COLORS Worldwide

Helping flagship event R&B ONLY LIVE scale post CV-19
- 6 National Tours
- 260K Tickets Sold
- Backed 240 live events across 50 N. American Markets
- 80 Events Annually

👉🏽 Digital Ads
 Roll out targeted ads on Facebook, Instagram, TikTok, and more.

* Platform Expertise: Use each platform’s strengths for optimal ad performance.
* Audience Targeting: Advanced targeting to reach specific demographics.
* Performance Tracking: Real-time monitoring and adjustments.
* Creative Development: Engaging ad creatives to capture attention and are crystal clear for customers.


👉🏽 Media Planning

 Efficiently spend your budget across platforms based on performance.

* Comprehensive Strategy: Holistic media plans including digital, print, and broadcast.
* Budget Optimization: Allocate budget to high-performing channels.
* Performance Analysis: Continuously adjust plans based on metrics.
* Integrated Campaigns: Align all media efforts for a unified campaign.

👉🏽 Consulting

Holistic approach from pricing to post-event analysis.

* Pricing Strategies: Competitive pricing models to maximize revenue.
* Early Bird Offers: Strategies to encourage early ticket sales.
* Event Lifecycle Management: Oversight from planning to post-event.
* Post-Event Analysis: Measure success and identify improvements.

👉🏽 Event Listings

 Optimize Eventbrite listings to boost ticket sales.


* Clear Information: Comprehensive event details.
* SEO Optimization: Improve visibility on search engines.
* Compelling Descriptions: Engaging content to highlight event features.
* Call to Action: Strong prompts for ticket purchases


👉🏽 Clients
R&B ONLY
Amplifying R&B music from past to present. Helped scale flaship event R&B ONLY LIVE to $10M ARR post COVID.

Paid Media Strategist

After years of working with some of the biggest and best in the industry, I have decided to harness those abilities and experiences to support top global marketing firms and Fortune 500 companies with a specialized 360-approach to online marketing and advertising. As someone who is completely obsessed with marketing, I felt compelled to create a no BS system that helps me test ads at a rapid rate to find the strategies and approach that can enable growth, scalability, and results.

In today’s digital era, it’s crucial for a business to develop a strong brand with a plan to enhance and expand its presence. As specialist & master marketer, I come equipped with years of experience and over $15 million dollars generated for businesses by leveraging Facebook, Instagram, and LinkedIn ads.

Some of my key areas of focus include:

✔ Paid Ads Consulting
✔ Paid Ads Execution
✔ Paid Ads Analysis & Optimization
✔ Paid Ads Media Planning
✔ Paid Ads Budget & Forecasting

Paid Media Expert

T. Rowe Price

Paid Media Specialist

iProspect

KEY ACCOUNT: BLUE ANTHEM (FORTUNE 500 INSURANCE COMPANY)

Strategic Planning and Execution:
-Develop and oversee the implementation of comprehensive paid social media strategies to meet client objectives. 
- Manage a monthly advertising budget of $1.2 million, ensuring optimal allocation across platforms to maximize ROI.
- Continuously analyze campaign performance data to adjust strategies as needed, ensuring goals are met or exceeded.

Platform Management:
- Spearhead advertising campaigns across major social platforms including Facebook, Instagram, LinkedIn, and Snapchat.
- Utilize advanced targeting techniques to reach specific audience segments, enhancing engagement and conversion rates.
- Collaborate with platform representatives to stay ahead of emerging trends and leverage new features and best practices.

Creative Collaboration:
- Work closely with creative teams to develop compelling and effective ad creatives tailored for each platform.
- Ensure that all creative content aligns with the client’s brand identity and messaging guidelines.
- Test different creative approaches to continually refine and optimize the performance of social media advertisements.

Reporting and Analytics:
- Prepare detailed reports on campaign performance including insights into metrics such as reach, engagement, conversion, and spend efficiency.
- Present findings and recommendations to both the client and internal teams to inform future strategies.
- Use advanced analytics tools to delve deep into campaign data, uncovering insights that drive strategic adjustments.

Client Relations and Communication:
- Maintain direct communication with the client to ensure transparency and alignment on campaign goals and expectations.
- Provide expert advice and recommendations based on deep understanding of social media marketing and current market trends.
- Act as a trusted advisor to the client, helping navigate changes in the digital landscape and identifying opportunities for growth.

Sr Associate, Paid Social

Nephila Marketing, Inc.

