I’ve grown two agencies from 0 to $120k and $200k p/m in revenue and personally worked with 40+ B2B businesses (agencies + SaaS). I’ve tested over 15+ growth channels over 4 years - hunting for profitable growth channels. In doing so, I discovered how lucrative LinkedIn can be (when done right)

Instead of: 
- Spamming prospects
- Posting irrelevant selfies
- Trying to get likes / comments

Imagine a world where
- Leads book calls inbound
- Sales calls close at 3x higher win rates
- Prospects respect you and see you as an authority 

For Agencies, Coaches & Consultants.... 

If you're good at what you do

And want to make LinkedIn a push channel that gets you Big Clients... 

We’ll show you how we get results like: 

- Lead generation agency adds $22k MRR, closes 4 clients and books 45 calls in 40 days 
- eCom email marketing agency closes $20k, books 28 calls in 90 days
- B2B Paid ads agency adds $100k+ in revenue, closes 5 clients in last 180 days (including Reddit)
- Media Engine book 100 calls in the last 60 days

Book in a call here or DM me 'ABOUT'. 

I’ll tell you what sort of results you could expect. 

https://www.themediaengine.co/lce-elite

Aman Ghataura

Don't cheat on @LinkedIn

You're a few weeks away from:

1. A viral post 
2. Inbound leads
3. 100s of followers

All you have to do is imitate winning posts.

1. Find stuff that worked
2. Add in your angle 
3. Post and measure

I have 43 posts you can imitate 
- Cherry picked so they can work across multiple verticals 
- Analyzed to show what you keep vs change 
- Designed 

Comment '43', send me a connect and I'll share them with you

Co-Founder @ Media Engine | LinkedIn Content, Ads & DMs

We're still in the LinkedIn golden window.

Don't stop.

Post more.

Monday through Sunday

And then once you do that

Post 2x a day when performance looks low in first 3 hours. 

Then build a newsletter. 

Post that once a week.

Move your audience from LinkedIn to owned 

Then post newsletters twice a week

Now you have a content engine

Then start recording Loom videos of your best posts. 

Post those once a week

Get some traction.

Boost those into LinkedIn Ads 

Retarget based on video views

Now head over to Youtube

Record one long for video a week

Image = client impressions
They're at 50+ booked calls, and $250k+ in closed revenue. 

If you're (genuinely) an expert at what you do.

DM me. I'll score your ability to get that result out of 10.

If it's 7+ you should do it. 

If it's -6, wait for later

LinkedIn algo is changing: 

1. Post lifetime is up
- I'm seeing posts get 1k impressions in 24 hours and then 5-8x'ing over the next 4 days. 

2. Weekends are in 
- I used to avoid weekend posting due to lower impressions for effort ratio. But I'm now seeing weekends performing very well + helping compound impressions on weekdays. 

3. Save metric is king
- I'm seeing a bigger correlation between saves and impressions. Even more important to be optimising for perceived value in the feed 

4. Single image is in 
- Scroll through the feed. Count the number of times you see carousels vs single image vs video. I'm seeing single image being in. And generally single image posts performing much better. We're leaning into this. 

Hope this was useful

Lmk what you're seeing in the comments.

2026 plan to get clients from LinkedIn: 

Day 0 to 30: 
• Post from Founder account
• Send outreach from Founder account

→ Now we want to increase volume.. 

Month 2: 
• Post from Founder account
• Send outreach from Founder account
• Send outreach from 1-3 team profiles 

→ Now we want to double down on our best posts

Month 4: 
• Post from Founder account
• Send outreach from Founder account
• Send outreach from 1-3 team profiles 
• Run Thought Leader Ads from Founder account

→ Now we want to scale organic impressions without the Founder

Month 5: 
• Post from Founder account
• Send outreach from Founder account
• Send outreach from 1-3 team profiles 
• Run Thought Leader Ads from Founder account
• Post content from 1-3 team profiles 

→ Now we want to diversify ad content mix 

Month 6: 
• Post from Founder account
• Send outreach from Founder account
• Send outreach from 1-3 team profiles 
• Run Thought Leader Ads from Founder account
• Post content from 1-3 team profiles 
• Run Thought Leader Ads from Customer accounts

→ Next step - activate more of the team 

Month 8: 
• Post from Founder account
• Send outreach from Founder account
• Send outreach from 3+ team profiles 
• Run Thought Leader Ads from Founder account
• Post content from 3+ team profiles  (more team)
• Run Thought Leader Ads from Customer accounts

You can ramp up faster...

