I’ve grown two agencies from 0 to $120k and $200k p/m in revenue and personally worked with 40+ B2B businesses (agencies + SaaS). I’ve tested over 15+ growth channels over 4 years - hunting for profitable growth channels. In doing so, I discovered how lucrative LinkedIn can be (when done right)

Instead of: 
- Spamming prospects
- Posting irrelevant selfies
- Trying to get likes / comments

Imagine a world where
- Leads book calls inbound
- Sales calls close at 3x higher win rates
- Prospects respect you and see you as an authority 

For Agencies, Coaches & Consultants.... 

If you're good at what you do

And want to make LinkedIn a push channel that gets you Big Clients... 

We’ll show you how we get results like: 

- Lead generation agency adds $22k MRR, closes 4 clients and books 45 calls in 40 days 
- eCom email marketing agency closes $20k, books 28 calls in 90 days
- B2B Paid ads agency adds $100k+ in revenue, closes 5 clients in last 180 days (including Reddit)
- Media Engine book 100 calls in the last 60 days

Book in a call here or DM me 'ABOUT'. 

I’ll tell you what sort of results you could expect. 

https://www.themediaengine.co/lce-elite

Aman Ghataura

Don't cheat on @LinkedIn

You're a few weeks away from:

1. A viral post 
2. Inbound leads
3. 100s of followers

All you have to do is imitate winning posts.

1. Find stuff that worked
2. Add in your angle 
3. Post and measure

I have 43 posts you can imitate 
- Cherry picked so they can work across multiple verticals 
- Analyzed to show what you keep vs change 
- Designed 

Comment '43', send me a connect and I'll share them with you

Co-Founder @ Media Engine | LinkedIn Content, Ads & DMs

We're still in the LinkedIn golden window.

Don't stop.

Post more.

Monday through Sunday

And then once you do that

Post 2x a day when performance looks low in first 3 hours. 

Then build a newsletter. 

Post that once a week.

Move your audience from LinkedIn to owned 

Then post newsletters twice a week

Now you have a content engine

Then start recording Loom videos of your best posts. 

Post those once a week

Get some traction.

Boost those into LinkedIn Ads 

Retarget based on video views

Now head over to Youtube

Record one long for video a week

Image = client impressions
They're at 50+ booked calls, and $250k+ in closed revenue. 

If you're (genuinely) an expert at what you do.

DM me. I'll score your ability to get that result out of 10.

If it's 7+ you should do it. 

If it's -6, wait for later

LinkedIn algo is changing: 

1. Post lifetime is up
- I'm seeing posts get 1k impressions in 24 hours and then 5-8x'ing over the next 4 days. 

2. Weekends are in 
- I used to avoid weekend posting due to lower impressions for effort ratio. But I'm now seeing weekends performing very well + helping compound impressions on weekdays. 

3. Save metric is king
- I'm seeing a bigger correlation between saves and impressions. Even more important to be optimising for perceived value in the feed 

4. Single image is in 
- Scroll through the feed. Count the number of times you see carousels vs single image vs video. I'm seeing single image being in. And generally single image posts performing much better. We're leaning into this. 

Hope this was useful

Lmk what you're seeing in the comments.

2026 plan to get clients from LinkedIn: 

Day 0 to 30: 
• Post from Founder account
• Send outreach from Founder account

→ Now we want to increase volume.. 

Month 2: 
• Post from Founder account
• Send outreach from Founder account
• Send outreach from 1-3 team profiles 

→ Now we want to double down on our best posts

Month 4: 
• Post from Founder account
• Send outreach from Founder account
• Send outreach from 1-3 team profiles 
• Run Thought Leader Ads from Founder account

→ Now we want to scale organic impressions without the Founder

Month 5: 
• Post from Founder account
• Send outreach from Founder account
• Send outreach from 1-3 team profiles 
• Run Thought Leader Ads from Founder account
• Post content from 1-3 team profiles 

→ Now we want to diversify ad content mix 

Month 6: 
• Post from Founder account
• Send outreach from Founder account
• Send outreach from 1-3 team profiles 
• Run Thought Leader Ads from Founder account
• Post content from 1-3 team profiles 
• Run Thought Leader Ads from Customer accounts

→ Next step - activate more of the team 

Month 8: 
• Post from Founder account
• Send outreach from Founder account
• Send outreach from 3+ team profiles 
• Run Thought Leader Ads from Founder account
• Post content from 3+ team profiles  (more team)
• Run Thought Leader Ads from Customer accounts

You can ramp up faster...