KEY TECH ACCOUNTS
- XIGNITE
- CERTENT
- AUTHENTIC8
- DDN
-MIST A JUNIPER COMPANY
- OWLER

Continuing on in my career as a marketing expert, I came across an exciting and challenging role as a Lead Generation Specialist at Nephila Marketing, a B2B marketing firm that specializes in SaaS, cloud computing, network IT management, and fintech. Here, I was tasked with managing six-figure monthly budgets across Google and LinkedIn Ads, helping to propel the brand’s engagement and social reach. As a result of these collective efforts, I generated hundreds of quality leads for clients by leveraging key platforms like Google and LinkedIn.

Lead Generation Specialist

N1mble Five

As a versatile leader who is driven by adding value and creating exceptional work, I found myself embarking on a new challenge as a Digital Campaign Manager for N1mble Five, an emerging DTC products & SaaS services company. During my time here, I leveraged my diverse experiences and unique skillset to generate over $10 million in gross revenue and thousands of conversions and leads for clients across an array of industries. On top of that, I also managed a monthly Google and Facebook Ads budget of over $500K, and produced end-to-end media for clients, which included client management, media planning, execution, and data reporting.

Digital Campaign Manager

Babmar Outdoor Furniture

As I progressed in my career across fields like Marketing and E-Commerce, I took on the role of Digital Marketing Manager at Babmar Outdoor Furniture, a DTC luxury furniture brand serving a range of B2C & B2B clientele. During my time here, I played an integral role in leading digital transformation efforts, producing social media calendars, and reducing digital advertising costs by 35% while consistently meeting revenue targets. Additionally, I was responsible for increasing E-Commerce sales by 22% month over month by restructuring marketing campaigns and expanding the brand’s reach across new platforms.

Digital Marketing Manager

Fresh And Fit Meals

Early on in my career, I served as a Digital Marketing Specialist for Fresh And Fit Meals, a DTC meal delivery box service. Here, I was responsible for accelerating the growth of the business by scaling it from $10K/mo in revenue to over $100K/mo in just one short year. Some of these critical initiatives included designing, creating, and delivering innovative marketing programs and plans to support the expansion and growth of the organizations’ products and services.

Digital Marketing Specialist

👨🏽‍🔬Dialing In Paid Ads, Landing Pages, Offers for Touring Events 🎲 Backed +240 events representing 250K attendees 📍 Spanning 40 US cities: NY, LA, CHI, LV, ATL 📞 Consultations start at $400 ⏱️ Mon-Fri 9a - 5p PT

Current Problems Live Event Producers Are Experiencing In 2024 & How I Can Help

- Changes in Consumer Preferences - More attendees are buying tickets last-minute, which requires a flexible and responsive marketing strategy.


Media Planning: Develop strategies to target both early birds and last-minute attendees across different markets.

Real-Time Adjustments: Implement quick-response tactics to capture last-minute sales and adjust campaigns based on real-time data.

- Keeping Detailed Performance Metrics - It's crucial to track performance with target goals per event to ensure success and make informed decisions.

Performance Tracking Dashboard : Maintain detailed performance metrics for each event, comparing against target goals.

Data-Driven Decisions: Use these insights to make data-driven decisions that optimize marketing efforts and improve outcomes.

Key Services Provides
Ad Creativity 🖌️ - I dive deep into what makes your audience tick, turning ads into ticket-sellers.

Landing Page Optimization ✨ - Thinking of different ways to deliver a seamless buying process for customers.

Tech 🧙‍♂️ - Always testing and implementing new tools to drive faster ticket sales.

Marketing Strategy 🧭 - Map out the next big win with clarity and confidence.

Unmistakable Identity 💡 - In this competitive space, carving out a niche is the only way to draw people at scale and across different markets.

Media Planning 📊 - Create efficient spending plans across platforms to target both early birds and last-minute attendees, eliminating COSTLY. guesswork.

Fast Creative Testing ⚡ - Quickly test and iterate on creative assets to shape your overall marketing strategy. This provides crystal clear, data-driven decision-making based on testing results.


Contact Me
- DM Me Directly
- hello@alonsogadea.co
- alonsogadea.co

Alonso Gadea

Naila K.

Marketing Director

Nesslla Communication Agency

Owner.
Freelance or contract 

In service since 2015, Nesslla Communication Agency is a marketing services agency offered to small and medium-sized businesses around the world. We are brand specialists with over 7 years of experience. Our team dives head first into your business reality. Our expertise and our innovative ideas allow us to generate a real dialogue and provide you with both the creativity and the strategic support your team needs. We are simply an extension of your internal team!

