VP Marketing at SparkToro | Can keep hydrangeas alive in a vase for 10 days

I'm currently VP Marketing for audience research startup, SparkToro. I also co-host the Meme Team podcast, where Sonia Baschez and I discuss the marketing logic behind viral moments.

I've spoken at conferences like AdWorld, MozCon, and SaaStock. I've guest lectured at Columbia Business School, Cornell University, Stanford University, and University of Washington. In my spare time, I teach Content Marketing 201 which I host on Maven. I'm also a Le Cordon Bleu-trained chef, and a former journalist.

Be sure to scroll down to the bottom of my profile to see the top 100 lists that I am not in.

Amanda Natividad

If you need something uncontroversial to discuss with your relatives at Thanksgiving dinner... you could always talk about B2B sales.

VP Marketing at SparkToro | Originator of "Zero-Click Content"

Good news: you don’t need a 40-page audience research deck to pick your next content channel.

You can "guess and test" your way there. Here are two paths marketers can take:

1) Use tools (like SparkToro) to see where your audience actually hangs out

2) Or, when you don’t have budget/access, run a thoughtful guess-and-test experiment instead.

What “guess and test” looks like in practice:

Step 1: Make a reasonable guess.
In B2B, assuming your audience is on LinkedIn is usually a safe starting point.

Step 2: Start tiny.
Record a short, limited-series podcast in a meeting room. Spin up a short LinkedIn series. Run a scrappy webinar. Nothing that needs a studio or a 3-month plan.

Step 3: Watch for directional signals.
Are the right people engaging? Do guests/partners share it? Is sales hearing “I saw your post/podcast…” on calls?

Step 4: Decide.
If you see traction, then invest more deeply. If you don’t, kill it without guilt and try a different format or channel.

Your job isn’t to be perfectly right upfront. Your job is to learn quickly enough that you know where to be excellent. (Of course... a tool like SparkToro can help you do all this a heckuva lot faster. 🙃)

I recently joined Dreamdata's Attributed podcast where we got into how Dreamdata did exactly this with their podcast and other “un-attributable” stunts that still clearly moved the needle. Link below.

Inbound marketing for tiny teams 👉 Helping entrepreneurs and marketers show up, add value, and build trust with content marketing and repurposing frameworks. | Host @ Tiny Marketing Show 🎧🎥

If you’re a solo consultant or B2B service team who’s tired of chasing leads, juggling too many hats, and wondering where the next client will come from—you’re my people.

You don’t need another generic marketing plan. You need a system—a lean, repeatable way to attract clients, close deals, and grow without adding more chaos to your calendar. That’s exactly what I build for my clients through my proven Tiny Marketing Framework, designed to create consistent leads and sales in just a few focused missions.

Here’s how it works 👇

Mission One: The Gateway Offer
Build your entry point—a simple, irresistible offer that opens doors to high-ticket clients. No more free discovery calls or scope-guessing games. Just a clear offer that gets you paid faster.

Mission Two: Fast Cash
Create quick-start revenue by mastering a focused, repeatable sales rhythm. You’ll learn how to flip the “sales switch” anytime you need a healthy pipeline.

Mission Three: Niche Networker
Referrals dried up? Not anymore. This mission helps you expand your reach by building genuine, profitable relationships so you become the go-to name in your space.

Mission Four: Lead Waterfall
Never run dry again. I’ll help you create systems that deliver consistent, high-quality leads—so you can “turn on” lead generation whenever you need it.

Mission Five: Many Hat Marketing
You’re running the show—CEO, CMO, and everything in between. This mission gives you lightweight, repeatable habits that make marketing manageable, even when your schedule isn’t.

Mission Six: Offers That Scale
Once you’re booked out, it’s time to grow smart. You’ll refine and expand offers that scale with your business, so your success doesn’t burn you out.

Each mission builds on the last, turning scattered marketing into a Lean Marketing Engine that keeps your pipeline full and your sanity intact. Whether you’re doing it solo inside Tiny Marketing Club, or with my hands-on help through the Gateway Offer Intensive or Strategic Founder System, every piece of this framework is designed to create clarity, confidence, and consistent growth.

Ready to stop guessing and start growing?

