Inbox to Income

There’s a lot of noise on how to generate leads on LinkedIn™.

What I share is simple:

a. Tested with 50+ business owners, coaches, consultants, and founders. 

b. Refined across 500+ posts and 5M+ views.

c. Built to help you generate 2-5 warm leads every week without relying on ads, referrals, or agencies. 

I’ve helped:

a. Nathan get a feature in the furniture magazine. 

b. Sajal land a spot in LinkedIn News Australia. 

c. Dylan generate 60+ qualified leads after months of struggling.

And dozens of others; 

→ finally position themselves right

→ stop guessing with their content

→ build a system they can run without me

That’s what I love doing. 

Helping people stop chasing and start building.

No growth hacks. 
No complicated funnels. 

Just positioning, content, and a system that keeps working.

Do you think this is what you need?

Check my Featured section or DM me ‘Hey Aman’. 

Happy to show you how it’s done.

LinkedIn DM Nerd 

Rare Surfaces LLP

Building a business in a traditional industry teaches you a lot.

At Rare Surfaces, that meant working directly with brands, suppliers, and a growing dealer network without losing sight of what mattered most: quality and relationships.

Together with my partner, we built a 50+ dealer network —

→ bringing top-quality materials from brands like Qutone, Asian Granito, Italica, and more straight to the market.

We fixed the cash flow.
We streamlined operations.
We made sure our partners trusted us and kept coming back.

No shortcuts.
No noise.

Just showing up, doing the work, and building relationships that last.

Family Business

Wrytup

I spent a year helping applicants share stories that mattered.

At Wrytup, I was involved in helping students share their stories and turn it into something that gets noticed. 

I worked with applicants applying to European universities, helping them write:

→ Personalized SOPs

→ European-style resumes that stood out

→ Motivational essays and letters of recommendation that actually meant something

It taught me one thing. 

Everyone has a story. 

Most people just need help telling it the right way.

Content Creator

TEDxYadavagiriED

I’ve always believed in 'ideas worth sharing'.

That’s why I took the leap and organized South India’s second TEDxED event in my city, Mysore. 

No team.
No sponsors.
No experience.

Just an idea that I knew was worth chasing.

It took me over a year to: 

→ build a team of 50+

→ find the right sponsors

→ manage the entire event, speaker curation, and finances

→ learn how to coordinate with people way more experienced than me

And in the end, we made it happen.

TEDxYadavagiriED wasn’t just an event.

It was a gigantic learning experience for me in leadership, teamwork, and building something from scratch.

Something I’ll carry with me, always.

Organizer

Qogent® Learning Solutions

This was my first real taste of working inside a startup.

At Qogent Learning, I spent three months writing and editing content that helped students tell their stories better.

→ Reviewed and edited SOPs, resumes, and essays

→ Wrote search-optimized content for Qogent’s web platforms

→ Worked with their marketing and sales teams — remotely and in person

It wasn’t just writing.

It was about understanding how content fits into bigger systems — marketing, outreach, sales.

And honestly, it taught me more about writing than anything I’d done before.

Content Writer

DigitalRamya.com

I spent four months freelancing with DigitalRamya, helping clients improve their LinkedIn profiles and content.

It was my first real taste of professional writing standards; 

→ understanding what makes a profile stand out

→ learning how to write with clarity and purpose

Simple project.
Solid experience.

Taught me the basics of profile optimization, something I extensively use today.

Freelance Writer

Aluminium Centre

Business Development Intern

Finance Intern

Tally Solutions Pvt Ltd

Intern

GRS Fantasy Park

Helping Founders & CEOs to Build Personal Brands & Generate Leads | Profile Optimization Expert with 100+ Founders' Success Stories | 1M+ Impressions & $10K+ Revenue Generated for Clients | AI Expert for Business Growth

What if you never have to worry about leads again?

You don’t have to guess or stress, or overthink. 

You have to just predict them. 

If you’re like most founders, coaches, consultants or business owners: 

a. You wake up & worry about your next client (because it’s always in the back of your mind). 

b. You're tired of waiting for referrals that never come (and if they do, they're never consistent). 

c. You post on LinkedIn only to get 0 likes, comments, & leads (because LinkedIn keeps changing faster than you can keep up). 

d. You look at your competitors getting clients & think, “Why not me?” (that feeling leaves you exhausted).

e. You've tried ads or worked with these LinkedIn growth agencies (but let’s be honest, they’re expensive). 

If any of these sounds like you, you've come to the right place.

Because not only is your business suffering, 

But your life is suffering, too.

You're awake at 2 am, worrying about revenue.

