VP Marketing at SparkToro | Can keep hydrangeas alive in a vase for 10 days

I'm currently VP Marketing for audience research startup, SparkToro. I also send a personal newsletter on Substack, and I'm working on a book due out this summer! (More to come on that.)

I've spoken at conferences like AdWorld, MozCon, and SaaStock. I've guest lectured at Columbia Business School, Cornell University, Stanford University, and University of Washington. In my spare time, I do marketing/content consulting, and I teach Content Marketing 201 on Maven. I'm also a Le Cordon Bleu-trained chef, and a former journalist.

Be sure to scroll down to the bottom of my profile to see the top 100 lists that I am not in.

Amanda Natividad

Digital Marketing Specialist with 10+ years of hands-on experience developing and executing cross-channel digital strategies, currently in the financial services sector. I thrive on creating data-driven campaigns and engaging content that drive measurable results, whether that’s optimizing for the latest web trends and search metrics, crafting targeted email sequences that exceed industry open rates or increasing community engagement in fun and inventive ways.

I’m fluent in the tools of the trade - WordPress, Google Analytics, leading email and automation platforms, Adobe Creative Cloud, Microsoft Office, and paid advertising optimization. My work is rooted in collaboration; I take pride in bridging common communications gaps between marketing & IT, risk management, and senior leadership, as well as external vendors, to ensure message consistency, brand stewardship, and regulatory compliance are maintained.

My superpowers: translating business goals into digital strategies, advocating for innovation that offers a practical edge, and supporting community engagement initiatives that put people first.

Always curious, always learning, and always ready to boost brand awareness and member loyalty at organizations that value creativity with accountability.

Key Skills:
  ★  Digital Campaigns & Content Strategy
  ★  SEO & Website Content Management 
  ★  Email Marketing & Audience Segmentation
  ★  Analytics & Performance Reporting
  ★  Cross-Functional Collaboration
  ★  AI Integration / Marketing Automation
  ★  Community Engagement

Let’s connect if you want to talk member engagement, emerging marketing tech, or how people-focused digital strategies drive results in today’s competitive landscape.

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Amanda Natividad

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