CEO & Founder at Fuelfinance / make finance easy for founders

I never planned to become a founder.

I spent most of my life as a CFO — building models, analyzing numbers, and helping businesses grow. I loved it. Still do.

But in 2019, something shifted. I built a simple Google Sheets MVP to help my first customer (Petcube, YC’18) understand their finances better. Five months later, they were profitable. A year later, that client became my co-founder.

That’s how Fuel started.
Today, Fuel is a financial management platform paired with a real CFO. 

We manage over $500M in customer P&Ls. 
We’ve grown from a no-code MVP to a full web platform used by hundreds of businesses.

Along the way:

→ Partnered with HubSpot, Carta and Brex
→ Helped 100+ agencies and SMBs become profitable: Petcube, ColdIQ, Oceans, Hampton & more

Outside of Fuel, I’m:

→ A cross-continental swimmer (4.04 miles from Europe to Asia in open water)
→ Dog mom to Haku, my husky (and Fuel’s unofficial Chief Food Officer)
→ Into skateboarding, wakesurfing, snowboarding (anything that reminds me to feel fear and move through it)
→ Exploring longevity — 1.5 years alcohol-free, lifting weights, and learning to cook for myself

My mission is simple: make finance easy (and sexy) for founders.

If you wanna have a founder-to-founder chat, shoot me a DM.

Alyona Mysko

There is this YC application question I love the most:

“Tell us about the most impressive thing, other than your startup, that you have achieved”

And my proudest achievement is how I hacked my fear of swimming.
Spoiler: I've learned nothing about B2B SaaS from it 😅

All my life, I was afraid to swim because I nearly drowned several times as a child.

At 25, I decided it was time to conquer this fear.
I started training in a swimming pool.

I remember how I used to be afraid and constantly refused to swim to the second half of the pool, where I couldn’t touch the bottom.

My coach strapped a special belt to me, like the ones for kids, and hold me from the pool's edge.

After 6 months of training, I was ready for something bigger. I decided to push my limits and signed up for an open-water swim across the Bosphorus in Istanbul — the annual event that bridges Europe and Asia.

The first ten minutes were pure fear, gripping me with every breath.
But with each stroke, I could feel myself inching closer to the finish line, to proving I could do this.

Finally, I swam 4.04 miles in open water, becoming a Bosphorus cross-continental swimmer.

This photo is from that day.

Since then, I’ve never been afraid of swimming.

What is the most impressive thing you've achieved, other than your startup?

Alyona Mysko 

Founder of Fuelfinance | building the future of finance for SMBs

With all the AI tools out there, I still take meeting notes by hand.
This is probably one of my best habits.

I know, it sounds a little silly coming from someone who lives inside dashboards, automations, and AI agents all day.

I use Fireflies to transcribe calls.
I have a Notion system for everything.

And yet… I still take my own notes every single 1:1.

Because when I write manually, I think better.
I stay more present in the conversation.

Over the years, it became one of my favorite rituals.
I even built a small workflow around it:

→ Every 1:1 note goes into a Notion page called “CEO Hub.”
→ I tag each meeting summary (product, leadership, growth, etc.).
→ Once a week, I upload the highlights into a ChatGPT thread called “How to be a better CEO.”
→ There, I ask AI to challenge me: What am I avoiding? What patterns do you see? What can I communicate better next time?

It’s weirdly therapeutic. And it works.
Some of my biggest leadership insights came not from new tools – but from re-reading my own notes.
The tone of voice I used. The things I wrote in all caps. The stuff I didn’t write at all.

So yeah – this isn’t a productivity hack and a “10 tools I use” post. It’s a reminder that sometimes, the slowest habits are the ones that actually make you better.

Every entrepreneur needs to have a hobby.
For me, that challenge is skateboarding.

Every week, I go to the skate park.
The routine is always the same.

I fall. I bruise. I get back up.
I have a few target tricks I want to be able to do.
But first, I need to fail 100 times to get them right.
On the concrete, I'm just another person learning something new.

With every training, I get a little better and I have less and less fear.
My brain is literally rewiring itself. Neuroplasticity in action.
Each new trick is a small victory. Each fall is a lesson.

Skating is my personal way of embracing a beginner’s mindset (something I learned from Zen Mind, Beginner’s Mind).
To let go of what I think I know.
To approach all challenges with curiosity and openness.

Being a beginner at something taught me far more than I expected.

What hobbies do you guys have?

(7) Activity | Alyona Mysko | LinkedIn

li_at

JSESSIONID

Talks about #enterpreneurship, #financemanagement, #financialanalysis, #financialmodeling, and #earlystagestartups

How will business finances look in two years? This is how I see it…

Recently Jason M. Lemkin made a bold prediction: 
CRMs will become the backend, and agents will be the main interface. 

You won’t even touch the sales platform directly. You’ll just talk to an agent, and it’ll get things done. 

Finance is next. Actually, it’s overdue. 

In two years, here’s where we’ll be:

🟢 AI agents will be main interface.
Every company will have AI agents sitting on top of their ERP and FP&A systems. The old infrastructure with the messy spreadsheets, the stitched-together accounting tools will be hidden underneath. The agent will be the front door.

You’ll just ask for what you need: How did our margins compare to last quarter? What’s the safest way to improve profitability? Benchmark us against last year’s top performers?

🟢 Finance team’s capacity won’t be bottlenecks anymore. 
Data won’t be trapped in one department or buried in some analyst’s drive. Suddenly, every founder, every team lead, every board member can act like they have their own personal CFO on call, 24/7.

🟢 No special training. 
Just clear answers, in plain language, right when you need them.

Of course, we’re not there yet.

Ask any CFO: AI loves to hallucinate, and clean data is still a battle. Common agents need rules, standards, and expert training otherwise, you get faster bad decisions, not better ones.

But we’re building for this future at Fuel. We’ve just introduced Fuel AI CFO that is reliable, accurate, and actually helpful, so founders, and teams can finally get finance out of the back office and into the real-time conversations that drive the business.

