Olá! 👋🏼

Here’s my journey so far:

⚡️ At Docebo, I built & lead AI-powered audience insights and innovation labs that ship non-traditional demand-gen plays: 71% test win rate, +39% visitor→lead, +29% lead→SQO.

🎯 At Traction Rec, implemented demand-gen and ABM strategies, achieving a 10% account-to-pipeline conversion rate in three months through cross-functional collaboration.

🚀 At Safetec, drove a 400% pipeline increase and 600% revenue growth in two years by leading integrated demand-gen strategies.

📈 At WeColab, scaled the customer base 4.5x in one year by redefining growth marketing strategies and mentoring a high-performing team.

🌍 Volunteered in Ukraine, supporting local vegan businesses through market research and campaigns, while gaining invaluable cultural and professional insights.

🌱 Started my career 12+ years ago in B2B SaaS marketing as an intern, building expertise in marketing, targeted strategies, and granular audience insights for global companies like Samsung and Apple.

🏔 Outside of work, I’m passionate about learning, food, video games, mental health, and playing and supporting women’s soccer.

Let’s connect to chat about demand generation, AI, innovation, marketing, or anything inspiring!

Amanda ️‍

Mindstar Digital

• Independently manage paid social media campaigns with a focus on Meta Ads for brand awareness, content engagement, and lead generation.
• Develop and implement full-funnel paid social strategies to drive client objectives.
• Conduct in-depth audience research and segmentation to optimize targeting and increase conversion.
• Monitor campaign performance in Power BI, analyzing key metrics to refine strategies and improve results.
• Create compelling ad creatives using Canva and oversee A/B testing for ad variations.
• Led Meta Ads campaign for a small business, generating 50+ leads under a tight budget through precise targeting and optimization.

Social Media Marketing Specialist

Reformation

• Achieved over $100,000 in sales by delivering a data-driven, customer-centric approach.
• Developed and executed email marketing strategies to improve customer acquisition and retention.
• Leveraged influencer relationships to enhance brand visibility and organic reach.
• Conducted market analysis and sales performance reporting using Looker and Excel.

Sales Supervisor

Sales Associate

CP3 Consultoria de Excelencia

• Assisted in the execution of paid and organic social campaigns for multiple clients.
• Managed content calendars and developed ad creatives optimized for paid performance.
• Conducted ad performance tracking and provided recommendations for campaign improvements.
• Supported audience research and data analysis to enhance ad targeting and engagement rates.

Social Media Coordinator

taplio

The Battle

Amanda ️‍

Yasmin Monteiro

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