VP Marketing at SparkToro | Can keep hydrangeas alive in a vase for 10 days

I'm currently VP Marketing for audience research startup, SparkToro. I also send a personal newsletter on Substack, and I'm working on a book due out this summer! (More to come on that.)

I've spoken at conferences like AdWorld, MozCon, and SaaStock. I've guest lectured at Columbia Business School, Cornell University, Stanford University, and University of Washington. In my spare time, I do marketing/content consulting, and I teach Content Marketing 201 on Maven. I'm also a Le Cordon Bleu-trained chef, and a former journalist.

Be sure to scroll down to the bottom of my profile to see the top 100 lists that I am not in.

Amanda Natividad

With over 12 years of executive leadership experience, I am a catalyst for scaling businesses and driving transformative impact. Ranked among the top 25 creators on Reforge.com—the world's leading platform for SaaS professionals—I have contributed strategic frameworks and growth templates that have been seen over 6,000 times, demonstrating my commitment to innovation and knowledge sharing across career development, strategy, growth, hiring, marketing, and team operations.

My passion lies in turning ambitious visions into reality through a blend of strategy, growth marketing, and people leadership. I have a proven track record of accelerating customer acquisition, boosting revenue growth, and enhancing retention by building and scaling high-performing go-to-market teams. My leadership philosophy centers on continuous learning, relentless experimentation, and empowering teams to excel beyond expectations.

#SaaS #Ecommerce #ClimateTech #Marketing #Strategy #PeopleLeadership

Eva Thouvenot (she/her)

Why so many teams are underwhelmed by AI 👇

Not because the tools aren’t powerful, but because most teams are using AI to move faster inside the same job, instead of rethinking the job itself.

We’re optimizing workflows. We’re not redesigning systems.

That gap is something we kept running into again and again in conversations with HR leaders, and it’s a big reason why we built AI in HR University at Workleap. The biggest blocker isn’t access to AI or even skill. It’s intention.

If you approach AI as a productivity hack, you’ll get incremental gains. If you approach it as part of a broader sociotechnical system—where technology, people, incentives, and power dynamics interact—you unlock something very different.

That’s why the learning starts before the tools:
1. First, a mindset shift: what work should humans actually be doing?
2. Then, frameworks to apply judgment, context, and responsibility
3. Only then do we move into hands-on use cases

The teams that will pull ahead aren’t the ones automating the most. They’re the ones designing deliberately—using AI to industrialize repeatable work while protecting human energy for strategy, trust, and decision-making under uncertainty.

Responsible AI isn’t a “big tech” problem. It’s a company-building one, and startups and SMBs have just as much agency to get it right.

If this resonates, we’ve just opened early access to AI in HR University. 

👉 Check out it! Link in comments.

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