In 2020, I quit my job to start klowt.com in the corner of my bedroom in the middle of a global pandemic. 

I had no funding. No business plan. No safety net. 

But I did it because after working in sales and marketing for over 10 years, I'd learned people buy from people. But more importantly, they buy from people they trust. 

And that is what building your personal brand does for your business - it builds trust. It doesn't matter whether it's the founder's face they see, or the head of operations - or even the intern. Customers just want to see real human beings behind faceless brands. 

Since then;

- I've built klowt.com into the UK's leading personal branding agency. 
- Built my own following to over 370,000 followers online. 
- Generated over $4million in business revenue from my linkedin presense alone. 
- Launched a live, weekly show (ameliasordell.com/live) 
- Been named the #1 Top Voice on Personal Branding on LinkedIn. 
- And worked with awesome brands like Three, LinkedIn, BrewDog, Paddy Power and NatWest to turn their people into their most successful, business marketing channel. 

Building my personal brand quite literally changed my life - and my business

Now, I'm focused on showing founders, CEOs - and their teams how to change theirs. 

Ready to get to work? I'd love to hear from you.

Speaking and workshops: jessica@ameliasordell.com 
Media and brand enquiries: amelia@pencetalent

💜

Amelia Sordell 🔥

Please wear ALL your 'good' clothes, nicest perfume, best make up this year.

Wear the fur on the tube. 
The heels to the date. 
The sequins in tomorrow mornings meeting. 

Be BOTHERED.

You don't need an occasion to wear your 'best' stuff. 
You ARE the occasion.

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Just f*cking post it ✨ Made $4million by building my personal brand on LinkedIn. I teach others how I did it at klowt.com

I started building my personal brand on LinkedIn in a corner of my bedroom in 2018. 

Since then I've;
- Quit an underpaying job.
- Built a following of over 300,000 people online. 
- Generated $ 4 mil in inbound revenue from my LinkedIn presence alone. 
- Worked with founders and CEOs from brands like Three, SkyBet, Paddy Power and Markel. 
- Published a best-selling book, The Personal Branding Playbook. 
- Been paid to do a dozen speaking gigs, globally. 
- Partnered with brands like Planable, Tide Bank and LinkedIn. 
- Regularly meet my friends for mid-week lunches. 
- Get to pick my kids up at 3.30pm and take them swimming every Friday. 
- Get paid to do something I LOVE. 

Building my personal brand  quite literally changed my life. 

If I can do it, why not you? So many people hold themselves back from building their personal brand through fear of judgement, or not knowing what to say? 

But what if you lost out on an amazing job because your profile wasn't up to scratch? Or had to spend your entire week chasing cold leads because people didn't see a clear difference between you and a competitor? What if you lost actual opportunities to someone with half your talent, just because they had a more impressive profile online?

Building your personal brand solves all of those problems - and will change your life. Just like it's changed mine. 

So what are you waiting for?

Just f*cking post it... ;) 

Ready to get to work? I'd love to hear form you: info@klowt.com 

💜

Everything you need to to build, grow and monetise your personal brand on LinkedIn.

The LinkedIn Playbook

I built a $4M business off the back of my personal brand. Now, I teach founders and their teams, how to do the same 🕺 Speaker. Consultant. Best-selling Author.

Someone once said to me "i've never met a person who goes to the gym, takes care of themselves... who isn't also wildy successful in their business life"

This triggered me into going to the gym 3-4x a week, religiously since Jan 1st. 

I've:
- Dropped 4kgs
- Feel like a little baddie 
- And have closed 3x new consulting gigs with tremendous f*cking founders, wanting to use their personal brands to grow their businesses. 

If you're feeling sh*t about work...

Go to the gym. 

💜

I don't have an exit.
I didn't get £15 million in funding.
I haven't built a team with a headcount of over 100 people.

I am still a successful entrepreneur.
And so the f*ck are you.

Because if you quit your job.
Started a company.
Employed yourself. 
And are making a living from it - you ARE a successful entrepreneur.

90% of businesses fail in the first two year - including ones that got millions in funding.

So, if you’ve fallen into the trap of comparing yourself to people who’ve raised £20 million and are spending half of that on their social media presence…

STOP.

You are killing it.

If you’re running a profitable business and actually making a living from it, you’re a heck of a lot more successful than most of them.

💜

If we haven’t met, hi hello - my name’s Amelia. I built the UK's leading personal branding agency (as a mum of 2!) + now I teach founders and their teams how to build a personal brand that generates leads and sales (not just “engagement”). Most people post for attention. My lot post for income. Follow me for personal branding tips + the reality of what it's like to build in public 🤓

I’ve built a $4million business off the back of my personal brand - and helped clients turn social media into their most profitable channel.

I host a weekly free live show. You’ll walk away with:
💜 the stuff that makes people trust you fast
💜 Marketing trends, new platform features + viral posts
💜 social-first ways of communicating your expertise.

Join us for the next one: https://lnkd.in/gMqpvwpR

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I went back to work just 3 months after having my second baby. 
Truthfully, I wore that quick return like a badge of honour.
I thought it made me look like I had my sh*t together. 

That I was mature.
Smart.
Valuable enough to be able to have a baby, whilst managing a 18 month old and get right back to work. 

And crushed it. 

But actually, I was crumbling. 

I was tired. 
Unsure of myself. 
My confidence was shot and to be honest, like a lot of mothers can relate to... totally lost my identity. 

But I was terrified of being left behind in my career.
So, I went back to work. 

As a result, I completely overwhelmed. 

I missed out on moments at home.
Missed targets I'd set myself at work.
And felt totally depleted.

I had nothing to give anymore.
But most importantly I had nothing to give myself, anymore. 

There is no RIGHT time to go back to work after a major life event, if you can afford to make that decision. 

But there definitely is a wrong time. 
 
Be kind to yourself. 
Listen to your body. 

Outsiders might think you look like Superwoman.
But there aren’t any real life medals for wearing that cape.

Amelia 💜

If we haven't met before, hi - my name's Amelia. I built a $4million revenue business off the back of my personal brand, now I post content about how you can do it, too.

I run a weekly live - The Branded Show - where we go through tools, tactics and strategies small businesses can use to stand out, get more leads and make more money. Save your spot here: ameliasordell.com/live/

My friends used to be embarrassed by the stuff I posted on LinkedIn.
They’d laugh at;

- My opinions.
- My videos.
- My advice in posts they didn’t think I had any business in posting.

It would have been really easy for me to stop building my brand on LinkedIn - heck, I’ve been sent screenshots of conversations in WhatsApp chats where people I thought were my friends are ripping my content - and me to shreds...

