COLORS Worldwide

Helping flagship event R&B ONLY LIVE scale post CV-19
- 6 National Tours
- 260K Tickets Sold
- Backed 240 live events across 50 N. American Markets
- 80 Events Annually

👉🏽 Digital Ads
 Roll out targeted ads on Facebook, Instagram, TikTok, and more.

* Platform Expertise: Use each platform’s strengths for optimal ad performance.
* Audience Targeting: Advanced targeting to reach specific demographics.
* Performance Tracking: Real-time monitoring and adjustments.
* Creative Development: Engaging ad creatives to capture attention and are crystal clear for customers.


👉🏽 Media Planning

 Efficiently spend your budget across platforms based on performance.

* Comprehensive Strategy: Holistic media plans including digital, print, and broadcast.
* Budget Optimization: Allocate budget to high-performing channels.
* Performance Analysis: Continuously adjust plans based on metrics.
* Integrated Campaigns: Align all media efforts for a unified campaign.

👉🏽 Consulting

Holistic approach from pricing to post-event analysis.

* Pricing Strategies: Competitive pricing models to maximize revenue.
* Early Bird Offers: Strategies to encourage early ticket sales.
* Event Lifecycle Management: Oversight from planning to post-event.
* Post-Event Analysis: Measure success and identify improvements.

👉🏽 Event Listings

 Optimize Eventbrite listings to boost ticket sales.


* Clear Information: Comprehensive event details.
* SEO Optimization: Improve visibility on search engines.
* Compelling Descriptions: Engaging content to highlight event features.
* Call to Action: Strong prompts for ticket purchases


👉🏽 Clients
R&B ONLY
Amplifying R&B music from past to present. Helped scale flaship event R&B ONLY LIVE to $10M ARR post COVID.

Paid Media Strategist

After years of working with some of the biggest and best in the industry, I have decided to harness those abilities and experiences to support top global marketing firms and Fortune 500 companies with a specialized 360-approach to online marketing and advertising. As someone who is completely obsessed with marketing, I felt compelled to create a no BS system that helps me test ads at a rapid rate to find the strategies and approach that can enable growth, scalability, and results.

In today’s digital era, it’s crucial for a business to develop a strong brand with a plan to enhance and expand its presence. As specialist & master marketer, I come equipped with years of experience and over $15 million dollars generated for businesses by leveraging Facebook, Instagram, and LinkedIn ads.

Some of my key areas of focus include:

✔ Paid Ads Consulting
✔ Paid Ads Execution
✔ Paid Ads Analysis & Optimization
✔ Paid Ads Media Planning
✔ Paid Ads Budget & Forecasting

Paid Media Expert

T. Rowe Price

Paid Media Specialist

iProspect

KEY ACCOUNT: BLUE ANTHEM (FORTUNE 500 INSURANCE COMPANY)

Strategic Planning and Execution:
-Develop and oversee the implementation of comprehensive paid social media strategies to meet client objectives. 
- Manage a monthly advertising budget of $1.2 million, ensuring optimal allocation across platforms to maximize ROI.
- Continuously analyze campaign performance data to adjust strategies as needed, ensuring goals are met or exceeded.

Platform Management:
- Spearhead advertising campaigns across major social platforms including Facebook, Instagram, LinkedIn, and Snapchat.
- Utilize advanced targeting techniques to reach specific audience segments, enhancing engagement and conversion rates.
- Collaborate with platform representatives to stay ahead of emerging trends and leverage new features and best practices.

Creative Collaboration:
- Work closely with creative teams to develop compelling and effective ad creatives tailored for each platform.
- Ensure that all creative content aligns with the client’s brand identity and messaging guidelines.
- Test different creative approaches to continually refine and optimize the performance of social media advertisements.

Reporting and Analytics:
- Prepare detailed reports on campaign performance including insights into metrics such as reach, engagement, conversion, and spend efficiency.
- Present findings and recommendations to both the client and internal teams to inform future strategies.
- Use advanced analytics tools to delve deep into campaign data, uncovering insights that drive strategic adjustments.

Client Relations and Communication:
- Maintain direct communication with the client to ensure transparency and alignment on campaign goals and expectations.
- Provide expert advice and recommendations based on deep understanding of social media marketing and current market trends.
- Act as a trusted advisor to the client, helping navigate changes in the digital landscape and identifying opportunities for growth.

Sr Associate, Paid Social

Nephila Marketing, Inc.

