VP Marketing at SparkToro | Can keep hydrangeas alive in a vase for 10 days

I'm currently VP Marketing for audience research startup, SparkToro. I also send a personal newsletter on Substack, and I'm working on a book due out this summer! (More to come on that.)

I've spoken at conferences like AdWorld, MozCon, and SaaStock. I've guest lectured at Columbia Business School, Cornell University, Stanford University, and University of Washington. In my spare time, I do marketing/content consulting, and I teach Content Marketing 201 on Maven. I'm also a Le Cordon Bleu-trained chef, and a former journalist.

Be sure to scroll down to the bottom of my profile to see the top 100 lists that I am not in.

Amanda Natividad

Senior Product Marketer at symplr | Ex-Salesforce/Intel/Patreon | Chess ♟️ Player

I've always been a story teller who loves technology. Now I work on building and marketing award-winning tech products and help others tell their story too. Outside of work, I love run, make videos and play chess♟️

As a curious cat, I love learning new things about how people live, work and play. One of my life goals is moving all my "I want do that" list items to "I did that, here's what I learned." list. 

From podcasting to writing a newsletter to making short videos to product marketing/management to investing, I've loved learning things while doing them. It's been a journey, but the best way to learn is to be thrown into the deep end and force yourself to learn how to swim. 

A bit of my previous experience is below: 

- 10+ years in the creator economy in various tech roles. Helped over 100+ creators and grown products from 0 to 1M+ users 
- Drove GTM strategy, initiatives, adoption and campaigns for some of the biggest products in the world at big tech companies like NVIDIA (current), Intel and Salesforce.
- Featured on a Netflix show ProjectMC2 for my work at Intel on the Intel Spiderbot, partnership with MGA Entertainment. 

I'm always excited to connect with fellow storytellers or anyone building something at the intersection of creators and tech. Message me here on Linkedin👋

taplio

The Battle

Amanda Natividad

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