But I didn’t.

Because I’m not embarrassed by my content. 
I’m not embarrassed by anything I’ve done. 
And I’m certainly not embarrassed by the;

- The $4 million + in revenue generated.
- The 100s + clients I’ve won.
- The amazing brands I've worked with. 
- The most incredible life and the business I’ve built as a result of, guess what? Posting content OTHER people found embarrassing.

You’ve had someone in your ear telling you what you’re about to do is a bad idea - now or perhaps some time ago. 

And they have a right to give you that opinion - everyone has a right to an opinion of YOU.

But don’t let the opinions of other people activate insecurities you have about yourself, and stop you from reaching your goals.

In fact, LET people be embarrassed of you.

Because usually, when people say “you shouldn't” they normally mean “I couldn't”.

💜

If we haven't met before, hi - my name's Amelia. I built a $4million revenue business off the back of my personal brand, now I post content about how you can do it, too.

I run a weekly show for founders, freelancers + burned out 9-5ers. We talk what is working, what is not - and how to build a founder + company brand that scales. Join us, it's free: ameliasordell.com/live/

Age 17: Fired from my first job.
Age 21: Started my first business. 
Age 22: Scale the business to six figures in revenue. ASOS wants to stock our products. 
Age 23: Business went into liquidation. Lost everything. 
Age 25: Reentered the workforce. Started at zero. 
Age 28: Started making money again. Start posting content online. 
Age 29: Headhunted into a PE firm off the back of posting online. 
Age 30: Quit my job and started Klowt. 
Age 31: Klowt did close to $500,000 in revenue Y1.
Age 32: Klowt did nearly $1M in the following 12 months. 
Age 33: Launch Get Klowt personal branding platform. 731 people subscribe. 
Age 34: Struggle to grow the platform, ultimately close it. 
Age 35: Fall out of love with my business, Klowt - start an entirely new one. 

My am I telling you this?

The most common message I get from people is about fear of of trying. 

- Fear of trying that business idea and it failing. 
- Fear of trying that relationship and being rejected.
- Fear of asking for that thing and being told no. 

Every knock, failure, win, challenge, obstacle - good or bad - is is merely a plot point for your larger LIFE narrative. You are the writer, producer, director and star of your life. 

Stop making decisions based on whether or not you think you’ll win or lose and just make the damn decision. 

If you fail, you’ll get a great story. If you win, you’ll get a great outcome. 

Either way, you win.

💜

If we haven't met before, hi - my name's Amelia. I built a $4million revenue business off the back of my personal brand, now I post content about how you can do it, too.

I run a weekly live - The Branded Show - where we go through tools, tactics and strategies small businesses can use to stand out, get more leads and make more money. Save your spot here: ameliasordell.com/live/

Small announcement: I AM ON THE TELLY TONIGHT 🥹🥂

Extraordinary Life Stories with John Reynolds.

Same girl who used to overthink a single Instagram Story.

Turns out confidence is being really sh*t at something and just… doing it anyway.
(And collecting proof that you’re actually not that bad after all.)

If you need a sign - this is it.

Stop letting the little hater in your head run your life.

Post the thing. 
Start the business. 
Move country. 
Ask them out. 
Quit the job. 

Whatever you want to do, just f*cking do it. 

If you'd told me 7 years ago when I started posting content that I'd be interviewed by one of the UK's most accomplished entrepreneurs on PRIME TIME TV... I'd have laughed at you. 

And now we're here. 

A lot can happy in 7 years, keep chipping! 

Extraordinary Life Stories 6:30pm GMT on Bloomberg TV (sky channel 502) tonight, 19th Feb.

Strangers on the internet will support you and your business more than your best friends ever will. 

If you've just started a business, I know you have best friends in your Instagram stories watching you promoting your business - and do nothing. 

And those same people will happily will like and comment on Kim Kardashians latest selfie. WTF's up with that?!

You’re pouring everything into building your business, your brand, your future - and somehow it’s the strangers on the internet who show up for you the most.

So let’s change that.

I have 250k followers. 
My data tells me 67%+ of them are women. 

Female founders of the internet - let’s actually support each other.
Here’s what to do:

1. Drop a comment below with your name, your story, and what your business does.

2. Don’t post and ghost - scroll the comments, find someone you can help, or someone who can help you, and follow them too.

3. Tag a friend who’s building their business, so they can join us.

Because your friends aren’t your audience - and that’s okay.
They love you, but they’re not the ones buying what you’re selling.

Other women might be.

💜

Hi, I’m Amelia - I built my business while raising two kids, and somehow made it work. I also found my customers, and 3 of my best friends (who are also building businesses!) on social media. If I can so can you x

My first business failed. 
The first of many great, professional f*ck ups. 

It was absolutely devastating. 

I'd tied my identity so closely to being a 20-something Managing Director. 
When I was forced to dissolve it, so did my entire purpose in life. 

I was left to liquidate my stock on platforms like eBay (It was a fashion brand..). Which was more painful than the insolvency. 
Because I'd built up a loyal customer base - selling stuff at a loss was a stab in the heart for me and for them. 

With no income, my dog and I moved back in with my parents with about 26p in my account. 

I remember asking to borrow money to fill up my car with petrol so I could even get back home.

I numbed the pain of my entire identity being ripped away from me with;
alcohol, 
cigarettes and late nights. 

It really felt like a death. And I was grieving. 

My friends did their best to cheer me up.
But was a victim. 
I felt like I’d been really hard done by.

I wallowed in self pity for the next 3 months before I slapped myself around the face and said: ‘You need to go back out and get a job because no one’s going to come and save you.’

I rejoined the workforce in the only career path that didn't judge me for having no experience - recruitment. 

Then spent the next decade trying to rebuild my confidence before launching my agency, Klowt. 

It took me 10 years to grow a pair of balls big enough to go again.
To recover from that wound. 

The failure of that business just killed my confidence… to the point where I was worried about asking for promotions and pay rises, even though I 100% deserved them.

But without that failure, I wouldn't be here.

I wouldn't have;
- Started building my personal brand
- I'd have never founded Klowt 
- I'd not have had the absolutely bloody honour to get to speak to you every day. 

That business failure taught me one of the most valuable lessons I think anyone can learn:

resilience. 

The best lessons that you learn won't be wrapped in victories - they'll be nestled in the losses. 
In the drive it takes to dust yourself off and carry on. 

Success, isn't a constant state of winning. 
It's how you stand back up when life knocks you down, how you choose to move forward when every bone in your body feels like it's set in lead.

So don't do what I did - don't waste 10 years of your life moping around because something didn't work out. 

F*ck ups aren't just part of life.
They're they most valuable part of it. 

