CEO & Founder at Fuelfinance / make finance easy for founders

I never planned to become a founder.

I spent most of my life as a CFO — building models, analyzing numbers, and helping businesses grow. I loved it. Still do.

But in 2019, something shifted. I built a simple Google Sheets MVP to help my first customer (Petcube, YC’18) understand their finances better. Five months later, they were profitable. A year later, that client became my co-founder.

That’s how Fuel started.
Today, Fuel is a financial management platform paired with a real CFO. 

We manage over $500M in customer P&Ls. 
We’ve grown from a no-code MVP to a full web platform used by hundreds of businesses.

Along the way:

→ Partnered with HubSpot, Carta and Brex
→ Helped 100+ agencies and SMBs become profitable: Petcube, ColdIQ, Oceans, Hampton & more

Outside of Fuel, I’m:

→ A cross-continental swimmer (4.04 miles from Europe to Asia in open water)
→ Dog mom to Haku, my husky (and Fuel’s unofficial Chief Food Officer)
→ Into skateboarding, wakesurfing, snowboarding (anything that reminds me to feel fear and move through it)
→ Exploring longevity — 1.5 years alcohol-free, lifting weights, and learning to cook for myself

My mission is simple: make finance easy (and sexy) for founders.

If you wanna have a founder-to-founder chat, shoot me a DM.

Alyona Mysko

My career journey:

2013: Thought I’d be a journalist, but changed my mind last minute and chose finance instead. Graduated with honors.

2014: Failed to get a Big 3 internship, so I went on to get my master’s degree.

2015: Landed an internship at PwC in corporate tax while still studying. Six months in, I was offered a full-time role.

2016: Realized the Big 4 wasn’t my thing. Started doing finance for different businesses and wanted something bigger.

2017: Became a CFO at a construction company. Built the team and set up all the core financial processes.

2018: Got bored and wanted more. Started consulting and helping friends build financial models.

2019: Took on so many clients that I couldn’t keep up. Quit my CFO role. The construction company became my client. I hired a team and became a founder.

2020: Realized I needed a system that could do finance the way I believed it should be done. Built the first Google Sheets MVP of the product. Signed Petcube (YC’19) as a customer. It became profitable within 5 months.

2021: Petcube’s founder believed in Fuel and became my co-founder. We built the product together. Fuel, as you know it today, was born.

2022: Planned to launch v1 on February 24. On that same day, the war in Ukraine started. Lost 60% of our customers. Within four months, we replaced all of that revenue by entering a new market and building from bomb shelters. Got featured on Masters of Scale.

2023: Raised $1M. The team and business were growing fast. Lived between the US and Ukraine.

2024: Launched v2 and the web product. Pitched Fuel at HubSpot INBOUND. Didn’t win. Worked 70-hour weeks.

2025: We started Fuel with the idea of building a solution with the brain of 1,000 CFOs - and with AI, I finally see it happening. This year, we partnered with HubSpot and built a product together. Went all-in on AI and finance agents. Launched our AI financial analysis agent. Hit $3M ARR. Joined Hampton. Worked 80-hour weeks (again).

2026: Betting big on AI agents for finance and planning a major scale-up - while learning to appreciate the process.

When I look back, that girl in college knew it all along.
It took me 12 years to get here. Some of the internships I failed to get back then are our customers now.

Keep pushing - but also remember how far you’ve already come while you’re chasing the next thing.

Alyona Mysko 

Founder of Fuelfinance | building the future of finance for SMBs

2022: lost 60% of our revenue overnight
2026: building toward $7M ARR

I told this story to Sam Parr at Hampton, and it still feels surreal to say out loud.

In early 2022, we were preparing what we thought would be a new chapter for Fuel.

We were moving from a service-heavy business to a real FP&A platform for SMBs.

We had a launch plan.
A Product Hunt date.
A fundraising strategy.

The day that chapter was supposed to start was February 24, 2022.
That morning, Ukraine was invaded.

About half of our customers were UA businesses. Our revenue dropped almost overnight. I went from planning a product launch to coordinating evacuations, checking who had electricity, who needed help, and who was safe.

It was the first time in my life when “I’ll just work harder and fix it” wasn’t an option.

But we rebuilt.

Customers outside Ukraine gave us patience - and pushed us to go deeper into the US market. Within 3 months, we fully replaced the lost revenue on the US side.

Ironically (and painfully) that moment also put Fuel on the global map.

I shared our story on Masters of Scale, we were featured in Business Insider, and suddenly Fuel had visibility we never could have planned for.

I’m deeply grateful for communities like Hampton - for the space to tell stories like this, and for people who understand what it actually feels like to carry a business through moments like that.

Today, we’re building the next chapter again - rethinking how finance works with AI agents.

Different plan, same resilience.

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I’m a CFO turned entrepreneur and I help startup founders making their finance function efficient. I believe that financial management is too old for a new economy, and it doesn't take pace with modern business. Monthly reports is not a solution and finance should be easy for founders in order to have a good financial result. So my mission is to make finance sexy.

At fuelfinance we helped dozens of Seed and Series-A stage companies with their financial models, pitch decks, business plans, but most importantly - helped them to reduce burn rates, achieve profitability and accelerate growth by doing one thing extremely well - finance. That’s what we’re passionate about.

Our goal is to save hundreds of thousands of SMBs from bankruptcies and unlock trillions of dollars in GDP growth.

She runs finance for a $540M company.
You’ve probably never heard her name.

And on top of that, she’s one of the kindest, most grounded people I’ve met.

Margarita Chavez, CFO of Endeavor - the global network behind companies like Glovo, ElevenLabs, and Brex.

She previously led finance at UNICEF.
She also has an engineering degree.
What. A. Combo.

