Order my USA TODAY Bestselling book: toxicgrit.com TOXIC GRIT: How to have it all and (actually) love what you have. It will help you create a new approach to ambition and find space for all the diverse parts of yourself. Join 75K+ others who read my newsletter 🧩 Life's a Game at amandagoetz.com. It’s full of free tips to play the game of life at a whole new level. In 2018 I found myself at the height of my marketing career with 3 kids under the age of 4 and filing for divorce. In a world telling me to find alignment......I realized that was impossible. The work version of me didn't want to leave early to go be with the kiddos. The mom version of me didn't want to miss a moment with them. I wanted to be fiercely independent and yet also wanted to find love again. Other versions of me didn't want to feel responsible for anything or anyone. This diversity within me led to the creation of my Character Theory Framework. This framework helped me to create space for the 10 characters that make up the movie of your life:  The CEO → wants to pursue big goalsThe Partner → desires companionship  The Soloist → cares about personal growth and development The Caregiver → deep desire to take care of others and show up for themThe Goddess → wants to be desired and pursue pleasure  The Lazy One → loves to couch rot, no goals whatsoever The Socialite → values connection The Creative → desires creation and creativity The Doctor → your inner health &amp; wellness character The Explorer → craves novelty And it helped me. I was able to let go of the idea of balance and give permission for hierarchy, boundaries and the transition sequences necessary to embody these diverse characters. So I put it all in a book and it was an instant best seller!! I'm so excited for you to create space for all parts of you and to see ambition as multi-dimensional. Follow me here for advice as I build a multi-hyphenate life as a CMO, Author, Mom of 3 and getting married again. 

Amanda Goetz

Phillip Akhzar

Packaging API

Arka is an AI-driven logistics and packaging execution platform spanning warehouses, commercial fulfillment, and defense supply chains.If you ship products: https://www.shopifyacademy.com/video-packaging-101-with-arka

Founder

Smarter Packaging. 

We service the long-tail of eCommerce through our easy to use platform. 

Select a package, brand it with your logo, check out! 

Unwrap a brighter smile this holiday season. 🎄✨
We’re excited to feature elims’s custom Christmas gift boxes—where clean design meets festive charm. Thoughtfully crafted to protect, impress, and delight, these boxes turn premium oral care into the perfect holiday gift.
Because when the packaging feels special, the gift feels even better.

Logistics and Packaging Infrastructure Platform

Need to give a positive shout to Macon Stokes for going out of his way to say hi at a dinner last night. 

Could've totally avoided me as it's definitely Arka who is going to pester him into becoming a customer (yes Macon I'm definitely coming for you). 

Kyle Thompson you too of course! 

Was an awesome sesh thrown by Matthew Hertz at Third Person. 

Met some new faces Jennifer Hernandez Glen Wegel Keyan Bazargan Katie L. <--- dinner def couldn't be pulled off without her. 

Good to see you Ben Emmrich Justin Seidenfeld Kyle Hency Quentin Montalto.

TL;DR it's nice seeing people in person. Sounds trite but meeting up at events is so back. 

See you soon. 🚀

No: we won't be the Lowest Bidder
Yes: we know we'll hear from you again in 18mo.

Dimensional weight is the silent margin killer. 📦
Carriers charge by size—not just pounds—so every extra inch in your box eats into your profit. If you’re shipping oversized packaging, you’re literally paying for air.
Custom-fit packaging isn’t a luxury. It’s a strategy to protect your margins and ship smarter.

First impressions happen the moment the lid lifts. 🎁
Custom packaging isn’t just about the outside—it’s about the experience inside. From bold interiors to thoughtful details, every touchpoint is a chance to surprise, delight, and strengthen your brand.
Make every unboxing a moment worth remembering with Arka.

Cash Is King — Always.
In this Tips & Tricks feature with elims, the reminder is real: growth means nothing if you run out of cash.
 Manage your flow. Watch your margins. Stay liquid.
Because businesses don’t fail from lack of ideas — they fail from lack of cash

From Boxes to Tape — Customize Everything.
Your packaging shouldn’t stop at the box.
From fully branded mailers to custom tape and finishing touches, Arka helps you create a cohesive, head-to-toe unboxing experience.
Because every detail is a branding opportunity.

We’re excited to be featured by MobiLoud in their deep dive on custom packaging for eCommerce.
The piece highlights how intentional packaging drives retention, strengthens brand identity, and turns every delivery into a marketing moment.
Because in eCommerce, the box isn’t just protection — it’s part of the product.

Open article: 7 Ways Custom Packaging Helps Mobile-First Ecommerce Brands Stand Out by mobiloud.com

7 Ways Custom Packaging Helps Mobile-First Ecommerce Brands Stand Out

Standard Boxes Weren’t Built for eComm.
They were built for warehouses.
If your packaging isn’t designed around your product, you’re paying for wasted space every single shipment.
 Custom-fit packaging reduces shipping costs — without touching your pricing or ad spend.
Efficiency scales.

Scaling Shouldn’t Require Overcommitting.
One thing Bloom Root loves?
 Arka’s low minimums.
We grow with brands — whether you’re early-stage or scaling fast.
 No massive upfront commitments. Just smart packaging that evolves with you.
Build smart. Scale intentionally.

Your Box Is the First Impression.
Before they try the product.
 Before they read the insert.
The box is the first physical touchpoint with your brand.
That’s why Bloom Root curates every detail — and why Arka helps bring that customization to life.
First impressions scale.

What I Wish I Knew About Packaging.
In this week’s Tips & Tricks, Bloom Root shares a big lesson:
 Packaging isn’t an afterthought. It’s strategy.
The right packaging protects margins, elevates brand perception, and sets the tone for retention.
If you’re building a brand — don’t wait to take it seriously.

taplio

The Battle

Amanda Goetz

Phillip Akhzar

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taplio

The Battle

Amanda Goetz

Phillip Akhzar

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Phillip Akhzar's LinkedIn Performance

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Performance ScorePhillip Akhzar's LinkedIn Performance