VP Marketing at SparkToro | Can keep hydrangeas alive in a vase for 10 days

I'm currently VP Marketing for audience research startup, SparkToro. I also co-host the Meme Team podcast, where Sonia Baschez and I discuss the marketing logic behind viral moments.

I've spoken at conferences like AdWorld, MozCon, and SaaStock. I've guest lectured at Columbia Business School, Cornell University, Stanford University, and University of Washington. In my spare time, I teach Content Marketing 201 which I host on Maven. I'm also a Le Cordon Bleu-trained chef, and a former journalist.

Be sure to scroll down to the bottom of my profile to see the top 100 lists that I am not in.

Amanda Natividad

If you need something uncontroversial to discuss with your relatives at Thanksgiving dinner... you could always talk about B2B sales.

VP Marketing at SparkToro | Originator of "Zero-Click Content"

Good news: you don’t need a 40-page audience research deck to pick your next content channel.

You can "guess and test" your way there. Here are two paths marketers can take:

1) Use tools (like SparkToro) to see where your audience actually hangs out

2) Or, when you don’t have budget/access, run a thoughtful guess-and-test experiment instead.

What “guess and test” looks like in practice:

Step 1: Make a reasonable guess.
In B2B, assuming your audience is on LinkedIn is usually a safe starting point.

Step 2: Start tiny.
Record a short, limited-series podcast in a meeting room. Spin up a short LinkedIn series. Run a scrappy webinar. Nothing that needs a studio or a 3-month plan.

Step 3: Watch for directional signals.
Are the right people engaging? Do guests/partners share it? Is sales hearing “I saw your post/podcast…” on calls?

Step 4: Decide.
If you see traction, then invest more deeply. If you don’t, kill it without guilt and try a different format or channel.

Your job isn’t to be perfectly right upfront. Your job is to learn quickly enough that you know where to be excellent. (Of course... a tool like SparkToro can help you do all this a heckuva lot faster. 🙃)

I recently joined Dreamdata's Attributed podcast where we got into how Dreamdata did exactly this with their podcast and other “un-attributable” stunts that still clearly moved the needle. Link below.

SoMad Partners

Chief Executive Officer

Media OTG

A business has only two functions-marketing and innovation. 

We make it happen.

Director Of Operations

Wellspring Magazine

Operational Director

School

Teaching Language Skills and Composition to High School Girls

Teacher

See results from your marketing immediately. Achieve an 8X ROI with our Fractional CMO services | CEO @ SoMad Partners

Are you an E-Commerce Entrepreneur, or   Healthcare Agency Owner?


You’re ready to invest in your brand.

You know how much sales you want to make📈

You know you want to grow your brand awareness 🎯

Just one thing: 

You don’t know how to start.

You lack a clear strategy.

You try to run in 3 different directions at the same time.

You have no (or very limited) knowledge on marketing.

You feel frustrated with your products not reaching more potential buyers.

As a result, you miss out on:

→ market share
→ sales
→ brand awareness


In short: You are not profiting as much as you should.


Not a position you want to stay in.
Right?

Yet, you always feel like your competitor is ahead of the game and does better, looks better, and has a better product

It’s time to take action.

What if you knew exactly what to do…

By having someone in your corner you can always share ideas with…and come up with new ideas since we come with data driven and consumer interested ideas.

Someone that provides you with relevant data essential in the decision-making process...

And, someone who knows how each dollar can be spent well to bring in a higher return...

How powerful would this be?

With a unique, customized strategy with an all-in-one agency, this becomes possible.

How much brand awareness and sales would you be able to generate?

8X.

That’s the average ROI clients achieve working together with me.

We at SoMad serve B2C and Healthcare clients with Fractional CMO services:

Combining the benefits of outsourcing with the advantages of in-house service.

Providing the most powerful strategy to convert traffic to buyers (digital marketing, print, social media, omnichannel, and more).

 We can serve on your advisory board, and internal meetings, and serves as an external C-Suite member of your team.

In short: Fractional CMO services are both strategy and marketing implementation. 

If you’re a company that’s;

✅Ready to go-to-market
✅That doesn't want to stop growing

The time to act is NOW.

Send me a DM, or head over to my Featured Section to book a discovery call.

Contact: https://somadpartners.com/ or +1-212-223-8245

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Amanda Natividad

Estie Rubin

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The Battle

Amanda Natividad

Estie Rubin

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Amanda Natividad's LinkedIn Performance

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