Order my USA TODAY Bestselling book: toxicgrit.com TOXIC GRIT: How to have it all and (actually) love what you have. It will help you create a new approach to ambition and find space for all the diverse parts of yourself. Join 75K+ others who read my newsletter 🧩 Life's a Game at amandagoetz.com. It’s full of free tips to play the game of life at a whole new level. In 2018 I found myself at the height of my marketing career with 3 kids under the age of 4 and filing for divorce. In a world telling me to find alignment......I realized that was impossible. The work version of me didn't want to leave early to go be with the kiddos. The mom version of me didn't want to miss a moment with them. I wanted to be fiercely independent and yet also wanted to find love again. Other versions of me didn't want to feel responsible for anything or anyone. This diversity within me led to the creation of my Character Theory Framework. This framework helped me to create space for the 10 characters that make up the movie of your life:  The CEO → wants to pursue big goalsThe Partner → desires companionship  The Soloist → cares about personal growth and development The Caregiver → deep desire to take care of others and show up for themThe Goddess → wants to be desired and pursue pleasure  The Lazy One → loves to couch rot, no goals whatsoever The Socialite → values connection The Creative → desires creation and creativity The Doctor → your inner health &amp; wellness character The Explorer → craves novelty And it helped me. I was able to let go of the idea of balance and give permission for hierarchy, boundaries and the transition sequences necessary to embody these diverse characters. So I put it all in a book and it was an instant best seller!! I'm so excited for you to create space for all parts of you and to see ambition as multi-dimensional. Follow me here for advice as I build a multi-hyphenate life as a CMO, Author, Mom of 3 and getting married again. 

Amanda Goetz

Wrote a letter about life lately and thoughts I've been having during Women's History Month. Would love to know if anyone else is struggling with this....

https://lnkd.in/e7aNp6NB

USA TODAY Bestselling Author of Toxic Grit | 2x Founder (acquired) 5x CMO | Mom x3 | Keynote Speaker | Subscribe ➡️ 🧩 Life’s a Game Newsletter

You’re smart. Capable. Driven.
And yet, when it comes to managing your money as a solopreneur, it feels… messier than it should.

Maybe you’re juggling big questions with no clear answers, like many solopreneurs:

“How much runway do I need to start a business?”
“Should I stay a Sole Proprietor or form an LLC?”
“How do I manage irregular income?”
“How do taxes work now that I’m self-employed?”
“How do I save for retirement with variable income?”

Underneath the logistics is a heavier feeling—
the pressure to not mess this up.
the fear of putting your family, your future, or yourself at risk.
the loneliness of being “the responsible one” while building something new.

Most financial advice wasn’t built for women stepping into solopreneurship—especially not women managing irregular income, emotional labor, and the invisible weight of needing to get it right.

That’s where I come in.

I help women solopreneurs move from financial anxiety and second-guessing to clarity, confidence, and grounded decision-making—so money becomes a stabilizing force, not a constant source of stress.

And it's not just what to do with your money. It's also how to think about it differently.

Inside the community, we (re)build your financial ecosystem together—from runway planning and business structure decisions to managing variable income, taxes, benefits, and paying yourself with confidence. All in one place. With context. With support. And with real-time guidance.

This isn’t generic advice or another “figure it out yourself” course. It’s financial mentorship designed to help you feel steady as you grow, so you can build a business without sacrificing your sense of safety.

The community is currently in a private beta, intentionally small and deeply personal.

If you’re already in the leap onto entrepreneurship—or standing right at the edge—and want financial clarity that feels human, supportive, and grounding, message me to learn more.

Or follow me for honest conversations about money, solopreneurship, mindset shifts, and the real financial decisions behind building a business on your own terms.

taplio

The Battle

Amanda Goetz

Ceres Chua

Followers

Posts

Engagements

Likes

Performance ScoreAmanda Goetz's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Amanda Goetz

Ceres Chua

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Amanda Goetz's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAmanda Goetz's LinkedIn Performance