VP Marketing at SparkToro | Can keep hydrangeas alive in a vase for 10 days

I'm currently VP Marketing for audience research startup, SparkToro. I also send a personal newsletter on Substack, and I'm working on a book due out this summer! (More to come on that.)

I've spoken at conferences like AdWorld, MozCon, and SaaStock. I've guest lectured at Columbia Business School, Cornell University, Stanford University, and University of Washington. In my spare time, I do marketing/content consulting, and I teach Content Marketing 201 on Maven. I'm also a Le Cordon Bleu-trained chef, and a former journalist.

Be sure to scroll down to the bottom of my profile to see the top 100 lists that I am not in.

Amanda Natividad

UnleashX

Develop and execute marketing campaigns.
Oversee content creation and brand consistency.
Conduct market research and competitive analysis.
Manage digital marketing channels (SEO, SEM, social media).
Handle marketing budget and resource allocation.
Lead and collaborate with the marketing team.
Track, analyze, and report on campaign performance.

Assistant Marketing Manager

Zooby.ai

● Develop comprehensive branding strategies tailored to client needs and industry.
● Conduct market research to understand target audiences, competitors, and trends.
● Design and oversee the creation of brand guidelines, including logos, colors, and
visual elements.
● Collaborate with internal teams to ensure brand consistency across all marketing
channels.
● Craft compelling brand stories and messaging frameworks.
● Work with creative teams to produce branded content, including campaigns, social
media assets, and advertisements.
● Analyze branding efforts and provide insights for continuous improvement.
● Stay updated on industry trends and innovative branding techniques.

Brand Strategist

Turing

Content Analyst

PodLeaF Productions

Content Lead

MasterMyLife (MML)

* Work with the board and CEO to establish growth and profitability targets
• Develop and implement content marketing and customer journey improvement + growth
strategies and plans to achieve company goals and objectives
• Build the team, systems, and other resources necessary to execute the strategy and drive
measurable results
• Analyze key business metrics and report to senior management
* Managing marketing funnels with conversions as a priority
• Creating a lead journey and nurturing strategy with effective execution
• Evaluating and developing our marketing strategy and marketing plan by planning,
directing, and coordinating marketing efforts.
• Conceptualizing and executing marketing campaigns backed by market and consumer
research.
• Marketing collateral management - time bound execution from start to end of print and
digital brand assets like brochures, landing pages, creatives
• Designing & developing and executing campaigns, and videos for all brand verticals
using assisted tools
• Research projects to enhance the brand's market intelligence
• Manage a comprehensive online/digital strategy to drive product sales, website traffic,
website conversion, UX, SEM/SEO, marketing ROI and customer satisfaction and retention.
• Monitor website performance, ensure operational functionality of the site, and
• analyze key business metrics and report to senior management
• Manage strategy/execution for utilizing creative content in email marketing and seasonal
marketing efforts (ie: festive periods, seasonal blog/social media content, etc.)
• Grow the brand’s social media and digital presence using the right content strategy and
developing a brand ethos.

Head-Product & Content

xMonks - An Ecosystem

My role as Senior Content Writer at xMonks allows me to utilize my passion for impactful content marketing. 

Key responsibilities span copywriting for diverse campaigns, ghostwriting, solution-oriented SEO blogs/guides, scripting, email and social media engagement, publishing and post-production of videos of the company's podcast (The xMonks Drive) and YouTube channel, and off-page content development.

Applying well-researched best practices, I develop cohesive messaging across platforms that engage our audience while achieving promotional goals. Quantitative analysis coupled with close monitoring of qualitative signals allows me to optimize content for maximum visibility and conversion.

With a strategic perspective of the buyer's journey, I create touchpoints that pull users down the funnel - building awareness, familiarity, and consideration to decision. This encompasses solutions-oriented blogs, SEO-rich guides, personalized emails, social posts and partnerships.

Having end-to-end ownership over content lets me directly impact lead generation and brand-building. I find it highly rewarding to translate ideas into persuasive narratives that inspire. My aim is the consistent delivery of remarkable end-user experiences that build lasting affinity for the brand.

Senior Content Marketer

Content Writer (Website and Marketing)

AstroSage

Content Consultant

Bachpan...a play school (Bachpanglobal.com)

Academic Content Writer (R&D)

American India Foundation

School Transformation Coordinator

Intern

There are two extremes to the art of writing—to write lies convincingly or bitter truths pleasantly.

In my view, philosophy adds to depth on both sides of the matter. My approach is to always reach root first, then the tip.  This makes my Masters in Philosophy a strength. 

If writing is your way to express, we should connect. 

I have successfully managed to write professionally for 7 years now (give or take). 

In boring terms:-

I am an experienced content writer who can help you in building personal brands and engaging content strategy for website and social media platforms. 

Over the years, I’ve worked extensively as a ghostwriter, with much of my work focused on spirituality, psychology, and mental health. These experiences have shaped my ability to craft powerful personal brands that are both authentic and impactful.

Whether it’s writing for digital platforms, shaping brand voices, or designing content strategies, I approach each project with a unique blend of artistry and precision.

I can also assist in blogs, articles, magazine and content design. 

I’m also skilled in writing blogs, articles, magazines, and content design. Starting as an Academic Writer, I’ve authored books on various subjects, giving me a solid foundation in pedagogy and psychology across different formats.

As a human, I thrive in a culture of collaboration and compassion. A challenge is always welcome. 

You can reach out to me @amishayadav318@gmail.com 

To milestones and mental health. 

(P.S.-I am never bored)

taplio

The Battle

Amanda Natividad

Amisha Yadav

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