Amber Deibert Coaching

I help driven people get out of their own way and find success.

I specialize in helping with Impostor Syndrome, Management Skills, Time Management, Habit Change & Formation, and Personal Performance.

Schedule a consultation at amberdeibert.com/consult

Founder, Performance Coach

The Achiever's Podcast

The Achiever's Podcast is for anyone who feels like they have untapped potential. On this podcast I teach you actionable steps to get out of your own way and achieve the success you're looking for. The podcast is available wherever you get your podcasts.

Host

Get Your Mind Right Podcast

Get Your Mind Right - Conversations with Life Coaches - is a podcast I co-host with Stephanie Pickle. We're both certified life coaches, and we discuss topics that cover every aspect of life. From relationships, to motivation, to how you see yourself. This podcast is available wherever you get your podcasts.

Co-Host

The Coaching Collective

As the Director of Client Success, I helped the clients of The Coaching Collective get the most out of the program that they could. Including giving daily quick tips for their elite clients.

I streamlined the backend systems that the organization used, implemented new software and tools to improve efficiency, and advised on marketing strategies.

Director of Client Success

Skuid

At Skuid I was responsible for training and coaching new sales managers. 

I built the onboarding program for new Account Executives. 

I streamlined the meetings and communication across the sales organization for better retention of information. 

I developed and orchestrated a weekly skills training for the Business Development Team. 

I also designed and facilitated the annual 3-day Sales Kickoff.

Manager of Sales Enablement

Zenefits

Responsible for Business Skills Training, and Manager Training. I live for the moments when I see that ah-ha look in one of my student's faces. Sometimes it's because they just learned how to save themselves time in their inbox through a Google Apps training, and other times it's because they feel better equipped to motivate their team.

Senior Learning and Development Manager

Managing the Client Support training team to build and deliver engaging, all-encompassing training to support over 3000% annual growth on the Client Support Team at Zenefits. 

Zenefits is an all-in-one HR partner providing an easy interface for small companies to manage their benefits.

Training Manager, Client Support

Davisbase Consulting

Delivered impactful, enthusiastic multi-day trainings about how to become Agile and use the Scrum methodology.

Agile Coach & Trainer

Serving an in-house contract as a Scrum Master for Backcountry.com. Working with three scrum teams, and one Kanban team. Focusing on instilling Agile best practices, building teams, removing impediments, building an organizational Agile culture, and empowering individuals.

Scrum Master at Backcountry.com

FranklinCovey

Served as Scrum Master and did the first implementation of Agile methodologies for the operations IT development team & IT infrastructure team.

Scrum Master

Sole Administrator, managing and customizing all aspects of the 360 user Salesforce.com CRM international instance.

Salesforce.com Administrator

EDCUtah

Manage the behind the scenes of the Business Development team including coordinating site visits, arranging administrative functions, and serving as the database administrator / resident guru of salesforce.com. Additionally, serving as assistant for Vice-President of Business Development. Handling V.P.’s scheduling, organization, and calendar.

Business Development Coordinator

Performance Coach to Enterprise Sellers | I help you drop the mindset trash, and optimize your daily routines to eliminate procrastination | AI Obsessed | Favorite movie: Hunt for the Wilderpeople

I'm Amber, a Performance Coach dedicated to helping elite enterprise tech sellers break through their mental barriers, upgrade their habits, and skyrocket their success.

With over 800 paid coaching sessions under my belt, I’ve helped hundreds of top-performing sellers to exceed their quotas and reclaim control of their workdays. I understand the unique challenges faced by enterprise tech sellers. 

Having climbed from a blue-collar background to the fast-paced world of tech, I've experienced imposter syndrome firsthand.

I worked my way up to find myself living and working in downtown San Francisco for a unicorn tech startup. I felt like a major Imposter -- At any minute people would realize that a person with my background was not supposed to be there.

One of my favorite quotes is by Ricky Gervais: “The best advice I've ever received is, 'No one else knows what they're doing either.” If other people can make it up, we can too.

I came up with my own system for overcoming self doubt, and I’ve used it to help thousands of people overcome their own imposter syndrome and mindset junk.

It drives me nuts to see someone with massive potential standing in their own way. I’m obsessed with finding the right tactics that work for every different kind of person. There’s nothing more rewarding for me than seeing someone break through their barriers and realize what they’re capable of.


Outside of coaching, I enjoy:

🏊 Swimming
🚴 Mountain and road biking
🏃 Running
📽️ Documentaries - specifically about top performers
📚 Avid reader of non-fiction -- business and self-help
🏆 I’m a 2x State Champ:
💃 Once for Competition Dance (we won with a routine on Pogo Sticks!)
🎭 The other for the State Drama Competition - we won in Pantomime (professional hand talker)
👯 I love a good dance party
🎶 Constantly on the hunt for new music 
🧠 Diagnosed with ADHD later in life 
🤖 Obsessed with AI and the endless possibilities it brings


My personality:

✅ Strengths Finder: Woo, Developer, Empathy, Individualization, Competition

✅ StandOut: Provider, Advisor (I can intuitively see how someone feels, and I’m a wealth of information from experts)

✅ Kolbe A: 3-3-9-4 (Simplify, Adapt, Innovate, Restore)

✅ Myers Briggs: ENFP (Enthusiastic, Creative, and Sociable Free Spirit)

✅ Enneagram: 3 - The Achiever

Amber Deibert

Spring 2025: I finally understood why Ian Koniak’s clients rave about him.