You're working on weekends, & your family misses you.

You're always anxious about the future of your business. 

But what if you could wake up relaxed?

What if getting leads were systemized & predictable?

What if you had leads in your inbox every single week?

You’d have more free time.
You'd finally enjoy weekends again.
You’d feel confident, knowing exactly where your next client is coming from.

This is where I come in.

In the past 20 months, I’ve helped 50+  founders, coaches, consultants or business owners optimize their profiles & help them get their positioning right.

Out of these, I have worked with 15 of them to implement a simple LinkedIn DM system that helps them generate leads every week without feeling icky, pushy, or anxious. 

And without chasing ads, referrals, or expensive agencies. 

But why are you doing this, Aman? 

Because I vividly remember my early days on LinkedIn. 

For 6 painful months, 

I created valuable content every day. 

I poured countless hours into each post,
 
Genuinely believing my ideal clients will come to me. 

And guess what? 

After all that effort,
I had zero leads. 
Absolute zero clients.

It felt disastrous. 
I was frustrated, anxious, & honestly, 
I started doubting myself every day.

Questions like, 

“Am I wasting my time?”, 
“Why is nothing working?”
“Should I just quit LinkedIn?"

Kept me up at night for months & now, 

After speaking with over 50 founders, coaches, & business owners: 

I've noticed you’re probably facing similar struggles.

So, I would love to chat with you, understand where you’re at in your LinkedIn journey, & help you build your dream business.

Aman N Jain

I've lied to my 9732 followers.

And I'm not sorry about it

Because my entire LinkedIn journey is 
built on one lie.

And today I’m finally breaking it. 

The lie?

That the results you see today came easily.

They didn’t.

I wasn’t the "DM nerd."

I wasn’t the guy people came to for leads.

I wasn’t the guy booking 21 calls in a month.

I was the guy sending 200 connection requests
getting 10 replies
and wondering why nothing was working.

People see the results now.

They don’t see the part where I almost quit thrice.

That’s the lie I’m finally done telling. 

Here's how it all started.

1998 to 2018: Let's not talk about that.

2018: Graduated from UNI only to know that my degree didn't hold any value, lol. Joined a couple of Startups to see what the 'real' world stuff looks like. 

2020: Thanks to the pandemic, I joined my family business & supported my old man. Lol, he still thinks about why I joined him. 

2021: Applied for a Masters (got in Babson College) but couldn't go since the economic conditions in the US didn't look positive. Plus, I had to invest upwards of $100k for a year (my dad's slowly blinking his eye over this figure). 

2022: Heartbroken after I couldn't go to Babson, I slogged my way through family business to understand how things work. Got a good hold of things, but still wasn't as excited about what I was doing in my life. 

2023: Invested in a couple of ideas that failed miserably & ended up losing $2k (oopsie). Tried food vlogging on Instagram and got delicious food to taste, but no cash yet. Did get lots of eyeballs, thought (mini-win).

June 2023: Sick and tired of Instagram, I came to LinkedIn & ended up reading Ruben Hassid's posts & Matt Lakajev's posts (never did I know this guy was going to be my saviour when I was planning on quitting LinkedIn). 

And the rest is history, as they say...

Quickly learnt stuff about AI, Personal Branding, Ghostwriting, and bits about lead generation. 

Helped 100 people with their profile optimization to get testimonials and case studies. 

Fast-forward to November 2025, I'm grateful to have helped: 

a. 100+ C-level exs with profile optimization. 

b. 50+ with personal branding, GH, and lead generation. 

c. Have absolutely crushed it for my clients in various niches. 

d. Built a solid portfolio of people I've helped. 

And have made $60k in net profit to support my family (the high that this emotion gives is unmatched)

Grateful to also have learnt tonnes from Thomas S.(my first mentor) Jacob Pegs, Matt Wheeler-Barrett, Ty Frankel, and Matt Lakajev (who has literally changed the way I've approached lead gen).

And I'm just starting...

Here to help B2B and AI Founder book 3-5 qualified sales calls/week → close 1-2 new clients consistently → increase revenue by 50% <​ 90 days without spending on ads or relying on referrals. 

So if you need some help → shoot me a DM :)

Look forward to meeting everyone!

PS - What’s one thing you learned on LinkedIn that nobody talks about?

Helping B2B & AI Founders book 3-5 qualified sales calls/week → close 2-3 new clients/month → increase revenue by 50% <​ 90 days without spending on ads → 50 businesses served & $300k+ revenue generated → Free DM Audit👇

Breakdown of my client’s lead magnet post that closed multiple 5-fig deals, booked 75+ qualified meetings, generated 2,000 warm leads, and pulled in 200k+ impressions (steal the template). 