But I've found there's certain things that need to happen internally before you're ready for the full scale. 
- See leading indicators
- Set up right databases
- Incentivise your team correctly
- Engage with customer accounts intelligently 

Good luck on your journey! 

(p.s. screenshot is from a client account that drove $1M+ from LinkedIn in 2025. Reminder - impressions are not equal to revenue)

On mature LinkedIn accounts

I post content like Meta ads: 

Testing
- 30% of post volume 
- Speaking to a new point 
- Trying a completely new hook 
- Imitating a post from a different niche 

I'll typically see 40% of these posts 'underperform', 40% do average, and then 20% absolutely go viral. 

Iteration
- 70% of post volume 
- Speak to winning pain point 
- Reuse similar winning features (e.g. hook, image, format, style) 
- Imitate yourself 

Goal is to maintain impressions and/or beat them by working out what was throttling growth before. 

Very important if the post was low impressions but got leads. More leads = more impressions here. 

How to repeat posts (without it getting dry)

1. Take a winning post
2. Copy and paste it exactly 
3. Copy the body and image, change the hook
4. Copy the hook and body, change the image
5. Keep the same format, change the hook, body, image 
6. Take the same idea, change the format completely 

I've found I can do the same post 10-20 times and the audience loves it. 

Need help? Leave a comment.

"What do I post on LinkedIn?"

If your goal is: 

To get your future customers to say:

- "Check out this post by ___"
- "Her content is so awesome"
- "I know a good ___"

And my favourite: 

- "I've been reading your content for a while" 

Then here's 3 quick tips: 

(1) 60%+ CATEGORY 
- Focus 60% of your content on your category / industry
- Build authority by showing specific expertise 
- Share posts like hot takes, industry commentary, tools, templates, frameworks

(2) IDEAL CUSTOMER 
- Focus on what your ideal customer would find emotionally interesting 
- Use this quote to help. "People will [like and comment] for anyone who justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies"
- Reminder to also focus on their jobs to be done / responsibilities. 

(3) FORMATS & CADENCE
- Aim for text based posts to start. Don't overcomplicate it.
- Then start to add media through team photos, lifestyle shots, screenshots of proof. Once you've built a habit you can lean into infographics, carousels and videos. Note - these are time consuming formats. 
- Aim for 5 posts p/w. I know some people suggest 1/2 posts p/w. But really - it's not a huge jump to hit 5. You just need to hit publish. Your quality will increase faster with more reps.

Someone read what I posted yesterday

And booked a call with a $10M+ business. 

Check it out on my profile

Genuine question:

Show me someone who's using AI for LinkedIn

And is: 
- Growing really fast
- Speaking to a sophisticated audience
- Booking calls with big businesses 
- Closing big contracts / retainers 
- Is respected by out-of-market buyers 
- Not selling a LinkedIn offer ;) 

Again - genuine question.

My favourite content framework 

1. What [10%]
2. Why [20%]
3. How [70%] 

What = Hook
- What am I going to read
- The shortest part of the post
- Filters whoever you want to read the rest

Why = Context / Agitation 
- Why is this important 
- You can skip this section 
- Agitate the problem or the what, create tension

How = Body
- Go into classic formats
- Listicle, bullet points (same as this post) 
- This is the meat of the post

If your How = useful, you'll get lots of saves
If your What = controversial, you'll get lots of comments

If you're a boutique agency/consultant

And have a small TAM - read this 

It's a no brainer to:

a) Upload the list to LinkedIn ads
b) Boost your best performing organic posts
c) Guarantee your ICP knows who you are

And if your list is really small. 

a) Target each potential client in a seperate campaign
b) Run ads to all the right seniorities 
c) Guarantee your ICP knows who you are

V important task for the new year


Unsubscribing from the newsletters that have bloated my inbox

Is your LinkedIn actually growing 

Or are you getting lucky? 