Fuel AI CFO already do

→ Instant what-if modeling to evaluate pricing, hiring, and cash-flow impacts.
→ On-demand dashboards and reports.
→ Automated board-ready reports.
→ Real-time anomaly detectiona
→ Real-time benchmarking
→ Data quality check score

Get early access in the comments.

The future of finance isn’t static reports, or yet another dashboard you barely use. 

The future is where everyone can be a financial analyst talking just plain English.

Founder, CFOs, your thoughts?

just introduced: FUEL AI CFO

the lovable/cursor for midsize businesses’ finances.

get early access at

Open article: Introducing AI CFO for SMBs | Fuelfinance by fuelfinance.me

Introducing AI CFO for SMBs | Fuelfinance

💚 10 principles we use to build reliable AI CFO 💚

1. All the data in one warehouse — clean and ready for AI.
We take all your data from 300+ sources like QuickBooks, Stripe, HubSpot, banks, payroll, etc.

2. Accuracy > 1-click. 
Training agents using your data, not just general data. In finance AI to have the highest accuracy — less is more.

3. Human-backed. 
Trained on thousands of founder↔CFO questions and continuously validated by our in-house finance team.

4. Full transparency. 
Data Limitation Disclaimer shows the quality score (e.g., 40/100) and marks insights as directional until validated.

5. Proactive anomaly checks. 
Fuel flags issues the moment they appear (missing dates, mismatched invoices, odd entries) — before they become bad answers.

6. Root-cause + actions tips. 
When something drifts off target, Copilot explains why it happened and gives a clear fix-it playbook you can follow.

7. Built for your industry. 
SaaS, agencies, ecommerce, consulting — knows the metrics and benchmarks that matter.

8. Decision safeguards. 
When data is thin, Copilot widens confidence bands, de-scopes risky analyses, and prompts data-fix steps before action.

9. Auditability, always. 
Every conclusion is tied to the exact sources, time range, and transformations used — so finance can double-check.

10. One platform. 
Built into the Fuel FP&A stack (what-ifs, dashboards, alerts) so your planning, analysis, and actions stay consistent.

Get early access at https://lnkd.in/gx95mJzt

If you work with finance, please don’t rely on ChatGPT for calculations.

I recently rewatched a conversation with Andrej Karpathy (one of the smartest people in AI), and something he said finally explained to me why different LLMs behave so differently with numbers.

He mentioned that most models compress trillions of tokens into a few billion parameters. 

All of that becomes what he calls a “hazy recollection.”

So when you ask a model to calculate CAC or quarterly revenue growth, it often doesn’t calculate at all, it just tries to predict what the answer should look like.

This is why ChatGPT can explain your problem beautifully, and then give you a gross margin that makes zero mathematical sense.

Claude behaves differently.
It treats numbers like a reasoning task, not a writing task.

And because it uses the context window almost like working memory, it can actually go line-by-line through your dataset instead of filling in the blanks.

For finance teams and founders:

→ Claude recomputes ARR and gross margin instead of inventing them
→ It quarterizes your monthly metrics correctly
→ And it follows your formulas as written, not whatever it vaguely remembers from its training data

In short:

ChatGPT is great at narrative. 
Claude is better at math.

But here’s the part I loved from Karpathy:

He said he doesn’t think AI will reach full “agent-level reasoning” in the next 10 years.
Not for complex judgment calls. Not for multi-step decision-making.

Definitely not for “replacing your CFO.”

So if you want to use LLMs to speed up your finance team, treat them like powerful tools, not decision-makers. 

Spend time understanding how different models work and where each one fails.

At Fuel, even as we ship more AI features, every number still goes through a human CFO.

(And imo, that’s a good thing)

Let’s see where the next decade takes us.

Interview with Andrej Karpathy in the comments – would love to hear your thoughts.

The CFO role is changing more than any other role.
For years, there’s been this pyramid in how we think about finance:


At the bottom: data collection and manual reporting.
At the top: strategic finance and decision-making.

And for most finance teams, 80% of the time still goes to the bottom of that pyramid: spreadsheets, reconciliations, and manual workflows.

But what happens when all of that gets automated?

When AI and automation take over the manual 80%, what will finance teams (and CFOs) do with that time?

That moment is coming faster than we think.
Not tomorrow, but soon enough that it’s time to prepare.

Imo, mediocre finance professionals have 2–3 years to grow before AI replaces everything they do.

And the answer, I believe, lies in one thing: thinking strategically.

The best CFOs won’t be the ones who can close faster or reconcile cleaner.

They’ll be the ones who can ask better questions:
→ Where should we go next?
→ What will this decision mean for our valuation six months from now?
→ How can we use data to make every team (marketing, sales, product) smarter?

The CFO role is moving closer than ever to the CEO or VP of Ops.
It’s about connecting dots across the business, not just closing the month.

In the next few years, finance will no longer live inside the finance department.
It will live everywhere – empowering every team to make decisions with data and context.

That’s the future I see: where CFOs don’t just report what happened, but shape what happens next.

And for finance professionals, this shift brings both challenge and opportunity.

The manual roles will shrink.
But those who grow their strategic, communication, and leadership skills – they’ll thrive.

So the question is no longer “will AI replace finance?”
It’s “what will finance do with the time it frees up?”

Everyone wants AI agents to be senior specialists.

But let’s be real — most AI agents today are more like junior employees.

At Fuelfinance, this shift in mindset completely changed how we build and use finance AI agents.

Here’s what managing AI like a junior looks like:

🟢 You need a senior human reviewing the work.
If you wouldn’t let a new analyst send reports to investors without review, why trust AI to do it? AI does the groundwork, but experienced CFOs make the final calls.

🟢 Visibility into the process matters.
When a junior builds a financial model, you want to understand their logic and see their steps. With AI, black box outputs are useless. You need to see every calculation, every assumption.

🟢 Feedback needs to be specific.
Telling a junior “this forecast looks wrong” doesn’t help. Same with AI. Instead, point out exactly what’s off: “You used last quarter’s growth rate instead of adjusting for Q4 seasonality.” That’s how both humans and AI learn.

🟢 Assign the right tasks to the right agents.
You wouldn’t ask your junior AP clerk to build an investor deck. AI agents are no different—one for cash flow, one for expenses, one for planning.

