The Connecticut Oral Health Initiative, Inc. 

Newly recruited to lead our fundraising efforts to support the mission of advancing oral health equity in Connecticut. I take a relational approach to development, building genuine connections with donors, partners, and community members.

Development Manager

Journaling for Growth

Chief Journaling Officer

CT Library Consortium

Community builder for librarians. First to fill the role of Events & Special Projects Manager for statewide membership collaborative serving ~1,000 Connecticut libraries. 

Known for my personal brand of magic - creating spaces where members felt safe to learn and grow, turning nebulous ideas into concrete programs and services, and planning and executing events so fun they didn't feel like work - I helped members of our community feel seen, heard, and valued, and provided opportunities for them to build skills to better serve their communities. 

Known for being an innovative thinker who imagines creative solutions to problems, often anticipating needs before they arose, I instigated moving our Roundtable program virtual in early 2020, teaching members to use Zoom and modeled how to run an effective meeting. (Librarians went on to use what they learned here to put on programs for their own communities.)

I partnered with the Connecticut Storytelling Center to launch a storytelling training workshop series for librarians. I conceptualized and executed three different vendor expo models, all of which were wildly successful. And I established a new Program Directory to connect libraries with performers and workshop providers. 

I led the national Take Your Child to the Library Day initiative, serving as project manager, growing the program in visibility through projects such as the creation of both community-centric and librarian-centric websites, speaking at the Public Library Association Conference in April 2024, and publishing an article in Public Libraries Magazine in Summer 2024. I partnered with EveryLibrary to create Advocacy Training webinar series to build capacity among children's librarians, and established State Ambassador program to build support and visibility nationwide. I partnered with Demco to create a line of promotional products for TYCLD 2025.

Events and Special Projects Manager

Northwest Village School

I was selected as the first certified library media specialist at this therapeutic day school for special education students ages 4-21.  

Tasked with creating our library media program, I transformed a humble bookroom into a vibrant library ecosystem welcoming and accessible to students of all ages and our teachers and support staff. 

I implemented a new library automation software system, replacing the traditional card catalog, revamped our entire collection of materials, assessing gaps for each section and curating age-appropriate resources, and established new collections of both print and digital resources. 

As the designer of library, information and research, and technology skills curricula that I delivered to students, I was part of our teaching team, delivering instruction to students, facilitating professional development for teachers and support staff, and collaborated with teachers on technology integration and co-teaching classes. 

I created safe and welcoming spaces for all of our students, differentiating instruction, employing de-escalation strategies as needed, and building strong relationships with our learners and instructors. 

I had the joy of surprising and delighting students and staff by instituting school literacy events including annual Read Across America celebrations, coordinated external speakers, and introduced graphic novel collection (our most popular and widely circulated school collection).

Library Media Specialist

Avon Free Public Library

As part of our children's services team, I had the amazing privilege of supporting children and families who came to the library.

While on desk, I assisted children and families with navigation of library materials, equipment and resources; provided readers’ advisory services, connecting readers with engaging materials.

I executed original programming for children including reader’s theater workshops, family thank you letter writing, and thematic creative programs connected to the Amazing Castle™ installation. 

I partnered with Teen Librarian on Book Buddies program pairing elementary school students with middle and high school students to foster reading skills.

And I brought my skills from my experience at Northwest Village School to tactfully manage challenging patrons (i.e. high energy and or poor in-library behavior) resulting in reduction of risk behaviors in the library.

Children's Library Specialist

Self-Employed

Family Sabbatical

Ketchum

At Ketchum (formerly Capital Strategies), I worked with associations such as the North Carolina Economic Developers' Association and NC Go! on events (meetings, conferences, legislative days), editing newsletters, and providing member support. I helped develop communications plans for organizations such as Junior League of Raleigh.

Project Coordinator

Journaling is one of the simplest, most beneficial habits you can use to create the life you want to live. 

And yet something is keeping you from it. 

Whether you’re completely new to journaling and don’t know where to start, you’ve journaled some but not found what works for you yet, or you’re a seasoned journaler looking for new ways to infuse your journaling with energy to get the results you want, I can help. 

✍️Why work with me?
If you were going to do it on your own, you would have by now. The information is out there. But you haven’t figured out how to make it work for you yet. And that’s okay. I love getting to help folks just like you create journaling practices that help you reach your goals. There’s no one-size-fits-all approach here. We start with you, what you want to achieve, and find simple, sustainable ways to make it happen. 

