COLORS Worldwide

Helping flagship event R&B ONLY LIVE scale post CV-19
- 6 National Tours
- 260K Tickets Sold
- Backed 240 live events across 50 N. American Markets
- 80 Events Annually

👉🏽 Digital Ads
 Roll out targeted ads on Facebook, Instagram, TikTok, and more.

* Platform Expertise: Use each platform’s strengths for optimal ad performance.
* Audience Targeting: Advanced targeting to reach specific demographics.
* Performance Tracking: Real-time monitoring and adjustments.
* Creative Development: Engaging ad creatives to capture attention and are crystal clear for customers.


👉🏽 Media Planning

 Efficiently spend your budget across platforms based on performance.

* Comprehensive Strategy: Holistic media plans including digital, print, and broadcast.
* Budget Optimization: Allocate budget to high-performing channels.
* Performance Analysis: Continuously adjust plans based on metrics.
* Integrated Campaigns: Align all media efforts for a unified campaign.

👉🏽 Consulting

Holistic approach from pricing to post-event analysis.

* Pricing Strategies: Competitive pricing models to maximize revenue.
* Early Bird Offers: Strategies to encourage early ticket sales.
* Event Lifecycle Management: Oversight from planning to post-event.
* Post-Event Analysis: Measure success and identify improvements.

👉🏽 Event Listings

 Optimize Eventbrite listings to boost ticket sales.


* Clear Information: Comprehensive event details.
* SEO Optimization: Improve visibility on search engines.
* Compelling Descriptions: Engaging content to highlight event features.
* Call to Action: Strong prompts for ticket purchases


👉🏽 Clients
R&B ONLY
Amplifying R&B music from past to present. Helped scale flaship event R&B ONLY LIVE to $10M ARR post COVID.

Paid Media Strategist

After years of working with some of the biggest and best in the industry, I have decided to harness those abilities and experiences to support top global marketing firms and Fortune 500 companies with a specialized 360-approach to online marketing and advertising. As someone who is completely obsessed with marketing, I felt compelled to create a no BS system that helps me test ads at a rapid rate to find the strategies and approach that can enable growth, scalability, and results.

In today’s digital era, it’s crucial for a business to develop a strong brand with a plan to enhance and expand its presence. As specialist & master marketer, I come equipped with years of experience and over $15 million dollars generated for businesses by leveraging Facebook, Instagram, and LinkedIn ads.

Some of my key areas of focus include:

✔ Paid Ads Consulting
✔ Paid Ads Execution
✔ Paid Ads Analysis & Optimization
✔ Paid Ads Media Planning
✔ Paid Ads Budget & Forecasting

Paid Media Expert

T. Rowe Price

Paid Media Specialist

iProspect

KEY ACCOUNT: BLUE ANTHEM (FORTUNE 500 INSURANCE COMPANY)

Strategic Planning and Execution:
-Develop and oversee the implementation of comprehensive paid social media strategies to meet client objectives. 
- Manage a monthly advertising budget of $1.2 million, ensuring optimal allocation across platforms to maximize ROI.
- Continuously analyze campaign performance data to adjust strategies as needed, ensuring goals are met or exceeded.

Platform Management:
- Spearhead advertising campaigns across major social platforms including Facebook, Instagram, LinkedIn, and Snapchat.
- Utilize advanced targeting techniques to reach specific audience segments, enhancing engagement and conversion rates.
- Collaborate with platform representatives to stay ahead of emerging trends and leverage new features and best practices.

Creative Collaboration:
- Work closely with creative teams to develop compelling and effective ad creatives tailored for each platform.
- Ensure that all creative content aligns with the client’s brand identity and messaging guidelines.
- Test different creative approaches to continually refine and optimize the performance of social media advertisements.