🟢 Repetition builds skill.
New employees get better with repetition and good feedback. AI agents need the same—consistent workflows, clear metrics, and chances to improve.

The companies getting value from AI are the ones building management structures around it.

Stop expecting AI to be your CFO. 
Start training it to be your best junior analyst and soon they will grow to CFO level.

Curious how other founders are managing AI agents right now. 
Have you tried a similar approach?

Planning season is here. This is the most wonderful time of the year... or not 😅 It can be a complete nightmare, or it can be the best strategic exercise your entire team does together.

Other founders often ask me what in financial management impacts profitability the most. No surprise — it's great execution by all team members.

To have that, you first need to be aligned on where you're going and what the goals are.

And the second step is to be able to make decisions fast about whether this execution was efficient or not.

In the first case you have planning.
In the second one - plan/actual analysis.

That's why planning is so important for everyone on the team, not just the CFO.

It transforms your forecasting from a dreaded spreadsheet exercise into a powerful alignment tool where: 
→ Your sales team knows exactly what new revenue to hit 
→ Your marketing team sees what pipeline is needed for this goal 
→ Your product team understands which features drive retention or sales conversions 
→ Everyone has a clear path showing how their metrics impact big business goals in your P&L (revenue, profit, etc.)

Sure, planning is just 30% and execution is 70%. That's why the second step is to always have plan/actual analysis systems in place that help everyone see progress toward the goals every day, week, month, and quarter.

For everyone diving into planning season right now - here's the cheat sheet our team created after helping 500+ companies nail this process.

Get an HD version in the comment if you need one ⇒

Treat profit as the must expense during your planning

The default approach looks logical: Forecast revenue → list expenses → profit “should” appear at the bottom.

But in real companies, costs expand.
Tools, headcount, contractors, “just this one more initiative.”
None of these decisions are crazy on their own.

But without a cap, spending quietly grows to match revenue — and profit becomes whatever survives.

Here’s the flip that actually creates discipline:

Instead of asking: “What can we spend?”
Ask: “What must we keep?”

Cash comes in → you allocate Profit / Taxes / Owner Pay first → the remainder becomes your operating cap.

So you treat profit like the first slice of a pie, not the crumbs at the end.

These are the rules I’d hand myself on day one:

1/ Planning and budgeting are different jobs.
Planning answers: “Where are we going?”
Budgeting answers: “What can we afford while we go there?”

2/ Set profit as a small, non-negotiable allocation. Decide how much profit you want first. Treat it like a non-negotiable expense. Only then figure out what you can actually spend.

Note: There’s no universal “right” profit %. Your industry, revenue level, and growth stage all matter. Start with a sustainable number (even 1–2%), keep it consistent, then adjust as your industry, scale, and operating needs become clear.

3/ Build scenarios, not one “perfect” budget.
At least two:
< Baseline scenario: keeps the business safe (runway, essentials)
< Optimistic scenario: investments only if the numbers support it

4/ Give money a job (“buckets”).
This is literally labeling money so it doesn’t disappear. Example buckets: Profit, Taxes, Owner Pay, Operating (day-to-day), Sinking fund (annual stuff like renewals, hardware, legal/accounting, Debt payment (if you have it).

5/ Separate accounts make it real.
In one account, every dollar looks spendable.
With separate accounts, your “Operating” balance is visibly smaller — so the limit is obvious.

6/ Plan vs Actual = the feedback loop.
Budgeting isn’t predicting perfectly. It’s correcting quickly.
Example: you planned $20k for marketing but spent $32k.

Instead of guilt, you ask: why? and then decide: cap, cut, or move budget from somewhere else.


Profit shouldn’t be a surprise at the bottom of a spreadsheet.
Build it in at the top — as a simple system.

Want the full cheat-sheet on How to Create a Profit-First Budget? Write “CHEAT-SHEET” or DM me.

Most businesses, whether they're making $3M or $50M, are still guessing when it comes to real financial planning.
Here's what I hear all the time:

— What's the best way to forecast?
— Who should set the goals: the CEO, CFO, or leadership team?
— Should we use Excel or a different tool?
— How often should we review our plan?
— Should goals be ambitious or realistic?

I could list dozens more.

In reality, most teams just take last year's revenue, bump it by 25%, and call it a plan.

After working with 500+ SMBs from $2M to $50M, I've seen the seven biggest planning challenges that keep teams stuck:

1/ No real plan, just big annual or quarterly goals with no clear path
2/ Planning only happens once or twice a year, then sits on a shelf with no updates, no reviews, no system in place
3/ Every department has its own plan, running in different directions
4/ Revenue targets are often 30% off, with no reforecasting when they found a gap.
5/ No regular (weekly/monthly) review process for early warning signals
6/ Financial plans are disconnected from day-to-day execution and projects
7/ Time-consuming process that is killing momentum when you need this plan to be in place to make a decision

From the outside, a financial plan might look bulletproof.
But underneath, it's mostly guesswork.

The best-run SMBs do it differently:

→ Their revenue targets connect to operations, hiring, and cash flow
→ All plans roll up into a single source of truth, even if they're built in different tools
→ They use scenario planning: best case, base case, downside
→ Every leader owns real numbers: pipeline, churn, launches, costs
→ They review what works and adjust every month

The teams that break through stop treating growth as a wish.

They treat it as a plan. 
With owners, actions, and accountability.

We put together a forecasting cheatsheet How Planning Should Changes by Revenue Stage after seeing 500+ businesses and helping them fix forecasting. 
It shows how your planning should evolve as you scale, what works, what to avoid, and where to focus next.

Want a full copy? Comment CHEAT-SHEET below.

Jonbrosio.com

Founder

Your skills + The One Page Offer™ + 16 weeks = $10k/mo recurring profit | DM me "ONE" for details

In 2017, my life changed forever – I lost my job due to a freak fire.

And that wasn't even the worst part:

• I was working at a job I hated
• My network was filled with losers
• I was living a terribly unhealthy lifestyle

Of course, I didn't know things were all that bad – until I found myself on unemployment.

The next morning, after I let the dust settle a bit, I told myself that I was going to write for 30 days, no matter what.