But I've found there's certain things that need to happen internally before you're ready for the full scale. 
- See leading indicators
- Set up right databases
- Incentivise your team correctly
- Engage with customer accounts intelligently 

Good luck on your journey! 

(p.s. screenshot is from a client account that drove $1M+ from LinkedIn in 2025. Reminder - impressions are not equal to revenue)

On mature LinkedIn accounts

I post content like Meta ads: 

Testing
- 30% of post volume 
- Speaking to a new point 
- Trying a completely new hook 
- Imitating a post from a different niche 

I'll typically see 40% of these posts 'underperform', 40% do average, and then 20% absolutely go viral. 

Iteration
- 70% of post volume 
- Speak to winning pain point 
- Reuse similar winning features (e.g. hook, image, format, style) 
- Imitate yourself 

Goal is to maintain impressions and/or beat them by working out what was throttling growth before. 

Very important if the post was low impressions but got leads. More leads = more impressions here. 

How to repeat posts (without it getting dry)

1. Take a winning post
2. Copy and paste it exactly 
3. Copy the body and image, change the hook
4. Copy the hook and body, change the image
5. Keep the same format, change the hook, body, image 
6. Take the same idea, change the format completely 

I've found I can do the same post 10-20 times and the audience loves it. 

Need help? Leave a comment.

"What do I post on LinkedIn?"

If your goal is: 

To get your future customers to say:

- "Check out this post by ___"
- "Her content is so awesome"
- "I know a good ___"

And my favourite: 

- "I've been reading your content for a while" 

Then here's 3 quick tips: 

(1) 60%+ CATEGORY 
- Focus 60% of your content on your category / industry
- Build authority by showing specific expertise 
- Share posts like hot takes, industry commentary, tools, templates, frameworks

(2) IDEAL CUSTOMER 
- Focus on what your ideal customer would find emotionally interesting 
- Use this quote to help. "People will [like and comment] for anyone who justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies"
- Reminder to also focus on their jobs to be done / responsibilities. 

(3) FORMATS & CADENCE
- Aim for text based posts to start. Don't overcomplicate it.
- Then start to add media through team photos, lifestyle shots, screenshots of proof. Once you've built a habit you can lean into infographics, carousels and videos. Note - these are time consuming formats. 
- Aim for 5 posts p/w. I know some people suggest 1/2 posts p/w. But really - it's not a huge jump to hit 5. You just need to hit publish. Your quality will increase faster with more reps.

Someone read what I posted yesterday

And booked a call with a $10M+ business. 

Check it out on my profile

Genuine question:

Show me someone who's using AI for LinkedIn

And is: 
- Growing really fast
- Speaking to a sophisticated audience
- Booking calls with big businesses 
- Closing big contracts / retainers 
- Is respected by out-of-market buyers 
- Not selling a LinkedIn offer ;) 

Again - genuine question.

My favourite content framework 

1. What [10%]
2. Why [20%]
3. How [70%] 

What = Hook
- What am I going to read
- The shortest part of the post
- Filters whoever you want to read the rest

Why = Context / Agitation 
- Why is this important 
- You can skip this section 
- Agitate the problem or the what, create tension

How = Body
- Go into classic formats
- Listicle, bullet points (same as this post) 
- This is the meat of the post

If your How = useful, you'll get lots of saves
If your What = controversial, you'll get lots of comments

If you're a boutique agency/consultant

And have a small TAM - read this 

It's a no brainer to:

a) Upload the list to LinkedIn ads
b) Boost your best performing organic posts
c) Guarantee your ICP knows who you are

And if your list is really small. 

a) Target each potential client in a seperate campaign
b) Run ads to all the right seniorities 
c) Guarantee your ICP knows who you are

V important task for the new year


Unsubscribing from the newsletters that have bloated my inbox

Is your LinkedIn actually growing 

Or are you getting lucky? 

First 90-180 days on LinkedIn is kinda throwing shit at a wall
Getting data on pain points & angles
Testing what works

Days 180-360 is when i have some very clear goals
- Increase average impressions
- Reduce post variability (minimize duds but maximize virality)

I do this by building this graph. 
- Rolling mean impressions (look back 20 posts)
- Rolling mean impressions (look back 7 posts)
+- Standard deviation

When stuff spikes it's because we've gone massively viral
7 day look back is a faster reaction (that's why you see it drop vs 20 look back)
20 look back shows average impressions increasing.

Takeaway: 
What I'm looking for is my rolling mean to increase
And the banded highlighted area to increase with it.