Reporting and Analytics:
- Prepare detailed reports on campaign performance including insights into metrics such as reach, engagement, conversion, and spend efficiency.
- Present findings and recommendations to both the client and internal teams to inform future strategies.
- Use advanced analytics tools to delve deep into campaign data, uncovering insights that drive strategic adjustments.

Client Relations and Communication:
- Maintain direct communication with the client to ensure transparency and alignment on campaign goals and expectations.
- Provide expert advice and recommendations based on deep understanding of social media marketing and current market trends.
- Act as a trusted advisor to the client, helping navigate changes in the digital landscape and identifying opportunities for growth.

Sr Associate, Paid Social

Nephila Marketing, Inc.

KEY TECH ACCOUNTS
- XIGNITE
- CERTENT
- AUTHENTIC8
- DDN
-MIST A JUNIPER COMPANY
- OWLER

Continuing on in my career as a marketing expert, I came across an exciting and challenging role as a Lead Generation Specialist at Nephila Marketing, a B2B marketing firm that specializes in SaaS, cloud computing, network IT management, and fintech. Here, I was tasked with managing six-figure monthly budgets across Google and LinkedIn Ads, helping to propel the brand’s engagement and social reach. As a result of these collective efforts, I generated hundreds of quality leads for clients by leveraging key platforms like Google and LinkedIn.

Lead Generation Specialist

N1mble Five

As a versatile leader who is driven by adding value and creating exceptional work, I found myself embarking on a new challenge as a Digital Campaign Manager for N1mble Five, an emerging DTC products & SaaS services company. During my time here, I leveraged my diverse experiences and unique skillset to generate over $10 million in gross revenue and thousands of conversions and leads for clients across an array of industries. On top of that, I also managed a monthly Google and Facebook Ads budget of over $500K, and produced end-to-end media for clients, which included client management, media planning, execution, and data reporting.

Digital Campaign Manager

Babmar Outdoor Furniture

As I progressed in my career across fields like Marketing and E-Commerce, I took on the role of Digital Marketing Manager at Babmar Outdoor Furniture, a DTC luxury furniture brand serving a range of B2C & B2B clientele. During my time here, I played an integral role in leading digital transformation efforts, producing social media calendars, and reducing digital advertising costs by 35% while consistently meeting revenue targets. Additionally, I was responsible for increasing E-Commerce sales by 22% month over month by restructuring marketing campaigns and expanding the brand’s reach across new platforms.

Digital Marketing Manager

Fresh And Fit Meals

Early on in my career, I served as a Digital Marketing Specialist for Fresh And Fit Meals, a DTC meal delivery box service. Here, I was responsible for accelerating the growth of the business by scaling it from $10K/mo in revenue to over $100K/mo in just one short year. Some of these critical initiatives included designing, creating, and delivering innovative marketing programs and plans to support the expansion and growth of the organizations’ products and services.

Digital Marketing Specialist

👨🏽‍🔬Dialing In Paid Ads, Landing Pages, Offers for Touring Events 🎲 Backed +240 events representing 250K attendees 📍 Spanning 40 US cities: NY, LA, CHI, LV, ATL 📞 Consultations start at $400 ⏱️ Mon-Fri 9a - 5p PT

Current Problems Live Event Producers Are Experiencing In 2024 & How I Can Help

- Changes in Consumer Preferences - More attendees are buying tickets last-minute, which requires a flexible and responsive marketing strategy.


Media Planning: Develop strategies to target both early birds and last-minute attendees across different markets.

Real-Time Adjustments: Implement quick-response tactics to capture last-minute sales and adjust campaigns based on real-time data.

- Keeping Detailed Performance Metrics - It's crucial to track performance with target goals per event to ensure success and make informed decisions.

Performance Tracking Dashboard : Maintain detailed performance metrics for each event, comparing against target goals.

Data-Driven Decisions: Use these insights to make data-driven decisions that optimize marketing efforts and improve outcomes.

Key Services Provides
Ad Creativity 🖌️ - I dive deep into what makes your audience tick, turning ads into ticket-sellers.