30 days turned into over 100 fast.

100 days turned into 5+ years.

And now here I am:

• 7,400+ newsletter subscribers
• 50,000 follower audience on Twitter
• 22,000 follower audience on Medium

And a profitable creator business as a result.

Now – the last thing I'll ever tell you is that it was easy – because it wasn't (and still isn't).

But I'll tell you this: it was simple.

Or – at least it's simple when you understand the:

• Strategies
• Patterns
• Tactics

That help you save time, money, and unwanted headaches.

And that's why I'm here.

I want to teach you what I know. From:

• Copywriting
• Offer creation
• Effective writing
• Audience Building
• Digital monetization

And everything in between.

I can't wait to go on this journey with you.

I'll see you in the timeline & in the comments.

Keep building.

✌️ Jon

Jon Brosio

The $100K blueprint everyone ignores:

It's not:

• Sexy
• Scalable
• Automated

(at least yet...)

But it works every single time.

Here it is:

1. Choose a niche
2. Craft a clear offer
3. Give to 10 people for free
4. Collect testimonials like they're GOLD
5. Convert your next client via content
6. Raise your price by 25%

Rinse and repeat steps 4-6.

(Like... damn near religiously...)

I've watched a thousand creators skip this formula.

They want the advanced stuff:

• Automated funnels
• Course platforms  
• Membership sites
• Digital product empires

Meanwhile, simple service providers are quietly hitting $100K.

Because they understand something crucial:

Your average client value matters more than your client count.

10 clients at $10,000 = $100K
100 clients at $1,000 = $100K
1,000 clients at $100 = $100K

Guess which one is easier to manage?
Guess which one has higher profit margins?
Guess which one doesn't require a massive audience?

The ascending price model is your secret weapon:

Every "yes" at your new price builds confidence
Every client success raises your market value
Every testimonial justifies higher rates

Start at $500.
Move to $625.
Then $780.
Then $975.

By client #50, you're charging $1,500+ for the same service you started at $500.

(and mind you -  25% is just a suggestion - you can always go higher the more comfortable and systematized you get)

Same expertise. 
Same deliverable. 

Different positioning.

Because here's the thing about pricing:

It's not about what you think you're worth.

It's about what the market will pay for transformation.

(Read that again)

(And then again...)

And the market will pay more as you prove your value.

Stop looking for the complex solution

Start executing the simple one

No alternative text description for this image

I'm about to say something unpopular.

But by golly someone needs to...

Don't start a business if you're not willing to:

• Work weekends while others binge Netflix
• Work for free in the beginning (often for 6+ months)
• Invest money into yourself when you're already tight
• Sacrifice time with friends & family who don't get it

Plain and simple...

This isn't motivational fluff.

It's the entrance fee.

I remember my first year clearly.

• Friday nights writing sales pages
• Nights out canceled to hop on client calls
• Vacation money spent on business courses
• Sundays learning Facebook ads (that failed)

My social life became a casualty...

My comfort zone became extinct.

My old identity? Gone.

People started treating me differently.

• "Why can't you just relax?"
• "All you talk about is business."
• "Remember when you used to be fun?"

I couldn't explain it then.

I was building something they couldn't see.

A bridge from who I was to who I needed to become.

• Every dollar invested was a nail
• Every weekend worked was a plank
• Every relationship strain was the price of crossing over

Here's what I discovered on the other side:

If you can push through that season of sacrifice—

You don't just get a business.

𝙔𝙤𝙪 𝙜𝙚𝙩 𝙖 𝙡𝙞𝙛𝙚 𝙮𝙤𝙪'𝙧𝙚 𝙤𝙗𝙨𝙚𝙨𝙨𝙚𝙙 𝙬𝙞𝙩𝙝.

• Work that energizes you
• Time that belongs to you
• Purpose that feels like play
• Money that serves your mission

The irony?

Once you build it, those same people ask:

"How do you make it look so easy?"

Because they only see the destination.

Not the journey.

Most want the reward.

Few will pay the price.

—

Need help writing targeted content?

Get my 10 proven templates (free)

Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

Get them here: jonbrosio.com/10-templates

The fastest way to stay broke?

Spend 6 months perfecting what takes 6 days to validate

I've seen it a thousand times:

• "I have this amazing concept for a course..."
• "I'm working on this revolutionary framework..."
• "Once I figure out all the details, it's going to be huge..."

Meanwhile, the "less creative" person with the "basic" idea just hit $500K.

Because they understood something fundamental:

Execution beats innovation every single time.

I'm convinced more people got rich from having "good" execution than having a "good" idea.

Here's what good execution actually looks like...

You:

• Take the knowledge you have
• Package it into a simple offer
• Put it in front of those who need it
• Validate it converts (or doesn't)
• Create targeted content to scale
• Raise prices as demand increases
• Ascend clients to maximize their lifetime value

That's it...

• No perfect timing needed
• No revolutionary breakthrough
• No complex systems or funnels

Just taking what you know and executing relentlessly.

The solopreneur making $30K/mo teaching Excel isn't a genius.

The coach earning $50K/mo helping people sleep better isn't a visionary

The consultant pulling $100K/month optimizing LinkedIn profiles isn't revolutionary

They're just executors.

They saw a problem, packaged a solution, found people who'd pay for it, and scaled systematically.

While everyone else was waiting for inspiration to strike.

Your mediocre idea + exceptional execution beats their exceptional idea + mediocre execution.

Every. Single. Time.

Stop ideating.
Start executing.

The market will tell you if your idea is good enough.

The advice that nearly destroyed my business:

(and I see it destroying so many others...)

"Diversify your revenue streams."

Sounds smart, right?

It's actually the fastest way to stay broke.

Here's what I learned building my first $10K month...

Simplicity wins:

1. Master one skill
2. Solve one problem
3. Serve one audience

But here's the part everyone misses:

You need multiple ENTRY POINTS, not multiple OFFERS.

There's a massive difference.

Multiple offers = serving different people with different problems.

Multiple entry points = serving the SAME person at different commitment levels.