KEY TECH ACCOUNTS
- XIGNITE
- CERTENT
- AUTHENTIC8
- DDN
-MIST A JUNIPER COMPANY
- OWLER

Continuing on in my career as a marketing expert, I came across an exciting and challenging role as a Lead Generation Specialist at Nephila Marketing, a B2B marketing firm that specializes in SaaS, cloud computing, network IT management, and fintech. Here, I was tasked with managing six-figure monthly budgets across Google and LinkedIn Ads, helping to propel the brand’s engagement and social reach. As a result of these collective efforts, I generated hundreds of quality leads for clients by leveraging key platforms like Google and LinkedIn.

Lead Generation Specialist

N1mble Five

As a versatile leader who is driven by adding value and creating exceptional work, I found myself embarking on a new challenge as a Digital Campaign Manager for N1mble Five, an emerging DTC products & SaaS services company. During my time here, I leveraged my diverse experiences and unique skillset to generate over $10 million in gross revenue and thousands of conversions and leads for clients across an array of industries. On top of that, I also managed a monthly Google and Facebook Ads budget of over $500K, and produced end-to-end media for clients, which included client management, media planning, execution, and data reporting.

Digital Campaign Manager

Babmar Outdoor Furniture

As I progressed in my career across fields like Marketing and E-Commerce, I took on the role of Digital Marketing Manager at Babmar Outdoor Furniture, a DTC luxury furniture brand serving a range of B2C & B2B clientele. During my time here, I played an integral role in leading digital transformation efforts, producing social media calendars, and reducing digital advertising costs by 35% while consistently meeting revenue targets. Additionally, I was responsible for increasing E-Commerce sales by 22% month over month by restructuring marketing campaigns and expanding the brand’s reach across new platforms.

Digital Marketing Manager

Fresh And Fit Meals

Early on in my career, I served as a Digital Marketing Specialist for Fresh And Fit Meals, a DTC meal delivery box service. Here, I was responsible for accelerating the growth of the business by scaling it from $10K/mo in revenue to over $100K/mo in just one short year. Some of these critical initiatives included designing, creating, and delivering innovative marketing programs and plans to support the expansion and growth of the organizations’ products and services.

Digital Marketing Specialist

👨🏽‍🔬Dialing In Paid Ads, Landing Pages, Offers for Touring Events 🎲 Backed +240 events representing 250K attendees 📍 Spanning 40 US cities: NY, LA, CHI, LV, ATL 📞 Consultations start at $400 ⏱️ Mon-Fri 9a - 5p PT

Current Problems Live Event Producers Are Experiencing In 2024 & How I Can Help

- Changes in Consumer Preferences - More attendees are buying tickets last-minute, which requires a flexible and responsive marketing strategy.


Media Planning: Develop strategies to target both early birds and last-minute attendees across different markets.

Real-Time Adjustments: Implement quick-response tactics to capture last-minute sales and adjust campaigns based on real-time data.

- Keeping Detailed Performance Metrics - It's crucial to track performance with target goals per event to ensure success and make informed decisions.

Performance Tracking Dashboard : Maintain detailed performance metrics for each event, comparing against target goals.

Data-Driven Decisions: Use these insights to make data-driven decisions that optimize marketing efforts and improve outcomes.

Key Services Provides
Ad Creativity 🖌️ - I dive deep into what makes your audience tick, turning ads into ticket-sellers.

Landing Page Optimization ✨ - Thinking of different ways to deliver a seamless buying process for customers.

Tech 🧙‍♂️ - Always testing and implementing new tools to drive faster ticket sales.

Marketing Strategy 🧭 - Map out the next big win with clarity and confidence.

Unmistakable Identity 💡 - In this competitive space, carving out a niche is the only way to draw people at scale and across different markets.

Media Planning 📊 - Create efficient spending plans across platforms to target both early birds and last-minute attendees, eliminating COSTLY. guesswork.

Fast Creative Testing ⚡ - Quickly test and iterate on creative assets to shape your overall marketing strategy. This provides crystal clear, data-driven decision-making based on testing results.


Contact Me
- DM Me Directly
- hello@alonsogadea.co
- alonsogadea.co

Alonso Gadea

Emir Atli

HockeyStack

The Command Center for B2B Revenue Teams. Backed YC, General Catalyst, Soma, and Madrona as well as founders of Citus, Lambda School, and Golden and the first investors of Rippling, Cruise, Ramp, Deel, Brex, Stripe, Scale AI, and others.

Co-Founder & CRO

Pavilion

Executive Member

Stanford University

Guest Lecturer

CRO, HockeyStack

Hiring across all functions in San Francisco. Send an email to emir@hockeystack.com with proof of extraordinary talent.