First 90-180 days on LinkedIn is kinda throwing shit at a wall
Getting data on pain points & angles
Testing what works

Days 180-360 is when i have some very clear goals
- Increase average impressions
- Reduce post variability (minimize duds but maximize virality)

I do this by building this graph. 
- Rolling mean impressions (look back 20 posts)
- Rolling mean impressions (look back 7 posts)
+- Standard deviation

When stuff spikes it's because we've gone massively viral
7 day look back is a faster reaction (that's why you see it drop vs 20 look back)
20 look back shows average impressions increasing.

Takeaway: 
What I'm looking for is my rolling mean to increase
And the banded highlighted area to increase with it.

If you 
a) run a mature linkedin account (daily posting + ~3k average impressions)
b) want to make this an actual predicitable engine

I'll build out a bunch of charts and show you what's going on

It's reaaalllly interesting.

You could post about Claude Code

Rake in the likes

Maybe go viral with a lead magnet

But it’s not relevant for your offer

Reminder to stay consistent

Kseniia Baziian

Marketing Lead

Narrative

Web3 Growth Lab ⚡️Focusing on GTM, product launches and TGE for defi, gaming, L1/L2, infra and consumer dapps.

Co-Founder

Premia

Chief Marketing Officer

Ankr

Responsibilities include:

- Setting channel-specific strategies and working with team members on creating content in various formats, managing the flow of content through brand channels 
- Setting KPIs and metrics to track the performance of each marketing channel
- Managing the team of marketing experts and helping them succeed in their respective channels
- Collaborating with product, sales and developer relations teams to create the information flow between departments 

Key achievements:

- Successfully reaching KPIs set for the first 3 months 
- Introducing new types of evergreen content for various platforms 
- Overseeing the launch of the Brand Ambassador program

VALK

Interim CMO

Polkadex

Polkadex is a cutting-edge decentralized exchange that overcomes such issues of traditional DEXes as front-running, arbitraging, price slippage and high transaction fees. Polkadex merges the benefits of centralized and decentralized exchanges in one product thanks to the unique tech architecture of the product. 

- Created and executed global marketing strategy through content, social media, community, KOL marketing, PR, partnerships, email marketing and other channels
- Formed and managed the marketing team in-house and on the outsource 
- Grew the ecosystem through community and partnerships
- Negotiated listings on major centralized exchanges

Key achievements:

- Created a powerful narrative for the brand identity and communication strategy
- Reached organic growth of over 400% across social media and attracted over 100K community members across different platforms
- Successfully launched local communities in China, India, Russia, Spain and Turkey
- Saved over $600K through team restructuring, budget optimisation and negotiations
with third parties
- Achieved constant growth of the token holders ranging from 12% to 35% MoM
- Achieved brand recognition as one of the main upcoming DEXes already at the
pre-testnet launch stage. Polkadex receives constant stream of attention from media and KOLs on various platforms (on average 40 + mentions in media, 50+ mentions & reviews on YouTube and minimum of 2K+ mentions on Twitter monthly)

Grapherex

Cryptocurrency fintech app aimed at becoming a superapp for all the needs of cryptocurrency users, investors and traders.

