Olá! 👋🏼

Here’s my journey so far:

⚡️ At Docebo, I built & lead AI-powered audience insights and innovation labs that ship non-traditional demand-gen plays: 71% test win rate, +39% visitor→lead, +29% lead→SQO.

🎯 At Traction Rec, implemented demand-gen and ABM strategies, achieving a 10% account-to-pipeline conversion rate in three months through cross-functional collaboration.

🚀 At Safetec, drove a 400% pipeline increase and 600% revenue growth in two years by leading integrated demand-gen strategies.

📈 At WeColab, scaled the customer base 4.5x in one year by redefining growth marketing strategies and mentoring a high-performing team.

🌍 Volunteered in Ukraine, supporting local vegan businesses through market research and campaigns, while gaining invaluable cultural and professional insights.

🌱 Started my career 12+ years ago in B2B SaaS marketing as an intern, building expertise in marketing, targeted strategies, and granular audience insights for global companies like Samsung and Apple.

🏔 Outside of work, I’m passionate about learning, food, video games, mental health, and playing and supporting women’s soccer.

Let’s connect to chat about demand generation, AI, innovation, marketing, or anything inspiring!

Amanda ️‍

Cursinho do Zinga

Designer voluntário de experiência do usuário e interface.

UXUI Designer Voluntário 

Fernanda Pessoa Grupo Educacional

Designer Jr

Conhecimento nas ferramentas Adobe (Illustrator, Indesign e Photoshop); ferramentas do
Microsoft office (Project, Word, Excel, Power Point); ferramentas Google Workspace ( forms,
drive,docs, sheets, presentation); edição de sites em WordPress e Elementor; Miro, Asana e
Trello; desenvolvimento de Lading Pages no RD Station e Lahar/Ramper. Conhecimento
básico em Figma.

Designer gráfico freelancer

Biofábrica de Corais

I developed the KV (Key Visual) of the brand identity; in addition to the logo and visual identity manual, I developed scientific Graphical abstracts and infographics; I performed image processing; assembled the project website through WordPress and Elementor; created artworks for social media (Instagram, WhatsApp, Facebook); mockups of products and gifts, such as t-shirts, buttons, caps, ecobags, and bottles. During the work, I used Google Workspace, Slack, Asana tools for communication with the team. And the Adobe Creative Cloud tools Indesign, Photoshop, and Illustrator.

Designer

Safetec®

I developed designs of commercial flyers, both digital and printed, for communication with customers; I created designs for social media, Instagram and LinkedIn; I made designs for email marketing on the RD Station platform for informative, newsletter, promotional, and live events for customers; I made artworks for gifts (t-shirts, mugs, Moleskines, banners) using Adobe Creative Cloud tools. I also participated in the update of website pages in WordPress and Elementor; while tracking tasks on the Asana and Google Workspace platform.

Estagiário de design

Podcast Um Mar de Histórias (UFPE/Serrapilheira)

Ilustrações do podcast infantil Um Mar de História; elaboração do site ummardehistorias.com; criação do logotipo do podcast; ilustrações para plataformas de streaming; ilustração do livro "O verdadeiro poder marinho.

Ilustradora

Sistema Jornal do Commercio de Comunicação

I performed page layout in the Hermes system; later, page layout was carried out in the Five News system along with the Adobe InDesign program; I created artworks for social media; email marketing, posters, infographics, screens in the company's internal environment; Infographics for newspaper editorials, while communication with the team was done through the use of Google Workspace tools.

Senior Design Intern

As a Designer transitioning to UX, my journey has been filled with valuable learning experiences. At Biofábrica de Corais, I led the visual identity, creating infographics and contributing to the WordPress site. As a Junior Designer for 2 and a half years, I crafted flyers, social media designs, and conducted email marketing using RD Station, updating websites with WordPress, Adobe tools, Asana, and Google Workspace.

Previous internships provided expertise in visual identity, journalism, and illustration, notably on the 'Um Mar de Histórias' podcast. I honed skills at Sistema Jornal do Commercio, creating content for social media, email marketing, and infographics.

Prior to that, at BRQ Digital Solutions, I provided legal support and customer service. Proficient in tools like Adobe CC, WordPress, among others, I'm thrilled to take on UX challenges, merging my passion for design and innovation.

Some areas of experience include:

Internal marketing materials / Social media designs/ Email marketing/ RD Station/ WordPress/ Elementor
Logo design/ Key visuals/ Gifts and merchandise/ Image editing/ Layout/ Adobe CC

Portfolio: https://www.behance.net/julianamarly

taplio

The Battle

Amanda ️‍

Juliana Costa

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