Co-founder and CRO of HockeyStack

I’m an immigrant. My co-founders are immigrants. 60% of our employees are first-generation immigrants. This country gave us the chance to build something special. 

Nowhere else on earth would three 20-year-olds from Turkey with no family connections be able to raise $30M to build technology for the biggest B2B brands in the world.

Nowhere else on earth would we be able to recruit and employ such a diverse group of talented and ambitious people.

But every week, I’m hearing stories of companies automatically rejecting anyone who even mentions the word “visa” — even if they already live and work here legally.

That’s why we want to give back.

HockeyStack is donating $5000 to organizations that help support the next generation of immigrant and diverse tech talent in the US.

But we want to double it — and you can help.

👍 Like this post = +1
💬 Comment on this post = +$5
🔁 Reshare this post = +$10

Help us raise awareness. We’ll donate up to $10,000.

P.S. We have 30+ open roles apply at hockeystack.com/careers

Emir Atli (Hiring AEs and SDRs)

CRO @ HockeyStack | AI Agents for Account Intelligence and Marketing Reporting

If I was the Head of Content of a $50M ARR SaaS, and I was given a $100,000 content budget, here’s the exact content playbook I’d run (broken down by budget):

BACKGROUND:

Content should be the #1 focus for every GTM strategy.

Scroll-stopping, valuable content drives revenue, builds trust, and entertains buyers.

Here's my plan (which is similar to what I am running at HockeyStack):

1. Anchor Content - $30,000

Invest in 3-5 high-value pieces of “anchor content” per year.

Think:

- In-depth research reports (industry benchmarks, original research)
- Interactive tools (ROI calculators, diagnostic quizzes)
- Long-form guides (20+ pages that prospects bookmark and share)

I’d prioritize first-party research over everything else because once you have enough research, it gets exponentially easier to build interactive tools and guides around the report.

These gets you backlinks, social shares, and authority.

Bonus point: If one of the research reports is controversial enough, it can go viral and bring you an insane amount of traffic.

I know from first-hand experience :)

2. UGC/Customer Stories - $20,000

Nobody cares about low-quality Zoom case studies.

You need to invest in high-quality customer stories with high production value.

Travel to the customer, keep the conversation long, and invest in post-production to have the best clips, blog posts, and social content.

Then build a content library with necessary tags like industry and pain point for all your revenue teams to utilize.

3. Fast, Relatable, and Entertaining Content - $25,000

You also need fast, relatable, and entertaining content assets to support this strategy.

This category is everything from skits to product launches to TikTok style videos for the feed.

These are great to build affinity, stop the scroll, and stay top-of-mind.

4. Distribution Strategy - $25,000

1. Once you have the content, now it’s time to invest in distribution.
2. Start collecting emails on your website and setup a weekly newsletter
3. Start running ads on everywhere relevant
4. Post from employee profiles, your profile, and company page
5. Collab with influencers

And more.

BONUS:

I would also invest at least $10,000 in experimentation.
Tools, new channels, and new tactics.
Start small, find what works, and double down.

TAKEAWAY

2026 will be the year of moats.

SEO is no longer a moat.

Paid ads aren't a moat.

AI isn’t a moat.

If you focus on what others cannot replicate easily in your content and utilize your product’s unique differentiators, you can create a massive moat.

Otherwise, in a quarter, all your competitors will copy what you do,

This content plan works because it requires a ton of data, takes a long time, and focuses on distribution.

If you focus on your moat and build product fast, 2025 will be your best year.

At 16, the Turkish FBI showed up at my door. Buğra and I built a social media app that went viral at our High School, gaining over 50,000 users. Then kids started using it to sell weed.

We built the app as a YikYak alternative for Europe/Turkey.

Basically, students could create profiles based on their school, add their interests, meet others and share ideas on Reddit-like threads.

Of course, we didn’t anticipate exactly HOW they would use it…

There was all the normal stuff you’d expect from a high school social app.

Gossip, who’s dating who, favorite TV shows, teachers that sucked.

But then, things turned R-rated.

Threads about NSFW topics and kids selling weed.

It was becoming a problem!

Parents started to complain. Administrators panicked.

Then the government knocked on our door.

My dad was furious. The state was rightfully concerned. They asked (read: told) us to shut it down immediately.

I was terrified — not just of the legal trouble, but because this was the first time something we built actually worked.