To me, Margarita is a perfect example of a next-gen CFO. Here's just a couple of insights I got from her as we spoke:

1. She pushes GTM - with rigor, not resistance.
“When GTM says they’ll 3x, I say: Great. Show me the assumptions"

→ Milestones: “Let’s set checkpoints to course-correct.”
→ Scenarios: “Let’s model Plans A, B, and C - and stress-test them.”
→ Assumptions: “ What needs to happen in hiring, funnel, pricing for this to work?”

2. She runs finance like a product org (while leveraging AI).
Margarita’s team doesn’t just close books.
They:
→ Own company-wide data systems
→ Build internal tools to automate reporting
→ Use AI to summarize contracts, extract key data, and flag red flags

Old-school CFOs closed books.

Modern CFOs build AI-first stacks that give teams the two most valuable things they can have: clean data and time to think.

Who’s an unfairly unknown CFO or finance leader you admire?

How I met my co-founder.
Spoiler: He was one of our first customers.

In 2020, we had our GSheet MVP. You could call it a no-code solution. At the time, I didn’t yet know what that meant 😅

I remember our first meeting with Yaroslav Azhnyuk, when we discussed G Sheets, their automation, and financial challenges for hours.

I showed him a demo, and we decided to try it out at Petcube (pet camera products, $25M raised, YC'16), where Yaroslav was a co-founder and CEO.

🟩 After 5 months of using Fuelfinance, Petcube became profitable.

Thanks to the solid financial system, the executive team was able to quickly spot problems and address them. This also improved the decision-making process, as they had access to reliable data and real-time metrics.

Fun fact: We began working with Petcube right after I became a dog parent 🐶

The entire Petcube team’s culture shifted as they fully embraced a Plan/Actual approach.

Now, every employee understands how their decisions impact the company’s runway, valuation, and profitability.

After seeing these results, Yaroslav joined us as an advisor, and later as a co-founder of Fuelfinance.

Since then, Fuel has grown into a full FP&A platform used by agencies, service businesses, and SaaS companies. We’ve managed hundreds of millions in customer P&Ls, built deep integrations with accounting, banks, CRMs, and billing systems.

Over the last year, we’ve started transforming Fuel again - from an FP&A tool into a system of finance AI agents. 

We launched our AI financial analysis agent, followed by AI summaries, forecasting, and anomaly detection.

But that part - the product, the AI, the scale - really is another story.

Congrats to our partners Brex on the $5.15B acquisition by Capital One - despite all the industry rumors.

Yes, the headline number is ~$5.5B.
Yes, that’s almost 60% below the 2021 peak valuation ($12.3B).

But here’s the part that gets lost too often (and Peter Walker made a great point around this recently).

Context matters.

If you look at Brex’s actual journey (not just the 2021) this is a huge outcome.

– 2017: pre-seed, basically nothing, YC + angels
– 2018: Series B at ~$220M
– 2018-2019: unicorn → multi-billion valuation
– 2021: peak-market insanity 
– 2018-2025: $500M+ in non-dilutive debt raised
– 2026: $5.5B acquisition

For early employees, early investors, and the founders this is a real win.

Not every company gets to:

– survive multiple market cycles
– scale a complex fintech product
– and exit at multi-billion scale

I’m genuinely happy for Henrique and Pedro. Building in fintech is brutal, and they did it at scale.

Congrats to the whole Brex team. This one deserves respect 💚

Agencies are my favorite type of business to work with as an ex-CFO.
The biggest problems are rarely obvious:

They usually live in places that founders don’t always have time to look closely at: client profitability, team structure, and capacity.

(And for the record, around 85% utilization is often the sweet spot - though it depends on the type of agency.)

Throughout the year, we kept making internal cheat sheets, frameworks, and decks - mostly to explain the same things over and over again to agency founders.

At some point, I just put all of this in one place.
Everything we’ve built for agency finance - in one folder.

What’s inside:

– A simple intro to how agency finance actually works
– Planning frameworks we use from $0 → $30M
– Real GTM benchmarks for agencies
– A budgeting guide inspired by Profit First
– Bonus: a short deck with 3 quick ways to improve profitability

If you’re running an agency and this sounds useful -- the link’s in the comments.

And may the profit be with you in 2026!

My hot takes for finance in 2026:

1/ AI already killed the traditional finance org: fragmented tools + manual glue work don’t scale anymore. CFOs are becoming architects of AI-native finance stacks.

2/ 2025 was the turning point: finance teams finally started trusting AI after a year of skepticism in 2024.

3/ “Closing the books” is no longer the CFO job: that’s table stakes, not differentiation.

4/ CFOs are moving closer to CEOs: advising on GTM, pricing, and which customers segments to focus on.

5/ Board decks/reports will increasingly be AI-generated: faster, cleaner, and updated from live data.

6/ AI is already better than humans at anomaly detection.

7/ The biggest untapped AI use case is 13-week cash flow planning: especially for SMBs - and it’s still largely unsolved.

8/ A huge part of finance work will be delegated to agents: emails, Slack inputs, plan updates - humans will review, not execute.

9/ Non-finance teams (marketing, GTM, product) will do real financial analysis in plain English: copilots are changing who can ask “what if” questions.

10/ AI skills will become a hiring baseline in finance. Everyone in finance should learn to build at least one agent or automate 1-3 tasks this year.


That’s where I think finance is heading in 2026. What’s your take?

This founder runs a $5M software company.
Yet his salary barely exists.

Meet Nazar Gulyk.

Fun fact: we studied at the same college - at the same time!

He reinvests almost everything back into the business - not because he has to, but because that’s how he thinks about scale.

More on the mindset, six-figure mistakes, and the finance lessons he learned the hard way ↓

"When do I need to hire a CFO?"
"I’m at $10M annual revenue, what financial team do I need?"
First things first: you don’t need a CFO from day one.