Landing Page Optimization ✨ - Thinking of different ways to deliver a seamless buying process for customers.

Tech 🧙‍♂️ - Always testing and implementing new tools to drive faster ticket sales.

Marketing Strategy 🧭 - Map out the next big win with clarity and confidence.

Unmistakable Identity 💡 - In this competitive space, carving out a niche is the only way to draw people at scale and across different markets.

Media Planning 📊 - Create efficient spending plans across platforms to target both early birds and last-minute attendees, eliminating COSTLY. guesswork.

Fast Creative Testing ⚡ - Quickly test and iterate on creative assets to shape your overall marketing strategy. This provides crystal clear, data-driven decision-making based on testing results.


Contact Me
- DM Me Directly
- hello@alonsogadea.co
- alonsogadea.co

Alonso Gadea

Hey Digital

Hey Digital is a creative PPC and CRO agency that focuses on helping SaaS and B2B Tech companies scale their revenue with advertising campaigns.

In Hey Digital, as Paid Media Specialist, I:

- Provided strategic direction and advice on optimizing accounts and created a full paid media strategies
- Executed and lead account audits, lead strategies and implemented tracking for new clients
- Planned, created and launched new campaigns for the clients across a variety of platforms - Google, Facebook, Twitter, Quora, Reddit etc.
- Reviewed the performance of campaigns and optimized them frequently
- Performed keyword research and landing page performance analysis
- Worked on Weekly, Mid-Month and Monthly Reports as well as participated in client monthly calls
- Created real-time Google Data Studio Dashboard for clients
- Provided creative, copy and campaign briefs, communicated with the design team on developing advertising creatives and landing pages

UM Beograd

Universal Media (UM) is a leading media agency, specialized in media planning and buying for all types of media. UM is a part of I&F McCann Group, one of the leading communication systems that hire more than 600 talented professionals and operates in twelve states of the south and north Europe.

My responsibilities as Digital Account Supervisor in UM are:

- Creating digital media and advertising strategies for clients
- Supervising the digital media team and developing digital media planners
- Supervising strategy realization, analyzing results, preparing reports and presenting them to the client
- Communication with clients and media partners and building excellent partnerships with them
- Leading clients or groups of clients, proactively dealing with them and providing consulting advice
- Client communication and handling on a daily basis
- Coordination and cooperation with other client’s agencies (digital, creative, social, BTL…), as well as internal client stakeholders (digital, finance, controlling)
- Making and optimizing digital media plans for clients or group of clients
- Cooperation with the New Business team by presenting the agency to potential clients and proposing additional services to existing clients
- Regional coordination of media team

Digital Account Supervisor

FeedbackBooster 

FeedbackBooster is helping SaaS companies by providing a solution for the effective collection of user feedback. It helps developers with the prioritization of product features in order to build the products that customers need.

Use customer feedback to launch better products.

Easily collect feedback in one place and build product features that customers need.

New Look Entertainment

New Look Entertainment is one of the leading Serbian IT companies. Our main area of expertise is Financial technology.

Our services are first-class, customer-oriented and forward-looking. For more than 11 years we have been using leading-edge technology and applying it thorough modern methodology, which has allowed us to progress rapidly and challenge tradition on a daily basis.

Our clients are renowned companies like Addiko Bank, Samsung and Japan Tobacco International, which dominate their sectors.

Our team is a mix of youthful ambition, which generates edgy and forward-thinking ideas and experienced management, providing expertise and precise guidance at the same time.

As Digital Marketing Specialist, in New Look Entertainment company, I:

- Developed and implemented a digital marketing strategy - Lead Generation and E-commerce
- Created concepts for promotional activities that can be highly noticeable and memorable
- Managed the digital marketing calendar
- Maintained the online presence and reputation of the company
- Oversaw the creation and maintenance of social media content
- Tracked and optimized campaign performance
- Created various digital marketing reports
- Oversaw the digital marketing budget
- Presented various recommendations to Supervisor which led to better campaign results
- Presented various recommendations to Client in order to create and execute better digital marketing campaigns

Adriatic Creations

Being a part of the Adriatic Creations team is bringing me great pleasure! Besides offering graphic design services, we are also offering Digital Marketing services and consultations.  

