VP Marketing at SparkToro | Can keep hydrangeas alive in a vase for 10 days

I'm currently VP Marketing for audience research startup, SparkToro. I also send a personal newsletter on Substack, and I'm working on a book due out this summer! (More to come on that.)

I've spoken at conferences like AdWorld, MozCon, and SaaStock. I've guest lectured at Columbia Business School, Cornell University, Stanford University, and University of Washington. In my spare time, I do marketing/content consulting, and I teach Content Marketing 201 on Maven. I'm also a Le Cordon Bleu-trained chef, and a former journalist.

Be sure to scroll down to the bottom of my profile to see the top 100 lists that I am not in.

Amanda Natividad

I’m a B2B SaaS Marketing Leader with 10 years of experience across product marketing and content strategy, now driving growth at Dealfront. I specialize in bridging the gap between customer needs and product innovation, transforming technical features into compelling narratives that win markets.

My recent focus has been on leveraging AI to accelerate content workflows, optimize go-to-market strategies, and generate deeper customer insights. From AI-assisted copywriting to using generative AI for market research and campaign personalization, I’ve integrated emerging technologies into marketing practices that deliver measurable impact.

Beyond my role, I run the YouTube channel All About B2B Marketing, where I share insights on content strategy, product marketing, and how AI is reshaping the future of marketing.

Side hustle 💰 
Content writing freelancer - I provide freelance content writing services to B2C, B2B and IT services companies. From SaaS platforms to healthcare companies, publicly traded companies to independent business owners –- I’ve partnered with all types of businesses to create memorable content that delivers results. 

Consulting - If you need help with your marketing career or exchange ideas about product marketing, content and video marketing, then book a call with me here - https://topmate.io/sanjana_murali

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Amanda Natividad

Sanjana Murali

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