In most cases, founders tend to label all financial tasks as CFO tasks, but in reality, that’s not the case. There are many different financial roles.

An accountant is not a CFO. A CFO ≠ a controller. FP&A ≠ CFO.

You’ll be surprised at how long you can go without needing a full-time CFO.

Even post-Series A, you might not need a full-time CFO.

> If you're just starting out ($0–1M ARR), an outsourced accountant should be enough. For more complex tasks, like financial models, you can work with a fractional FP&A (Financial Planning and Analysis) manager.

> When you hit $5M ARR, your ideal financial team could include an accountant, a fractional CFO, a fractional or full-time FP&A, and a controller.

> Then, as you grow, expand your team.

But ALWAYS start with the key challenges you’re facing, not just the name of the role.

Here’s a more detailed breakdown of some of the roles in the finance team.

And as always, may the profit be with you 💚

If you grow up learning how to save money, learning how to spend it is the hardest skill. I heard this from a founder doing $80M a year.

We met at 7am, driving race cars all day at one of the most iconic Formula 1 tracks in the world.

In between laps, I met Blake Hudelson, co-founder of BoomPop.

Quick context:

– 110 employees
– $80M in sales
– One of the fastest-growing event & travel platforms
– They literally help companies have fun together

They’re crushing it.
But that line had nothing to do with growth metrics or revenue charts.

And it stopped me.
Because a lot of founders (me included) grew up with the same rules:

– Don’t waste
– Be careful
– Save first, spend later

That mindset protects you early.
And breaks you at scale.

You can’t save your way into growth.
I learned this the hard way - pouring money into marketing, not seeing ROI right away (yes, I’m an ex-CFO, and yes, that hurts).

That’s the real job at a certain stage.
Not squeezing every dollar. Not operating lean forever.

But learning when to spend - and why.
The funny part: we were driving cars built to go 200 mph.

And the biggest lesson that day was about slowing down your instincts and rewiring your relationship with money.

If you grew up optimizing for safety, this part hurts.

But it’s the difference between a good business…
…and a scalable one.

Funny what can happen from a random LinkedIn DM.

A few weeks ago, Lindsay Rosenthal reached out.
We’d never talked before. No intro call, no pitch - just: “Hey, want to swap our top tips for turning data into real marketing decisions?”

Fast forward a few messages, and here's the main thing we both agreed on: 
Data isn't the answer. It's just the filter.

At the end of the day, founders are the ones who have to make the call. 
Numbers just help clear out the excuses.

Appreciate Lindsay for jumping right in, no fuss. 
Shows what can happen with a simple ask.

If you're a founder (or marketer) drowning in data, what's one move you're actually making this week?

Top 2 Tips for Turning Data into Decisions

I keep seeing companies treat revenue/employee as the new north star.

Henry Shi (ex-AI at Anthropic, now founder of a $220M AI-native company) shared a leaderboard based on research and conversations with founders.

It shows how close we already are to the “one-person billion-dollar company” reality:

Midjourney: ~$12.5M revenue/employee, ~40 people
Mercor: ~$2.5M revenue/employee, ~30 people
ElevenLabs: ~$2M revenue/employee, ~50 people
Lovable: ~$2M revenue/employee, ~100 people
Gamma: ~$1.9M revenue/employee, ~52 people
Recall AI: ~$400K revenue/employee, ~25 people

Based on his research, an AI-native company generates $2.5M per employee on average.

That’s a structural shift.
Headcount is no longer the default growth lever.

Real scale now means automating fast enough to increase output without adding people.

Take Grant Lee at Gamma.
They hire PAINFULLY slowly.
~50 people.
~$100M ARR.

Valued north of $2B.
Profitable for 15+ consecutive months.
More cash in the bank than they raised.

But:

All three founders still interview every new hire themselves.
They do the job before hiring for it.
Grant (a founder with a CFO background) personally ran marketing for a full year before making the first marketing hire.

Zooming out, this matches broader data.

CJ Gustafson recently shared in his private company benchmarks:

“Median headcount growth is just 3-5%, while revenue growth sits around 20-25%. Sub-$25M ARR companies aren’t firing - but they’re clearly in one-in, one-out mode.”

I see the same pattern very clearly in finance and accounting.

Companies are maintaining 20%+ revenue growth while keeping finance  headcount almost flat - by adopting next-gen AI tools instead of adding more analysts, accountants, etc.

So here’s the question I keep coming back to:

If revenue per employee is the real constraint now, what jobs will still justify headcount growth - and which ones will be expected to scale almost entirely through automation?

How do you know your business is actually doing OK?
(money edition, from a CFO & founder)

At some point in every founder’s life, there’s a moment where you ask yourself:
“Are we… ok?”

You look at revenue, new projects, happy customers.
And still - the anxiety doesn’t really go away.

I’ve been there. So have many of my friends who run multi-million-dollar businesses.

What I learned the hard way:
if you don’t build a system for checking financial health, your brain will do it for you.

Badly. At 2am.

There isn’t one perfect metric that answers “are we okay?” 
But there is a simple structure that works across most businesses.

This is the one I built for myself at Fuel - and the one I recommend to founders.

Can time tracking EVER be a good thing? 
A long answer from a founder and ex-CFO 👀

If this post somehow ended up on your feed and you don’t know me – hi, I’m Alyona. 

I’m the founder of Fuel, an AI FP&A tool for small and mid-sized businesses. Before that, I was a CFO, mostly working with service companies and agencies.

Lately, I’ve been on a lot of calls with agency founders who come to Fuel with one clear goal:

“We want to improve profitability.”

And almost every time, one topic shows up sooner or later:
Time tracking 👹

It’s usually said with a sigh. Sometimes with a joke. Often with resistance.
For many founders, it’s the scariest decision they keep postponing.