- Created brand positioning and marketing strategy 
- Performed thorough competitor analysis
- Outlined international market expansion
- Helped kick-start marketing and team

Skyscanner

- Developed and executed paid and organic user growth marketing strategy for EMEA region 
- Managed brand’s social media and content across multiple channels 
- Managed brand’s online community, influencer marketing and partnership programs
- Delivered monthly content calendar and campaigns performance reports 
- Analysed market and channel specific results and insights to scope opportunities
- Managed the editorial team and social media freelancers 
- Collaborated with Global Marketing, Product, Design, Commercial, Legal and Finance teams 

Key achievements:

- Reached organic growth of social media accounts in EMEA ranging from 12.6% YoY to 30% YoY depending on the market
- Successfully executed influencer marketing projects with minimal or no budget
- Introduced high-performing new formats of content 
- Increased social media engagement benchmarks across EMEA markets by 2.65% YoY
- Identified and filled in gaps in content creation and distribution through SEO analysis
- Increased website traffic through social media by 43.6% YoY (over 610K users)
- Increased traffic to the news blog by 35% YoY
- Created a business case and kicked off new traffic acquisition channels for Russian website: Yandex Zen and Telegram accounts that drove over 300K sessions in 6 months

Growth Marketing Manager, Content, Social Media and Community

Exponea

- Developed strategies to attract new clients and win market share in Russia & CIS 
- Represented the company at trade shows and conferences 
- Expanded the network and client base 
- Collaborated with Marketing and Legal team

Key achievements:

- Sourced over 20 prospective high-profile clients reaching over the benchmark
- 4 deals were closed during the 6 months period

Sales Development Manager, Russia&CIS (FTC)

Cosmosuit Rehabilitation Institute

Co-founder

- Built marketing strategy for a new business based on market and competitors research 
- Collaborated with developers to launch the website 
- Operated through a range of paid and organic digital marketing channels (SMM, targeted advertising, PPC, SEO, email marketing)
- Managed brand’s community, partnerships, PR and events 
- Drove new business and managed loyalty programs for existing customers
- Planned budget and analysed its implementation

Key achievements:

- Increased awareness of the new brand through marketing and PR activities 
- Achieved financial self-sufficiency of the clinic in less than a year from the launch date
- Launched SMM campaigns with high conversion rates that provided up to 70% of the total number of clients
- Secured a number of successful partnerships with private and public companies

Marketing and Business Development Director

Temperley London

• Monitored the international press and wrote weekly reports on the brand coverage
• Took part in organisation and represented the brand at such events as London Fashion Week, sample sales and in-house events in honour of the company
• Served as a point of contact for press representatives and partners

Communications and Marketing Assistant

Web3 CMO & GTM Strategy Expert | Co-Founder of Narrative - Web3 Growth Lab

Almost a decade of experience in marketing, including being a CMO, advisor and mentor in Web3 across DeFi, DePIN, GameFi & infra projects since '20. 

After successfully structuring and launching multiple TGEs, LGEs, testnet and mainnet product campaigns for 12+ projects, I've co-founded my marketing consultancy focusing on strategy & full-stack marketing for early-stage projects.

More details here: https://drive.google.com/file/d/11E_uyAPHoP3GVqzgS_iTiqdPDf2C3qPt/view?pli=1

Just realised it’s been 6 years in crypto for me 

What a journey!

- Constant baptism by fire since day 1
- Loads of opportunities 
- Placing bets on myself
- Leading marketing 15+ projects 
- Dozens of successful TGEs, coming out of stealth, rebrands and product launches
- Countless new friends & connections
- Myriad of conferences & podcasts

PS photos from my first “accidental” speaking gig at a big TradFi/DeFi conference in 2021 in London. I learnt that I have to be at the panel and host a keynote 3 hours before the thing 😅 Crypto made me bullet-proof

Web3 Fractional CMO & GTM Strategy Expert

No alternative text description for this image

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The Battle

Aman Ghataura

Kseniia Baziian

Followers

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Performance ScoreAman Ghataura's LinkedIn Performance

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taplio

The Battle

Aman Ghataura

Kseniia Baziian

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aman Ghataura's LinkedIn Performance

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Performance ScoreAman Ghataura's LinkedIn Performance