COLORS Worldwide

Helping flagship event R&B ONLY LIVE scale post CV-19
- 6 National Tours
- 260K Tickets Sold
- Backed 240 live events across 50 N. American Markets
- 80 Events Annually

👉🏽 Digital Ads
 Roll out targeted ads on Facebook, Instagram, TikTok, and more.

* Platform Expertise: Use each platform’s strengths for optimal ad performance.
* Audience Targeting: Advanced targeting to reach specific demographics.
* Performance Tracking: Real-time monitoring and adjustments.
* Creative Development: Engaging ad creatives to capture attention and are crystal clear for customers.


👉🏽 Media Planning

 Efficiently spend your budget across platforms based on performance.

* Comprehensive Strategy: Holistic media plans including digital, print, and broadcast.
* Budget Optimization: Allocate budget to high-performing channels.
* Performance Analysis: Continuously adjust plans based on metrics.
* Integrated Campaigns: Align all media efforts for a unified campaign.

👉🏽 Consulting

Holistic approach from pricing to post-event analysis.

* Pricing Strategies: Competitive pricing models to maximize revenue.
* Early Bird Offers: Strategies to encourage early ticket sales.
* Event Lifecycle Management: Oversight from planning to post-event.
* Post-Event Analysis: Measure success and identify improvements.

👉🏽 Event Listings

 Optimize Eventbrite listings to boost ticket sales.


* Clear Information: Comprehensive event details.
* SEO Optimization: Improve visibility on search engines.
* Compelling Descriptions: Engaging content to highlight event features.
* Call to Action: Strong prompts for ticket purchases


👉🏽 Clients
R&B ONLY
Amplifying R&B music from past to present. Helped scale flaship event R&B ONLY LIVE to $10M ARR post COVID.

Paid Media Strategist

After years of working with some of the biggest and best in the industry, I have decided to harness those abilities and experiences to support top global marketing firms and Fortune 500 companies with a specialized 360-approach to online marketing and advertising. As someone who is completely obsessed with marketing, I felt compelled to create a no BS system that helps me test ads at a rapid rate to find the strategies and approach that can enable growth, scalability, and results.

In today’s digital era, it’s crucial for a business to develop a strong brand with a plan to enhance and expand its presence. As specialist & master marketer, I come equipped with years of experience and over $15 million dollars generated for businesses by leveraging Facebook, Instagram, and LinkedIn ads.

Some of my key areas of focus include:

✔ Paid Ads Consulting
✔ Paid Ads Execution
✔ Paid Ads Analysis & Optimization
✔ Paid Ads Media Planning
✔ Paid Ads Budget & Forecasting

Paid Media Expert

T. Rowe Price

Paid Media Specialist

iProspect

KEY ACCOUNT: BLUE ANTHEM (FORTUNE 500 INSURANCE COMPANY)

Strategic Planning and Execution:
-Develop and oversee the implementation of comprehensive paid social media strategies to meet client objectives. 
- Manage a monthly advertising budget of $1.2 million, ensuring optimal allocation across platforms to maximize ROI.
- Continuously analyze campaign performance data to adjust strategies as needed, ensuring goals are met or exceeded.

Platform Management:
- Spearhead advertising campaigns across major social platforms including Facebook, Instagram, LinkedIn, and Snapchat.
- Utilize advanced targeting techniques to reach specific audience segments, enhancing engagement and conversion rates.
- Collaborate with platform representatives to stay ahead of emerging trends and leverage new features and best practices.

Creative Collaboration:
- Work closely with creative teams to develop compelling and effective ad creatives tailored for each platform.
- Ensure that all creative content aligns with the client’s brand identity and messaging guidelines.
- Test different creative approaches to continually refine and optimize the performance of social media advertisements.

Reporting and Analytics:
- Prepare detailed reports on campaign performance including insights into metrics such as reach, engagement, conversion, and spend efficiency.
- Present findings and recommendations to both the client and internal teams to inform future strategies.
- Use advanced analytics tools to delve deep into campaign data, uncovering insights that drive strategic adjustments.

Client Relations and Communication:
- Maintain direct communication with the client to ensure transparency and alignment on campaign goals and expectations.
- Provide expert advice and recommendations based on deep understanding of social media marketing and current market trends.
- Act as a trusted advisor to the client, helping navigate changes in the digital landscape and identifying opportunities for growth.

Sr Associate, Paid Social

Nephila Marketing, Inc.