We had two choices:

1. Give up, or take responsibility.
2. We chose to rebuild.

From scratch. With moderation systems. Safety features. Real accountability.

That moment taught me the hardest lesson of my career: It's easy to criticize builders. It's hard to be one.

Today at HockeyStack, we hire for one thing above all else: Builders

People who aren't afraid to go out on a limb and make mistakes.

Our best employees have similar stories. They've built, failed, and built again.

Their ideas don't always work. Sometimes they fail spectacularly.

But they keep building.

The world only moves forward because of people crazy enough to try.

Builders don't wait for permission.

They build, break, learn, and build again.

That's the culture we're building at HockeyStack.

BREAKING NEWS: Varun Rana just announced 9-9-6 in San Francisco is officially DEAD. And HockeyStack killed it.

GTM teams are buried in busy work.

Answering questions like:
- “Which channels drove the highest quality pipeline?”
- “Where should we shift budget and time?”
- “Where do opps get stuck and why?”

We eliminated all of it with our AI Analyst Odin earlier this year. Ask questions to Odin once and get answers instantly.

Now, Odin will automatically deliver updated answers straight to your inbox, every week, without you ever asking again.

Less asking, more ACTION.

Two years ago, competitors dismissed us as "three college kids who'll be gone in 6 months." They were half right.

We didn't disappear. We found PMF, won deals, scaled to 230+ customers.

But then the dirty tactics started:

Late-stage deals dying with zero explanation. "Heading in a different direction" emails at 11 PM on Fridays. Prospects going cold after final demos we nailed.

We started hearing from prospects, customers, and advisors that our competitors were doing everything from paying people to speak negatively to prospects to telling them our Interactive Demo (with dummy data!) proves our product doesn’t work.

I panicked and built a 47-slide "myth-busting" deck.

Our close dropped even further.

Turns out defense makes you look guilty.

Here's what actually worked:

1. Run win/loss interviews within 48 hours of every close

Ask one question: "What did our competitors tell you about us?" New customers always got competitive one-pagers. They'll share if you just ask.

2. Flip FUD into sales fuel

Heard competitors claim our uptime is 87%? Lead your next demo with "You've probably heard we have uptime issues. Here's our public 99.97% status page." 

Proactive truth beats reactive defense 10:1.

3. Go on offense with shipping velocity

We started publishing feature releases every week. Competitors spent calories lying. We spent them building. Buyers noticed who was moving faster.

Results after 4 months:

Close rate: 55% → 78% 
Sales cycle: 47 days → 32 days 
Competitive displacement rate: 3x

The competitor who paid for negative reviews?

Half the logos on their website last year are now HockeyStack customers.

Last month, I saw a Tweet from a famous VC about how all startups need a “vibe marketers”. So I spent $250K to hire one. It was a huge mistake 👇

What I thought he’d do:

- Master TikTok and X like a Cluely intern
- Build viral loops and brand moments
- Set up AI workflows
- Grow search share

What he actually did:

- Ordered $15K worth of crystals “for brand alignment”
- Harassed me about doing a palm reading
- Sent a company-wide email: “Sabrina Carpenter is THE vibe. Lets do it.”
- Came in super high [Lawyers note: allegedly]

I wanted pipeline coverage. He wanted to align our chakras.

Thank god our engineering team released scheduled prompts in Odin (HockeyStack's AI Analyst) last week. 

I don't need to rely on Varun Rana.

Odin actually does the work: analyzes all of our data, gives me recommendations to hit my goals, and sends them to my inbox every Monday morning. 

No microdosing or crystal required.

Watch me beg our “vibes marketer” Varun to do his job 👇

This ugly deck helped us raise our $26M Series A this year.

Here’s why I think it worked:

1. Balance of current state and opportunity

Too many founders build their investor decks around the future state of the product and market when they are not doing 1% of the future state today. Our deck has a good balance of what the customers use today vs what they will use in the future.

2. Strong social proof

There is a ton of social proof from customers in the deck. Some investors actually ended up reaching out to customer during the process to learn about how they use HockeyStack day-to-day.

3. Showing repeatability in demand gen

Series A is all about early repeatability in demand gen, ICP, sales cycles, and CS. We showed how we generate demand with a small team to hit our goals fully inbound. If I were to do it over again, I would add more about the future state of GTM.

(you can download and save a copy)

Have any questions about fundraising?

AMA in the comments.