I am responsible for creating, designing, running, and testing various Facebook Campaigns. When the results are shown, my job is to make decisions on which Ad to edit, terminate, or to maintain the ones that bring value to the client. 

On behalf of the client, I am also engaged in sourcing products from Asian countries such as China, Vietnam, India, and Philippines. I maintain the relationship with the suppliers and making sure the orders are fully executed.

Co-Founder & Facebook Advertising Specialist 

American Adventure

For the second time, I was a Work & Travel Exchange Program student. 
Being an exchange student in such a life-changing program was one of the best decisions I made. Not only did I work hard and perfected my English speaking abilities, but the program gave me a chance to visit one of the biggest and brightest cities in the world, such as New York, Boston, Washington D.C. 

Work & Travel Program gave me the opportunity to learn about new cultures and meet people from all over the world, with whom to this day I regularly have contacts.

Work & Travel Exchange Program Student 

I was a Work & Travel Exchange Program student in 2016. 

This program helped me to step out of my comfort zone where I soon learned that in order to have something in your life, you have to show effort. 
It has truly changed my life and taught me to be independent.

Work & Travel Exchange Program Student

⬇️ You are welcome to join The NightShift Newsletter where I talk about Google Ads. I send useful insights and updates every Thursday!

Subscribe ➡️ https://www.markoristic.digital/google-ads-newsletter


Hi there! My name is Marko and I'm a Google Ads Expert with over 5 years of experience.
I specialize in working with SaaS and B2B Tech companies, focusing on growing SaaS revenue and user acquisition through effective PPC strategies.
I develop complete paid strategies and execute them from start to finish.


🤞 What can you expect when working with me? 🤞

 ◼️  Absolute honesty & transparency (I don't like shady work and shady people)
 ◼️  Clear start and proper information (I like to be up-to-date so my clients will be too)
 ◼️  A large number of suggestions (Landing page suggestions to improve conversion rate and campaign suggestions to improve our results)
 ◼️  Due dates will be followed (I'm pretty sure you hate delays, me too!)
 ◼️  Right expectations (No sugar coating, I keep things straight)


🏆 KEY ACHIEVEMENTS 🏆

✅ Managed over $4.475.000 in Ad spent in the last 12 months on Google, Meta (Facebook), LinkedIn, Twitter, Quora and Reddit platforms.
✅ By advising clients with specific steps towards CRO, new landing pages have led to an increase of 36% on average in conversion
✅ Oversaw and managed Google MCC with up to 2,500 Ad accounts and Meta (Facebook) Business Manager with up to 3,000 Ad accounts

I have discovered my passion and thing that will always wake me up in the morning and keep me up late.

That is 🔥 Paid Advertising! 🔥

I always put extra effort into projects to see them succeed because they are not simply the job to me. They push me to think differently and expand my capabilities. That passion always motivates me to think creatively and bring value to the team.


🗣️ WHAT PEOPLE ARE SAYING:

💬 "Marko's all about getting the absolute best out of paid campaigns, and he's a pro at spotting those tiny details that others might miss."

💬 "We have worked on several successful projects and implementation of marketing campaigns in the financial sector, a startup program, and several projects related to e-commerce. We achieved excellent results in all of them, thanks to Marko's preparation and ability to adapt depending on the flow of the campaign."

💬 "Marko's strategic thinking, problem-solving abilities, and attention to detail have consistently delivered exceptional performance"


❓ You have an interesting project that we should work on? Send me the message! I would love to hear more about it!

👉 https://www.markoristic.digital

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