VP Marketing at SparkToro | Can keep hydrangeas alive in a vase for 10 days

I'm currently VP Marketing for audience research startup, SparkToro. I also send a personal newsletter on Substack, and I'm working on a book due out this summer! (More to come on that.)

I've spoken at conferences like AdWorld, MozCon, and SaaStock. I've guest lectured at Columbia Business School, Cornell University, Stanford University, and University of Washington. In my spare time, I do marketing/content consulting, and I teach Content Marketing 201 on Maven. I'm also a Le Cordon Bleu-trained chef, and a former journalist.

Be sure to scroll down to the bottom of my profile to see the top 100 lists that I am not in.

Amanda Natividad

Oakville Bluegrass Cooperative

Responsible for marketing and communication for the Cooperative, especially in relation to the USDA Partnerships for Climate-smart Commodities grant.

Highlights of my first year inlude:
-Refreshed the website to accurately reflect the long-term mission of the co-op
-Established operational processes to facilitate onboarding of new members and grant participants
-Developed a pipeline of over 100 new leads
-Created sales enablement materials including handouts, comparison charts, talking points
-Planned and executed 7 in-person and virtual events

Marketing Communications Manager

ReWorld

Responsible for overseeing the marketing and communications for this young volunteer-run biodiversity conservation startup.

- Established a process for volunteer recruitment used organization wide
- Coach design and marketing volunteers on content creation and strategy
- Provide strategic direction and insight

Marketing Communications Lead, Volunteer

REACH Strategies

Responsible for creating and managing e-mobility and alternative fuels outreach programs with clients in the state of California. Served as point of contact, created agendas, led biweekly meetings, circulated follow up notes, and directed implementation of outreach plans.

-Developed a comprehensive e-mobility communications plan with appropriate personas and messaging through literature reviews, landscape analysis, and dozens of stakeholder interviews spanning CBOs, sustainability directors, and more.

-Facilitated over 5,000 residential conversations on electrification by producing end-to-end an electrification experience center, including the development of several educational resources, at the annual five day Marin County Fair. Coordinated with multiple booth exhibitors, staff, client, host, and vendors.

Lead Communications Strategist

Responsible for managing and supporting e-mobility programs with electric utilities, California community choice aggregators, and government agencies.

-Co-created an innovative virtual event curriculum during the Covid-19 pandemic. Hosted and planned over 40 virtual events working with a wide variety of stakeholders, hosts, and speakers attaining a 99% approval rating from attendees and a 10% conversion rate.

-Produced 7 EV community ride & drives from end-to-end, facilitating over 600 positive first time EV experiences.

-Directed in-house communications and marketing by relaunching the company’s social media and content strategy. Curated a segmented list of over 300 prospective clients. Led a 2021 rebrand.

-Managed up to five direct reports coordinating time and resources cross-functionally.

Communications Strategist

Self-Employed

-Created and executed social media and content strategy for multiple small businesses.
-Conducted content audits and recommended a streamlined approach to consolidate existing and future content.

Senior Marketing Communications Consultant

Think Creative

Hired to develop the digital marketing arm of a direct mail marketing company. Managed social media strategy for up to ten clients at a time.

-Developed and produced a digital marketing workshop for local small businesses. Coached the sales team to deliver the content, converting 10% of attendees to paying clients.

-Spearheaded the creation of an in-house video team by assisting with discovery meetings, storyboard and script creation, research, video evaluation, liaising with clients to arrange film dates, content strategy, interviewing actors, and obtaining consent.

-Launched in-house social media efforts and increased Twitter followers by 500%, Facebook followers by 100%, and Instagram followers by 300%.

Social Media Specialist

LabCorp

Responsible for processing hundreds of invoices each day.

-Joined the leadership team and led biweekly department meetings with over 40 employees.

Healthcare Billing Specialist

Independent Contractor

Coached authors on social media strategies using Facebook, Twitter, and blogs.
Organized blog tours for book promotion and liaised with bloggers. 
Performed cloud based tasks including proofreading, transcription, writing, research, and classification.

Senior Marketing Communications Specialist

Book Blogger Appreciation Week

Chair a committee that oversees all aspects of Book Blogger Appreciation Week an online festival in September for book bloggers, including awards, giveaways, content geared to unifying and celebrating book bloggers, a directory, publicity, and promotion of book bloggers and what they do.  There were over 1,000 participants in 2009.

Founder

Watson Pharmaceuticals

Implemented training program, trained hundreds of employees in reading improvement and English language acquisition, designed program to track employee's documentation errors, worked with consultants and management to troubleshoot individual obstacles, and created unique solutions for problem areas.  Assessed employee's need for program and recorded employee progress throughout program.

Trainer Associate

Nova Group

Taught Japanese students of all ages and abilities in conversational English.  Facilitated large group focused discussions in English on a variety of subjects, coordinated activities and instructors for the Voice Room, assessed student's initial English language abilities and provided ongoing counseling for improvement, assessed students readiness to advance to the next level of instruction.

Conversational English Instructor

Mission-Driven Marketing Communications Leader | Advancing an equitable transition to clean energy and the electrification of everything through strategic communications

With several years of experience in marketing and communications, I combine experience, skill, and empathy to create inclusive communications plans that lead to desired outcomes. 

Utilizing a broad range of tactics from experiential in-person and virtual events to relevant content strategies, I'm not afraid of a challenge and relish the opportunity to drive towards goals that leave the planet a better place.

I thrive in small fast-paced environments where I'm able to contribute to the creation of something meaningful. I've helped transition a print marketing agency to digital services, co-created and managed an innovative electric vehicle virtual event curriculum during the COVID-19 pandemic that moved the needle on EV adoption, and designed an annual event for book review bloggers inclusive of the entire publishing industry.

Precise and caring communication matters now more than ever. I'm eager to bring my B2C, B2B, and B2B2C experiences to an organization centering environmental justice and inclusivity.

For fun, I enjoy playing pub trivia, hiking around my beautiful home state of California, and watching/reading horror stories. Maybe one day, I'll even write one!

taplio

The Battle

Amanda Natividad

Amy Riley

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?