I've worked in the same Sales Performance Coaching space as Ian since 2020.

From a distance, sometimes I wondered if he was just another "bro sales coach." And I was surprised at how much he talked about his addictions. 😳

But then I started seeing the receipts. His business is growing faster than any coach I have ever seen.

He and I have had a lot of client crossover in the last few years, and everyone I know who went through his program RAVED about it.

It wasn't until I got invited to be a guest speaker at his mastermind in Spring 2025 that I saw what's really happening.

What I witnessed was:

A room full of the most wonderful, kind, and HIGH-achieving sellers I had ever met
Incredible results (7 people in the room had had W2'd $1M)
Lifelong friendships and bonds
An incredible team is running the entire event

And then there was Ian.

I love picking apart high achievers to figure out what they do differently, and I LOVE learning about how different people build businesses.

So I kept a close eye on Ian to see what he does differently, and here's what I've seen (now that I'm embedded as one of his Gold Member Coaches):

Ian holds INCREDIBLE belief for every one of the people in his community

He doesn't give up on people. He will fight for you until you get what you came for. To me, this is the number one reason why people in his program have such incredible transformations.

His sales tactics and tools are solid, but the mindset and habits part of his program is the part that will change your life.

It's so wild to hear all the stories of people who've had incredible sales results, yes. But even more impressive is the life transformation and happiness they get out of the program. If you're struggling in sales and in life, you aren't alone. And there is absolutely no help.

The only thing that drives Ian is service. 

He is genuinely an incredibly generous and service-minded human. He's motivated by changing lives. I thought for sure there would be a piece in there about building the biggest business, or making the most money, and there is, but it's all in the name of serving his clients and supporting his team. He is DRIVEN to serve and change lives, and it shows in the results that people are getting from the program.

I feel so lucky to have joined his team. The universe definitely set this up for us.

If you're wondering if Ian Koniak is the real deal, I'm telling you, he is.

Sales Performance Speaker and Coach for Enterprise Sellers | Mindset & Productivity | Creator of the Work Like You Workout™ Framework for pain-free productivity 💪

I gotta tell you a funny story about when I met Simon Sinek.

My team and I were at his book tour (and signing) for Together Is Better (THE CUTEST BEST BOOK!)

Somehow I got in line before the rest of my group, so I got up to Simon first.

He looked EXHAUSTED.

I could tell that all this small talk wasn't his jam.

It was a bunch of people in a huge line taking from him (photos, autographs), and getting nothing in return. 

So I just asked him about it.

Me: Do you feel more energized when you're on stage, or when you're here talking with each person?

Simon: I could be on stage all day, but this part is so draining for me.

Me: I get that.

Anyway, we had this little conversation, and he said, "Do you want a picture?"

I didn't want to contribute to sucking out this poor man's energy! 

Plus I knew that someone on my team was mildly obsessed with him, and would definitely want a picture of all of us with him.

So I said, "No, I'm good. I'll wait for ______ to get here before we take a picture so you don't have to do multiple. She's SO excited to meet you. She's going to lose her mind."

And I just stood back until everyone caught up.

And then as soon as they got there, he said, "Okay, _____ is here, now we can take a picture." And he made sure to take a picture with just me. 🤣

Every time I see the picture I crack up. 

What a kind, selfless thing. Thanks a bunch, Simon.

I made it to six figures and got promoted to management for the first time... and I was absolutely miserable."

The 20-year-old version of me thought six figures was basically being a millionaire. I had everything I thought I wanted: the title, the money, the "proof" that I was successful.

I remember thinking: "This is it. I did it. I achieved. I succeeded. End of story."

Except... it wasn't the end of the story.

I had this gaping hole inside of me, this deep sense of unworthiness, and I kept shoving achievements into it, thinking that would make me feel better.

Spoiler alert: It didn't work.

Here's what I discovered: External validation will never fill an internal void.

You can't achieve your way out of feeling unworthy. You can't earn enough money, get enough promotions, or collect enough accolades to fix what's happening on the inside.

If you're chasing the next milestone thinking it'll finally make you feel "enough," I want you to know, you're already enough. Right now. Before the next achievement.

The work isn't about earning your worth through accomplishments. It's about recognizing the worth that was always there.

If this resonates with you, sign up for my weekly newsletter where I share practical insights on building genuine confidence beyond the next promotion. [Link in Comments]

Utah, we've got to do better. 

I recently went to an event here where there were TWO women in attendance out of 100 people.

It reminded me of being early in my career.

I worked for a very conservative Utah company, and all the Senior Leadership was white males.

I tried so hard to get promoted into management at that company. They said I was critical to their strategy, but somehow I wasn't good enough to get into management. 

My own interpretation was that they figured I would drop out of my career and be a stay-at-home mom once I had kids, so I wasn't worth investing in.

Once I moved to San Francisco, I was SO DELIGHTED to see MANY examples of women in every level of leadership. 

(Even MOMS! ...and they were happy and satisfied being working moms, something I had never seen in Utah. 

It has been a decade since I last lived in Utah, and a lot has changed. But seeing the demographic at that event showed me that not enough has changed.

As a woman who knew I wasn't cut out to be a SAHM (MAD respect for those who are! IMHO, you have the harder job), I wish I could have had more examples of women and moms thriving in the workplace.

Thanks to all the professionals out there moving women (AND minorities!!) forward in the workplace.