Founder & CEO

Entreprises Daniele Henkel Inc

Last position Marketing Director 
- Responsible for all brands in Canada, the United States and internationally. 
- Expand online and in-store distribution networks (professional networks, pharmacies and private label) 
- Lead, develop and maintain strong relationships with external partners, suppliers and ensure that execution aligns with overall brand marketing strategies and goals. 
- Develop new packaging, private labels and new products for our customers. 
- Drive and implement campaigns on new launches, drive growth in pillar products and animate core catalogue
-Identify market and consumer insights to develop category and implement brand strategy to achieve market share and sales
- Propose and monitor marketing mix strategies to build an integrated and engaging consumer brand experience
- Mobilize and collaborate with other departments and partner agencies to develop and achieve business/brand objectives and meet the deadlines.
- Ensure respect for brand images and equip agencies and B2B partners with marketing tools.

Canus

Last position :
-Develop marketing strategies (market analysis, determination of targets, action plan, choice of advertising axes, etc.) and develop sales strategies in cooperation with sales managers in Canada and the USA. 
- Manage positioning and offers by intervening in different functional areas of marketing: strategy, product/brand, operational.
- Create and coach the Marketing team 
- Manage and optimise the Marketing budget for Canada, USA and International.


Former position : Digital/E-commerce Marketing Coordinator and Project Management. 
Reporting to the Marketing Director 
-Artistic direction (Photoshoot, visual, Branding)
-E-commerce Stratgey (promos)
-Graphic design of 3D packaging, campaign, advertising and brochures
-Web Design: Banners, online advertising and newsletters.
-R & D (rebranding, new projects, launching a new product)
-Social Media (content, approval, strategy)



Former position: Internal Communications and Executive Coordinator. 
Under the General Manager supervision:
-Participate in the development and implementation of internal communication strategies. 
- Update projects and carry out activities to promote the flow of information and to stimulate communications within the organization. 
-Participating in the evaluation and development of internal information programs that help to convey a clear and positive image of the organization. 
-Coordinate and organize activities related to the management of administrative and human resources files.
-Assist the lead team in their different projects.

Bouclair Inc.

Responsibilities: 
-Maintain MMSPROD and PIM Software 
-Update Google Sheets with product display page documentation, coordinate with shipping for SKUs and UPCs, write copy for item descriptions and merchandise styles to sell on website.
-Monitor stock levels of active items, follow-up with internal teams to ensure that inventory is in stock, discontinuing items that are no longer available
-Work with digital marketing team to ensure that campaigns are inputted and aligned with sales targets
-Work directly with management in relation to online promotions
-Monitor results and sales trends on new items, new categories, and top sellers
-Upload, modify and edit products on customer portals
-Maintain product catalogs and product data integrity
-Monitor site appearance for accuracy (correct name descriptions, photos, merchandising)
-Work with internal teams and partners to mitigate any issues
-Collaborate with Ecommerce team to evaluate and review data on Ecommerce promotions and retailer requests
-Ensure new arrivals are on various sites, meeting timelines, and effectively performing quality assurance post-publish


Former position- Marketing Intern (3 months)
English-speaking work environment 
Main tasks: 
-Social media community management for Facebook, Instagram and Pinterest. 
-Create interactive content for different social networks with Photoshop and Illustrator. 
-Redaction of texts, creation of photos and videos for the platforms, as well as follow-up of the comments of the customers. 
-Work in close collaboration with the e-commerce department and customer service to meet the needs of the customer. 
-Take part in in-store events, assisting the marketing team on social media platforms. 
- Translating from English to French.

Web Catalog Manager (E-commerce)

BTK Lawyers

BTK lawyers is a nominal company. 
Tasks: 
- Set objectives and track the results of different actions or campaigns 
- Prepare and implement the content calendar for all electronic platforms (Instagram, BLOG , Facebook and Twitter) 
- Create the media (blog, website and social networks) and update them: writing, photos, product sheets, catalogs, films, press kits, advertising campaigns, etc. 
- Design gifs, videos or stories on social networks using photoshop and illustrator. 
- Propose event actions, such as sponsorship, and focus on dynamic institutional communication. 
- Find partners in the participation of Expo, Gala, Conferences or Strtups Weekends. 
- Realize the right capsule content and have them approved by the managers. 
-Design and write letters, reports, notes, ... 
- Prepare and organize meetings  
- Perform typing, mail processing and email management.

