goals, risks, and rewards across business and IT.

4. Governance → Strategic orchestration
↳ Build joint steering committees and integrated planning.
↳ Every major IT investment must tie back to business value.

5. Value Measurement → Proof of impact
↳ Track balanced metrics across service, cost, and growth.
↳ Benchmark continuously to sustain improvement.

6. Communication → Cultural alignment
↳ Ensure business understands IT capabilities and vice versa.
↳ Knowledge sharing fuels speed, trust, and collaboration.

IT alignment isn’t a project.

It’s a maturity journey that transforms IT from cost center to growth driver.

How aligned is your IT strategy with your business today?

♻️ Repost to help your team assess where they stand on the IT alignment curve.
🔔 Follow Nadir Ali for Strategy, Leadership & Digital Transformation insights.

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Andy Mewborn's LinkedIn Performance

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