✍️How to work together
If you need:
🌱A LITTLE BIT OF SUPPORT, check out my curated journal prompt collections through my Substack newsletter. At just $8/month, you’ll receive a daily journal prompt designed to help you get to know and love yourself a little bit better AND solve the problem of not knowing what to write about. (journalingforgrowth.substack.com)

🍀MORE SUPPORT, we'll work together to create your bespoke journaling practice that aligns with your personal growth journey. It’s all about you and what you need to grow. And it starts with a conversation. (tidycal.com/amandastern/strategy-call)

✨ Beyond Journaling—Event Planning & Community Building
Along with my passion for journaling, I bring years of experience as a community builder, event planner, and facilitator. I thrive on creating spaces where people can show up as their true, authentic selves and have real conversations that spark connection, growth, and impact. Whether it’s a small gathering or a large-scale event, I specialize in curating experiences that foster meaningful connections and create positive change. If your organization or mission-driven nonprofit needs someone to plan and facilitate events or build a thriving community, let's talk about how we can make it happen.

✍️ About Me
I’ve been journaling since I was an angsty teenager, and it's my go-to tool for learning and growth. I've used it to uncover what I truly want, make plans to go after it, hold myself accountable, and celebrate success, all while creating a life I don’t want a vacation from. When I’m not journaling, you can find me with my nose in a book, puttering in my garden, laughing with my family, and trying to decide what to make for dinner again tonight.

Amanda Stern ✍️

Elle R.

Guessing is for games, not your copy | I turn real client insights into empathetic words that up to 4X revenue for coaches and consultants

Are you copyguessing?

Okay, fine – I just made that word up. But it *should* be a real word because it’s a real issue.

Copyguessing is what I call it when you simply guess what to write.

Instead of writing copy based on the message your clients need to read so they jump at the chance to work with you.

A lot of smart service providers end up copyguessing because they've been told to "just write."

So how do you fix it?

You go deep on client insights:

📱 You put your ear to the ground (okay, eye to the screen) and do social listening.

💻 You check out competitor reviews and testimonials.

📞 You schedule interviews with past ideal clients.

Then you map it all to the right message and communicate your value to your future ideal clients. 

Or you send me a DM, and I'll do all that for you 😉

I take real client insights and turn them into empathetic words that up to 4X revenue for coaches, consultants, and creatives.

In other words, I help you communicate your worth to attract high-quality leads.

(And potentially book 17 new projects in 1 quarter like one of my clients did!)

Here’s how I do that 

⚡️COPY AUDITS: 

Using powerful psychology “hacks,” (I'm sorry, I hate that word, too 😅), I give you personalized improvements to amp up the conversion rates on your landing page or website.

⚡️WEBSITE MESSAGING + REWRITE: 

I get on actual calls with your actual past clients and mine their thoughts to write copy that resonates with future ideal clients.

⚡️SALES COPY THAT CONVERTS: 

I write optimized sales pages that reflect your amazing offer so the launch that’s been stressing you more than your old boss gets results 🔥

Kiss all that copyguessing goodbye 😘

I’ll be over here 

Copyresearching.

Copyempathizing.

And copywriting the message your dream clients need to read. 

Shoot me a DM or email elle@clearcopyworks.com

I’ll catch up with you there 🙌

Freelance Copywriter

How to spot AI copy:

(The REAL tell)

WORDS.

Words this. Words that.

ChatGPT freakin' looooves WORDS.

Think about it. LLM = Large Language Model

Which means all the words are AI tells. Obviously.

So there ya go. That's how you spot AI copy.

Now...

Can we pretty please stop making these stupid proclamations? 😜

Let's all just agree to think critically about who used the words and writing patterns that AI was trained on, first. *cough* humans *cough*

Instead of worrying about "how" you can tell if AI wrote it, let's worry more about whether the writing is any good.

I, for one, plan to focus on publishing writing that has purpose. 

And (for the sake of our collective sanity) a little bit of SOUL.

H/T Allison Rossi 🦄 for calling out the latest crusade against the word "CLARITY" <insert eyeroll here>

Elle Rosselli

Guessing is for games, not your copy | Freelance copywriter | Messaging Strategist | Ghostwriter | Turning real client insights into empathetic words that increase revenue for coaches and consultants

It’s one of those days today…I’m sitting in the hospital with my oldest (his chemo hit hard this week and he unexpectedly needs a blood transfusion)...

When my youngest calls from school because his head feels “squishy squishy”* and I’m scrambling to find someone to pick him up.

*Side note: stealing his description of a headache for a future writing project 😂 

On the plus side, I got all my deliverables done ahead of schedule this week! 

And it’s days like these that remind me how thankful I am to have a business — and clients — that support this kind of flexibility. 

