VP Marketing at SparkToro | Can keep hydrangeas alive in a vase for 10 days

I'm currently VP Marketing for audience research startup, SparkToro. I also co-host the Meme Team podcast, where Sonia Baschez and I discuss the marketing logic behind viral moments.

I've spoken at conferences like AdWorld, MozCon, and SaaStock. I've guest lectured at Columbia Business School, Cornell University, Stanford University, and University of Washington. In my spare time, I teach Content Marketing 201 which I host on Maven. I'm also a Le Cordon Bleu-trained chef, and a former journalist.

Be sure to scroll down to the bottom of my profile to see the top 100 lists that I am not in.

Amanda Natividad

If you need something uncontroversial to discuss with your relatives at Thanksgiving dinner... you could always talk about B2B sales.

VP Marketing at SparkToro | Originator of "Zero-Click Content"

Good news: you don’t need a 40-page audience research deck to pick your next content channel.

You can "guess and test" your way there. Here are two paths marketers can take:

1) Use tools (like SparkToro) to see where your audience actually hangs out

2) Or, when you don’t have budget/access, run a thoughtful guess-and-test experiment instead.

What “guess and test” looks like in practice:

Step 1: Make a reasonable guess.
In B2B, assuming your audience is on LinkedIn is usually a safe starting point.

Step 2: Start tiny.
Record a short, limited-series podcast in a meeting room. Spin up a short LinkedIn series. Run a scrappy webinar. Nothing that needs a studio or a 3-month plan.

Step 3: Watch for directional signals.
Are the right people engaging? Do guests/partners share it? Is sales hearing “I saw your post/podcast…” on calls?

Step 4: Decide.
If you see traction, then invest more deeply. If you don’t, kill it without guilt and try a different format or channel.

Your job isn’t to be perfectly right upfront. Your job is to learn quickly enough that you know where to be excellent. (Of course... a tool like SparkToro can help you do all this a heckuva lot faster. 🙃)

I recently joined Dreamdata's Attributed podcast where we got into how Dreamdata did exactly this with their podcast and other “un-attributable” stunts that still clearly moved the needle. Link below.

Senior Product Marketer at symplr | Ex-Salesforce/Intel/Patreon | Chess ♟️ Player

I've always been a story teller who loves technology. Now I work on building and marketing award-winning tech products and help others tell their story too. Outside of work, I love run, make videos and play chess♟️

As a curious cat, I love learning new things about how people live, work and play. One of my life goals is moving all my "I want do that" list items to "I did that, here's what I learned." list. 

From podcasting to writing a newsletter to making short videos to product marketing/management to investing, I've loved learning things while doing them. It's been a journey, but the best way to learn is to be thrown into the deep end and force yourself to learn how to swim. 

A bit of my previous experience is below: 

- 10+ years in the creator economy in various tech roles. Helped over 100+ creators and grown products from 0 to 1M+ users 
- Drove GTM strategy, initiatives, adoption and campaigns for some of the biggest products in the world at big tech companies like NVIDIA (current), Intel and Salesforce.
- Featured on a Netflix show ProjectMC2 for my work at Intel on the Intel Spiderbot, partnership with MGA Entertainment. 

I'm always excited to connect with fellow storytellers or anyone building something at the intersection of creators and tech. Message me here on Linkedin👋

taplio

The Battle

Amanda Natividad

Shardul G.

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taplio

The Battle

Amanda Natividad

Shardul G.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Amanda Natividad's LinkedIn Performance

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