So, here's to navigating the f*ck ups. 

Because to be successful you have to make good decisions, but good decision making comes from experience. 
And experience comes from f*cking up. 

💜

I have 250,000 followers on LinkedIn. 
Introduce yourself to them and start building your own network - right NOW 🚀

Here’s how:

1. Drop a comment below with:

Your LinkedIn URL
Your Name
Your Story (200 characters max)

2. Don’t just post and ghost. Scroll the comments, find someone you can help, or someone who can help you, and connect.

3. Repost this post. When you repost this post, people will see your comment. More exposure = more opportunities.

One of the most underrated ways to network on LinkedIn is by commenting on other people's content. When you engage in someone's post, your network sees it. When they respond, their network sees - introducing you to the most amazing opportunity to be seen by exactly who you're trying to attract. 

I’ve:

- Launched a business
- Generated $4M in revenue
- Found two of my best friends in the entire world

… all from intentionally networking on LinkedIn.

So get to work. 

Your next client, investor, mentor... or friend might be in the comments.

👇 Drop your intro below 👇

I started building a personal brand for one reason:
I’m lazy.

When I was a recruiter, I would DM the CEOs of companies I wanted to work with.

I’d send them useful stuff:
- what their competitors were doing
- what was changing in their market
- what they were missing

And pretty quickly they’d reply with:

“Wait… how do you know more about my company than I do?”

(Shoutout Google Alerts.)

That opened doors.
Those doors became opportunities.
Opportunities became leads.
Leads became commission.

… but it was stupidly inefficient.

I was nurturing relationships one-by-one.

So I took the exact same insight I was sending privately…
and started posting it publicly.

I posted content about these companies on LinkedIn. 

My reach exploded.
My connections doubled. 
My commissions 3x.
And I accidentally learned the real point of personal branding:

It’s not “content”.
It’s relationships at scale.

If you can connect with the people who matter to your business and create real value for them 1:1, you can do it 1:many.

Work smarter not harder. 

💜

If we haven’t met, hi hello - my name’s Amelia. I built the UK's leading personal branding agency + now I teach founders and their teams how to build a personal brand that generates leads and sales - not just followers. Follow me for personal branding tips + the realities of running a business as a mother of 2 🤓

I’ve built a $4million business off the back of my personal brand - and help my clients turn social media into their most profitable channel. I host a weekly free live show showing you how to do it yourself. Join me for the next one: https://lnkd.in/gMqpvwpR

People are 82% more likely to trust a brand who's founder is active on social media. 

70% of people would rather learn about a business from the founder's personal brand than an ad.

91% of people say they'd rather buy from a founder they follow online. 

If your marketing team asks you to post content online... just f*cking post it. 

💜

If we haven’t met, hi hello - my name’s Amelia. I built the UK's leading personal branding agency + now I teach founders and their teams how to build a personal brand that generates leads and sales - not just followers. Follow me for personal branding tips + the realities of running a business as a mother of 2 🤓

I’ve built a $4million business off the back of my personal brand - and help my clients turn social media into their most profitable channel. I host a weekly free live show showing you how to do it yourself. Join me for the next one: https://lnkd.in/gMqpvwpR

When I first started out - I thought to build a successful business, I needed the apps, the team and the shiny new thing.

What you actually need is friends.

Friends who will support you. 
Friends who you can call and rant to. 
Friends who understand what you mean when you say you’ve had “a day”.

And to have friendships you have to prioritise them. 

See your friends for dinner, find the time for a coffee. 
Book it in weeks in advance if you have to, but nurture those relationships. 

Because you are the sum of the 5 closest people to you – and investing in those people will always pay the highest ROI.

In your business AND your life. 

💜

If we haven’t met, hi hello - my name’s Amelia. I built the UK's leading personal branding agency (as a mum of 2!) + now I teach founders and their teams how to build a personal brand that generates leads and sales (not just “engagement”). Follow me for personal branding tips + the reality of what it's like to build in public 🤓

I’ve built a $4million business off the back of my personal brand - and helped clients turn social media into their most profitable channel.

I host a weekly free live show. You’ll walk away with:
💜 the stuff that makes people trust you fast
💜 Marketing trends, new platform features + viral posts
💜 social-first ways of communicating your expertise.

Join us for the next one: https://lnkd.in/gMqpvwpR

State your price, then - shut up.

Every business owner or freelancer has been there.

- You’re on a call with a prospect, you nervously state your price.
- You justify why you charge it.
- You ramble about why it’s fair.
- The prospect states their budget (which is predictably below your price). 
- You give a discount because you need new business and this is the only current option you have. 

Stop. Doing. That.

Here's what you do instead: 

State your price, then - shut up. 

Don't justify it or try to fill the silence. State your price and shut up. 

People feel a need to fill empty space, so the awkwardness will fill the room, and your prospect will need to say something like;

“So… what do I get for that?”

... then you state your deliverables, and again, shut up. 

When you state your price and stop talking, two magical things happen:

a) It shows you're confident about your price and delivery. Which makes you more valuable. 

b) It completely changes the power dynamic with your prospect from customer > supplier to customer <> partner. 

And quite frankly, it stops you from reeking of desperation. Desperation = discount. 

I've closed $4 million in business revenue with this tactic. More when you include speaking gigs, workshops and influencer deals I've signed. 

This works because it’s not about convincing. It’s about setting expectations - You’re not someone they can haggle with, you’re someone they trust to deliver results.

So when you're ready to stop undercharging and start getting paid what you’re worth, state your price - then shut up. 

It works a treat. 

💜

If we haven't met - hi my name's Amelia! 6 years ago, I quit my job, started a business, generated $4million in revenue... all off the back of my personal brand on LinkedIn (while juggling 2 kids with no childcare). 

I just launched £79 course teaching you everything I wish I'd known about how to build a profitable personal brand on LinkedIn 6 years ago.  Access it here: https://lnkd.in/eBZR2sQS

Hey! I’m Amelia.

I was born in Australia.
Raised in West London. 

And aged 13 started an eBay business buying and selling designer clothes I'd found in thrift stores. 

I’ve had 6+ businesses. 3 have failed. 

I f*ck up quite a lot and don’t mind looking like an idiot online when I tell you about it 🤪.

I founded a personal branding company, Klowt. We used to have a team of 17 but I scaled too fast, had 0 idea what I was doing and the whole thing almost imploded in my face. 🥹

I’m a mum to 2 beautiful children. 

I met the love of my life almost exactly a year ago after going through a divorce. 10 months after meeting we got engaged. 

Some days, the pressure to look after the business, my family, making time for my friends and myself - somehow manage to stay hydrated is a lot. 