Strategy & Communication Manager

AEAM

Achievements: 
-Co-Foundation of the AEAM 
-Creation of the official logo and secondary logos 
-Organisation of events between members 
-Organization of all types of events such as  conferences, networking evenings 
-Promotion of events 
-Management and recruitment of volunteers
- Social Network Management
- Responsible for the Communication Committee

Co-fondator and Communication Director 

The University of Montreal

The Office of International Students (BEI) is the only place on campus where staff attention is focused exclusively on the needs and demands of international students. 

Mission: 
Facilitate the integration of the foreign student into the university community. 
To help the foreign student adapt to Quebec society. 
To guide and respond to the needs of students to enable them to live a remarkable university experience. 

Responsibilities: 
-Management of tracking kiosks.
 -Management of BEI's workshops and activities. 
-Animation and presentation of BEI's workshops / activities.
-Management of Social Media ( FB, IG and Snapchat)

SAE Ambassador and communication specialist 

CIUSSS du Nord-de-l'Île-de-Montréal

#NeuroPsychology: 
-Project 1: Trauma-Sleep, Goal: to study the sleep and circadian rhythms of head trauma patients hospitalized in intensive care units at the Sacré-Coeur Hospital. 
-Project 2: Obstructive sleep apnea and mild cognitive impairment, Goal: Understand the association between obstructive sleep apnea and cognitive health in the elderly. * Patients: head trauma patients and elderly people. * Research technique: Electroencephalography (EEG), Urinary Collection. * Under the supervision of: Nadia Gosselin, PhD 
-Project 3: Clinical projects, cases of sleepwalking, insomnia, etc. 


For more information: The Center for Advanced Studies in Sleep Medicine is located in the Sacré-Coeur Hospital of Montreal, which is associated with the University of Montreal. Research under the direction of Ms. Nadia Gosselin, is focused on the short and long term effects of a head trauma on cognitive functioning, sleep, alertness and circadian rhythms. But also, cognitive deficits and mild cognitive impairment associated with obstructive sleep apnea.

Research Assistant 

EC English Language Centres

Environnement de travail anglophone
Tâches principales:
-Coordonner le programme académique pour les campus adultes et les campus juniors.
-Assister et soutenir les conseillers pédagogiques dans leurs tâches quotidiennes.
-Assister le doyen du campus dans la préparation et la planification des programmes académiques.
-S'assurer que les membres du corps professoral soient approvisionnés en livres et matériels académiques en temps opportun
-Maintenir et gérer l'inventaire des livres, du matériel pédagogique et des fournitures.
-Préparer des rapports académiques, des registres et des relevés statistiques à la demande du doyen et du corps professoral.
-Interagir avec les étudiants et résoudre leurs problèmes académiques.
-Initier la discipline et l'étiquette en classe parmi les étudiants.
-Faire des expériences d'apprentissage en classe plus agréable pour les étudiants.
-Intégrer les meilleures pratiques dans les méthodologies d'enseignement.

Seasonal Academic Assistant

Businesswoman, Entrepreneur and Marketing Director, I had the chance to immerse myself in several industries where leadership was Female!
Landed in 2010 in Montreal, I continued my studies in Neuropsychology by specializing in the science of non-verbal communication, Synergology.

Being passionate about neurology and human behavior in the face of external stimuli, I decided to take a closer look at #marketing and how to make communication a vector of positive change within our society. Neuro-marketing enters my life and it is in 2015 that my marriage with marketing begins. 

A passionate relationship for almost 9 years! Through these years, I was able to touch several industries including the mass distribution of personal care products, aesthetic medicine, real estate and the legal world. I was able to build B2B and B2C strategies for products and services ranging from $3 to $1 500,000. And what's even cooler is that I was able to do in more than 8 countries: Canada, United States, Mexico, China, Taiwan, France, Spain and Great Britain.  The most important thing I learned is that digital and traditional marketing are both important in a good organizational strategy.

During these 9 years, I also put my knowledge and expertise at the service of several non-profit organizations that work for the well-being of our society. I firmly believe that you have to  give back and take the time to interact with people in order to grow and acquire more knowledge. Because let's be honest, there is nothing more rewarding than learning something new!

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Alonso Gadea

Naila K.

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