Let me explain with my own journey:

Two years ago, I was the "diversified" creator:

• LinkedIn course ($197)
• Email templates ($47)
• 1:1 coaching ($200/hour)
• Group mastermind ($497/month)

Four different audiences.
Four different transformations.
Four different marketing messages.

I was exhausted. Confused. And barely profitable.

Today, I have ONE offer with three entry points:

• On-demand course: $
• Community access option:$$
• Group coaching program: $$$
• Done-with-you one-on-one: $$$$

Same transformation: 
Same audience: 
Same me.

But now people can enter at their comfort level.

The hesitant starter begins with the course.
The action-taker joins the group.
The serious entrepreneur goes premium.

This creates ascension, not confusion.

You meet prospects where they are—financially and psychologically.

The result?

Clear messaging. 
Focused expertise. 
Predictable income.

Because when you try to serve everyone, you serve no one well.

When you try to solve every problem, you solve none completely.

The creators making real money aren't the ones with dozens of different courses.

They're the ones who became known for ONE thing and created multiple ways to access it.

Focus isn't limiting.

It's liberating.

Here's what Tim Ferriss didn't tell you:

Everyone wants the 4-hour workweek. Nobody wants:

The 4,000-hour buildup.

The best entrepreneurs aren't trying to work less.

They're trying to work on something they can't stop thinking about.

You do this by:

• Obsessing over a problem
• Doing whatever you can to fix it
• Reverse-engineering the solution
• Packaging that solution into an offer
• Getting that in front of as many as possible
• Obsessing even more on delivering results

Over and over.

The pursuit of being the best in your small corner of the internet

Is how you lose complete sense of time

And gain complete sense of clarity on your purpose.

Passive income is a myth.

𝗣𝘂𝗿𝗽𝗼𝘀𝗲𝗳𝘂𝗹 𝗼𝗯𝘀𝗲𝘀𝘀𝗶𝗼𝗻 𝗶𝘀 𝗿𝗲𝗮𝗹.

Find something you'd do for free.

Then figure out how to get paid handsomely for it.

That's the real 4-hour workweek:

When work stops feeling like work.

How to build a six-figure solo service business 

Even if you think your knowledge isn't valuable enough.

The answer is hiding in plain sight.

Most creators are obsessed with finding the "perfect" business idea.

They:

• Study market trends
• Analyze competitor gaps
• Wait for a lightning bolt of inspiration

Meanwhile, their goldmine is sitting right in front of them.

Their own experience.

Specifically, a problem you've already solved.

Because here's what most people miss:

Your biggest struggle from 2-3 years ago?

That's someone else's biggest struggle right now.

And they'll pay you to help them through it.

The problem-mining process. What:

• Kept you up at night 2 years ago?
• Skill did you have to learn the hard way?
• Mistake cost you time you could help others avoid?
• System did you create that friends keep asking about?

That frustration you overcame?

That's your business opportunity...

Not some theoretical market gap.

Your actual lived experience.

Once you've identified your problem, you need two things:

1. An offer that solves it cleanly
2. Content that builds authority around it

Your content needs to communicate three messages:

𝗠𝗲𝘀𝘀𝗮𝗴𝗲 𝟭: 𝗪𝗵𝘆 𝗬𝗢𝗨

People buy the coach before the coaching.

Don't just share what you know.
Share why you're uniquely qualified to teach it.

Your story. Your struggle. Your transformation.

𝗠𝗲𝘀𝘀𝗮𝗴𝗲 𝟮: 𝗪𝗵𝘆 𝗬𝗼𝘂𝗿 𝗠𝗢𝗗𝗘𝗟

High-level clients don't want generic approaches.

They want faster, newer, and different.

Don't just promise "better results."

Promise "better results without the typical downsides."

Your model is your unique angle.

𝗠𝗲𝘀𝘀𝗮𝗴𝗲 𝟯: 𝗪𝗵𝘆 𝗬𝗼𝘂𝗿 𝗠𝗘𝗖𝗛𝗔𝗡𝗜𝗦𝗠

Transformations alone are commodities.

Mechanisms are proprietary.

High-paying clients want to understand the "how," not just the "what."

"Build confidence" = commodity
"Build confidence using the Mirror Method" = mechanism

Your mechanism is your intellectual property.

The specific process that gets results.

Everyone's looking for the next big business idea.

Successful creators are looking inward.

• The systems they've already built
• The problems they've already solved
• The transformations they've already experienced

Your business isn't hiding in some market research report.

It's hiding in your own story.

What problem did you solve that others would pay you to solve for them?

Start there.

—-

Need help writing targeted content?

Get my 10 proven templates (free)

Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

Get them here: jonbrosio.com/10-templates

You cannot convince me otherwise…

Most offers die because: 

They're too rigid.

One price. One promise. One way in.

And when prospects aren't ready for that specific commitment? 

They bounce.

Here's what I’m talking about…

I have one core offer. 

But it has multiple entry points:

• HQ tier for community and core training
• Gold for weekly coaching and masterclass access
• 1:1 for those ready to move fast with hands-on support

Same destination. 

Different starting lines.

The problem?

Writing three different versions of the same offer without sounding repetitive or confusing was eating my time.

Each tier needed:

Its own offer doc
Its own messaging angle
Its own positioning that spoke to different readiness

But I didn't want to start from scratch three times. 

That's where most people get stuck—they either oversimplify and lose nuance, or they overwrite and confuse people.

Enter: Gamma Agent.

I've been testing it to craft offer pages for each tier—same core value proposition, but tailored messaging for where prospects are in their journey.

One prompt. 
Three versions. 
All optimized for conversion.

The result?

I'm speaking directly to different segments:

The Silver sees simplicity and community
The Gold sees structure and support
The Private client sees speed and attention

All from one offer. All painfully clear. 

All converting.

(Most important part, by the way…)

For more on this - check out Gamma

How to make $10K months your new normal.

I remember my first $10K month.

• I screenshotted the Stripe balance
• I called my now wife
• I took a deep breath

I felt like I'd won the lottery.

Then month two hit $10K again.

Sudden relief: "Maybe this wasn't a fluke."

By month three, I was planning how to hit $15K.

Because $10K had become my baseline.