Most founders think a "lead magnet post" is just a clever hook + a comment CTA.

But the posts that actually bring in warm leads?

They do something very different.

They teach your audience something meaningful in under 30 seconds.

Because at its core:

A lead magnet post = a free mini-solution to a painful problem your ideal client wants solved today.

- It gives them a quick win,
- It removes an immediate headache,
- And in return, they raise their hand so you can nurture them.

This is why the lead magnet we built for my client worked so well.

It directly solved a problem that 90% of his market was struggling with.

Here’s the full breakdown of what we did:

1. We picked ONE pain that hits his ICP every day.

Most founders write posts for everyone.

We wrote this one for the one person who wakes up thinking about:

"My $300k/yr marketing team is slow, expensive, and overloaded."

Nothing else.

When you write for one person, 1,000 raise their hands.

2. We used a hook that punched straight at the problem.

Not fancy.
Not clever.

It was:

"These 4 AI agents do the work of a $300k/year marketing team at 1/10th the cost."

Why it worked?

It tells you the value, the contrast, and the benefit - all in one line.

Busy founders don’t reward mystery.
They reward clarity.

3. We stacked proof early so people knew it wasn’t a theory.

We didn’t say:

"AI is powerful."
"Automation helps teams."

We said:

→ 4x more engagement
→ 80% less manual work
→ $30k saved last quarter

Facts > opinions.

4. We showed the actual system (not just "tips").

Most LinkedIn posts talk in ideas.

We broke down exactly what the AI stack did, including:

→ A/B testing
→ Segmentation
→ Content writing
→ Performance tracking

This is why the post hit 2,000 warm leads, 200k+ impressions, 75+ meetings, and multiple 5-figure deals.

Because when you show the machine,
People want the machine.

5. We ended with a simple, obvious CTA.

Not "email me."
Not "book a call."

Just:

Comment "Agent."

It lowered the friction → improved engagement → created a warm pipeline on autopilot.

This is the formula behind lead magnets that actually move revenue forward.

Just clear value → real problems → real wins → real conversations.

If you want to clone this for your niche:

Comment "template" & I’ll DM you 3 high-performing lead magnets you can copy today.

(P.S. Want me to write a lead magnet post that gets warm leads and books qualified meetings for you in the next 48 hours? Book a no-obligation LinkedIn DM audit → https://lnkd.in/d_y5ptTa)

Fear can hold you back from incredible opportunities. In my case, overcoming fear helped me impact 150+ people...

Since childhood, I have always feared public speaking.

Why? 

- Fear of what others will think. 
- Fear of not trusting myself enough. 
- Fear of how others will perceive me. 

What has changed over these years? 

- I have started understanding myself. 
- I have started trusting myself more than ever. 
- I have started focusing more on what I can 'give'. 

So, 

When I was invited to share my insights on LinkedIn with a room filled with over 150 people at Christ University, I didn't hesitate to say 'yes.' 

Because I've learned it's not about me - It's how my expertise can serve others.

What small step can you take this week to face one of your fears?

And what opportunities will open if you do? 

Trust Yourself. Take the Leap. Start Today.

My biggest announcement ever.

I rebuilt my whole offer in secret... 

To celebrate, 

𝗜'𝗺 𝗿𝘂𝗻𝗻𝗶𝗻𝗴 𝘁𝗵𝗲 𝗯𝗹𝗮𝗰𝗸 𝗳𝗿𝗶𝗱𝗮𝘆 𝘀𝗮𝗹𝗲 𝘁𝗵𝗶𝘀 𝘄𝗲𝗲𝗸

I'm looking for

→ 5 small business owners who want to
→ Generate 2 to 5 warm leads/week on LI.
→ Consistently without spending $1 on ads.

Between now and the 30th of November, I'm offering

→ 25% off for the next 5 who enroll
→ Extra 1:1 session with me (valued at $250)
→ Access to our Inbox to Income system (valued at $5k)
→ Unlimited access to resources we've built over the past 2 years (valued at $10k+)

If you've been thinking about lead gen
Or on the fence about joining for a while

Then now is the right time...

If you are interested, DM me "Pipeline," and I'll share the details.

P.S. If you're still on the fence, check the comments section for my case studies.

Hiring a full-time DM Setter who doesn't need to be motivated, micro-dosed, or babysat. Requirements?

a. Can send 30 to 50 high-quality LinkedIn DMs every day. 

b. Obsessed with follow-ups (not scared of ghosting).

c. Learns fast, takes feedback faster, and wants to grow.