I love life, and I go through it with 0 expectations, which means I am almost always pleasantly surprised. 

I’m a textbook Virgo. 

I have Labrador energy. When I’m not mumming or working, I’m in the gym, walking, Horse Riding - anything that gets me out of the house. 

I've had a lot of therapy. I think it's like a spa day for your brain. 

I love the ocean. My dream is to have a little cottage by the sea one day. 

I collect historical artefacts. For Christmas, my fiance got me tickets to join a Roman Archeological dig - which we actually did last weekend. 

I actually have loads of really cool hold things (including a Megladon tooth fossil), Roman coins - the most recent addition is a framed letter that Reggie Kray wrote to a journalist from prison.

I love food. 
I hate shopping. 
I'm not a natural blonde... 

I like getting things cheaper than they’re advertised, AND if you gave me $59 million, I’d still be doing what I do because I LOVE doing it. 

I would, however, buy;

- A big fat Georgian Farmhouse in the Cotswolds. 
- An G Wag - Because, why not? 
- And stop paying myself out of my business so I could hire more people to help grow it 😂.

All of these things make up who I am as a PERSON - and, therefore, who I am as a professional. 

And that’s what a social media platform like LinkedIn is about - connecting with people.

So now I’ve introduced who I AM, now it’s your turn.

- Introduce yourself. 
- Tell me something that your LinkedIn profile CAN'T.
- Reply to someone else's introduction so we can all grow together. 

💜

Likes don’t pay your invoices. 
Views don’t grow your business. 
And if your posts are “performing” but no one is enquiring - your content isn’t working.

I know you’re busy. 
You’re running a business. 
Maybe raising kids. 
Trying to stay fit. 
Trying to drink water. 
Trying to remember what day it is.

But if your content isn’t converting into customers, what’s the f*cking point of posting it?

97% of social media generates zero ROI. 
Yet we’re all obsessing over followers and engagement like that’s the KPI that matters.

It’s not.

There are two types of people engaging with your content:

1. Your community - they love you, hype you, comment, and share. But truth is, they might never buy.

2. Your buyers - they stalk, lurk, screenshot, watch every story, and never like a single post. Then they show up in your inbox when they're ready to work with you.

The silent buyer is the one that grows your business.

If you want your personal brand to drive revenue, you need to stop posting for vanity metrics and start posting for conversion.

Here's something I want every one of you to try:

At the end of every single post, add a clear line that says:
– who you are
– what you do
– the outcomes you get
– how to take the next step

For example:
Hi, I’m Amelia. I help founders turn their personal brand into their company’s biggest growth channel. One of our clients closed £150k within 30 days of working with us. If that’s the kind of shift you want, DM me.

Your community builds trust.
Your clarity builds sales.

I built a $4M business NOT by going viral - I did it by sharing content that actually converts.

So stop chasing engagement, and start writing for the person who’s watching quietly and ready to buy.

💜

If we haven’t met, hi hello - my name’s Amelia. I’ve built a $4million business off the back of my personal brand - and helped clients turn social media into their most profitable channel.

I host a weekly free live show. You’ll walk away with:
💜 the stuff that makes people trust you fast
💜 Marketing trends, new platform features + viral posts
💜 social-first ways of communicating your expertise.

Join us for the next one: https://lnkd.in/gMqpvwpR

One of my team quit.




I suppose that is what happens when you hire smart and ambitious people. 

She’s gone out on her own to start an agency.
And she's already taken on a handful of clients. 

She messaged me last week - “I think I’ve got a client problem.”

She was onboarding all these clients and ended up doing 2x the amount of work she'd contracted to do to service them. 

We had a 30 min session and went through her process, her fee structure and her sales process. 

She didn't have a client problem. 
Her clients loved her. 

She had an expectations problem.

She'd sell a retainer with a clear scope.
Then the client started drip-feeding “tiny” extras.

“Can we add a few more posts?”
“Can you rewrite this one?”
“Can you jump on a quick call?”
“Also… can you do the founder’s page too?”

And she kept saying yes.

Because she’s new. 
And she wants her clients to be happy.
And she’s scared that if she pushes back, they’ll leave.

I know because I was here in 2020 when I set up my own agency. 

But here's the problem with that way of working - you end up doing 2x the work, for the same fee. 
You then resent the client. 
And the client can feel it. 

If you don’t define how you work, the client will define it for you.
And they will always define it in a way that benefits THEM.

So I told her to build what I call the "velvet rope" - the guardrails that protect your margin:
- Scope is a fence. Outside the fence = paid. Every time.
- “Yes, and…” is your best friend: “Yes, we can add that - I’ll send a separate quote.”
- Put comms in one place. If it’s in WhatsApp at 11pm, it doesn’t exist.
- Increase your prices like a grown-up: early notice, clear value, no apology.

Planable and I have been working together for 12 months now and they just published a 30 day onboarding guide breaks it down  the A.C.E method - Align, Connect, Execute - plus red flags, scripts, and systems that stop agency scope creep before it starts.

Get it free here: https://lnkd.in/eXVbhwZc 

Most see client onboarding as admin.

But really it’s the moment you set your rules - or you get bullied into playing by your client’s.

Agree? 

💜

ps - this is an ad. But I’m a paying customer of Planable and have been for 2 years 🥹🤗

Most people don't fail because they lack talent or intelligence. 
They fail because their ego can't handle the optics of trying before they get good. 

Because “trying” looks messy.
Because learning out loud risks embarrassment.
Because posting the first video, making the first sale, shipping the first draft…
means someone might watch you be average.

So you don’t start.

You don't quit the job. 
You don't start the business. 
You don't post the content. 
You don't ask for the raise - or the promotion - or the sh*t that you know you deserve.

Instead;

You rehearse in private.
You “research”.
You wait until you're “ready”.

And then you call it "bad luck" when someone else launches first, or the competition laps you.

The #1 question I get asked in my DM's is "who did you get the confidence to start?".

But confidence isn’t the prerequisite.
It’s the byproduct.

The people you admire didn’t avoid looking stupid.
They just decided looking stupid was the price of entry.

So you can be embarrassed. 
Or you can be successful. 

You can't have both. 

So, pick one.

💜

If we haven’t met, hi hello - my name’s Amelia. I built the UK's leading personal branding agency (as a mum of 2!) + now I teach founders and their teams how to build a personal brand that generates leads and sales (not just “engagement”). Most people post for attention. My lot post for income. Follow me for personal branding tips + the reality of what it's like to build in public 🤓

I’ve built a $4million business off the back of my personal brand - and helped clients turn social media into their most profitable channel.