Here's what I learned about turning miracles into habits:

𝗦𝘁𝗲𝗽 𝟭: 𝗦𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗼𝗳𝗳𝗲𝗿 (𝗻𝗼𝘁 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲)

Most creators build audiences first.

Big mistake.

Start with a $1K-$5K offer that solves a specific problem for a specific person.

Now you only need 2-5 clients per month.

Not 200...

𝗦𝘁𝗲𝗽 𝟮: 𝗣𝗼𝘀𝘁 𝘁𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗱𝗮𝗶𝗹𝘆

Forget viral content. Write for your ideal client.

Every post should make them think: 

"This person understands my struggle."

One post. 
One problem. 
One day at a time.

Consistency beats virality.

𝗦𝘁𝗲𝗽 𝟯: 𝗖𝗼𝗻𝘃𝗲𝗿𝘁 𝘃𝗶𝗮 𝗽𝗿𝗶𝘃𝗮𝘁𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀

Social media is the appetizer.

Private conversations are the main course.

When someone comments or DMs, move them to email or text.

That's where relationships form.

That's where trust builds.

That's where money changes hands.

𝗦𝘁𝗲𝗽 𝟰: 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘇𝗲 𝗳𝘂𝗹𝗳𝗶𝗹𝗹𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝘀𝗰𝗮𝗹𝗲

After delivering your offer 5 times, you'll see patterns.

• What works
• What doesn't
• What clients need most

Turn those insights into systems.

Frameworks
Templates
Processes

Now you can help more people without working more hours.

The difference between a $10K month and a $10K business?

Repeatable systems.

Most solopreneurs treat every month like starting over.

They pivot
They reinvent
They chase shiny objects

Successful creators follow the same 4 steps.

Every month.

Until $10K feels boring.

The easiest way to change your life? One move...

(Most people never realize how close they actually are.)

You're probably closer than you think.

Like... scary close.

Success isn't some complex algorithm.

It's embarrassingly simple.

You're literally one thing away:

• One IDEA → that resonates with your audience
• One OFFER → that solves their biggest pain
• One HABIT → that you actually stick to
• One CLIENT → who pays premium and refers others
• One FUNNEL → that works without you babysitting it
• One CONNECTION → who believes in your vision
• One BREAKTHROUGH → that unlocks everything else

That's it.

One.

Not ten.
Not fifty.
One.

But instead of focusing on ONE thing...

Most creators are playing business whack-a-mole:

• Starting 5 different offers
• Building 3 separate funnels
• Chasing 12 potential partnerships
• Testing 8 content strategies
• Juggling 15 "opportunities"

This isn't entrepreneurship.

This is ADHD with a business license.

Here's what actually works:

• Pick ONE offer
• Build ONE funnel
• Focus on ONE traffic source
• Serve ONE type of client
• Master ONE skill at a time

Boring?

Maybe.

Profitable?

Absolutely.

Your breakthrough is closer than you think.

Stop looking for it everywhere.

Start building it somewhere.

Why mediocre offers beat perfect ones.

(And it's not even close.)

I've watched it happen dozens of times:

Creator A spends 8 months perfecting their offer:

• Bonus materials galore
• Every module optimized
• Flawless production value

Creator B throws together a basic framework in 2 weeks.

• Simple PDF worksheets
• Basic Zoom calls
• Zero polish

Guess who makes more money?

Creator B. 

Every single time.

WhY?!

The reason is simple...

Because Creator B can SELL.

(If I could triple underline that word, I would...)

They know how to articulate value
They're comfortable asking for money
They understand their audience's pain points

Creator A? 

They hide behind "perfection" because they're terrified of rejection.

Here's what I've learned after helping 100+ creators build profitable businesses:

The most important skill in business:

Learning to sell.

The second most important skill:

Learning to automate selling.

(That word would get a double underline...)

Everything else is just expensive procrastination.

• Your funnel is worthless if you can't sell
• Your branding doesn't matter if you can't sell
• Your "perfect" offer is meaningless if you can't sell

Selling is the bridge between your knowledge and their transformation.

Without it, you're just an expensive hobbyist.

Most creators get this backwards.

They perfect the offer before they perfect the sell.

Then wonder why their "amazing" course gets crickets while their competitor's basic program prints money.

Start with selling.

Get comfortable with rejection
Learn to articulate value clearly
Practice asking for money without apologizing

Then—and only then—worry about making it "perfect."

Because a mediocre offer that sells beats a perfect offer that doesn't.

Every. Single. Time.

/ The most profitable skill you'll ever learn?

It's not: 

• marketing
• copywriting
• or even sales

It's the ability to get s**t done.

Fast.

Money loves speed.

Your clients love speed.

Transformation happens at the speed of implementation.

Not perfection.

The greatest solo creators I know have one thing in common:

They move fast
Experiment often
And pivot without drama

While others are still "researching" their market, they've already launched.

While others are perfecting their sales page, they're already collecting money.

While others are waiting for the "right time," they're already helping people.

You can have the greatest offer in the world.

But if you edit it into submission...
If you over-engineer every detail...
If you wait for it to be "perfect"...

You'll miss your window.

The market rewards action, not intention.

Your ideal client isn't waiting for your masterpiece.

They're waiting for their problem to be solved.

Today.

Right now.

Speed isn't about being sloppy.

It's about being decisive.

It's about shipping version 1.0 so you can learn what version 2.0 should be.

It's about getting feedback from real humans with real problems and real credit cards.

Not from your journal.
Not from your mastermind group.
Not from your mentor calls.

From the market.

The only vote that counts is a purchase.

Everything else is just noise.

Stop editing.
Start shipping.

Money is waiting on the other side of your hesitation.

/

The most expensive mistake I see entrepreneurs make?

(It cost me 2 years to learn this lesson)

Trying to be "unique" instead of asking these 8 words:

"What if I made it easier for you?"

I spent years trying to create something revolutionary.

Some never-before-seen solution that would change everything.

Meanwhile, people were getting rich solving boring problems better.

Here's what actually works:

• Find a proven niche
• With a pesky problem
• And people with money
• Make the solution easier

Not sexier. Easier.

