VP Marketing at SparkToro | Can keep hydrangeas alive in a vase for 10 days

I'm currently VP Marketing for audience research startup, SparkToro. I also co-host the Meme Team podcast, where Sonia Baschez and I discuss the marketing logic behind viral moments.

I've spoken at conferences like AdWorld, MozCon, and SaaStock. I've guest lectured at Columbia Business School, Cornell University, Stanford University, and University of Washington. In my spare time, I teach Content Marketing 201 which I host on Maven. I'm also a Le Cordon Bleu-trained chef, and a former journalist.

Be sure to scroll down to the bottom of my profile to see the top 100 lists that I am not in.

Amanda Natividad

If you need something uncontroversial to discuss with your relatives at Thanksgiving dinner... you could always talk about B2B sales.

VP Marketing at SparkToro | Originator of "Zero-Click Content"

Good news: you don’t need a 40-page audience research deck to pick your next content channel.

You can "guess and test" your way there. Here are two paths marketers can take:

1) Use tools (like SparkToro) to see where your audience actually hangs out

2) Or, when you don’t have budget/access, run a thoughtful guess-and-test experiment instead.

What “guess and test” looks like in practice:

Step 1: Make a reasonable guess.
In B2B, assuming your audience is on LinkedIn is usually a safe starting point.

Step 2: Start tiny.
Record a short, limited-series podcast in a meeting room. Spin up a short LinkedIn series. Run a scrappy webinar. Nothing that needs a studio or a 3-month plan.

Step 3: Watch for directional signals.
Are the right people engaging? Do guests/partners share it? Is sales hearing “I saw your post/podcast…” on calls?

Step 4: Decide.
If you see traction, then invest more deeply. If you don’t, kill it without guilt and try a different format or channel.

Your job isn’t to be perfectly right upfront. Your job is to learn quickly enough that you know where to be excellent. (Of course... a tool like SparkToro can help you do all this a heckuva lot faster. 🙃)

I recently joined Dreamdata's Attributed podcast where we got into how Dreamdata did exactly this with their podcast and other “un-attributable” stunts that still clearly moved the needle. Link below.

LocalizeDirect - Game Localization, Software Translation & LQA Services

Marketing Manager

OpenText

Sr. Marketing Specialist - Debricked

Debricked

Acquired by OpenText.

The role as Content Marketing Manager at one of Sweden's most promising tech startups entails a lot of things; fast pace, cross-functionality, bold decisions, to name a few. My responsibility includes ensuring qualitative online content production that reflects the company's visions and missions. Directly tied into that, I am also responsible for making sure that the strategic use of content is being implemented to generate awareness and engagement from Debricked's target audience. 

Another key area of mine is to contribute to Debricked's organic and inbound growth. I develop, implement and maintain both strategic and operational SEO plans to deliver results. But more importantly, I am part of the journey to optimize debricked.com for a seamless user experience.

Content Marketing Manager

My role as Marketing Coordinator includes responsibility for SEO strategy, both technical and content, for debricked.com and its sub-domains. The role also includes building brand awareness, both digitally and locally. One of the many fun things I get to work with on a daily basis is to translate data to easy-to-consume content that aligns with the business goals.

Marketing Coordinator

BoligPortal

Digital Marketing Manager, Swedish market

Digital Marketing & Communications Assistant

Digital Marketing Intern

Cross Cultural Foundation

- Primarily customizing, establishing and maintaining a systematic foundation to improve the efficiency of the organization's internal and external communication
- Managing a 2-year project to promote pluralism and diversity in Thailand's Deep South. The project consisted of a variety of creative advocacy activities including the production of short documentary series, podcast, photo exhibit, workshops, and field trips
- Successfully gaining a wider audience across social media platforms through the implementation of strategic approaches
- Recruiting new talents
- Executing administrative tasks in a timely manner
- Initiating report writing and carrying out independent research on human rights violations in Thailand

Project Manager & Communications Officer

CCPR Center

- Liaising with local and international human rights oriented civil society actors in Thailand
- Coordinating information collection, drafting and finalizing process at national level of the joint report in follow-up to the review of Thailand's implementation of Civil and Political Rights
- Carrying out independent research to collect relevant, accurate, updated and objective information to be included in the report

National Coordinator

FIDH - International Federation for Human Rights

- Assisting the regional consultants with collecting, compiling and translating relevant information to pursue research on human rights violations in Thailand
- Systematically documenting cases of human rights violations in accordance with the international human rights treaties
- Independently carrying out desk & field research on cases of human rights violations in Thailand
- Liaising with relevant stakeholders

Research Assistant

Pretty good at giving brands a personality and filling their feed with engaging content.
Equally good at picking up a new hobby.


My background is in content & inbound marketing, with hands-on experience in developer and product marketing, and NGO comms. I can work my magic across SEO, conversion copywriting, demand & lead generation, social media, content creation, and brand activation to drive growth in the b2b space.
I enjoy cool marketing in general.

taplio

The Battle

Amanda Natividad

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The Battle

Amanda Natividad

Thea N.

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Amanda Natividad's LinkedIn Performance

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