I host a weekly free live show. You’ll walk away with:
💜 the stuff that makes people trust you fast
💜 Marketing trends, new platform features + viral posts
💜 social-first ways of communicating your expertise.

Join us for the next one: https://lnkd.in/gMqpvwpR

There are 3 types of content you should post ↓

*Save this for later*
This works for personal AND company brands. 

1) Attention content
Job: get seen
Best for: views
Feels like: “oh this is GOOD”

This is your:
- founder stories
- lists + systems
- simple, practical education anyone can understand

Attention content is how strangers find you.
But strangers don’t buy. Yet.

2) Affinity content
Job: get remembered
Best for: followers
Feels like: “she gets it”

This is your:
- deeper stories (wins + losses)
- behind-the-scenes  
- super-niche education for your ideal audience/customer 

Affinity content is what turns “random viewer” into “I like her.”
But, that is still not enough to sell.
Because liking you isn’t the same as trusting you.

3) Action content
Job: get paid
Best for: leads
Feels like: “I want that result”

This is your:
- before/afters
- transformations
- case studies
- clear offers

And if you don’t have results to share yet, borrow proof.

Break down known people, celebrities + brands and say:
“Here’s exactly what I’d do and why.”

Because action content is what turns attention = leads.

Most people post Attention.
A few have the courage to post Affinity.
Almost nobody posts Action.

And that’s why most content gets 0% ROI.

If your content doesn’t move people from Attention → Affinity → Action, you might get some likes. 

But you'll never generate leads. 

If you want this turned into a weekly plan you can actually follow, there are 9 videos as part of my 52-video masterclass that teach you;

how to create content people actually like (levers + post types + rotation)
how to turn that content into leads (inbound funnel + follow-up + outreach)

Get access here: https://lnkd.in/eBZR2sQS 

💜

If we haven’t met, hi hello - my name’s Amelia Sordell. I built the UK's leading personal branding agency (as a mum of 2!) + now I teach founders and their teams how to build a personal brand that generates leads and sales (not just “engagement”). Follow me for personal branding tips + the reality of what it's like to build in public 🤓

I get paid to speak on stages at least 12 times a year.
If I wanted my first paid speaking gig in 2026, this is exactly what I’d do ↓

1. I’d host my own event.
Before I’m “ready” and before anyone gives me permission, I’d book a local space, grab a couple of cameras, and deliver a keynote. Make NO money. But make proof. Footage, photos, testimonials, and a talk I can reuse everywhere. If you want to be paid to speak, you need to look like a speaker, first.

2. I’d position myself as a speaker everywhere.
I’d put “Speaker” in every bio and build a dead-simple landing page. No fancy design. Just:

- who I am
- 2–3 talk topics
- who it’s for
- how to book me

It’ll feel cringe. Do it anyway. This is how people find speakers now: search, referrals, skim, book.

3. I’d get ruthless about my topics.
I’d pick three things I’ve lived, built, or learned the hard way. Not “my thoughts on leadership.” Real experiences. Real outcomes. Real lessons.
Because experience beats expertise every time. And paid stages want the intersection of story + strategy.

4. I’d go where the money is.
Corporates - big companies with real budgets. I’d outreach and position myself as practical, relevant, and action-led. Not aspirational or vague. Lead with outcomes - because that is where the big $$$ is. 

You do not need a big conference stage to become a speaker.

but if you don’t look bookable, you won’t get booked.
That’s not unfair. That’s business.

If you're getting started with speaking in 2026, give this a go - and let me know how you get on!

💜

If we haven’t met, hi hello - my name’s Amelia. I built the UK's leading personal branding agency (as a mum of 2!) + now I teach founders and their teams how to build a personal brand that generates leads and sales (not just “engagement”). Follow me for personal branding tips + the reality of what it's like to build in public 🤓

I’ve built a $4million business off the back of my personal brand - and helped clients turn social media into their most profitable channel.

I host a weekly free live show. You’ll walk away with:
💜 the stuff that makes people trust you fast
💜 Marketing trends, new platform features + viral posts
💜 social-first ways of communicating your expertise.

Join us for the next one: https://lnkd.in/gMqpvwpR

Data-Driven Operations Leader | Digital Healthcare | Strategic Planning | Partnerships | Business Planning And Analysis | Servant Leadership

I have led transformative projects with small teams at startups and large global teams for a Fortune 15 company. I am passionate about empowering others and driving positive change in the world.

I'm a lifelong learner who knows that strong operations, solid strategic planning and a culture of good communication are the pillars for success. 

My team has been responsible for multi-million-dollar CRM/ERP implementations, creation of analytics frameworks, development of sales, marketing, and implementation playbooks, and 10+ Mergers and Acquisitions.

My career focus has been in the healthcare/medical device/digital healthcare space, but I am open to other industries. My experience spans sales, strategy, business development, marketing, operations and analytics providing me with a comprehensive understanding of the whole ecosystem.

Highlights Include:

* Developing a comprehensive enablement plan and revamping the sales and marketing processes and workflows, which led to a 45% improvement in forecasting accuracy.

* Implementing operational workflow changes in marketing, professional services, and sales, saving over 20 hours per week and $500k annually in administrative costs.

* Overseeing the integration of 10 M&A projects resulting in annual operational cost savings of over $2M by eliminating redundant processes.

* Introducing a cross-functional whitespace tool that identified $20M in overlooked pipeline opportunities.

* Establishing a telehealth care model that increased patient volumes by 30%.


My skills include:

Operational Leadership
Business Planning
Healthcare and Medical Device sectors
Expertise in building Sales/Revenue Operations infrastructure
CRM, CPQ, ERP Implementation and Business Leader
M&A management
Project management
Data Analytics
Change Management 

I can be reached at sherri.carpineto1@gmail.com

Sherri Carpineto

My husband had a heart attack and died in December. Today I got a $6000 hospital bill. 


He went into cardiac arrest at home and wasn’t able to be revived by paramedics.  Upon arrival at the hospital they spent about 20 minutes before they stopped treatments. 

20 minutes and $6000. This doesn’t even include the ambulance bill we haven’t received yet.

Joe had good insurance which will pay some of this, but the fact that this is what gets charged is disgusting.

He is now a list of codes and bills to insurance companies. 

I’ve spent my career in healthcare tech and I hope to find a way to make a bigger difference 

AI won’t solve this, because any savings in admin costs will never be passed down to patients. Let’s be real. 

Providers do more with less and don’t get paid enough. 

Patients go into debt just to live. 

Healthcare is so very broken and while I don’t have answers, as a high utilizer for my husband and my diabetic son, I have a voice. 