I share weekly insights on building confidence and overcoming workplace challenges in my newsletter. Join hundreds of other professionals who are creating careers they love. [Link in comments]

My inner rebel took one look at my time-blocked calendar and said, “Nope.”

So I built a system we could both live with.

If you keep abandoning productivity systems, it’s not because you lack discipline. 

It’s because the system wasn’t built for your brain.

I tried time blocking religiously for a month and failed miserably.

I decided when I should do any given task and I was very thoughtful about the right timing for doing them.

I scheduled them all on my calendar like a good little time boxer.

And then every time without fail, as soon as a calendar appointment would pop up on my calendar to do the task that I, myself, decided I should do at that time... 

My inner rebel was like, “Absolutely not. I'd rather do ANYTHING ELSE RIGHT NOW.”

My brain doesn’t want rigid rules. It wants freedom within structure.

So I created something I call TimeBoxing 2.0, where I:
↳ Set aside a daily "clear the list" block (because my brain also hates "admin" or "buffer" time)
↳ I decide in advance how long I will spend on a task 
↳ I set a VISUAL timer, so that my perfectionism and ADHD time blindness don't take over

It’s the perfect middle ground for my brain.

I don't let tasks take forever because I decide in advance how long I will spend on them.

And I have just enough structure to keep myself moving forward.

(but also enough freedom to keep that very particular brain willing to proceed)

If rigid systems make you feel trapped, there is nothing wrong with you.

You just need a method that works with your wiring, not against it.

Want more psychology-backed productivity techniques like this?

Join my weekly newsletter, Get Out of Your Own Way, where I teach high achievers how to work intuitively and sustainably.

Link in comments

Do you know what your mission in life is? 

I always thought that my crowning achievement in life would be to build a gigantic business that impacts millions of lives and I helped heal THE WORLD. 

(classic achiever dream 😅)

But then I did an exercise where I wrote out my eulogy.

I realized that my purpose in life is to heal myself and break the chains of generational trauma for my kids, and everyone that comes after me.

Once I aligned to that, everything came into focus. 

I no longer felt like I was chasing a goal (that was impossible and unachievable, let's be honest. Healing the world definitely doesn't meet SMART goal requirements.. lol). 

Instead, when I read my eulogy every morning I can see what actions I need to take every single day to move me towards my purpose. 

It cuts out all the fluff and nonsense, and makes my daily actions SO CLEAR.

It has been pretty groundbreaking for me to get aligned with what I actually want to achieve in my lifetime.

How about you? Do you know what your mission in life is?

Harsh reality: Drop your insecurities to crush your quota.

 We’ve all been there:

► You’re worried you’ll make a fool of yourself in a big meeting
► You aren’t sure if you’ve got buy-in from the exec sponsor
► You’re worried that people can see right through you and know that you don’t know what you’re doing

 What sucks about insecurity (besides the fact that it feels terrible) is that it SIGNIFICANTLY decreases your performance.

 You’re thinking about yourself instead of your prospect.

 I remember feeling SO insecure when I was in my early 20s.

 I’d be talking to someone and worry, 

 - “Can she see that blemish on my face?” 
 - “I just said that so awkwardly. What is wrong with you, Amber?”
 - “Is my breath bad right now? They definitely won’t want to be your friend.”

 Here’s the trick I learned.

➜ You can’t feel insecure if you’re thinking about the other person.

 Insecurity only comes up when you’re thinking about yourself.

 So you can instantly remove your insecurity by putting yourself in the other person’s shoes.

 Imagine what they might be thinking, and help them.

► Maybe they are too nervous to ask a dumb question
► Maybe they feel just as insecure as you, and you can help break the ice
► Maybe they need to know how they can sell the idea of your product to their boss

 You can solve your insecurity in an instant by thinking about your client more than you think about yourself.

 Try this and let me know how it goes!

✨ I share weekly mindset and performance tips like this in my newsletter, Get Out of Your Own Way, practical, psychology-based tools to help sellers crush their quota without crushing themselves.

Join now [Link in comments]

For all my sellers out there who like to strength train, I have a tactic for you. 

This is something that one of the attendees to my "Work Like You Work Out™" workshop applied, and he said that it made him 70% less stressed at work!!

Let's see if it can do the same for you.

If you're the kind of person who has a certain day of the week for a certain muscle group (i.e., Monday is arms, Tuesday is back, Wednesday is legs, etc.)...

You might also benefit from having a theme for each day of your workweek (i.e., Monday is planning, Tuesday is outreach, Wednesday is internal meetings).

This helps remove decision fatigue and helps you get locked in faster (that's what the kids are calling it these days, right?)

One of my workshop attendees tried this, and he said that it unlocked everything for him. 

Let me know if you try it. I would love to hear if it works for you!

And if you want to get personalized tactics for yourself, make sure you sign up for my next workshop. It's FREE! 

Link in the comments!

I help top sellers get 2+ hours a day of white space and eliminate overwhelm | by matching their work to how they work out.

For all my sellers out there who like to strength train.

The moment you downplay yourself, your brain believes you.

I had instant regret the second I heard the words come out of my mouth:

 “I’m a fraud.”

 I’m supposed to be the one convincing other people that they aren’t frauds
 And this is what comes out of my mouth??

I was at the craft store yesterday, buying shrink dinks for my 5-year-old and 6 skeins of yarn for myself.