🟢 The short answer: yes, time tracking can absolutely be a good thing for service businesses.

🟢 The honest answer: both founders and teams usually hate the idea at first.
The most common objections I hear:

“It’s time-consuming”
“PMs will never track”
“We tried once and it failed”

And to be fair – sometimes PMs are usually the biggest blockers. Designers, developers, analysts – if leadership says “we track,” they track. PMs push back because their time often isn’t billed directly, so it feels pointless to them.

But here’s what I’ve seen again and again:

Time tracking fails because no one explains why it exists and what decisions it will drive.

Once founders actually use the data (not to micromanage people, but to run the business) the attitude changes fast.

I’ve seen agencies discover that their “best” project was running at 10% margin, while a boring one was printing 80%.

I’ve seen teams cut bench costs from ~$20K/month to ~$5K/month just by seeing unbilled time clearly.

I’ve seen PMs change staffing decisions once they could see margin while managing a project.

Time tracking doesn’t magically fix profitability.
But it removes a lot of guessing.

The rest is in the slides ↓

Can time tracking EVER be a good thing? 👀

I’ve worked as a CFO with 100+ agencies (including well-known ones like ColdIQ and RevGrowth) mostly in the $2M-$50M revenue range.

Different founders. Different growth stories.
But the strongest agencies all share one thing.

They can answer a very specific set of financial questions:

1/ What’s your gross profit margin (not revenue, margin)?
2/ What’s your LTV : CAC?
3/ What’s your utilization rate (% of billable time)?
4/ Which services or projects are most profitable?
5/ Do you track time - and do you trust that data?
6/ Do you have enough capacity to meet demand right now?
7/ Do you have enough demand to keep the team fully utilized?
8/ Do you know your true team capacity (not planned, real)?
9/ How much does actual revenue deviate from plan each month?
10/ How often do you experience cash gaps?
11/ What revenue model are you actually operating on?
12/ Do you have clear KPIs - and review them monthly?

From my experience, most agency issues aren’t growth problems. They’re profitability and capacity problems.

When founders finally see these answers in one place, decisions get easier:

– pricing
– hiring
– firing
– scaling
– saying no to bad projects

That’s why we benchmarked these questions across 100+ agencies we’ve worked with.

And turned it into a 10-minute financial health assessment:

– choose your agency type & size
– answer 12 questions
– get a score + concrete, CFO-level recommendations

It works for marketing & GTM agencies, design studios, consulting & legal firms, any service business selling time and expertise.

If you want to sanity-check where you stand → link in comments.

Your skills + The One Page Offer™ + 16 weeks = $10k/mo recurring profit | DM me "ONE" for details

In 2017, my life changed forever – I lost my job due to a freak fire.

And that wasn't even the worst part:

• I was working at a job I hated
• My network was filled with losers
• I was living a terribly unhealthy lifestyle

Of course, I didn't know things were all that bad – until I found myself on unemployment.

The next morning, after I let the dust settle a bit, I told myself that I was going to write for 30 days, no matter what.

30 days turned into over 100 fast.

100 days turned into 5+ years.

And now here I am:

• 7,400+ newsletter subscribers
• 50,000 follower audience on Twitter
• 22,000 follower audience on Medium

And a profitable creator business as a result.

Now – the last thing I'll ever tell you is that it was easy – because it wasn't (and still isn't).

But I'll tell you this: it was simple.

Or – at least it's simple when you understand the:

• Strategies
• Patterns
• Tactics

That help you save time, money, and unwanted headaches.

And that's why I'm here.

I want to teach you what I know. From:

• Copywriting
• Offer creation
• Effective writing
• Audience Building
• Digital monetization

And everything in between.

I can't wait to go on this journey with you.

I'll see you in the timeline & in the comments.

Keep building.

✌️ Jon

Jon Brosio

Everyone wants the "one secret" to online success.

Here it is: 

There isn't one.

I don't know who needs to hear this, but:

• I only made $13.50 online in my 1st year
• I was fired from 3 freelance clients
• My mom was my first email sub
• My first post was about wine

"Shortcuts" are a myth.

The internet sold you a lie...

That there's a:

• A hack
• A trick
• A system 

That skips the hard part.

That someone cracked the code and you can just copy-paste their success.

Bull

Success isn't a download.

It's an upload.

You upload:

• Hours of work when you don't feel like it
• Emails to lists of 12 people
• Content that gets 3 likes
• Offers that get rejected

For months.
Sometimes years.

Until something clicks.

Not because you found the secret.

But because you became the person who deserves the success.

Skills compound
Reputation compounds
Relationships compound

But only if you stick around long enough for the compound interest to kick in.

Most people quit during the "boring middle."

Don't be most people.

Put your head down.

Grind.

And never give up.

It will come.

—

Need help writing targeted content?

Get my 10 proven templates (free)

Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

Get them here: jonbrosio.com/10-templates

No alternative text description for this image

I'm about to say something unpopular.

But by someone desperately needs to...

Don't start a business if you're not willing to:

• Work weekends while others binge Netflix
• Work for free in the beginning (often for 6+ months)
• Invest money into yourself when you're already tight
• Sacrifice time with friends & family who don't get it

Plain and simple...

This isn't motivational fluff.

It's the entrance fee.

I remember my first year clearly.

• Friday nights writing sales pages
• Nights out canceled to hop on client calls
• Vacation money spent on business courses
• Sundays learning Facebook ads (that failed)

My social life became a casualty...

My comfort zone became extinct.

My old identity? Gone.

People started treating me differently.

• "Why can't you just relax?"
• "All you talk about is business."
• "Remember when you used to be fun?"

I couldn't explain it then.

I was building something they couldn't see.

A bridge from who I was to who I needed to become.