Patients deserve better. And so do their families 

Be a good human

And for those who have criticized why friends started a GoFundMe for our family….  One of many reasons of broken systems we don’t ask for 

This gofundme and Venmo was the answer to help us  ⬇️ 

https://lnkd.in/e3AD5Hd2

Venmo: Sherri-Carpineto 
Zelle: sheer.carpineto1@gmail.com 

But it’s not about that, we need to demand better and reforms!!!!

December 2025 my husband died suddenly.  

October 2023 my dad died 6 weeks after a Glioblastoma diagnosis.

April 2010 my mom died 11 weeks after a lung cancer diagnosis. 

Our family has experienced an inordinate amount of heartache and loss.

And I’ve also realized over and over again how much life changes in an instant. 

Hustle is great. Moving up the ladder is great. 

But tomorrow is NOT guaranteed.

Putting off joy and vacations and PTO and life for later is a gamble no one should take.

Achieve your dreams. Work hard. Have goals. But please make sure you’re present and you make memories 

Because some day those memories will be all you have to hold close.

I guarantee that amazing work project or promotion will be forgotten.

This from someone who sacrificed career for caretaker and financially now isn’t in the place I could be. 

But memories are forever and I will never regret those. 

Be a good human


This GoFundMe and other ways were created to help my boys fulfill their wish of staying in our home: 

https://lnkd.in/esi8HEfZ
Venmo: Sherri-Carpineto (4504 is last 4) 
Zelle: Sherri.carpineto1@gmail.com 
PayPal sherriandjoe@hotmail.com

Home Depot just announced 800 layoffs AND return to office 5 days a week for workers. 

While this is consistent with trends these days - hire too many and lay people off without care, and then force butts in seats…

Doing this all at once is a double gut punch. 

Remaining workers will now absorb extra work and be required to be in-office to do it.

After losing my husband suddenly last month, and the chaos that has entailed since, I can’t imagine working in an office 5 days a week for an employer who may lay me off soon anyway. 

Actually I can. I did work for managers and companies like that when I lost my mom, had numerous miscarriages and my son was diagnosed with life-changing diseases.

Home Depot is laying people off to increase speed and agility - aka likely AI and to appease shareholders and increase revenue. 

Bottom line is bottom line. That’s all they care about.  So make sure you care about you. 

Make yourself relevant at work. Work hard and make an impact because that’s who you are and you believe in what you do.

But make yourself relevant outside of work even more. Your family doesn’t need more speed and agility and won’t lay you off.

And you never know when you’ll lose them.

Be a good human

I’m excited to share my new job and project!!!!!


My holiday drive raised $7000 for presents for kids whose parents have been laid off.

I want to do it again… but with birthday gifts.

https://lnkd.in/eH5gAR4k

My husband Joe LOVED buying gifts and was the best gift giver.

Here’s a way to honor him 

As I just celebrated my husband’s birthday, the first one without him, I realize how important it is celebrate everything 

And kids all deserve a present for their birthdays.

Birthdays are often the first to go when laid off parents just need to pay the electric bill. 

I remember the stress so well. 

Would you be willing to contribute? 

My hope is to get wishlists from parents and spend between 50-75 per child of a laid off parent.

I could use your help as unfortunately I cannot donate thousand dollars as I did in December now.

I am happy to provide receipts, pics for proof as I was accused of scamming people by a few on LinkedIn. 

In a time when my world came crashing down, the best way for me to stand tall again is to be able to shine the light and help community 

I hope you’ll help, too. 

The Joe Carpineto birthday drive begins now…

If you have a child with a birthday wish you’d like to fulfill please comment below 

If you’d like to help I’m including the link in comments (and other ways if you’d prefer) 

If you can comment, like, share, suggest people who may need help 

Let’s make a difference in supporting kids and laid off parents 

And in Joe’s memory 💕

Be a good human

Receipts and screenshots offered 

https://lnkd.in/eH5gAR4k

In case you prefer: 
Zelle: Sherri.carpineto1@gmail.com
Venmo: Sherri-Carpineto (last four 4504) 
PayPal: sherriandjoe@hotmail.com

This last month since I lost my husband has been about surviving… not thriving.

Surviving non-stop house issues 

Huge snow storms

Sick kids 

Grief 

A celebration of life 

Mountains of paperwork 

Bratty dogs 

My kids and I… we’ve survived and honestly sometimes that IS thriving. 

Not every day is easy or sunshine and roses or belongs on a motivational calendar 

And when I spent time the last few weeks looking at pics for a slide show at my husband’s celebration…

This picture… an early on anniversary pic.. reminds me that memories never fade 

And surviving will turn to thriving again.

If you’d like to help our boys… we’re so appreciative 

Venmo: Sherri-Carpineto 
Zelle Sherri.carpineto1@gmail.com (save the spam)
GFM: https://lnkd.in/esi8HEfZ

Be a good human

The answer to finding a job after a layoff is NOT start your own business 

And Stop working for someone else

And Stop making someone else’s dream grow

For some it is…. Absolutely 

And people should take risks where they can and challenge themselves 

But for some it’s not an option.

I am now a solo mom, not by choice by circumstance. 

If I am laid off tomorrow I cannot just give up benefits and a steady paycheck to work for myself 

I don’t have the financial means to survive without a salary 

And I don’t have the same 24 hours in a day that others do because I have kids who rely on me and only me now.

I don’t feel badly for myself. I don’t make excuses.  I live in reality 

So if someone does a vulnerable open to work post with specific jobs they are looking for…

Offer to help them 

Offer connections 

Offer an ear or a strategy 

Don’t offer your opinions on the only way to be successful when it’s not a one size fits all situation 

End rant. 

Now back to regularly scheduled 4 people who will see this post 

Be a good human

December 2025 my husband died of a heart attack. 

October 2023 my dad died of Glioblastoma 

June 2015 my son was diagnosed with type 1 diabetes 

April 2012 my son was diagnosed with celiac

July 2012 my husband found out he had spinal stenosis after years of back issues 

April 2011 my mom died of lung cancer 

April 2011 I had my 2nd miscarriage 

Not to mention many health issues my husband had including numerous surgeries 

I’ve spent my entire career in healthcare tech and healthcare 

Healthcare is personal to me. I’ve seen the effects of good and bad care, insurance and systems and tools.

I didn’t choose a career in healthcare, it just happened. 

But just a quick look at this list shows why I’ve stayed. 

Sometimes passion for industries isn’t a decision but a result of life experience. 

Be a good human 

PS: a reminder too that life is HARD and we are built for hard things

Birthday job and random act of kindness 




Today is random act of kindness day.  I would like to buy birthday gifts for two kids whose parents have been laid off. 