When the kind woman at the register saw how much yarn I was buying, she said,

“Oh, we have these cute yarn bags, since you seem to be a yarn lover.”

To which I responded,

“Oh, I’m a fraud.”

I was thinking, “She probably thinks this is a legitimate yarn haul, like for knitting or crocheting.”

But I was buying the yarn for a lesser-known needlecraft, Plastic Canvas.

(Even the name is inspiring 😂)

I did it once when I was a kid. 

It’s basically fool-proof. It takes almost zero skill. 

So to think that I was someone who was legitimate enough to buy a yarn bag didn’t match my internal view of myself.

Okay, this might be the most profound story you read on LinkedIn today.

But we all do this to ourselves!

For reasons as dumb as mine! 🤣

Who’s to say that my needlecraft isn’t as legitimate as knitters' or crocheters?

(Watch as an army of knitters come at me for that comment 😆)

I EARNED THE RIGHT TO A YARN BAG AS MUCH AS THE NEXT PERSON.

Lol, I hope you take this ridiculous story and apply it to situations where you also downplay yourself.

I’m sure that the reasons you are downplaying yourself are just as ridiculous.

What would happen if you just own your awesomeness?

How much easier would your life and career be if you accepted what you rightfully earned and deserve?

Upgrade that internal view of yourself, and own your worth.

If this hit home, I share weekly mindset shifts and stories like this in my newsletter, Get Out of Your Own Way, where I help high achievers stop downplaying themselves and start owning what they’ve earned.

💌 Join now: [link in comments]

The moment you downplay yourself, your brain believes you.

We all have different definitions of what generous means, or what productive means, or what a good partner means. 

But we tend to not go deep enough to define that for ourselves. 

I love to take my clients through the exercise of really defining what that particular value means for you. 

How do you know when you can "check the box" on developing deep relationships? 

So here's what I want you to try:

Think about what you want to be remembered for. Write it down. Then go one layer deeper and define what that actually means to YOU.

What does integrity look like in your world? What does being a good parent mean to you specifically? What's your version of making a difference?

Because when you get clear on your definitions, you stop trying to live up to everyone else's version of success and start building a life that actually feels like yours.

The people who feel most fulfilled aren't following someone else's blueprint for their values; they're living by their own.

What's one value you'd like to define more clearly for yourself?

I share insights like this every week in my newsletter for tech sellers who want to work with more intention and less overwhelm. 

[Link to join in comments]

You’re not a procrastinator. You just don't have the right systems.

Here are 3 dead-simple techniques you can use to drastically improve your productivity:

 1. Break down your tasks SUPER small
 2. Write your top 3-5 priorities on a post-it note each day
 3. (Most controversial) Start with your easiest task

 You will be astounded at how much of a difference these techniques will make.

 They can take you from zero to hero (in no time flat). 😎 

 (extra snarkiness today at no extra charge. You’re welcome.)

If you like your productivity advice with a side of real talk and psychology, you’ll love my newsletter, Get Out of Your Own Way.

✨ Each week I share practical, science-backed tips to help high achievers work with their brains (and have a little fun doing it).

💌 Join Now: [Link in comments]

I learned a 3-minute tactic that has revolutionized my productivity.

 If you feel like you procrastinate your most important tasks until the end of the day…

 YOU ARE NOT ALONE!

 I hear this from so many sellers. 

 You can still be very successful if you procrastinate, but it is also such a drag.

 Here’s one small trick I want you to try if you find yourself procrastinating on your biggest task.

↳  Set a timer for 3 minutes to start working on it

 STARTING is sometimes the hardest part.

 We’re waiting for the motivation to come, but it doesn’t show up. 

 So then we have trained ourselves to wait for the fear monster to show up instead.

 When you set a timer for a really small amount of time, it makes it feel easy to start.

I have had so much success with this tactic lately. In my personal life and my professional life.

“I can work on this for 3 minutes, no problem.”

…and then 99% of the time, you’re in it, so you just keep going.

And if not, at least you’ve mapped out what you need to do to finish the task.

Give this a whirl and see how it reshapes your day. I'd love to hear how it goes for you!

And if you like practical, psychology-backed tips like this, you’ll love my weekly newsletter, Get Out of Your Own Way.

✨ It’s where I share short, actionable strategies to help high achievers outsmart procrastination, manage their mindset, and actually enjoy their workday.

💌 Join now: [Link in comments]

I've been having the same conversation with sellers all week.

"It's okay to be kind to yourself."

Most of us think being hard on ourselves drives success. We have SO much data proving that hustle, grind, and self-coercion work.

And they do work... until they don't.

Here's what I've discovered after years of coaching high performers:

The same drive that gets you TO success will burn you OUT of success.

That voice that says "push harder" and "you're not doing enough" might have gotten you here, but it won't sustain you for the long haul.

It's okay to be nice to yourself while still being a high performer.

Self-compassion isn't soft. It's strategic.

When you're kind to yourself, you recover faster from setbacks. You take calculated risks instead of desperate ones. You show up consistently instead of in chaotic bursts.

The most successful people I know have learned this counterintuitive truth: You can be your biggest advocate AND your highest achiever.

If you're feeling burned out from being your own worst critic, here's what I want you to try:

Talk to yourself like you would talk to your best friend going through the same struggle. Notice how different that voice sounds.

You're allowed to want success AND treat yourself with kindness along the way.