• Every dollar invested was a nail
• Every weekend worked was a plank
• Every relationship strain was the price of crossing over

Here's what I discovered on the other side:

If you can push through that season of sacrifice—

You don't just get a business.

𝙔𝙤𝙪 𝙜𝙚𝙩 𝙖 𝙡𝙞𝙛𝙚 𝙮𝙤𝙪'𝙧𝙚 𝙤𝙗𝙨𝙚𝙨𝙨𝙚𝙙 𝙬𝙞𝙩𝙝.

• Work that energizes you
• Time that belongs to you
• Purpose that feels like play
• Money that serves your mission

The irony?

Once you build it, those same people ask:

"How do you make it look so easy?"

Because they only see the destination.

Not the journey.

Most want the reward.

Few will pay the price.

—

Need help writing targeted content?

Get my 10 proven templates (free)

Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

Get them here: jonbrosio.com/10-templates

The $100K blueprint everyone ignores (but shouldn't)

It's not:

• Sexy
• Scalable
• Automated

(at least yet...)

But it works every single time.

Here it is:

1. Choose a niche
2. Craft a clear offer
3. Give to 10 people for free
4. Collect testimonials like they're GOLD
5. Convert your next client via content
6. Raise your price by 25%

Rinse and repeat steps 4-6.

(Like... damn near religiously...)

I've watched a thousand creators skip this formula.

They want the advanced stuff:

• Automated funnels
• Course platforms  
• Membership sites
• Digital product empires

Meanwhile, simple service providers are quietly hitting $100K.

Because they understand something crucial:

Your average client value matters more than your client count.

10 clients at $10,000 = $100K
100 clients at $1,000 = $100K
1,000 clients at $100 = $100K

Guess which one is easier to manage?
Guess which one has higher profit margins?
Guess which one doesn't require a massive audience?

The ascending price model is your secret weapon:

Every "yes" at your new price builds confidence
Every client success raises your market value
Every testimonial justifies higher rates

Start at $500.
Move to $625.
Then $780.
Then $975.

By client #50, you're charging $1,500+ for the same service you started at $500.

(and mind you -  25% is just a suggestion - you can always go higher the more comfortable and systematized you get)

Same expertise. 
Same deliverable. 

Different positioning.

Because here's the thing about pricing:

It's not about what you think you're worth.

It's about what the market will pay for transformation.

(Read that again)

(And then again...)

And the market will pay more as you prove your value.

Stop looking for the complex solution

Start executing the simple one

---

Need help writing targeted content?

Get my 10 proven templates (free)

Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

Get them here: jonbrosio.com/10-templates

Most creators are one decision away from six figures.

That decision?

Commit to boring.

Everyone wants the six-figure business.

Nobody wants to:

• Post daily for 6 months
• Say no to shiny objects
• Stick with one offer

Which is exactly why most people never get there.

The barrier isn't knowledge.

It's consistency and belief.

I see it every day in my DMs:

• "What about TikTok?"
• "Should I start a newsletter?"
• "I have this new course idea..."

They're asking the wrong questions.

The right question is:

"𝘏𝘰𝘸 𝘤𝘢𝘯 𝘐 𝘥𝘰 𝘭𝘦𝘴𝘴 𝘢𝘯𝘥 𝘦𝘢𝘳𝘯 𝘮𝘰𝘳𝘦?"

Because the creators making money aren't doing more.

They're doing the same thing.

Over and over.

Until it works.

Then they keep doing it.

Boring = Profitable.
Exciting = Broke.

Choose boring.

—

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My nephew asked me what I do for work yesterday.

I said: 

"I help people talk to money."

He looked confused...

So I explained it like this:

"Imagine money has ears. Most people are shouting the wrong words, in the wrong places, to the wrong ears, at the wrong time.

I teach them how to whisper the right things."

He nodded like that made perfect sense.

He's six...

Kids get it. 

Adults overcomplicate it.

Here's the simple truth:

Money has four ears:

Copywriting = knowing what to say
Marketing = knowing where to say it
Positioning = knowing who to say it to  
Sales = knowing how to say it

Together...

They make money listen.

Most creators are still shouting:

• "BUY MY THING!"
• "FOLLOW ME!"
• "I'M THE BEST!"

Money doesn't respond to shouting.

Money responds to whispers.

The right message (copywriting) delivered in the right place (marketing) to the right person (positioning) at the right moment (sales).

That's when money leans in.

That's when money says yes.

That's when your wildest dreams come true.

Stop shouting at money.

Start whispering to it.

—-

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You’re generating leads. You’re closing sales.

But at some point—

Whether it’s $10K/month or $20K/month—you hit a wall.

Things stall.

And when that happens, the instinct is to think you need more content.

• More posts. 
• More visibility. 
• More engagement.

But the real shift that moves the needle isn’t about more.

It’s about making a fundamental change in how you communicate.

Because there’s a difference between content that generates attention and content that creates conversions.

And that difference comes down to this shift...

From:

• “this is who I am” → to “this is your problem.”
• “this is what I do” → to “this is why your problem sucks.”
• “this is why it’s cool” → to “this is what you should try instead.”

If your content is mostly talking about what you do, you’re making it harder to attract clients.

Your dream clients don’t care about your story until they see themselves in it.

Your audience is already having a conversation in their head.

They wake up thinking about their frustrations, their struggles, and the outcomes they want.

They’re not looking for another expert talking about their credentials.

They’re looking for someone who understands their experience better than they do.

This is why you need to start with your offer.

Because when you deeply understand:

• Who you help
• What you help them achieve

Then you can reverse-engineer your content to meet them exactly where they are.

You’ll start uncovering the stories they’re already telling themselves about:

Their pains
Their desires
Their obstacles
Their frustrations

And when your content enters their world instead of forcing them into yours—

You become the no-brainer choice to solve their problem.