I received an Amazon gift card from a survey I did and while I could always use things for my kids, the world is so heavy right now and I’d like to gift it to others. 

My husband LOVED giving gifts.. so think of it as carrying on his legacy. 

I can spend up to $75 each. 

Please comment below or DM me and I’ll choose two at random and get details from you by end of the week.

I started a campaign a few weeks ago to help buy gifts, which wasn’t successful, so I’ll pop that here if you’d like to help more kids. 

https://lnkd.in/eammYrDa

Or Venmo. 

Sherri-Carpineto 

Happy to provide receipts for anyone who helps so you know the money is spent properly 

But in the meantime looking for two kids who deserve some birthday magic 

Be a good human

Amazon has announced they are laying off 16,000 people. 

16 THOUSAND.  

They did go on to say that laying people off every few months isn’t their new rhythm. 

But it sure seems that way. Could have fooled me 

And UPS is laying off 30,000, ironically enough as they stop shipping low cost Amazon packages. 

30 THOUSAND. 


This is certainly part of AI. But it is not just a tech issue or an AI one 

If you’re employed, even happily….

Make sure you keep a brag book NOW so you remember 

Keep you Resume updated and relevant 

Take the call from a friend of recruiter and make an intro for them if you’re not interested. You never know if you’ll need them. 

Update LinkedIn with new accomplishments NOW

And realize networking is NOT transactional. It’s every day community building. Do it now not when you need help. 

And if you’re laid off or you see the red flags?  🚩 Take advice with a grain of salt but always advocate fiercely for you and don’t be afraid to ask for help. Now or later 

How can I help?

Be a good human

I have been debating if posting on LinkedIn is worth it anymore. 

I have posted on LinkedIn every single day since April of 2020 except when my husband died in December I took a break. 

I comment daily because I want to, not because I have to. 

I’ve seen the intro of the green banner.  The people who love and hate it.

I’ve seen AI comments be introduced, and contributions to AI articles that have weird badges given. 

I’ve gotten two jobs and 5 job offers as a result of my posts on LinkedIn. 

I’ve raised $6500 for holiday presents for kids whose parents have been laid off with the help of this amazing community.

I’ve started a coaching business for career and life coaching and thus far have had 10 amazing clients and re-launching soon. 

I have given away over 30 coffees, 100+ hours of free coaching, and contributed over $1000 of my own money to help people 

And in return LinkedIn has been a place for me to grow, learn, connect, network and share my passion for writing and building a community. 

But like anything in life there comes a time when you wonder if the efforts are worth the output and if you can use your (for me even more limited) time now in other ways.

This isn’t a goodbye post - as I’ve always said LinkedIn isn’t an airport you don’t need to announce your arrivals and departures 

But it is me talking out loud wondering what other platforms people use to connect, build and share thoughts.

My purpose on LinkedIn has always been numerous - to help, to share my own life experiences at work and life, to support working moms and to cheer on good humans.

Those goals don’t change, but maybe the platform does - on or offline.

What are your thoughts? 


Be a good human

PS: The LinkedIn community has also been so generous to help my boys and I try to find a way to stay in our home 💕

8 weeks ago my husband died suddenly leaving me as the solo parent to our two boys.

I miss him every second of every day. 

I don’t want to do it all alone, but I have been given no other choice. 

And that’s just it…  we don’t always get to make the choice, choose our path, decide the twists and turns in life…

But we DO get to decide how we show up, deal with things, rise up, and be kind to ourselves and others. 

Life without Joe will never be the same for my boys and I.  But life keeps going… whether we want it to pause or not. 

So how we show up matters, and how we make the time we have count matters!!!! 

Do your best every day..  but take time to reflect on the good, too. And the bad. 

But more so the good. 

It’s out there. Even in the darkest times.

My hope for every person going through job or life struggles right now is that you can find the slivers of light.

And be the light for others if you can

Be a good human 

If you’d like to help our family….

https://lnkd.in/e3AD5Hd2

Venmo: Sherri-Carpineto 

Also… re-launching my coaching again in March. Because one of the last things Joe said to me was how proud he was of the difference I make for others… and I can still do that 💕

Posting about being a mom on LinkedIn is unprofessional. 



People always comment on my posts about mom’ing and asking if it belongs here. 

I need to hide being a mom in interviews, in phone calls, and now on LinkedIn posts too?

I can’t hide the most important aspect of my life and the job that’s provided me with more skills than any other in my career. 

I am a mom. First. Always. 

I am a working mom. Always.

I believe in advocating for women in the workplace. 

I believe in paid parental leave/ paid caretaker leave. Better access to childcare. 

I believe in talking about how being a working mom isn’t all rainbows and puppy dogs 

AND how I wanted to be a stay at home mom when my kids were little. 

I talk about how my career suffered because I stayed at jobs that allowed flexibility

And I apologize for none of it. 

We need companies to support working moms (and dads and caretakers)

We need products that cater to this demographic 

We need to be confident in who we are, and for me that’s a mom. 

I can’t hide who I am… it goes against all I believe in. 

In and out of work. 

Be a good human.

I am newly widowed, now a solo mom and the best hire you’ll ever make.



When my husband died suddenly in December I started thinking about the future. First and foremost was the future I was robbed of with him. 

The future my kids were robbed of with their dad who won’t see them go to prom, graduate HS and get married 

That will forever break my heart. 

 But I started thinking about my professional future, too. 

Sure I am 49, but that’s only old if you let it be. I will be working at least another 20 years. 

 I am happily employed now… 

But…

I am the best hire anyone ever makes if I end up on the job market again.

Why? 

Because my why has never been stronger. I have two amazing boys who count only on me now for their safety and security. 

Joe told me just days before he died that I should do more with my life and pursue my goals  (he was referring to coaching but it applies to all). 

I halted plans in the past because of family health issues and tragedy. Family will always be first, but as my kids get older dynamics change. 

I have resilience, grit, determination and the legacy of my husband to carry on that you’ll never see on any resume.

That can’t be taught. 

Along with my skills, years of experience AND desire to learn more - it’s not something you get in a job application.

I am your hype woman, the kind of leader who gets it, who can motivate teams, improve operational efficiencies, and build culture for success. I’ve done it before. 

Because my life of tragedy AND triumph shows I never give up. 

Sure, I have more restrictions now. Remote only, as I have been for 20 years now, is the easiest for our family. 

Travel is more problematic now, with kids who have no childcare, a dog who doesn’t like others, and anxieties about leaving which are understandable 

But in life it sometimes takes a mindset shift to realize those can be overcome. 

I can travel, I can go into an office just not often or maybe not now.