If this resonates, I share more insights like this in my weekly newsletter for sellers who want to perform without burning out. [Link in comments to join]

Leg Day is legs.
Arm Day is arms.

Tuesday is outbound.
Friday is follow-ups.

When the decision is made before the day starts, everything moves faster.

If you strength train, you already understand structure better than most productivity systems. 

Lifters thrive on rhythm. You know what each day is for, and you don’t waste time negotiating with yourself.

Leg Day means legs. Arm Day means arms. You walk in and get to work because the decision was made long before you touched a barbell.

Your brain wants that same kind of clarity during the week.

Try giving each workday a theme. Something simple like:
↳  Monday for admin and planning.
↳  Tuesday for outbound.
↳  Wednesday for follow-ups.
↳  Thursday back to outbound.
↳  Friday for networking or relationship-building.

Or whatever matches the rhythm of your sales cycle.

When your days have a clear purpose, your brain stops burning energy deciding where to start. You move faster because you’re no longer reinventing the plan every morning. The structure does half the work for you.

If you’re someone who thrives on repetition and pattern, this lands quickly. It works with your wiring instead of fighting it.

Want more grounded, psychology-backed shifts that actually stick? My newsletter, Get Out of Your Own Way, is where I share them each week. Link in comments.

The Weightlifter Productivity Trick That 5x’s Your Focus

Of all the tools that I give my clients, this one is by far the most popular. 

You can do it right now in less than three minutes. 

Pull out a Post-it note and write down your top 3 things that you have to get done today. 

That's it. 

This technique works because it allows you to prioritize what you need to do in less than 3 minutes. 

And then the key is to keep your Post-it note on your desk where you can see it. 

When you do this, it makes it really easy to be able to squeeze in tasks in between meetings, when you've got a quick break.

And you don't have to remind yourself where you are and what you need to focus on. 

At the end of the day, if you get those three things done, you are a wild success. 

It's so simple and so powerful. 

Try it out. Let me know how it goes.

If you want more psychology-backed strategies that actually work (without the overwhelm), check out my newsletter. Link in the comments.

Are you terrified of the job interview process? I just helped three clients land jobs at Fortune 50 companies in the last month - here's exactly what I told them.

You're bombing interviews because you think you have to prove you can do the job.

Here's what changed everything for my clients who just landed roles at Fortune 50 companies:

They walked in knowing the company already believed they could do the job.

Think about it: No hiring manager schedules an interview with someone they don't think is qualified. That's a waste of everyone's time.

Your resume got you the interview. That means they already know you can do the work.

So what's the interview actually for?

They're asking: "Do I want to sit next to this person?"

That's it. They want to know if you're someone they'd want at the conference table, on Slack all day, in team meetings.

Which means your only job is to show up as yourself.

Not some polished version. Not over-rehearsed. Just you.

And here's the part that feels scary but works every single time: Tell them exactly who you are AND who you're not.

When I interviewed for my first sales enablement role, I opened with: "To be clear, I've never been in sales. If you need someone who can build autonomous sales training from day one, I'm not your person. But if you need someone who understands how adults learn and can work with a subject matter expert to create killer training? That's me."

I got the job.

In this week's episode of The Achievers Podcast, I break down the other three strategies my clients used to land their dream roles - including one mindset trick that eliminates all nervousness.

You can watch on YouTube https://lnkd.in/gfJVA8Bg or listen wherever you get your podcasts. 

This one will help you land your dream job by being yourself.

I feel so lucky to get to work with THE BEST PEOPLE!! 🥰

One of the best investments I made in 2025: 

Working with a sales coach. 

Actually, I've been working with two.

Nobody asked me to get coaching. 

This was 100% self-funded and self-initiated. 

I just love getting better.

I've been working with Andy Paul for just under 1 year. 1:1 sessions focused on transformational, enterprise, complex sales. For those who don't know, Andy is a sales legend. Check out the The Win Rate Podcast or "Sell Without Selling Out". Working with Andy has been a growth accelerator. I can see myself getting sharper, more precise, more strategic with my sales cycles & outbound motions. Andy has alot of wisdom to offer and it's helped me grow tremendously as a seller.

For the last 3 months, I've also been working with Amber Deibert. Our time has been focused on dialing in my personal working rhythms, refining my 'why', and overall mental mastery. I reached out to Amber because I have a very full plate, and I knew I could be optimizing my efficiency to get more done in less time. Highly highly recommend working with Amber if you are an enterprise or strategic seller. She is great at connecting dots between disciplines (sales, psychology, neuroscience, productivity). I feel far more effective and purposeful in my daily and weekly rhythms as a result of our work together. 

Also worth mentioning that I discovered Andy and Amber from a Brandon Fluharty newsletter. Yet another reminder that LinkedIn connections make the world go round. 

Highly recommend getting yourself a good sales coach in 2026.

If you suck at consistency, nothing is wrong with you.

You’re not broken, you’re human. Especially if you’re an enterprise seller living in back-to-back calls and rollercoaster quarters.

Here’s the shift I want you to try:

Instead of worshiping perfect consistency, focus on quick recovery.

Old Way vs New Way 

Old Way

↳ “I missed a day at the gym / in my prospecting block… what’s wrong with me?”

↳ Spiral of self-beatup → avoid the thing → lose momentum for days

↳ Rigid routines that look great on paper but collapse in real life

New Way

↳ “I’m allowed to be human. I just don’t miss two days.”