This shift isn’t just about making tweaks to your content.

It’s about rethinking your entire approach so that every post, email, and message serves as a stepping stone toward working with you.

When you stop making content about you—and start making it about them—

Everything changes.

—

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The biggest lie in business:

(It's complete and utter garbage - makes me sick...)

Ready for it?

Here it is...

That you need to be the smartest person in the room.

I know people making $50K/month who barely graduated high school.

And PhD's who can't sell a $97 course.

Here's what actually matters:

• Who you are
• Who you want to help

That's it.

Nothing else.

Who you are = What your offer says about you

Your offer creates your identity:

• Sell productivity systems → You're the efficiency expert
• Sell relationship advice → You're the connection coach
• Sell financial planning → You're the money mentor

Your positioning doesn't come from your resume.

It comes from the problem you solve.

Who you serve = The specific outcome they want

This isn't about age, gender, or income.

It's about the transformation:

• Stressed entrepreneurs who want systems
• Lonely professionals who want connection
• Broke millennials who want wealth

When you know these two things, everything else becomes simple.

Your content writes itself.

Because you're not trying to impress everyone.

You're solving one problem for one person.

The gurus want you to think it's complicated.

That you need:

• Complex funnels
• Multiple revenue streams
• Years of "authority building"

Lies.

Simple beats sophisticated.

Clear beats clever.

Every damn time.

If you think success is about being the best—this will change your mind.

Because here’s what actually creates momentum:

Effort.
Consistency.
And the willingness to look a little stupid for a while.

Over time, that combo beats genius almost every time.

Everyone’s chasing the perfect strategy.

The brilliant idea.

The overnight win.

But most people don’t need a breakthrough.

They need movement.

Reps.
Feedback.
Refinement.

That’s how progress is made—especially when it’s quiet and invisible.

You don’t need more ideas.

You need action.

→ Action that looks boring
→ Action that feels uncomfortable
→ Action that makes you cringe, because you’re figuring it out

But that’s the exact action that builds confidence.

And credibility.

And eventually—results.

Here’s the truth:

→ The consultant who closes $10k clients? She used to flinch every time she pitched.

→ The coach with the waitlist? He made 6 offers before anyone said yes.

→ The creator with momentum? Her first 90 days were pure trial and error.

They didn’t wait to feel qualified.

They just kept going.

If you’re building a solo business, this is what it actually looks like:

→ One clear offer
→ Targeted content that starts real conversations
→ Simple, repeatable actions—done consistently

You don’t need to be a genius.

You need to keep going longer than most people are willing to look unsure.

—

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Most people overcomplicate getting to $10K/month.

They think they need: 

• Complex funnels
• MASSIVE audiences
• Completely unique offers

But I've watched dozens of clients hit $10K with something much simpler:

1. Get one client

Stop building the "perfect" offer. 

Start with one person who has a problem you can solve. 

Even if it's messy. Even if it's not "scalable"

(Yet...)

2. Do a great job

Over-deliver on everything. 
Show up early, stay late, anticipate their needs. 

This client becomes your case study for the next one.

3. Charge more (to get another client)

Double your price. Seriously. 
Your first client proved the value exists. 

Your second client should pay for that proof.

4. Deliver an even better result

You learned from client #1. 

Apply those lessons to client #2. 

Better systems, clearer communication, faster results.

5. Repeat until you make $10K/month

Keep raising prices as you get better. 

$500 becomes $1000. 
$1000 becomes $2000. 
$2000 becomes $5000.

Most people want the complex strategy.

But the simple path works faster.

One client at a time.
One great result at a time.
One price increase at a time.

Until you're making more money than most people with "big" businesses.

-

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Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

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Most creators will stay broke...

I'm talking about the creators who:

• Never share their wins
• Rarely talk about their offers
• Hide behind "let the work speak for itself"

They think humility is a business strategy.

It's not.

It's a poverty strategy.

Because the future belongs to those unafraid to self-promote.

They'll:

• Create better content (they know their story matters)
• Make a better offer (not embarrassed by their prices)
• Get more attention (not waiting to be discovered)

And they'll win.

Here's the truth nobody wants to hear:

Your 

• Best work means nothing if nobody knows about it
• Perfect offer means nothing if nobody hears about it
• Expertise means nothing if you keep it to yourself

I used to think differently.

I thought quality would eventually rise to the top.

That customers would somehow find me.

That word-of-mouth would magically scale my business.

I was wrong.

Dead wrong.

The market doesn't reward the best.
It rewards the best-known.

(Double click on that, homie...)

And "best-known" requires one thing:

Showing up
Speaking up
Promoting up

Confidently
Consistently
Unapologetically

Your competition isn't more talented.

They're just more visible.

—

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This system helped me made $18k in one month

(After being stuck at countless $2k - $5k months...)

Most creators think $10K months require:

• 100K followers
• Viral content
• Complex funnels
• 20 different revenue streams

Not eeeeeeeeeeeeven.

Here's what actually works:

One offer.

• Solves one specific problem
• For one specific person
• At one specific price point

One system.

• Content that attracts
• Process that converts
• Delivery that delights

One post per day.

• Speaks to their pain
• Shows your solution
• Invites them in

That's the entire business.

I learned this the hard way.

Spent 2 years creating:

• 3 different courses
• 9 different price points
• Content for everyone (and no one)

Result? $2,800 in total revenue.

Then I simplified:

• One coaching offer
• One sales process
• One post daily
• One email

Result? $18K in month one.

The lesson?

Depth beats breadth.
Clarity beats cleverness.
Focus beats everything.

Your audience doesn't want options.

They want THE solution.

Give them one clear path to their desired outcome.

Then watch them sprint toward it.