Tragedy and hard times will break our hearts forever but also make us stronger and more determined to forge ahead.

It has for me. For Joe’s legacy. For my kids future. 

My life, my tragedies, my experience and skills make me the best hire you’ll ever make.

So if I get to a point that I need to (or forced to) look for a new job someday, I will bring all of me and my life experiences - something that will benefit any company.

Something that benefits me in my current job, too.

It all starts with us believing it and then showing the world. 

Let the hard times motivate you to keep running, not knock you out of the race. 

Be a good human

Our whole work team is together this week without me. I wasn’t invited.



Ok, I’m just kidding.  I uninvited myself. 

I was actually supposed to speak and train teams at our annual kick-off. I look forward every year to the energy it brings and being in-person with so many people. 

I’ve been working non-stop for the last 15 months on big impactful projects I was excited to train on.

But only a month out from losing my husband, and helping my boys figure out this “new” life, traveling wasn’t in the plans.

It will be again someday. Maybe a few months, maybe 6.  Who knows.

Life and grief and kid’s well-being has no timelines. 

It’s all dependent on how my kids are, childcare plans, ability to make it work. 

Life is infinitely more complicated now that I’m an only parent 

And my kids are grieving their biggest cheerleader.

Life is hard. So hard. But what I AM grateful for is a team that has stood by me.

Picked up the slack. Said don’t worry, care for your family. 

I didn’t take any bereavement leave, just a week of already scheduled PTO the week of Christmas when my husband died.

But I know I can take time. I know things will get done. I know I’ll be supported. 

And I know I can still do amazing things at work while taking care of the two most important things in my life - my sons. 

That to me is work/life balance. Not some equal time… that never works

As I work through mountains of paperwork and what if’s the next few months, I’ll be working long hours until April on this project, too.

And then I’ll take a much needed breather

But until then? I am grateful to not just be employed, but to be valued.

I’ll still miss my co-workers this week. Being on a Teams call just isn’t the same 

Be a good human.

My post today: 700 impressions.

My comment on someone’s post today:  6323 impressions. 

Posting your own content isn’t always the best way to build.

No different than any community, supporting others introduces you to new people, too 

Be a good human

Dow chemical is laying off 4500 people worldwide so they can transform to outperform 

Aka more AI.  And yet somehow the labor market is stable and all is well in the world…

Amazon layoffs = 16k
UPS = 30,000 (attrition or not) 
Home Depot = 800
Pinterest = 15% of employees around 700 to focus on AI

This isn’t a tech problem. This is a market problem.

If you’re employed and reading this PLEASE keep networking NOW

Show up on LinkedIn. Post. Comment. Be relevant, relatable, and available.

I have seen so many open to work posts the last few days from people who haven’t networked or been on LinkedIn since the last time they were job searching. 

Start from a position of power.

Because whether we want to believe it or not, ALL of us are just one number on a spreadsheet away from redundancy 

And for those who are solopreneurs, keep contacts because business ownership isn’t a guarantee either 

Be a good human. Look out for YOU and help your community, too.

If you’ve been impacted by layoffs I hope to open more 15 minute coaching chats in coming weeks, likely end of February, just for a quick plan and see how I can help - no money or pitching.

My coaching client called me today to say she got offered her dream job at 25% more pay!!! 

This isn’t common these days. 

This isn’t the norm. 

These aren’t results I guarantee or promise any clients I work with.

But they ARE possible.  And that’s what I hope those who are going through rough patches in life and job realize. 

Hope isn’t a job search strategy or a way to manifest a better life..

But it sure is part of strategy to keep you motivated and believing in yourself 

Be a good human

If you’re a CEO you SHOULDN’T expect your employees to be working as much as you.  

Period. 



The CEO at a former company I worked at, used to tell me he was frustrated no one worked as hard as him. 

He complained that he worked every weekend (and he sent us all emails all weekend too).

He worked late at night (and called often when I was at 8pm baseball games, in mom mode).

He talked about how he started work at 5am every day (and often made his leaders get on calls at 6:30am).

He couldn’t understand why “these younger generations” didn’t have the same work ethic.

What he failed to realize is “younger people” aren’t lazy. 

They aren’t less dedicated. 

They aren’t different than any generation before them. 

They simply know what’s important to them, as every generation does. 

He is the leader of the company and likely makes far more money than anyone else. 

You can’t expect someone in an entry level role to have the same responsibilities and work hours as someone making 350k+.

We all should take personal pride in our work 

We should give it our best, whatever that is day to day. 

We should work hard, there’s no substitution for it 

But how you choose to work as an executive should NOT be how you expect your team to work. 

Hustle away, just don’t create hustle culture for others. 

Be a good human. Lead well.

1 month into the year and this post holds true. 

The word present and along with adding grace remain my words this year.

What was Month 1 like for you?

Be a good human

Being a widow at 49 years old is not how I could have imagined 2025 ending.

But here I am with this new “label.”


2025 saw endless challenges but I was also able to raise 7k to buy gifts for kids whose parents have been laid off 

I was able to take on a new job at work and had to absorb the work of others after layoffs and do it well 

I was able to start my coaching business - helping 12 paid clients land jobs and giving away 75+ hours of free coaching. 

I don’t know what 2026 will hold for our family - but I know it won’t be easy. And I know my boys deserve the best. 

So my word of the year is present. 

Present for my kids. For myself. For life. For Joe’s legacy 

Because time is something we never have enough of. 

I will carry on Joe’s legacy of kindness 

Be a good human 

If you’d like to help my kids and I as we navigate after years of medical challenges and layoffs have made life difficult:

Venmo: Sherri-Carpineto (4504 last 4) 
Zelle: Sherri.carpineto1@gmail.com 
GoFundMe: https://lnkd.in/esi8HEfZ

No is a full sentence.

Setting boundaries doesn’t make you less of a team player. 

Advocating for yourself doesn’t make you overpowering. 

Giving your opinions and sharing expertise doesn’t make you overbearing. 

Asking for what you believe is fair doesn’t make you difficult 

Being confident doesn’t make you rude. 

Negotiating doesn’t make you ungrateful. 

Instead being an employee who is respected, valued, listened to and paid fairly makes you an asset 

Don’t let anyone tell you differently. The more confidence you have with a keen ability to speak up AND listen, the more you’ll bring to the world 

Be a good human.

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The Battle

Amelia Sordell 🔥

Sherri Carpineto

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The Battle

Amelia Sordell 🔥

Sherri Carpineto

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Amelia Sordell 🔥's LinkedIn Performance

Performance ScoreSherri Carpineto's LinkedIn Performance

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Performance ScoreAmelia Sordell 🔥's LinkedIn Performance