VP Marketing at SparkToro | Can keep hydrangeas alive in a vase for 10 days

I'm currently VP Marketing for audience research startup, SparkToro. I also send a personal newsletter on Substack, and I'm working on a book due out this summer! (More to come on that.)

I've spoken at conferences like AdWorld, MozCon, and SaaStock. I've guest lectured at Columbia Business School, Cornell University, Stanford University, and University of Washington. In my spare time, I do marketing/content consulting, and I teach Content Marketing 201 on Maven. I'm also a Le Cordon Bleu-trained chef, and a former journalist.

Be sure to scroll down to the bottom of my profile to see the top 100 lists that I am not in.

Amanda Natividad

Digital Marketing Specialist with 10+ years of hands-on experience developing and executing cross-channel digital strategies, currently in the financial services sector. I thrive on creating data-driven campaigns and engaging content that drive measurable results, whether that’s optimizing for the latest web trends and search metrics, crafting targeted email sequences that exceed industry open rates or increasing community engagement in fun and inventive ways.

I’m fluent in the tools of the trade - WordPress, Google Analytics, leading email and automation platforms, Adobe Creative Cloud, Microsoft Office, and paid advertising optimization. My work is rooted in collaboration; I take pride in bridging common communications gaps between marketing & IT, risk management, and senior leadership, as well as external vendors, to ensure message consistency, brand stewardship, and regulatory compliance are maintained.

My superpowers: translating business goals into digital strategies, advocating for innovation that offers a practical edge, and supporting community engagement initiatives that put people first.

Always curious, always learning, and always ready to boost brand awareness and member loyalty at organizations that value creativity with accountability.

Key Skills:
  ★  Digital Campaigns & Content Strategy
  ★  SEO & Website Content Management 
  ★  Email Marketing & Audience Segmentation
  ★  Analytics & Performance Reporting
  ★  Cross-Functional Collaboration
  ★  AI Integration / Marketing Automation
  ★  Community Engagement

Let’s connect if you want to talk member engagement, emerging marketing tech, or how people-focused digital strategies drive results in today’s competitive landscape.

Thomas McDonald

I promise this event is not cursed and if this new date works for you when the previous ones didn't... well, let's just say it was meant to be! 

Grateful for the patience and persistence of the team that's helping to bring this event to life. 🙏 

Erin Myers
Chuck McCarthy
Elizabeth Denson
Jeff Jenkins
Sage Klingensmith
Cameron McPherson, APR

Content & Digital Marketer | AI Ready RVA - Board Member | Podcast & Newsletter Enthusiast | Over-user of Ellipses

Third time’s the charm. We’re back on the calendar.

After two weather-related postponements, we’re officially locking in the new date for our sold-out cohort experience.

✅ New Date Confirmed

Co-Create 2026: RVA Creatives + Marketers Shape What’s Next in AI presented by Work Sandy
Wednesday, February 11, 2026
5:30 – 7:30 PM
The Hodges Partnership
3301 W. Moore Street, Richmond, VA 23230

Same format. Same energy. Same incredible community.
Nothing about the experience changes except the weather cooperating.

All current registrations automatically carry over to February 11. If you can no longer attend, please let us know so we can open your seat to someone on the waitlist and issue a refund or credit.

This cohort sold out for a reason. We’re excited to finally bring everyone together safely and do the work this community does best.

Let’s build what’s next. See you on February 11.

taplio

The Battle

Amanda Natividad

Thomas McDonald

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taplio

The Battle

Amanda Natividad

Thomas McDonald

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Thomas McDonald's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreThomas McDonald's LinkedIn Performance