Netflix didn't invent movies.
They made watching them easier.

Spotify didn't invent music.
They made listening easier.

Zoom didn't invent meetings.
They made hosting them easier.

Your breakthrough isn't creating something new.
It's taking something that works and removing friction.

Better tech.
Simpler process.
Clearer instructions.
Faster delivery.

The market doesn't pay for innovation.
It pays for convenience.

While everyone's chasing the next big thing, you can get rich making the current thing work better.

Stop trying to reinvent the wheel.
Start asking how to make it roll smoother.

How to scale your income w/o finding a single new client

(Especially if you're tired of the content hamster wheel):

Most solopreneurs think scaling means more clients.

• More content
• More outreach
• More followers
• More everything

That's the hard way...

There are only 3 ways to scale your solo business:

1. Increase the number of clients
2. Increase the average order value
3. Increase the lifetime value of a client

99% of people obsess over #1.

They chase every lead
Post daily hoping for virality
Burn themselves out trying to fill their pipeline

Meanwhile, #2 and #3 are sitting right there.

More predictable
More controllable
More profitable

Consider this:

You have 10 clients paying $1,000 each.
That's $10K/month.

Option A: Find 10 more clients. 
(Double your workload)

Option B: Raise your prices to $1,500. 
(Same workload, 50% more revenue)

Option C: Add a $500 upsell. 
(Same clients, 50% more revenue)

Which sounds easier?

The wine industry figured this out decades ago...

A restaurant doesn't succeed by serving more tables.
It succeeds by increasing the average check size.

Add an appetizer.
Suggest the wine pairing.
Mention the dessert.

• Same customers
• Higher revenue
• Better margins

Your business works the same way.

Stop chasing new clients.

Start maximizing existing relationships.

• Build systems for repeat purchases
• Create premium tiers of your core offer
• Package complementary services together
• Focus on client success (happy clients buy more)

The client acquisition game is exhausting.

The client value game is sustainable.

One requires constant hustle.
The other requires strategic thinking.

Choose wisely.

—

Need help writing targeted content?

Get my 10 proven templates (free)

Each one designed to speak directly to your ICP's specific emotional state and move them toward throwing money at you (in the best possible way)

Get it here: jonbrosio.com/10-templates

Why most creators never hit $10K/month.

(It honestly drives me crazy because it's not that hard...)

They're building a house without a foundation.

I see it everywhere:

"I need better copy."
"I need more funnels."
"I need more followers."

No.

You need four things...

That's it.

Because I've watched hundreds of creators, coaches, and service providers chase shiny objects while missing the fundamentals.

The ones who hit $10K consistently?

They master the basics first.

Your $10K/month business only needs:

𝗢𝗻𝗲 𝘀𝗰𝗮𝗹𝗮𝗯𝗹𝗲 𝗼𝗳𝗳𝗲𝗿

Not a service menu. 

One thing that solves one problem for one type of person.

𝗢𝗻𝗲 𝘀𝗮𝗹𝗲𝘀 𝗽𝗿𝗼𝗰𝗲𝘀𝘀

Not a maze of calls and consultations. 

One clear path from interest to purchase.

𝗢𝗻𝗲 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝘆 𝘀𝘆𝘀𝘁𝗲𝗺  

Not custom work every time. 

One proven process you can repeat infinitely.

𝗢𝗻𝗲 𝗮𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 𝗰𝗵𝗮𝗻𝗻𝗲𝗹

Not omnipresence. 

One platform where you show up consistently.

Want proof?

My client:

• Was offering custom services
• With different sales processes
• Was active on 5 platforms
• Couldn't close consistently

We simplified to:

• One $1.2K offer (to convert new prospects)
• One core offer on the backend ($12,000)
• One 6-week program (ascension offer)
• One platform (LinkedIn + email)

Result? 

$13K in her second month together...

Because focus creates force.

When you try to be everything to everyone, you become nothing to no one.

When you become the go-to person for one specific transformation?

People pay premium prices.

• The best restaurants don't serve everything.
• The best doctors don't treat everything.
• The best creators don't offer everything.

Master your four foundations first.

Then add complexity.

Not before.

The math that changed everything for my business:

(That most people still overlook...)

It's 5x easier to double your prices than double your clients.

Most solo business owners get this backwards.

They're obsessed with getting more people in the door.

• More content
• More platforms
• More funnels
• More ads

Meanwhile, their best clients are ready to pay 2x, 3x, even 5x more.

They just never get asked...

I see this everywhere:

The coach with 50 clients at $500/month who could serve 10 clients at $2,500/month

The consultant doing $2K projects who could deliver $10K transformations

The designer charging $1K for logos who could create $5K brand identities

Same skills.
Same time investment.
Completely different outcomes.

But everyone's addicted to the acquisition game because it feels like growth.

"Look, I got 5 new leads this week!"
"My email list grew by 100 people!"
"I had 20 discovery calls!"

Vanity metrics that don't pay your rent.

Here's what actually moves the needle:

• Keeping the clients you have
• Serving them at a deeper level
• Asking what else they need
• Creating premium pathways

The restaurant server doesn't need more tables.

They need their current tables to order wine.

(my industry folks can hear their somm HAMMERING this into their head...)

You don't need more clients.
You need your current clients to ascend.

One problem
One person
One offer

But make that offer so good that people happily pay premium for it.

Stop chasing volume.
Start building value.

Every business podcast follows the same script:

(and it drives me crazy...)

• "Tell me your story."
• "What's your morning routine?"
• "Any final advice for our listeners?"

And you walk away thinking:

"Cool story. Now what do I actually DO?"

That's the problem we solved...

"The Growth Question" launches today—and it's nothing like what you've heard.

Instead of interviews, we do live coaching.

Real creators. Real problems. Real solutions.

Every episode:

A business owner brings us the ONE question blocking their growth.

We coach them through it.

No script. 
No rehearsal. 
No holding back.

You get to watch:

• How we diagnose the real problem
• What frameworks we use to solve it
• The exact moment they break through

Craig Shoemaker and I have been coaching creators for years.

We know the patterns:

• Unclear offers
• Wrong audiences
• Broken funnels
• Pricing fears

And we know how to fix them.