That’s it.
Nothing else is needed. 

Further details:

→ This is a remote role (finally giving in)

→ Based in India preferred (any city is okay)

→ Full-time, paid monthly, with long-term growth

If you’re interested, 

Send me a personalised connection request and let’s talk.

(If you can’t send that, the role isn’t for you.)

Helping you book 3-5 qualified sales calls/week → close 1-2 new clients consistently → increase revenue by 50% <​ 90 days without spending on ads or relying on referrals. 50 businesses served & $300k+ revenue generated.

How I helped Raja Rao DV book 75+ sales calls & close multiple 4-figure deals in 6 weeks. 

By using these 5 simple steps.

When Raja came to me he:

- Believed LinkedIn DMs were dead

- Thought Meta ads or cold email would work faster

- Was posting but not getting conversations or qualified meetings

This caused him:

- To feel like he was wasting time online

- To wonder why his content wasn’t turning into revenue

- To question whether LinkedIn could really work for AI founders

He was honestly frustrated and unsure where to focus next.

Raja and I started working together because he wanted clarity.

He didn’t want more posts.

He wanted a system that brings in real conversations and real deals.

Here are the 5 steps we used to turn things around:

1) We rebuilt his LinkedIn profile

Not to look fancy

But to position him as the obvious choice for AI SDR systems.

2) We mapped his ICP with painful accuracy

We built 3 filtered prospect lists

Based on behavior, location, buying intent, and industry.

3) We created lead magnet posts his audience couldn’t ignore

Posts that solved real problems AI founders have

Which pulled in 2,000 warm leads and 200k+ impressions.

4) We reached out to 1st-degree connections

No spam
No templates
Just simple, human conversations that got replies.

5) We followed up correctly

This is where most founders lose 80% of their leads.

We didn’t.

We followed up after 5-7 days, and the calls started stacking.

It took < 6 weeks

But we got there.

And now Raja is getting:

→ 700+ qualified leads
→ 75+ booked sales calls
→ 400 warm leads from content
→ Multiple 4-figure deals closed
→ And a repeatable DM system he can use forever

So why am I telling you this?

Because this could be you.

I’m looking for 5 more Founders

Who want to book 10-15 qualified sales calls in the next 30 days

Using a simple DM system, you control.

If you are interested, 

Let's talk - https://lnkd.in/d_y5ptTa

P.S. Since it’s Black Friday week - I’m giving a 20% discount to the next 5 founders who book a call.

Brand By Content

Building a media company focused on personal branding, content strategy, and audience growth.

Founder

Mikaios

Chief Executive Officer

Anchora Advisory

When Joe C. Lopez, Managing Director of Anchora, called, his message was clear:

“We’re scaling globally. Our brand isn’t.”

Anchora was already a leader in AI-powered global expansion... but their story wasn’t being told the way their results deserved.

So I built a content system that positioned them as the voice of authority in their space.

We shifted from generic updates to deeply strategic narratives that spoke directly to decision-makers (the kind of content that Fortune 500 execs actually read and remember).

In one quarter, their visibility increased.

But more importantly, we positioned them as the obvious choice in every high-stakes conversation they entered.

Head of content - Social media

Johnnaveen

Before Mikaios, there was just me... building personal brands one client at a time.

Every engagement was a crash course in understanding people: their ambitions, fears, and how they wanted the world to see them.

I helped founders step into thought-leadership roles, turn LinkedIn into a lead-generation channel, and reposition themselves from “just another CEO” to category leader.

That work laid the foundation for everything Mikaios is today.

Personal brand strategist - Solopreneur

VictorFlow

Victorflow was my 1st personal branding client:

During my time,

- Developed tailored Personal branding strategies that improved LinkedIn visibility and engagement for Victorflow's co-founders, leading to higher-quality leads.

- Also, collaborated with marketing teams to create messaging that resonated with target audiences.

Personal brand Strategist

A creative Solopreneur building personal brands for the top 1% entrepreneurs on LinkedIn and sharing what I learn along the way.

In December 2022, I was building my personal brand to land a UX design internship.

I didn’t expect it would turn into a business serving 80+ CEOs.

Here's my story:

I met my first client - a UX Design Agency founder who looked at my work and said,

“Your design skills are good… but your ability to position people is rare. You should build personal brands, not interfaces.”

He handed me his LinkedIn account.

I built his personal brand from scratch.

He loved it. Then he referred his brother... a co-founder whose account had been poorly managed by another agency.

I took over.

Both profiles grew. Both businesses did, too.