↳ Bad morning? Reset at lunch. Bad day? Reset tomorrow.

↳ Measure success by how fast you come back, not how perfectly you never fall off

This is Strategy #1 of 4 from this week’s episode on creating structure when you secretly hate structure.

In the full breakdown, I walk through:

↳ How to check your “energy tank” each morning and set a winnable day

↳ How to build a toolbox of supports you can pull from (instead of one rigid routine)

↳ The silly little rename trick (“planning” → “list making”) that actually gets you moving

You can watch the full episode on YouTube (@amberdeibertcoaching) or listen on The Achievers Podcast wherever you get your podcasts.

What’s one place you’re willing to try the “I don’t miss two days” rule this week?

I was just talking with a client about how what we're all looking for is:
↳  peace
↳  ease 
↳  calm 
↳  and a regulated nervous system 

We tend to think that the way we will get there is through achievements.

"Once I get the house... Once I get the car... Once I have the promotion... Once I hit $1M... Once I have the relationship... Once I have the free time... Once I have the freedom... Once I get a new job... Once I start my business..."

...are the things that we think will get us there.

But the reality is that we can access peace, calm, ease, and a regulated nervous system at any moment.

It comes when you change your thinking.

When I go from: "Ugh, I'm so far from my goals. I've been working so hard for so long and it's not happening. Maybe it's never going to happen... What is wrong with me?? How come I can't make this work??"

To: "I have an amazing life. Wow, look at what I've created. If Kid Amber could see what my life looks like now she wouldn't believe it. I have everything I could have ever wanted."

Or another personal favorite mantra (thanks to my amazing client for this one!):

"Nowhere to go, Nothing to be, It's already here."

Aaaahhhh.... Doesn't that just feel like a delicious exhale? I feel my body softening already.

What if you decide that right now, today, is the best day of your life? 

What if you let yourself enjoy the moment and reap the rewards of everything that we've built so far? 

I was watching the Eddie Murphy documentary last night and Eddie Murphy said the same thing he said something like, "Pray for peace of mind. Don't pray for money, don't pray for fame, don't pray for success. Peace of mind is what everyone wants." 

And the sooner you change your mindset to enjoy RIGHT NOW, the sooner you'll be living your actual dream life. 

If you're ready to rewire your relationship with success and find that inner calm, I'd love to help. You can schedule a call with me!

Link in the comments.

One of my favorite experts in the mental health and personal performance space, Brandt Noey, recently told me about a really cool personality tool (if you will).

It's a lot like Human Design which I posted about recently.

You put in your birthday and time and it gives you a chart that's kind of like an astrology chart but tells you about:

↳ Your personality traits
↳ How you best create wealth
↳ Your relationship style
↳ And even what your overall life challenge/arc will be

It was CRAZY accurate.

The tool is called Qi Men Dun Jia. (Has anyone else tried this before??)

I used a free site to generate my chart, and then I uploaded it to ChatGPT to interpret it.

It basically just told me that I am who I am. Lol. I was like, "duh."

So as a skeptic, I thought, "well obviously it's telling me that I'm a speaker and a coach because ChatGPT has so much saved memory about me."

So I put it through a few other LLM's to see how they interpreted it (they said the same thing), so then I tried using a Temporary Chat on ChatGPT - which shouldn't use past memory, but I think it still did.

I finally landed on adding to my prompt, "Analyze the following chart without referencing any past data, memory, or assumptions about me. Treat this as your first interaction with a completely new user. Base your analysis only on the information provided in this chart" and that helped.

Either way, it was CRAZY how grounding it was to read about myself and what I do best.

Try it out and let me know if you have the same experience! I'm so curious to know if I'm the only one.

Konnor Andersen

Zluri

Responsible for Sales, Marketing, Account Management, Channel Partnerships, Sales Development, and Revenue Operations teams/functions. 

Zluri is a Next-Gen Identity Governance and Administration (IGA) platform that enables IT and security teams to discover identities and applications, streamline access management, and automate access reviews—all from a single, intuitive interface. With Zluri, organizations automate compliance readiness for SOX, HIPAA, SOC 2, and more—ensuring the right people have the right access to the right applications at the right time, with minimal time and manual effort. IAM, IGA, SMP, SSPM.

Joined at the Series B, backed by Lightspeed, MassMutual, Endiya, Kalaari Capital.

Recognized as a Leader in the 2024 Gartner® Magic Quadrant™ for SaaS Management Platforms.

G2 "Category Leader" in 2024.

“Emerging SaaS Startup of the Year” Award at SaaSBoomi Annual 2024.

IT-Harvest and Richard Stiennon's Cyber 150 List in 2024.

Identified as a "Strong Performer" in Forrester’s SSPM (SaaS Security Posture Management) Report in 2023.

Recognized in the GigaOm Radar for SaaS Management Platforms. 

G2 "High Performer" in 2023.

Nasscom 'Emerge 50' Award in the SaaS Category in 2022.

Awarded ITAM Review Certification for Enterprise SaaS Management in 2022.

Vice President, Worldwide Sales & Channels

Various Startups

Investor:
- Wander - Luxury Vacation Rentals, Series A Investor, 2024

Advisory Board Member:
- Neumont College of Computer Science, Advisory Board, 2025
- Aironworks - AI-Powered Security Awareness Training, GTM Advisor, 2024-2025

Angel Investor & Advisory Board Member

Vectra AI

Performance/Impact:
- Grew ARR 30%+ Y/Y while focusing on profitability. 

