Co-founder and CEO at Bito. 

We build codebase intelligence for AI coding and reviews, so AI tools can reason about real systems instead of guessing. 

Before Bito, I built and scaled companies across multiple markets, including PubMatic (NASDAQ: PUBM). 

Right now, I spend most of my time thinking about AI, software systems, and why understanding codebases matters more than writing code faster.

Amar Goel

Your coding agent indexed your entire codebase and still has no idea how your services connect. Cursor, Claude Code, Copilot. 

They all build symbol tables, follow references, create searchable indexes when you connect your repos. Fast, accurate file lookup. And for scoped, single file edits, that genuinely works.

The problem shows up the moment work crosses service boundaries.

Your agent can find a file. It cannot tell you why a safeguard was added after a production incident, or which downstream consumers break if you change a schema. 

That knowledge lives in the relationships between code, and indexing does not capture relationships.

We keep seeing this pattern with teams of every size. 

They assume indexing solves the context problem, then spend weeks debugging agent output that looked right but missed the system entirely.

We wrote about why this keeps happening and what actually closes the gap.

Read here:

Bito | Top score on SWE-Bench Pro - Deep codebase intelligence for AI coding and reviews

Open article: Why Coding Agents Get Lost in Your Codebase (Even After Indexing Everything)  by bito.ai

Why Coding Agents Get Lost in Your Codebase (Even After Indexing Everything) 

Nexxen

Oversee global marketing and communications efforts for the flexible advertising platform that connects data to deliver desired outcomes.

Chief Marketing Officer

PubMatic

Led the global organization that acts as the two-way bridge across commercialization as well as feedback/insights between product and commercial for one of digital ad tech's industry leaders.

Vice President, Product Marketing

Twitter

Oversaw solution go-to-market and commercialization efforts globally, focused on Twitter’s Emerging Business Unit (e.g. MoPub, Twitter Audience Platform).

Product Marketing Lead

Led a national team focused on new strategic partnerships to enable total monetization as well as marketing for publishers across Latin America, Canada and the US.

Head of Business Development, Americas (MoPub)

Meredith Corporation

Architect for TIME’s stand-alone digital go-to-market, advertising systems/technology and operations.

Head of Digital Strategy and Monetization (TIME)

Spearheaded Meredith's digital ad product marketing, strategy, design as well as native, video, social and influencer operations.

Vice President, Digital Ad Product Marketing, Operations, Design and Strategy

Drove substantial content marketing revenues and gross margin increases for multiple digital brand P&Ls.

Vice President, Digital Product and Operations (The Foundry at Time Inc.)

Helped develop and lead business pillars for The Foundry content studio.

Executive Director, Digital Product and Operations (The Foundry at Time Inc.)

Delivered the creation of scalable, customized ad solutions for multiple editorial brands, agencies and advertisers within some of media's most cutting-edge spaces.

Director, Digital Ad Product and Operations (Time Inc.)

Pure Growth

Crafted digital strategy, website, rewards program, newsletters and media buys for agency, while also leading sales efforts for consumer-packaged-good, incubator brands.

Director, Marketing and Sales

Sports Illustrated

Constructed social media as well as distributed platform approach for SI, Golf as well as Swimsuit portfolio, including digital communications/PR responsibilities.

Manager, Social Media

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Amar Goel's LinkedIn Performance

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