Then in October 2023, I started freelancing.(it didn't worked out well)

So I positioned myself as a solopreneur.

By early 2024, I was working with CEOs, entrepreneurs, and founders across the U.S. - including Silicon Valley startups backed by top venture capital firms.

Then I launched Mikaios, a personal branding company built on one belief:

If people knew your story, they’d trust your brand.

→ 80+ CEOs and founders served globally
→ 5,400+ posts written.
→ 200+ qualified leads generated.
→ 10M+ views generated organically.

In 2025, I founded Brand By Content, a media company that helps people build authority at scale through newsletters, systems, and education.

Recognition

🏆 Ranked 28th LinkedIn Creator on Taplio’s Growth Challenge (out of 2,600+)
🏆 Ranked 12th Best Storyteller & Writer in India by Favikon

Today, I help CEOs and founders who already have the results (but not the visibility) build personal brands that attract opportunities, partnerships, and recognition.

If you’re ready to become known for what you do best, book a private strategy call with me:https://cal.com/johnnaveen/strategycall

John Naveen

I landed my first client after just 10 days of building my personal brand on LinkedIn.

Here are 5 things I didn’t do to get there:

1) I didn’t promote my services upfront.
2) I didn’t add sales CTAs in every post.
3) I didn’t rely on cold outreach.
4) I didn’t blindly follow expert frameworks.
5) I didn’t wait for the "perfect" post.

Instead, I focused on building a library of content, learning from top creators, and writing every single day.

(Sometimes drafting 3-4 pieces even if I posted just one)

And I built my own strategy, not a copy-paste of someone else’s.

If you're building your personal brand, remember:

Your story, style, and values are unique, your strategy should be too.

***
Loved this post? Repost it with your network & follow John Naveen Kennedy for more insights on Personal branding.

John Naveen Kennedy

Founder @Mikaios. Trusted by 80+ CEOs to build LinkedIn personal brands. 5,400+ posts written → 10M+ views → 200+ qualified leads. Book a private strategy call ↓

We tripled a client's reach in one week.

Same account. Same audience size. Zero hacks.

I've been working with this client for a month.
Week one analytics just came in (and the numbers jumped).

Now, here's the context:

She was already posting consistently.
Her account wasn't new.
She had an audience. She had momentum.

But her reach was limited.
And more importantly, the right people weren't seeing her content.

So I rebuilt her strategy from the ground up:

Repositioned her properly - clearer narrative, sharper angles, premium positioning that attracts decision-makers.

Rewrote her content strategy - not generic templates, but a framework built around her industry, ICP, and business goals.

Updated her content formats - posts that hit deeper, look better, and keep people reading longer.

Improved targeting and distribution - so her content reaches the audience that actually matters.

The result?

A massive spike in reach - with the same account, same network, same creator.

The only thing that changed was the strategy.
And here's what most people miss:

A new account will often see random spikes in the first week.

But those spikes disappear in days.
That's not scale. That's the algorithm testing.

Real scale is when you take an existing account with average performance and dramatically increase its reach through better positioning and strategy.

That's the work of a personal brand strategist:

Help the client reach more people.
Reach the right people.
Turn that visibility into leads and opportunities.

This is how you build a brand that compounds (not just spikes).

***
What's been your biggest challenge with reach, getting more eyes or getting the right eyes?

I've been watching how Diipa Khosla builds indē wild.

It changed how I think about founder-led brands.

I came across Diipa in a podcast a month ago.
Didn't think much of it at first.

Then Indie Wild ran a campaign in October.

And I got hooked.

Not because of the ads.
Not because of the models.

But because of how present the founder is in the entire process.

Every story she posts.
Every behind-the-scenes update.

Every small step she shares about what the team is building.

You can feel the founder is involved.

It's not "go buy this" content.
It's "this is what we tested."

"This is what worked."
"This is what didn't."
"This is what we're building next."

It feels like watching a brand being built in real time.

And here's what that made me realize:

Most brands hide their founders behind polished campaigns and scripted videos.

But the brands that actually build trust?
They show the founder leading the voice.

Diipa has a team. She has models. She has a marketing budget.

But she's still the one showing up:
consistently, transparently, strategically.

That's what separates founder-led brands from founder-absent ones.

After working with 80+ CEOs, I've learned this:

Your audience doesn't just buy your product.
They buy your belief in it.

And they can only see that belief when you show up.

Not through your marketing team.
Through you.

***
How visible is the founder in your brand… are you leading the conversation or just approving it?

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The Battle

Aman N Jain

John Naveen

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The Battle

Aman N Jain

John Naveen

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Engagements

Likes

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