DM me here or email hello@sarahnoelblock.com to find out which mission is right for you.

Sarah Noel Block, MS

Here’s how Melissa Armstrong, CPA created a marketing system that actually felt good—and worked.

Melissa didn’t want to fake it to grow her business.

She didn't want to be pushy, salesy, or anyone other than herself.

She wanted a marketing system that felt real, aligned, and doable.

Here’s what she built inside the Tiny Marketing Club:

Podcast → “No Se Habla Taxes” became a lead magnet and authority builder. It's already a top-23 podcast (dang, girl!).

Newsletter → Trust-building tool with consistent follow-up.

Digital Networking → Organic visibility on LinkedIn and in niche communities (let's be real. She was already GREAT at that).

Gateway Offer → A clear, no-brainer way to say yes.

She didn’t try to market like someone else. She marketed like herself.

And the result? She was booked out in 90 days, and she has a business that feels like HER.

***

Hey, I'm Sarah, and I help solo consultants build booked-out businesses without burning out. DM me or email me at hello@sarahnoelblock.com to learn more.

Marketing & Sales Systems for Solo Consultants + Working Workshops for Tiny B2B Teams | Referrals are great, but a steady pipeline is better. 🎧 Top Marketing Pod: Tiny Marketing 💛 Founder @ Tiny Marketing Club

View newsletter: Tiny Marketing. Big Impact.

When Melissa Armstrong, CPA, launched her fractional controller business, she had the expertise—but wasn't sure how to market herself. She’d just regi

Open article: How This Fractional Controller Got Booked Out in 90 Days with Tiny Marketing Club by Sarah Noel Block, MS • 4 min read

How This Fractional Controller Got Booked Out in 90 Days with Tiny Marketing Club

Too many experts are giving away $5,000 insights for free.

I'm experts...

Here’s what happened:

I was having a quick conversation — just 15 minutes.

At the end, the person said, “You just identified what I paid someone $5K to do.”

That’s when I realized, this is a real skill.

I’ve been underestimating it, and you're underestimating yours, too.

For the past few days, I've been chatting with attendees of the Pop-up Offers Workshop, and something really stuck out to me.

You guys are really f$^&ing smart, and you undercharge.

If something is easy for you, you probably undercharge because you don't see the value.

But it's easy for you BECAUSE YOU'RE GOOD AT IT.

I've talked to at least six women this week, and with zero hesitation, recommended they double their pricing (sometimes more).

I'm not one of those chicks who's going to say, charge what you're worth and add tax. Things are rough out there, and people are more judicious on how they spend, but I will say is this:

We value what we invest in, and if you undercharge, you won't be valued.

***

Hey, I'm Sarah, and I work with solo consultants to help them build booked-out businesses without burning out using my Six Missions & 1:1 consulting. DM me or email me at hello@sarahnoelblock.com.

I spent 3 months building an offer no one bought...

Then I sold a different one in 3 days.

I poured energy into a full offer. A beautiful landing page. A whole delivery plan.

And FREAKING CRICKETS.

Then, I tried something different.

I stripped it all down to one clear outcome to be completed in a short container.
For one audience.
With one way to buy.

I made the offer simple, time-bound, and easy to say yes to.

It sold in 72 hours.

That’s what we’re teaching inside this 60-minute workshop:

How to design and launch a Pop-Up Offer that sells fast and sharpens your positioning — before you build out an entire program or signature offer.

We’ll break down the exact framework:
 ✅ Choosing the right outcome
 ✅ Targeting the right buyer
 ✅ Pricing it simply
 ✅ Announcing it without overthinking

Then we’ll workshop YOUR idea in real time — so you walk out ready to launch.

Cost: $97
First 10 get in for $47
Sign up here → https://lnkd.in/gfJc2QvS

Your future clients are on ChatGPT right now, asking about their symptoms, not your solution.

Here’s the biggest mindset shift for service providers and consultants: You need to attract at each stage to keep your pipeline full.

But most consultants only speak to the last one.

If you're only talking to people who are ready to decide, you're missing everyone who is still figuring things out.