-

Need help writing targeted content?

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Everyone's looking for the $100K secret.

Here it is:

Stop selling what you know.

Start selling what they want.

(Read that again, baby!)

I see creators all day building products around their expertise instead of their market's desperation.

• "I know marketing, so I'll sell marketing courses"
• "I'm good at graphic design, so I'll teach design"
• "I know productivity, so I'll create productivity systems"

That's expertise-first thinking...

And it keeps you broke.

$10K thinking works in reverse:

• What's keeping your ideal client awake at 3 AM?
• What transformation would change their life?
• What would they pay anything to fix?

Then—and only then—do you ask:

"𝘏𝘰𝘸 𝘥𝘰 𝘐 𝘴𝘰𝘭𝘷𝘦 𝘵𝘩𝘪𝘴 𝘶𝘴𝘪𝘯𝘨 𝘸𝘩𝘢𝘵 𝘐 𝘬𝘯𝘰𝘸?"

WhAt'S tHe DifFeReNcE?

𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲-𝗳𝗶𝗿𝘀𝘁 𝗰𝗿𝗲𝗮𝘁𝗲𝘀 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗽𝗲𝗼𝗽𝗹𝗲 𝗿𝗲𝘀𝗽𝗲𝗰𝘁 𝗯𝘂𝘁 𝗱𝗼𝗻'𝘁 𝗯𝘂𝘆.

Booyah-kasha!

(I hope that send chills down your spine...)

Market-thinking creates offers people throw money at.

I learned this the hard way...

My first offer was "Content Strategy for Creators."

Sounds impressive, right?

I made about $1500 in 3 months.

Then I talked to my market.

They didn't want "strategy."

They wanted to stop feeling like frauds charging for their work.

Same expertise. Different angle.

"Create a One Page Offer™ and validate it with 3 clients" 

was born.

$40K+ in the first 90 days...

Same knowledge
Same person
Same skills

Different offer.

Because I stopped leading with what I wanted to teach.

And started with what they desperately wanted to learn.

Your expertise is the vehicle.

Their transformation is the destination.

Get that backwards, and you'll stay stuck explaining why your knowledge is valuable.

Get it right, and they'll be asking how fast they can start.

If you've been told to "find your niche" and felt paralyzed, this will change everything...

Most creators think a niche is:

• An industry ("fitness")
• A platform ("LinkedIn creators")
• A demographic ("millennial women")

That's not a niche.

That's a category.

A $100k niche is a group with a problem.

Not just any problem.

A problem that:

• They can't solve alone
• Keeps them up at night
• Costs them money daily
• They'll pay premium to fix

When you speak to the problem, the right people immediately think:

• "Holy ravioli, that's me."
• "How did they know?"
• "I need this now."

My student learned this the hard way...

For months, he called himself a "career coach for programmers"

Crickets.

Then she shifted:

"I help programmers stuck in application hell get recruiters to reach out to them with their dream job and salary in hand"

Same skills. Same person. 
Completely different response.

6 new clients within the first month working together...

Because he stopped describing what he did and started describing the hell her clients were living in.

The magic isn't in the solution.
It's in how precisely you can articulate the problem.

Most creators get this backwards...

Here's how to find your $100k niche:

1. List every problem you've personally solved
2. Identify which ones people regularly ask you about
3. Find the intersection of "urgent" and "expensive"
4. Test your language with real humans

Don't ask 

"What's my niche?"

Ask 

"Whose problem am I uniquely positioned to solve?"

The money follows the problem.

The bigger the problem, the bigger the opportunity.

Stop being a generalist hoping someone needs everything.

Start being the specialist people desperately need for one thing.

Picture this scenario:

Two coaches launch the exact same program. 

• Same offer
• Same price point
• Same audience size

Coach A makes $3,000
Coach B makes $15,000

The difference isn't their expertise
It's not their audience 

It's frame control

Coach A: The Commodity Approach

Sends an email: 

"Hey everyone, I'm opening enrollment for my coaching program next Tuesday. Here are the details, here are the benefits, here's the price."

Tuesday comes. Doors open. Then they wait.

The response is crickets.

 By Thursday, panic sets in. 

They send another email with the same details. 

They're begging people to buy. 

Result: $3,000 and a bruised ego.

Coach B: The Authority Approach

Takes a completely different path.

Sends a thoughtful email about a conversation they had with a struggling client. 

• Real problem
• Real insight
• Real value

No pitch. Just genuine help.

And a "P.S."

P.S. "This conversation inspired me to create something that solves this exact problem. Reply 'INTERESTED' if this would help you too."

60 replies flood their inbox.

Two days later: 

"I got an overwhelming response to Tuesday's email. This inspired me to put together something even bigger than I originally planned. I'm creating a pre-registration list. As a bonus, pre-registered people get an extra one-on-one call with me."

100 people pre-register.

Final email: 

"Due to the response, I'm limiting this to 10 spots only. Pre-registered people get first access Monday morning - with their bonus. Everyone else gets access Tuesday - without the bonus."


• Monday morning: 6 spots gone in 3 hours
• Thursday: Remaining 4 spots filled
• Friday: 3 more people wanting in

Coach B lets them in at 10% higher price.

Result: $15,000 and a waitlist for the next round.

Here's the lesson:

Stop launching like you're applying for permission. 

Start creating demand before revealing the offer.

Your audience doesn't want another program. 

They want to be part of something exclusive. 
They want to feel chosen.

That's the difference between begging and building

Between commodity and authority. 

Between $3K months and $15K months.

The money isn't in what you're selling. 

It's in how you position yourself before anyone knows what you're selling.

—

Need help writing targeted content?

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Most solopreneurs are sabotaging their own income.

Without realizing it. They make two critical mistakes:

They:

1. Don't ask existing clients for more
2. Chase one-time payments instead of recurring revenue

I learned this the hard way.