HS SERIES A REDACTED

Our newest SDR booked $220k in pipeline in his first 30 days. How? Daily role play. Nobody talks about it, but it’s one of the most important routines we have for our SDR team:

Since the day we started our Outbound function, our SDR Leader Alex Choi has said “If you are training on the phones with prospects, you are wasting company’s money and leaving commissions on the table.”

That’s why he runs DAILY role plays with the SDR team.

Here is what it looks like:

1. SDRs show up with no more than 2 objections they want to sharpen
2. Pair up with a different rep than the day before
3. Run through a couple of full scripts to warm up
4. Drill rapid-fire scenario variations based on the objections you chose in step 1
5. Everyone starts the day by making groups of 2 and running cold call scenarios with each other.

All SDRs can hear each other handling objections, booking next steps.

The result? New reps book meetings in days, not months.

Daily role play builds confidence faster than any script.

It only cost us $5,642 in referral fees to land a $7B tech giant as a customer. Next year, we'll spend 10x that to acquire more customers. Here's why we're going all in on partnerships as a channel:

In the classic B2B SaaS funnel, you're:

- Advertising
- Holding events
- Sponsoring events
- Hosting webinars
- Sending email
- Running SEO

The goal is to distribute your content.

To build brand awareness and trust with your target accounts.

THEN you can start a productive conversation.

But the process can take YEARS.

And sales-cycles can take 6-12 MONTHS.

That's where partnerships comes in...

There are 1000's of agencies, PE firms, vendors, and consultants who 

ALREADY built the trust you need with your target accounts.

Honestly, I had overlooked partnerships as a channel.

I was overly focused on brand, content and ads.

But then agencies/vendors started sending us referrals...

And boy, did I see the light!

We have a 9X ROI (yes, that's right) on partner-sourced deals so far.

- Sales Cycles are shorter
- Win rates are higher
- CAC is lower

You can't argue with the math.

So in 2026, we're doubling down on partnerships.

You should too.

Big News from HockeyStack: We are excited to welcome Hank Pham as VP of Engineering! 

Hank was an early team member at PayPal where he spent 12 years building and scaling. 

Hank is hiring across all Engineering roles and 2 Product Managers in SF! Reach out if you are interested.

Three months ago, a prospect told us: "We're signing with [competitor] Friday. Change my mind." I thought we'd lost. Tyler proved me wrong.

Our SDR John Basar had cold-called him after noticing heavy traffic on our competitive comparison pages. The guy was "happy" with their trial. Dead end, right? Wrong.

Here's what Tyler did instead of pitching harder:

1. Asked what was working in their trial (not what was missing)

He mentioned they were happy and would likely move forward at the end of the trial. BUT, as he kept talking, he mentioned he couldn't find "patterns" or get next-step guidance, just static reports. He assumed no platform could do this. And no one at the competitor reached out to talk him through it.

2. Showed him the one feature that met his need

Not a full boring 20 min, “does that make sense” demo slog. Just a quick demo of the exact need he had. Booked call #2 on the spot.

Invited 5-8 stakeholders across calls 2-4 and turned it into a strategic conversation The marketing team need reporting, with a strategic initiative to improve sales. This point solution reporting trial with a competitor turned into a multi-product strategic conversation about our Marketing Intelligence and Account Intelligence product.

The results:

Closed in 49 days from first call to signature
2x the original price point
Expanded from single to multi-product

The real lessons?

Most deals aren’t won with better decks.

They are won by reps who stay in the game longer than everyone else.

Next month we are hosting a guided tasting of rare Japanese whiskeys in NYC. Join us for great whiskey and stay for amazing conversations on AI/GTM with the City’s best operators 👇

Most advice sounds the same. Buzzwords, surface-level tactics, and a lot of noise. But the real lessons that actually move the needle happen in smaller rooms, between leaders who’ve been through it.

That’s why we’re bringing together a small group of GTM leaders in NYC on November 6th for something a little different:

A guided tasting of rare Japanese whiskeys: Because great ideas deserve a great pour

Unfiltered stories: What’s actually working (and what’s not) with AI in GTM

Sharp minds and honest conversation: No slides, no panels, just real insight shared among peers

If you’re a GTM leader in NYC and free on November 6th, details are here → https://luma.com/p7st7em4

Thanks everyone for supporting the post last week. HockeyStack just donated $5K to CHIRLA. Will wait for a few more days until reposts/comments stop and will donate the rest!

taplio

The Battle

Alonso Gadea

Emir Atli

Followers

Posts

Engagements

Likes

Performance ScoreEmir Atli's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Alonso Gadea

Emir Atli

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Emir Atli's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreEmir Atli's LinkedIn Performance