VP Marketing at SparkToro | Can keep hydrangeas alive in a vase for 10 days

I'm currently VP Marketing for audience research startup, SparkToro. I also co-host the Meme Team podcast, where Sonia Baschez and I discuss the marketing logic behind viral moments.

I've spoken at conferences like AdWorld, MozCon, and SaaStock. I've guest lectured at Columbia Business School, Cornell University, Stanford University, and University of Washington. In my spare time, I teach Content Marketing 201 which I host on Maven. I'm also a Le Cordon Bleu-trained chef, and a former journalist.

Be sure to scroll down to the bottom of my profile to see the top 100 lists that I am not in.

Amanda Natividad

If you need something uncontroversial to discuss with your relatives at Thanksgiving dinner... you could always talk about B2B sales.

VP Marketing at SparkToro | Originator of "Zero-Click Content"

Good news: you don’t need a 40-page audience research deck to pick your next content channel.

You can "guess and test" your way there. Here are two paths marketers can take:

1) Use tools (like SparkToro) to see where your audience actually hangs out

2) Or, when you don’t have budget/access, run a thoughtful guess-and-test experiment instead.

What “guess and test” looks like in practice:

Step 1: Make a reasonable guess.
In B2B, assuming your audience is on LinkedIn is usually a safe starting point.

Step 2: Start tiny.
Record a short, limited-series podcast in a meeting room. Spin up a short LinkedIn series. Run a scrappy webinar. Nothing that needs a studio or a 3-month plan.

Step 3: Watch for directional signals.
Are the right people engaging? Do guests/partners share it? Is sales hearing “I saw your post/podcast…” on calls?

Step 4: Decide.
If you see traction, then invest more deeply. If you don’t, kill it without guilt and try a different format or channel.

Your job isn’t to be perfectly right upfront. Your job is to learn quickly enough that you know where to be excellent. (Of course... a tool like SparkToro can help you do all this a heckuva lot faster. 🙃)

I recently joined Dreamdata's Attributed podcast where we got into how Dreamdata did exactly this with their podcast and other “un-attributable” stunts that still clearly moved the needle. Link below.

Hootsuite

Senior Sales Content Strategist

Implementing creative ideas and strategies across outbound and inbound motions. (420% increase in pipeline QoQ)

Content Consultant

Clay

Influencer Content

Unmuted | B2B SaaS Marketing

Advisor + Creator

ClickUp

Content Creator

Ansira

Director of Content

SproutLoud Media Networks

----> Built an owned media property which included original shows that helped educate, entertain, and give insight into our platform
----> Increased every single social metric

----> Increased revenue by 13%
----> Responsible for all lifecycle content

Director of Content (SMB)

HockeyStack (YC S23)

Topia

Marketing Director

Grew revenue by 14% YOY as a solo marketing contributor.

Senior Content Manager

Help secure brands for our new SaaS platform as employee #1. 

Jiffy lube and Serta Simmons Bedding to name a few.

Digital Solutions Manager

Managed the digital marketing efforts for brands like Jiffy lube and Toyota.

Senior Account Executive

ROI Mantra Inc.

Developed an agency Webinar & Lead nurturing campaign to grow our SMB billings 200% YoY.

Digital Account Director

I create marketing & sales video content | Director of Digital @ Sproutloud 🌱

I create engaging content for brands in all formats. I focus on "RECALL" for your brand, so when prospects are ready to buy, they will remember you!

Aaron Morrissey 🤠

Didn’t make the freshman A team. Didn’t make varsity until junior year. But ended up college All-American. 


Just like in the content game.

I didn’t gain 10k followers in a month.

I’m not in ad age or any top lists. 

But I get paid 💰 by the best brands to make content.

No big brand behind me ( until now Hootsuite 🦉 🙌🏼👊🏼😎)

Don’t let anything hold you back. Keep going!

Make your own way without comparison.

This was on Brad Pitt arena btw in Springfield Missouri.

Coincidence? Nope 🙂‍↔️

Aaron Morrissey 

Content @ Hootsuite + Creator for Tech Brands

I'm breaking down Starbucks "Bearista" fiasco using Hootsuite's Social Listening powered by Talkwalker in Ep 1 of my new series. 

In this series I'm going to be using our Social Listening platform to look at trending marketing campaigns and cultural events. 

Using data from 150 million sources, 30+ social networks, including podcasts and videos. 

Why? We all have different feeds, see different posts with different opinions.  

The only way you can make strategic decisions is when you see the entire conversation!

If you didn't know, Social Listening is the new "Signal" on the block. 

#starbucks #sociallistening

Why does your sales team have more software than Tony Stark?


I was on a call about our Sales Tech Stack the other day, and someone said:

"How much tech does the sales team need?!"

CONTEXT: I used to be in sales, and now I help our sales team with creative outbound motions. 

Plus, I manage all my creator projects for sell-in to delivery and payment. 

Right now, the software industry has compartmentalized software to the point that each software has a different purpose. 

So instead of sales teams focusing on helping prospects identify solutions for their business, they're busy logging into platforms. 

If your platform doesn't do it all, make it easy to integrate with other tech.

That's why tools like Copper make it easy. 

You can manage your prospects in one platform every step of the way. 

#Copperpartner #b2bsales

I want to go to New York and shoot content with ppl.

DM ME, I'm DM'ing a few of my favorite folks too. 

I'm thinking fisheye lens, vlog style, meet you in your habitat or join you in your hobby. 

😎

taplio

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The Battle

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