VP Marketing at SparkToro | Can keep hydrangeas alive in a vase for 10 days

I'm currently VP Marketing for audience research startup, SparkToro. I also send a personal newsletter on Substack, and I'm working on a book due out this summer! (More to come on that.)

I've spoken at conferences like AdWorld, MozCon, and SaaStock. I've guest lectured at Columbia Business School, Cornell University, Stanford University, and University of Washington. In my spare time, I do marketing/content consulting, and I teach Content Marketing 201 on Maven. I'm also a Le Cordon Bleu-trained chef, and a former journalist.

Be sure to scroll down to the bottom of my profile to see the top 100 lists that I am not in.

Amanda Natividad

With over 12 years of executive leadership experience, I am a catalyst for scaling businesses and driving transformative impact. Ranked among the top 25 creators on Reforge.com—the world's leading platform for SaaS professionals—I have contributed strategic frameworks and growth templates that have been seen over 6,000 times, demonstrating my commitment to innovation and knowledge sharing across career development, strategy, growth, hiring, marketing, and team operations.

My passion lies in turning ambitious visions into reality through a blend of strategy, growth marketing, and people leadership. I have a proven track record of accelerating customer acquisition, boosting revenue growth, and enhancing retention by building and scaling high-performing go-to-market teams. My leadership philosophy centers on continuous learning, relentless experimentation, and empowering teams to excel beyond expectations.

#SaaS #Ecommerce #ClimateTech #Marketing #Strategy #PeopleLeadership

taplio

The Battle

Amanda Natividad

Eva Thouvenot (she/her)

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?