Happy Friday 🤪 

This tired mama is VERY ready for the weekend!

I find it hilarious when people argue after they're called out for using AI.

My dude.

You've been called out for using AI and you have 2 options,:

1. Live with the fact that we noticed and move on.

2. Accept the feedback and make some changes.

If you really DIDN'T use AI, you've just been told you sound like a bot.

It's probably time to get weird. Or at the very least...try to write like a human 😅

Why are you arguing?!

I've been avoiding posting here for some really dumb reasons.

Well, not all of the reasons are dumb, I suppose. 

The first two are actually pretty legit:

For one, I've been busy with client work, which is amazing and something I'm eternally grateful for. 

The second is that I've been busy with life as my oldest kiddo heads into year 2 of his battle against cancer.

But, the third reason I've not been on here as much is concern about how it "looks."

(I'd say the "optics," but I've heard "optics" is on the outs because it's an AI tell 🙃 Then again, which word isn't these days?!)

Anywho, I digress. 

The point is I wasn't posting partly because I don't want clients to see me on here and think, "Shouldn't she be working on my project?!" 

But that's silly, isn't it?

I'm a writer. That's what I do. 

I write.

And I love it. (Incidentally, this is also why I don't let AI write for me. Go figure, eh?)

I need to show up here because writing is the clearest way for me to share my thoughts. 

And who wants to work with a writer who doesn't, well, enjoy writing?

Not my clients. I know that for a fact.

I just figured I'd share in case you're a fellow lurker lurking, instead of posting, for a nonsensical reason that only exists in your head. 

Maybe this will help you shake that thought – and the words – out onto the page💛

"I've spent close to 15 hours using AI to try and get this launch copy right, and I think it still sucks."

That's what they told me on our call. 

And Dearest Gentle Reader, it did indeed, suck.

But I don't judge when clients come to me with these kinds of problems.

They've experimented (absolutely nothing wrong with that) and come to the conclusion that it would be a lot less painful to work with a human copywriter.

Next time, they'll save themselves the headache and come to me, first.

PS maybe 20% of what they'd come up with was usable. 

That's a lot of wasted time. 

I get us 75% of the way there JUST through voice of client interviews and market analysis.

Oh, and almost 2 decades of research and writing experience, of course 😉

"Thank you, Queen!" 

I'd complimented the barista at Starbucks and she sent me off with those words. 

I left absolutely beaming from the energy and her words. 

And even after I promptly hit a blasted speedbump and splashed half my cafe misto all over my gear shifter, I still felt good driving away because of that send off.

It's a powerful reminder of what the unexpected can do.

There are obvious, standard ways to say something...

And then there are fresh, new ways to say the same thing that can add a little sparkle to someone's day ✨

That's what makes people remember you. 

So the next time you're writing your copy, try switching it up a bit.

Know your audience ("Queen" might not be the right term of endearment for everyone 😅), and consider how you can say something a little different or sparklingly unexpected. 

You might be surprised how that small change in your communication shifts how your audience thinks of you and your business!

Every. Single. Time. 

It literally never fails that I will spend an hour proofreading, see zero typos, confidently smash that "post" button and then IMMEDIATELY see THE most obvious typo.

#AndThisIsWhyIWorkWithProofreaders

When I was 13, my 'stylist' decided an orange choppy mullet look was right for me.

Spoiler: it wasn't

(I'll throw a pic in the comments if you wanna see how awful it was)

So when I walked away from my latest hair appointment feeling like I might be reliving that style, I panicked. 

But, being the people-pleaser I am, I decided to try and get used to it.

A week later, I still hated it (not as much as that 9th grade mess, but enough).

I had a choice to make:

Call my stylist and tell her how I felt
Or suck it up and find a new stylist 🙃

The thought of being a "complainer" gives me the heebie-jeebies...

But not as much as the thought of finding a new stylist 😅

So I told myself to over it and call my stylist. 

And guess what?

We had a great conversation, booked a time for the fix, and she was beyond thankful I gave her a chance to redo it. 

Because the alternative is what we all live in fear of: 

A bad review or a client who ghosts.  And no one wants that.

We ALL want the chance to fix things if they miss the mark.

I mean, you better believe if a client isn't happy, I want to figure out how to fix the problem. Because no collaboration is one-sided.

At least, it's not if you work with providers who are truly strategic partners 😉

P.S. Hair's all fixed and the experience wasn't half as traumatizing as walking around with the orange chop in middle school 😂

taplio

The Battle

Amanda Stern ✍️

Elle R.

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The Battle

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Elle R.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Elle R.'s LinkedIn Performance

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