KEY TECH ACCOUNTS
- XIGNITE
- CERTENT
- AUTHENTIC8
- DDN
-MIST A JUNIPER COMPANY
- OWLER

Continuing on in my career as a marketing expert, I came across an exciting and challenging role as a Lead Generation Specialist at Nephila Marketing, a B2B marketing firm that specializes in SaaS, cloud computing, network IT management, and fintech. Here, I was tasked with managing six-figure monthly budgets across Google and LinkedIn Ads, helping to propel the brand’s engagement and social reach. As a result of these collective efforts, I generated hundreds of quality leads for clients by leveraging key platforms like Google and LinkedIn.

Lead Generation Specialist

N1mble Five

As a versatile leader who is driven by adding value and creating exceptional work, I found myself embarking on a new challenge as a Digital Campaign Manager for N1mble Five, an emerging DTC products & SaaS services company. During my time here, I leveraged my diverse experiences and unique skillset to generate over $10 million in gross revenue and thousands of conversions and leads for clients across an array of industries. On top of that, I also managed a monthly Google and Facebook Ads budget of over $500K, and produced end-to-end media for clients, which included client management, media planning, execution, and data reporting.

Digital Campaign Manager

Babmar Outdoor Furniture

As I progressed in my career across fields like Marketing and E-Commerce, I took on the role of Digital Marketing Manager at Babmar Outdoor Furniture, a DTC luxury furniture brand serving a range of B2C & B2B clientele. During my time here, I played an integral role in leading digital transformation efforts, producing social media calendars, and reducing digital advertising costs by 35% while consistently meeting revenue targets. Additionally, I was responsible for increasing E-Commerce sales by 22% month over month by restructuring marketing campaigns and expanding the brand’s reach across new platforms.

Digital Marketing Manager

Fresh And Fit Meals

Early on in my career, I served as a Digital Marketing Specialist for Fresh And Fit Meals, a DTC meal delivery box service. Here, I was responsible for accelerating the growth of the business by scaling it from $10K/mo in revenue to over $100K/mo in just one short year. Some of these critical initiatives included designing, creating, and delivering innovative marketing programs and plans to support the expansion and growth of the organizations’ products and services.

Digital Marketing Specialist

👨🏽‍🔬Dialing In Paid Ads, Landing Pages, Offers for Touring Events 🎲 Backed +240 events representing 250K attendees 📍 Spanning 40 US cities: NY, LA, CHI, LV, ATL 📞 Consultations start at $400 ⏱️ Mon-Fri 9a - 5p PT

Current Problems Live Event Producers Are Experiencing In 2024 & How I Can Help

- Changes in Consumer Preferences - More attendees are buying tickets last-minute, which requires a flexible and responsive marketing strategy.


Media Planning: Develop strategies to target both early birds and last-minute attendees across different markets.

Real-Time Adjustments: Implement quick-response tactics to capture last-minute sales and adjust campaigns based on real-time data.

- Keeping Detailed Performance Metrics - It's crucial to track performance with target goals per event to ensure success and make informed decisions.

Performance Tracking Dashboard : Maintain detailed performance metrics for each event, comparing against target goals.

Data-Driven Decisions: Use these insights to make data-driven decisions that optimize marketing efforts and improve outcomes.

Key Services Provides
Ad Creativity 🖌️ - I dive deep into what makes your audience tick, turning ads into ticket-sellers.

Landing Page Optimization ✨ - Thinking of different ways to deliver a seamless buying process for customers.

Tech 🧙‍♂️ - Always testing and implementing new tools to drive faster ticket sales.

Marketing Strategy 🧭 - Map out the next big win with clarity and confidence.

Unmistakable Identity 💡 - In this competitive space, carving out a niche is the only way to draw people at scale and across different markets.

Media Planning 📊 - Create efficient spending plans across platforms to target both early birds and last-minute attendees, eliminating COSTLY. guesswork.

Fast Creative Testing ⚡ - Quickly test and iterate on creative assets to shape your overall marketing strategy. This provides crystal clear, data-driven decision-making based on testing results.


Contact Me
- DM Me Directly
- hello@alonsogadea.co
- alonsogadea.co

Alonso Gadea

PortSwigger

Hired as first marketing director and was subsquently promoted to lead "The Growth Tribe" that incorporated marketing, sales, customer service, and customer success teams.

