VP Marketing at SparkToro | Can keep hydrangeas alive in a vase for 10 days

I'm currently VP Marketing for audience research startup, SparkToro. I also send a personal newsletter on Substack, and I'm working on a book due out this summer! (More to come on that.)

I've spoken at conferences like AdWorld, MozCon, and SaaStock. I've guest lectured at Columbia Business School, Cornell University, Stanford University, and University of Washington. In my spare time, I do marketing/content consulting, and I teach Content Marketing 201 on Maven. I'm also a Le Cordon Bleu-trained chef, and a former journalist.

Be sure to scroll down to the bottom of my profile to see the top 100 lists that I am not in.

Amanda Natividad

Glint Car Wash

-Daily operations management for a full service Car Wash in Kirkland area with a team of 18-40 employees.
-Weekly staff scheduling using Homebase and Workforce software.
-Hiring, training, developing and terminating staff.
-Biweekly and monthly KPIs reporting extracting sales data from Clover.
-Continuous process improvement across the organization.
-Project management for diverse on site improvements.
-Coordinating a wide range of activities for daily operations.
-Promote team work and collaboration within the team.
-Provide consistent customer service for different needs and situations.

General Manager

BASIS AGENCY

I work primarily with businesses that have dropped the ball in their online presence.

By implementing tools such as Hotjar and Google Analytics, I come up with relevant content and interactions that increase the website’s conversion rate and improves overall customer experience.

A/B testing with different UX prototypes is continuosly tested with the goal of facilitating what the web user needs and wants.

Web Product Design & Analytics

Amazon

-Order fulfilment and order management for Amazon’s last mile operations
-Accurately assign customer’s orders to pre-determined routes
-Work in a fast pace environment with a high focus on safety and customer obsession

Logistics

Parque Fundidora

-Managed touristic services that generated $1M in income annually
-Led a team of 34 members that successfully served 400K+ customers annually
-Hired, trained and terminated team members
-Conducted team meetings and presentations
-Formulated and developed projects to increase customer satisfaction and loyalty
-Developed commercial relationships through B2B and B2C channels
-Established relevant Business KPIs for weekly, monthly and quarterly reporting
-Analyzed customer feedback from online and in site surveys
-Increased effiency through consistent maintenance programs and analysis of data from equipment use
-Identified areas of improvement by analyzing customer feedback through in site and online surveys.

Operations Manager

-Overseeing of cleaning operations with a team of 60 members
-Created operations plans to keep a public park with 7M visitors a year in the best condition
-Inventory management for cleaning supplies and products
-Ensured all assigned duties were carried out, and that resources are efficiently utilized
-Established team’s schedule, working hours and shifts to match
-Coordinated cleaning supervisor’s activities and daily tasks
-Hired, trained and terminated team members
-Timely placed purchasing orders to keep inventory stock levels optimal

Assistant Manager

Growth-oriented professional with hands-on experience managing operations, customer service and analytics to achieve sustainable growth. Instrumental in increasing performance and providing solutions to improve bottom line through turnaround of underperforming operations.

taplio

The Battle

Amanda Natividad

Raul Guajardo

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