Vectra AI is the leader in AI-driven threat detection and response for hybrid and multi-cloud enterprises. The Vectra AI Platform delivers the integrated signal powering XDR, SIEM, SOAR —  whatever your pane of glass. This powerful platform equips SOC teams with hybrid attack surface coverage and real-time Attack Signal Intelligence, along with integrated, automated and co-managed response. Companies can choose the modules they need to achieve full coverage across identity, public cloud, SaaS and data center networks.

Vice President, Global Go To Market (GTM)

Darktrace

Performance/Impact:
- FY23 Team Quota Attainment - 125% (39% YoY Growth)
- FY22 Team Quota Attainment - 112% (52% YoY Growth)
- FY21 Team Quota Attainment - 139% (71% YoY Growth)
- 1 Promotion (VP Sales/GTM, GM Email & App Security Business Unit)
- Grew Global ARR from $200M to $700M.

Darktrace's (LSE:DARK) mission is to free the world from cyber disruption. Its AI technology is relied on by over 9,000 customers worldwide to prevent, detect, and respond to cyber-attacks. Headquartered in Cambridge, UK and San Francisco, CA , the company has 3.000 employees and over 30 offices worldwide. Darktrace was named one of TIME magazine’s ‘Most Influential Companies’ for 2021.

Global Vice President of Growth Sales (IPO: 2021)

Vice President of Sales, Email & SaaS App Security

Proofpoint

Performance/Impact:
- 2020 Team Quota Attainment - 109% (Only Team to Hit Quota During the Pandemic)
- 2021 Team Quota Attainment - 186%
- #1 Enterprise Sales Segment in 2020 and 2021 (Out of 24). 
- #1 Net New Enterprise Team in Q3'20, Q4'20, Q1'21, Q2'21 (Out of 24).
- 1 Promotion (RD, Enterprise West)

Proofpoint Inc. (NASDAQ:PFPT) is a leading next-generation security and compliance company that provides cloud-based solutions to protect the way people work today. Proofpoint solutions enable organizations to protect their users from advanced attacks delivered via email, cloud, social media, and mobile apps, protect the information their users create from advanced attacks and compliance risks, and respond quickly when incidents occur.

Regional Director of Enterprise Sales, West & Central (Exited: Thoma Bravo Acquisition)

Regional Director of Enterprise Sales, West

Stealth Startup

Performance/Impact:
- Grew Revenues from <$1M to $3M ARR
- 169% Growth in Qualified Opportunities

Joined Pre-Seed (Employee #9.) Led Sales, Sales Development, and Sales Operations.

Head of Sales, Strategy & Development (Exited: Acquisition)

Podium

Performance/Impact:
- 2019 Quota Attainment - 124%
- #1 AE in New Business Award (Out of 120)

Podium (Series B) is a leading communication and payment platform for small businesses. 
Backed by Accel, Album VC, Summit Partners, and Sorenson Capital.

Regional Director of Sales, International Accounts

Adobe Workfront

Performance/Impact:
- 2018 Quota Attainment - 171%
- 2019 Quota Attainment - 167%
- #1 Net New Rep 2018 and 2019 (Out of 60)
- 3 Promotions (AE, Sr AE, Team Lead)
- Acquired by Adobe for $1.5B.

Workfront is the first modern work management application that connects enterprise work, collaboration, and digital content into an Operational System of Record (OSR).

Team Lead | Enterprise Account Executive

Enterprise Account Executive

Associate Account Executive

University of Utah Athletics

Managed $70M Annual Budget and Department RFP Process

Associate Director Business Operations / Accounting

Hi! I’m Konnor 👋 

I am currently the Vice President of Worldwide Sales & Partnerships at Zluri. Zluri is an identity security platform that helps IT/Security teams identify, manage, review, and secure the countless SaaS applications that we use on a daily basis to do our jobs. We have physical offices in the San Francisco Bay Area(CA), Salt Lake City(UT), and Bangalore(India).

I’ve spent the better part of the past decade in tech sales and sales leadership roles.  From seed stage start ups as employee #9, to large $10B+ publicly traded tech companies, multiple acquisitions, unicorn IPOs and everything in between. It’s been a wild ride!

I feel extremely lucky to have worked side by side with some of the best operators and investors of today’s generation!

One thing I know for sure is that the best companies and businesses are built by great leaders, great teams, and great operators!

I share my experience on what I’ve seen, lessons I’ve learned, the mistakes I’ve made, and other perspectives on leadership and team building in the modern generation of work.

Would love to have you join the conversation so we can all learn from each other! Follow along for the ups and downs of the journey👆


*All thoughts are my own, not those of my past, current, or future employers*

Global Vice President of Sales & GTM | GM of Email / Cloud Apps Business

Darktrace (LSE:DARK), a global leader in cyber security AI, delivers world-class technology that protects over 7,400 customers worldwide from advanced threats, including ransomware and cloud and SaaS attacks. The company’s fundamentally different approach applies Self-Learning AI to enable machines to understand the business in order to autonomously defend it.  Headquartered in Cambridge, UK and San Francisco, CA, the company has over 2,100 employees and in 44 offices worldwide.  Darktrace was named one of TIME magazine’s ‘Most Influential Companies’ for 2021.