Here’s the real breakdown of the buying journey:
Symptom Aware – "Something isn’t working, but I’m not sure why."
Problem Aware – "Okay, I think I know what’s wrong."
Solution Curating – "What are my options to fix this?"
Solution Decision – "Who do I trust to help me?"

If your content only speaks to Level 4, you’re invisible to everyone else.

The fix? Create offers that meet them where they are.

Symptom aware = Lead Magnets
Problem aware = Active Lead Generator
Solution Curating = Micro Offer
Solution Decision = Gateway Offer

They help people self-diagnose, build trust, and take a step forward — with you as the guide.

The best part? As you guide them, you're building a trusted relationship with them.

By the time they're ready to make a decision, you're on the short list.

***

Hey, I'm Sarah, and I work with solo consultants to help them build booked-out businesses without burning out using my Six Missions and 1:1 consulting. DM me or email me at hello@sarahnoelblock.com to learn more.

December is not a slow season.

It’s a missed opportunity.

Every December, I work less — and earn more.
 
Not by accident.

 Because this is when smart businesses move fast:
 → Budgets need to be spent
 → Next year’s plans are forming
 → Expenses feel lighter before year-end closes (because tax write-offs are right around the corner)

Yesterday, I ran the Pop-up Offer Workshop.
 
And the biggest lightbulb?

The fast-cash opportunity was more exciting than offer validation.

If you’re craving a cash injection before the holidays, here’s the play:

1. Craft a simple offer that solves an end-of-year (or beginning of year) problem — and can be delivered in >5 days

2. Reach out personally to warm leads, past clients, event attendees, and fans

3. Price it to feel easy: $995 sells fast. It feels like $100, not $1,000 — psychology matters

BONUS: Too busy to deliver now? Sell in December, deliver in January

Fast cash.

Clean close to the year.

No discounts. No drama.

***

Hey, I'm Sarah and I work with solo consultants to help them build booked-out businesses without burning out using my Six Missions & 1:1 consulting. DM me or email me at hello@sarahnoelblock.com to learn more.

This might sound strange coming from a consultant....

but I believe in building systems that outlast me.

A recent client — a small consulting firm — came in with nothing.

No strategy. No visibility. No marketing motion.

They relied on old (profitable!) relationships, but those weren't converting anymore.

We built from scratch.

We tested and adjusted.

And by the end of our 9-month engagement, they had:
👉 A clear offer and strategy
👉 A simple, repeatable marketing engine
👉 Custom GPTs, templates, and workflows they could run on their own

They “graduated.”

And now they’re marketing confidently without external help.

That’s the bar I set.

And last week, three more clients hit it. 👏 👏 👏 

***
Hey, I'm Sarah. I work with solo consultants and tiny teams to help them build booked-out businesses without burning out. DM me or email me at hello@sarahnoelblock.com to learn more.

This is how you avoid building offers no one wants. 👇👇👇

You get excited about a new offer idea.

You spend hours building it out, researching, writing, designing…

And when it launches? Crickets.

It sucks, but it's a common scenario (and avoidable).

Instead of guessing what will sell, test it first.
That’s the power of a pop-up offer:
- Low risk
- Quick to validate
- Easy to scale if it works

Here’s the structure:
1. Choose a mini version of your offer
2. Sell it during a short, fixed window
3. Deliver it during a fixed window.
4. Review your data before scaling

Ask yourself:
- Was it easy to sell?
- Did clients get the results you promised?
- Did you enjoy delivering it?

If the answer is yes — you’ve got something worth scaling.

I’m running a live Pop-up Offer Workshop tomorrow to walk you through building your own, step-by-step.

We’ll go from idea to validation-ready in one session.

- First 30 minutes: Learn how to structure a Pop-up Offer
- Second 30 minutes: We Hot Seat with your offer idea to build a pop-up offer together.

Save your seat here: https://lnkd.in/gRkGMWa9

***

Hey, I'm Sarah, and I work with solo consultants to help them build booked-out businesses with my Six Missions framework and 1:1 consulting. DM me or email me at hello@sarahnoelblock.com to learn more.

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Amanda Natividad

Sarah Noel Block, MS

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The Battle

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Sarah Noel Block, MS

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Amanda Natividad's LinkedIn Performance

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