VP Marketing at SparkToro | Can keep hydrangeas alive in a vase for 10 days

I'm currently VP Marketing for audience research startup, SparkToro. I also send a personal newsletter on Substack, and I'm working on a book due out this summer! (More to come on that.)

I've spoken at conferences like AdWorld, MozCon, and SaaStock. I've guest lectured at Columbia Business School, Cornell University, Stanford University, and University of Washington. In my spare time, I do marketing/content consulting, and I teach Content Marketing 201 on Maven. I'm also a Le Cordon Bleu-trained chef, and a former journalist.

Be sure to scroll down to the bottom of my profile to see the top 100 lists that I am not in.

Amanda Natividad

VP, Marketing at Teal | Using brand strategy, social media, and content marketing to empower others in their careers

Hi, there. 👋 

I'm Lia—a marketing leader with 15+ years of experience driving brand awareness, content strategy, social media, and community engagement at hyper-growth, early-stage startups like WeWork and Teal. 

With proven success in leveraging organic social media, influencer marketing, and executive thought leadership to scale audience reach and revenue, I'm passionate about storytelling and human-first team management while driving brand affinity, engagement, and growth across the education, entertainment, and future of work verticals.

Throughout my career, I've grown social audiences by over 1MM+, increased ARR from $0 to $3MM in two years, and built high-impact brand strategies that resulted in a 500%+ engagement increase across platforms. 

I'm also a writer—a title I'm just learning to embrace in 2025, though it's always been who I am at my core. I'm currently working on a young adult (YA) novel about theater camp and building out a Substack called "the recharge." (Link in my bio to learn more.) 

Thanks for stopping by my little corner of LinkedIn. Looking forward to connecting!

Lia Zneimer

In a crowded career advice space, it's tempting to listen to the loudest voices—but often it's the quieter ones that are most impactful. 

Enter Mary Jantsch, someone whose insights and frameworks I've admired since my time at Teal. 

I've been fortunate to get to know Mary better over the past few months, both through Substack and IRL, and am constantly in awe of how she thinks about career growth as a living ecosystem that can evolve seasonally. 

In this week's edition of the recharge, Mary reflects on: 

🌱 Why she left her $165k/year job for a $15/hour job
🌱 What surprised her about burnout (and what she wishes others knew)
🌱 Being brave enough to change course
🌱 5 questions to ask yourself before quitting your job
🌱 What to do if you’re piecing together a life that doesn’t fit in a job title
🌱 How to build a “contrary” career

… and so much more. 

I hope you get as much out of this conversation as I did. (I wanted to highlight every other sentence.)

Writer | Author | Marketer | Using brand strategy, social media, and content marketing to empower others in their careers

Open article: 🔌 For anyone quietly reconsidering their work by open.substack.com

🔌 For anyone quietly reconsidering their work

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Amanda Natividad

Lia Zneimer

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taplio

The Battle

Amanda Natividad

Lia Zneimer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lia Zneimer's LinkedIn Performance

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Performance ScoreLia Zneimer's LinkedIn Performance