Global Head / GM of the Email and Cloud Applications Business Units:
 - Sales & Marketing
 - Go To Market Strategy & Operations
 - Channel/Partner Sales & Business Development
 - Product Management
 - Customer Success & Support Services
 - Sales Programs & Enablement

🔔 Cyber Market Monday Update - Headlines from last week 👇 

▪️After a yearlong legal battle the US Security and Exchange Commission (SEC) have officially dismissed the case and remaining claims against SolarWinds and their security chief following the 2020 cyberattack!

▪️Zscaler released FY26 Q1 earnings last week beating both earnings and revenue forecasts. Quarterly revenue came in at $788M up 26% YoY with ARR at $3.2B. Unfortunately the stock dropped 11% on the news of rising operating losses and billings for the quarter. Both negative signs for future revenue profitability. 

Fairly quiet week with the US Thanksgiving holiday but I hope everyone was able to spend time with their family and friends!

Fingers crossed for a better month for public cyber stocks to wrap up the year!

Hoping all of your Q4 deals come across smoothly!

See you all at AWS re:Invent!

#publicmarkets #cybersecurity #investing #stocks 
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♻️ Repost to share with other cybersecurity industry professionals
🔔 Follow Konnor Andersen for more tips on cybersecurity GTM
——————————————————————

Building Acuvity AI | Sharing lessons from building GTM teams at the intersection of Cybersecurity & Gen AI! Follow Along 👇

🔔 Cyber Market Monday Update - Headlines from last week 👇 

▪️Doppel, a social engineering defense startup, raised a $70M Series C led by Bessemer Venture Partners. A handful of unique investors also joined the cap table with George Kurtz, Aurum Partners (Affiliated with the San Francisco 49ers), and a handful of WNBA players Nneka Ogwumike, Breanna Stewart, and Kelsey Plum!

▪️Nudge Security raised $22.5M to expand their SaaS Security platform. They called out adding 200 customers and more than 3x’ing ARR in each of the last two years! Unclear on what revenue scale but either way tripling is solid!

▪️Palo Alto Networks announced a huge acquisition of Chronosphere for $3.3B. Revenue was reported at $160M and growing over 100% YoY. For those companies looking for a benchmark!

▪️Apono raised $34M Series B led by U.S. Venture Partners to continue their growth disrupting the privileged access management space!

▪️Guardio raised $80M from ION Crossover Partners, as a more unique B2C cybersecurity platform securing over 500,000 individuals!

▪️Safe Security acquires Balbix for an undisclosed sum. Balbix had raised $100M in venture prior to the acquisition. 

Busy busy week in both venture and M&A as companies try to wrap up deals before the holiday period!

Free cash flow is an important metric for public companies when looking at potential acquisition potential! 

Yes stock for stock is always an option as well. 

#publicmarkets #cybersecurity #investing #stocks 
——————————————————————
♻️ Repost to share with other cybersecurity industry professionals
🔔 Follow Konnor Andersen for more tips on cybersecurity GTM
——————————————————————

3 mistakes you are making when trying to build a cybersecurity channel sales motion: 

1️⃣ Treating the Channel like an extension of direct sales

Channel partners can sell dozens of different vendors, expecting them to understand and pitch your product with the same urgency, depth and expertise of your internal sales and SE teams is unrealistic

2️⃣ Overcomplicating onboarding, enablement, and incentives

YOU DON’T NEED TIERS DAY 1! It’s a hill I’ll die on. Too many startups waste so much time on complex MDF rules and tiering logic and then it falls flat! Keeping it super simple while you are standing up your partner program is crucial!

3️⃣ Picking the wrong partners 

Picking your “dream” partners is not the best way to get initial traction! Finding partners that match your current (not future) ICP is the best move! Nothing kills partner confidence and momentum faster than bringing you into deals outside your ICP and seeing you lose those opportunities! Less is more, especially early on!

PS - Don’t skip out on the MSP channel as a great opportunity early on! Too many go straight for F500 VAR/GSIs and miss a huge section of the market!

Starting in January I’m going to share more details about building cybersecurity GTM motions through a weekly newsletter, Check it out here: https://lnkd.in/gj9K6THx

1 startup mistake I’ll never repeat:

When making any business decision, put yourself in the other persons shoes!

This is my main takeaway from the various lessons shared by Dean Sysman from building 2 different cyber startups.

Seems simple but often in cyber we put ourselves in the shoes of the attacker and are like “Wow this would make it harder for me to hack in so customers must love it!”

Only to find out customer's aren't thinking that way and it really adds hurdles to your GTM motion!

Dean shared how his first startup, Cymmetria, stumbled even after YC because they were thinking like an offensive security professional because that was their background, and instead the needed to think like the customer trying to defend their network. The honeypot was brilliant from a hacker's perspective. But defenders? They needed something different.

This lesson applies everywhere:

▪️Building product? 

Think as your customer, not just as the builder. Building “cool” stuff that never sells is pointless.

▪️Trying to raise venture? 

Understand what your VC needs from the investment based on their fund thesis and timing of the investment! The best VC’s are advisors and really help point you in the right direction. 

▪️Leading a team with multiple management layers? 

See the work through the eyes of the front line, not only through your spreadsheet and models! Yes this means you need to sit down and speak with them, go visit customers together, and do the work side by side!

Too many incredible businesses struggle because they build from the wrong lens!

Thank you Dean for sharing your experience!

And as always Mahendra, Ross, Sid - Thank you for hosting Inside the Network!

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