Fast.

5 episodes are live right now.

More dropping every week.

Because the best way to learn?

Watch someone else get the breakthrough you need.

—

Want to see what real coaching looks like?

We're doing a FREE live breakdown call on 11/22 at 11am CT.

Share this post, screenshot it, send it to me.

First 100 people get the registration link.

Let's solve your growth question together.

I discovered the $200k secret while selling wine.

(The same secret most people never learn...)

At the restaurant, our best nights weren't when we packed the dining room.

They were when we got existing customers to order:

• The expensive bottle
• The premium appetizer
• The dessert course

Same principle applies to your solo business.

Here's the blueprint that actually works:

1. Create a $500 offer
2. Get 10 clients
3. Systemize the delivery
4. Upsell 25% to a $1k/mo offer
5. Repeat step 3
6. Upsell 25% to a $2.5k/mo offer
7. Repeat step 3

Keep seeing how far you can take it.

Most creators are obsessed with getting new customers.

They should be obsessed with ascending existing ones.

Why?

Your current client has already jumped the biggest hurdle:

They trust you enough to pay you.

Everything after that is just increasing the value exchange.

Think about your favorite brands:

• Netflix started with DVDs, now it's streaming + originals
• Apple, with computers, now it's an entire ecosystem
• Amazon started with books, now it's everything

They didn't get new customers for each product.

𝙏𝙝𝙚𝙮 𝙜𝙤𝙩 𝙚𝙭𝙞𝙨𝙩𝙞𝙣𝙜 𝙘𝙪𝙨𝙩𝙤𝙢𝙚𝙧𝙨 𝙩𝙤 𝙗𝙪𝙮 𝙢𝙤𝙧𝙚 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨.

That's the game.

Here's what this looks like in practice:

Year 1: 
10 clients × $500 = $5k/mo

Year 2: 
(7 clients × $500) + (3 clients × $1k) = $6.5k/mo

Year 3: 
(5 clients × $500) + (3 × $1k) + (2 × $2.5k) = $10.5k/mo

Same original 10 customers. Doubled your income.

Without a single new acquisition.

Stop fishing for strangers when your goldfish are ready to become sharks.

The money is in the ascension.

Before I built a 6-figure business, I was a server.

I wasn't trying to be: 

• The chef
• The sommelier
• AND the maitre d...

I mastered one thing: 

Making people feel taken care of.

Then I got really, really good at it.

(Cue blushed cheeks because I sound like a turd...)

Here's what most solopreneurs get wrong:

They think MORE equals BETTER.

• More skills
• More problems
• More audiences

But width without depth is just chaos.

That's why I recommend, when starting out:

𝗠𝗮𝘀𝘁𝗲𝗿 𝗼𝗻𝗲 𝘀𝗸𝗶𝗹𝗹.

Pick the thing that comes naturally to you. The thing others struggle with but you find intuitive.

Then go deeper than anyone else is willing to go.

(That's what she said...)

Because when you're genuinely great at one thing, people pay premium prices.

𝗦𝗼𝗹𝘃𝗲 𝗼𝗻𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺.

Not the flashiest problem.
Not the most complex one.

The one that haunts your ideal client. The one they've been trying to solve for months—maybe years.

Become the person who solves it completely.

𝗦𝗲𝗿𝘃𝗲 𝗼𝗻𝗲 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲.

Stop trying to help everyone and start obsessing over someone.

Learn their language. Understand their fears. Know what keeps them up at night.

(Again... that's what she said)

(Okay... maybe not...)

Then speak to them like you've been living in their head.

This approach feels limiting.

I get it.

Every course creator is telling you to scale, diversify, build multiple streams.

But here's the truth:

You can't build a skyscraper on shallow foundation.

Dig deep first.

The empire comes later.

How to double your business revenue.

(Without getting a single new client):

This is how the top 1% actually scale....

Here's the thing:

Everyone obsesses over client acquisition.

Few focus on client value optimization.

Result?

They work twice as hard for the same money.

Smart solopreneurs use these 6 levers:

• Price increases
• Recurring revenue models
• High-ticket course offerings
• Strategic upsells and downsells
• Premium service packages
• Value-based pricing structures

Pick any two.

Implement properly.

Double your revenue.

Example:

20 clients × $1,500 = $30K/mo
8 clients × $3,500 + $800 recurring = $36K/mo

Fewer clients.
Higher revenue.
More freedom.

Because I stopped chasing volume and started optimizing value.

The uncomfortable truth?

You're probably undercharging.
You're definitely under-leveraging.
You're possibly over-delivering.

Most creators are trapped in the "more clients" hamster wheel.

When the real money is in maximizing each relationship.

I built a $10K/month business in my spare time.

(While everyone else was chasing viral content):

Here's what they don't tell you about digital products:

They're not just the fastest way to $10K/month.

They're the only way that makes mathematical sense.

Think about it...

Physical products = inventory + shipping + headaches

Digital products = create once + sell forever + pure profit

The math isn't even close...

But here's where most creators get stuck:

They think "digital product" means some complex course with dozens of modules.

Wrong.

Your expertise is your product.

• Package it. 
• Price it. 
• Deliver it.

All you need:

• One clear offer (what problem you solve)
• One fulfillment method (how you solve it)
• One distribution channel (where you find people)
• One post per day (to attract them on that channel)

I started simple:

90-minute strategy session. $1K.

Same framework every time. 
Same transformation. 
Different client.

Then I realized something powerful...

Why deliver this transformation to one person when I could deliver it to ten?

Group coaching changed everything.

Same 90 minutes. Same framework. Same results.

But instead of $1K, I was making $10K.

From the exact same time investment.

This is the leverage most solo creators never find.

They stay stuck in 1:1 delivery.

Time for money. 
Income ceiling.
No scale. 

But when you move to group delivery?

Your time investment stays the same.
Your income potential explodes.

1 hour × 1 person = $300/hour
1 hour × 10 people = $3,000/hour

Same expertise. Same value. 10x the return.

Digital products aren't just about profit margins.

They're about time leverage.

The ability to impact more people without working more hours.

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