If you 
a) run a mature linkedin account (daily posting + ~3k average impressions)
b) want to make this an actual predicitable engine

I'll build out a bunch of charts and show you what's going on

It's reaaalllly interesting.

You could post about Claude Code

Rake in the likes

Maybe go viral with a lead magnet

But it’s not relevant for your offer

Reminder to stay consistent

Isabella Ghassemi-Smith

inDrive

My job is simple: build infrastructure for female founders in emerging markets.
To the female founders reading this, apply to the Aurora Tech Awards ☺️ You won't regret it

🔗
https://www.auroratechaward.com/?utm_source=linkedin&utm_medium=social&utm_campaign=aurora_opencall_isabella_ghassemi_smith_111124

Head of the Aurora Tech Award

Aurora Tech Award

"The Day I..."

Each episode is one woman, one story, answering one question:
"What was a moment you backed yourself ?"

Our goal is to give you someone to relate to who's gone through what you're feeling, so you think, "if she can do it, I can do it."

Podcast Host

Wayra UK

Brought into the business to: recreate its brand identity and G2M strategy to position it as a leader in unlocking business opportunities between corporates and startups.
>> In two years, we have a new brand infrastructure, a new team and operations. This has led to a cohesive brand, with clear positioning in the corporate innovation space and a healthy funnel of B2B startups and corporate leads.

Head of Marketing, Communication & Brand  

Edison Accelerator

Programme Head of Marketing 

SeedLegals

Worked with our scaleups to set up EMI Option Schemes as they grew their teams, upselling from the flagship fundraising product. 
Created a webinar and article series driving awareness on Option Schemes which generated inbound deal flow as well as good conversion from our existing founder base. Restructured and audited the CRM fixing the 'leaky buckets' of founder leads we were already sitting on.

Sales Manager

Was brought in post-Series A raise to drive the positioning and growth of SeedLegals as the go-to place for founders raising their first round and investors looking to simplify their legals.
Launched the new website, created a brand strategy focused on delivering value on founders' most pressing fundraising needs including: a webinar series, events on common early stage pain-points, a blog series and a video podcast called the Entrepreneur Edition for founders to share their stories and help others. Generate £200,000 in inbound revenue in year 1 and grew the newsletter database from 9k to 16k. Built out brand partnerships with accelerators to give us access to their communities.

Head of Ecosystem 

Kickstart Global

Mentor for Growth & Commercial Strategy

Stepforce

Stepforce is a platform that connects skilled refugees with socially minded employers. 

We aim to empower refugees through employment by connecting these high potential individuals with jobs tailored to their experience, skill set and aspirations. Our aim is to challenge the perception of refugees being a burden and view them as an opportunity.  

Currently there are more than 120,000 refugees (UNHCR) in the UK. 82% of refugees are unemployed, but 38% of this group have a university education. This offers a massive pool of untapped talent that can bridge the gap between the influx of skilled refugees arriving in the UK and vacancies in the British workforce. 

Our diverse team comes from various backgrounds including social enterprises, law, global health and business, equipping us with the expertise to tackle the challenges of taking skilled refugees into the labour market.

Co-Founder & Chief Commercial Officer

Kickstart London

In-house Founder 

IFI GLOBAL LTD

Analyst

Head of Marketing @ Wayra UK (Telefónica’s CVC) | Host of "The Day I..." podcast 💙

My "why" is building infrastructure for women. 🌟

Whether through the Aurora Tech Award, supplying investment and industry access to female founders in emerging markets, or "The Day I..." podcast, sharing stories of women backing themselves, my mission is to empower women to create their own tables. 💪

If the table isn’t built for you, don’t complain—build another. That's what you need to know about me and how I think.

👉🏼 Interested in joining Aurora as a founder, partner, investor, or mentor? DM me! 💌 
👉🏼 Have a story to share on "The Day I..."? I’d love to hear from you! 🎤

Head of Marketing, Communications & Brand  

New year, same table… 🫱🏼‍🫲🏻💙
(and yes, Bella continues to be a meme)

2026 prediction: Aurora Tech Award will still be doubling down on what we do best, backing the boldest female tech founders building in emerging markets.

Can’t tell if the bloopers are better than the original video…

🚀 Building Aurora - the stage and fund for the boldest female founders in emerging markets.

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Isabella Ghassemi-Smith

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The Battle

Aman Ghataura

Isabella Ghassemi-Smith

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aman Ghataura's LinkedIn Performance

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