• 2.5x increase in revenue growth rates while maintaining 50%+ net profit margins 
• Marketing strategy and product marketing: Defined the marketing/growth strategy, including customer segmentation and personas, differentiating product value propositions, positioning, brand development. Launched two new products and many new propositions
• Demand generation: Oversaw and contributed heavily to SEO, content marketing, community, product releases. Achieving 2X web traffic, 3.5X trial requests, and an increase in LinkedIn followers from 2,000 to 85,000  
• Data analysis and customer research: Identified ideal customer profiles including a segment that was 10X more likely to puchase through data analysis and first-person customer research  
• Enterprise sales development: focussed cross-functional team on new enterprise segments, including developing value proposition, creating appropriate pricing/packages, and adapting sales approach to our product-led growth motion. Achieved 10X increase in enterprise customer base acquired over 3 years
• Team leadership: Hired, coached, and lead a 13-person cross-functional team. Initiated hiring of PortSwigger’s first sales team
• Product-led growth: Developed expertise in product-led growth, both for high-volume direct-to-end user and enterprise/team use cases 
• Customer experience: Helped create a Customer Experience “CX” practice, defining KPIs/measures, and designing a system of running 3-week sprints to quickly and methodically improve critical customer experiences

As always, I rolled my sleeves and injected energy to drive demand generation, customer acquisition, and revenue growth.

Marketing Director, Head of Growth

Arkk Solutions

Defined company growth strategy, shifting the company’s focus from developing a generic IT platform to selling higher-value (£30-50k ARR) strategic business application for enterprise tax teams. Hired a team and Installed lead management processes

Chief Marketing Officer

Aptitude Software

Proud to have helped convert a stagnant division of a plc into the top UK-headquartered technology company, as recognized by Megabuyte the leading financial analyst.
 
For 7.5 years, I owned the plan with global responsibility for marketing strategy and budget. Sometimes, we worked on a shoe string but were able to launch a new brand, install a demand generation- and sales-focussed marketing team and run many great customer campaigns.

I learned how smaller software companies can we go up against big technology mega-vendors and win!

Marketing Director (VP Marketing)

We launched the Aptitude Software brand in 2014 for which I established a strong marketing function to drive the growth of our business. We now have the team, the propositions, the content, the infrastructure and the marketing process to scale our business globally.

Jan 2016: I'm currently building an account based marketing (ABM) engine to help scale our business, align marketing and sales around prospective customers, and maintain/build our expertise in our target market.

Head of Marketing

Hired by CEO to form marketing function, evaluate go-to-market options for new-category technology product, install prospect engagement processes and help drive the business.

Senior Manager Strategic Marketing

Markit

• Early employee in the UK’s fastest growing business, leading up to their Nasdaq IPO and preceding the $44bn sale to S&P. My first deep dive into the role of product management, product marketing, and how to drive results in a hyper growth environment. 
• Led the development of three FinTech products including helping to re-engineering the value proposition for a nascent SaaS platform now used by 12,000 investors to improve the safety and speed of buying securities from large banks. 
• Initiated a firm-wide program that resulted in a dramatic increase in cross- and up-sell opportunities, a direct increase in billings (£2m+) 

I learned what it takes to thrive in a hyper-growth environment. Markit, led by CEO Lance Uggla, stood out for an amazing focus on partnering with their customers.

Director, Product Management and Marketing

Start-up ('Student Capital Solutions' to be udosh.com)

Pursued an opportunity to transform how UK universities manage payments from the 368,000 international students who study here. Attracted initial investment before a large financial services company (Travelex) ate my lunch.

Start-up founder

Motorola

Consistently exceeded sales budgets, selling high-end processors and other silicon to Silicon Valley-based communications equipment providers. Great job. Left for top MBA.

Strategic Accounts Manager

I was selected to be one of five enrolees in 13 month-long sales engineering training programme. Subsequently, I went on to sell high-end processors and other silicon to the world’s largest telecom and datacomm equipment providers, consistently exceeding sales budgets.

Sales Engineer - Key Accounts

Fuelling demand generation by injecting strategy, data, and energy to increase sales pipeline and revenue. 12+ years of experience as a marketing leader (VP Marketing / Marketing Director / CMO) with a  track record of significantly increasing revenue growth.

My experience includes: 

* Hired as the first marketing leader at PortSwigger; doubled the revenue growth rate by 2X over 3 years, including 67% year-on-year growth of our enterprise web security product. 

* As the first marketing hire and marketing director, launched Aptitude Software and achieved 50% year-on-year growth and a 4.5x increase in share price. After we turned the ship, Aptitude was named the ‘top UK-headquartered public tech company’ by analyst Megabuyte.

* Defining marketing strategies to help 4 UK-based technology companies outcompete larger, established vendors and achieve profitable revenue growth. Strong product marketing chops and the skill to drive customer engagement through  content marketing, digital marketing, account-based marketing, and product-led growth.

I get excited about opportunities to help drive ambitious B2B SaaS or technology companies through their next phases of growth and enabling marketing teams to make a significant commercial impact.

As of May 2023, I’m actively considering new opportunities. Connect with me here or email me at rossechapman@gmail.com.

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The Battle

Alonso Gadea

Ross E. Chapman

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