67% of my income came from people who already knew me.

Yet I was spending 80% of my time chasing new prospects.

Backwards.

Completely bass-ackwards.

Here's what I discovered:

When someone buys from you once, they're 7x more likely to buy again.

When they:

• Get results, they want more results
• Trust your process, they want deeper access
• See transformation, they want acceleration

But most solopreneurs deliver value and disappear.

No next step
No follow-up offer
No ongoing relationship

They treat business like speed dating instead of marriage.

Meanwhile, their best clients are asking:

"What else can you help me with?"

(Even if it's not out loud...)

And getting crickets.

So they find someone else.

Now I design every offer with three things:

• Recurring component for ongoing value
• Clear next step for ready clients
• Natural upsell pathway built in

Result?

I haven't "hunted" for a client in 8 months.

And I help my clients do the same.

Because we built businesses that grow themselves

--
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Too many solopreneurs are afraid of the wrong thing.

They worry about:

• "I need to be original!"
• "I can’t launch until it's perfect!"
• "What if someone steals my idea?"

But these fears don’t kill businesses. What does?

• Waiting too long to launch
• Obsessing over originality instead of execution
• Sitting on an idea instead of testing it in the market

The truth is, your idea isn’t what makes you successful. 

It’s your execution.

Some of the most successful businesses didn’t create something entirely new. 

They took something that already existed and improved it.

• Facebook wasn’t the first social network.
• Google wasn’t the first search engine.
• Apple didn’t invent the smartphone.

They just executed better than their competition.

If you want to build a successful business, your focus should be on:

• A proven offer – Something people already want.
• A proven lead funnel – A system that attracts leads.
• A proven method to convert leads – A way to convert them.

The market doesn’t care about how unique or clever your idea is. 

It only cares about:

• Does this solve my problem?
• Is it better than what I have now?
• Can I trust that it will work for me?

If you have something new, your first job isn’t to protect it. 

It’s to test it.

The Real Business Killer: Inaction

The best businesses aren’t the most original. 

They are the ones that:

• Take existing ideas and improve them.
• Focus on execution rather than perfection.
• Test, iterate, and refine until they get it right.

The biggest risk isn’t someone copying your idea. 

It’s you never acting on it.

Everyone's looking for a complex marketing funnel.

Meanwhile...

The richest solo creators and coaches I know use one step that leads to another:

Reader → Lead → Customer → Recurring → High-ticket

That's it.

No fancy automation.
No 47-step sequences.
No AI-powered chatbots.

Just crystal clear progression:

I call it One Step Marketing™

It's what I use for my own multi-six figure solo business.

And what I teach my clients:

• Reader finds your content (content)
• Lead opts in for deeper value (free)
• Customer buys entry offer ($)
• Returns for recurring solution ($$)
• Graduates to premium service ($$$)

But here's what makes it work:

Each step solves ONE problem.
Leads to ONE outcome.
Makes ONE promise.

(Hence the name "One Step Marketing™")

The magic isn't in complexity.

It's in clarity.

Knowing exactly:

• Who you serve
• What they need
• How you help
• What's next

That's how you build $10k months.

And $20k

And $30k...

Not by adding more steps.

By making each step count.

Here's the difference between a $10K and a $100K niche:

$10K niche: 
"I help marketing agencies"

$100K niche: 
"I help marketing agencies whose clients keep asking for discounts"

$10K niche: 
"I serve real estate agents"

$100K niche: 
"I serve real estate agents who generate leads but can't convert them to closings"

$10K niche: 
"I work with freelance writers"

$100K niche: 
"I work with freelance writers who have decent online audiences but are still broke"

Notice the pattern?

The money isn't in the demographic.

It's in the desperation.

People don't pay for solutions to problems they might have someday.

They pay for solutions to problems that are costing them money, sleep, or sanity RIGHT NOW.

When I was selling wine, I didn't approach every table the same way.

• The anniversary couple? Different conversation
• The business meeting? Different approach
• The first date trying to impress? 

Say it with me...

Completely 👏 different 👏 strategy.

• Same people
• Different situations
• Different problems to solve

Your niche works the same way.

Stop thinking "who do I serve?"

Start thinking 

"𝘸𝘩𝘢𝘵 𝘱𝘳𝘰𝘣𝘭𝘦𝘮 𝘢𝘮 𝘐 𝘴𝘰𝘭𝘷𝘪𝘯𝘨 𝘵𝘩𝘢𝘵'𝘴 𝘴𝘰 𝘱𝘢𝘪𝘯𝘧𝘶𝘭 𝘵𝘩𝘦𝘺'𝘥 𝘱𝘢𝘺 𝘮𝘦 𝘵𝘰 𝘧𝘪𝘹 𝘪𝘵 𝘵𝘰𝘥𝘢𝘺?"

That's not a demographic.

That's a goldmine.

3.6M lead magnet

I helped a student gain 6.9M+ views & 4.3k followers (in 30 days)

And now I'm sharing the exact system we used

Want it too? Grab it here: jonbrosio.com/mastercourse

Julius Brown III

Sales happen before you ever talk to someone.

They happen in... 

Your content

Most creators use content to show expertise.
Smart creators use content to eliminate objections.

There's a massive difference.

Want templates that convert browsers into buyers?

Get my 10 proven post templates (free)

Each one designed to speak directly to your ideal client's specific emotional state and move them toward throwing money at you (in the best possible way)

Link in comments:

The art of pre-selling with content:

Need help converting more clients consistently?

Boy do I have something for you...

I created the One Page Offer™ template

It’s designed to speak directly to your ideal client's specific wants & needs and get them to convert 
(without objections)

It works in virtually every niche & market:

Grab it for free (link in bio & comments)

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