COLORS Worldwide

Helping flagship event R&B ONLY LIVE scale post CV-19
- 6 National Tours
- 260K Tickets Sold
- Backed 240 live events across 50 N. American Markets
- 80 Events Annually

👉🏽 Digital Ads
 Roll out targeted ads on Facebook, Instagram, TikTok, and more.

* Platform Expertise: Use each platform’s strengths for optimal ad performance.
* Audience Targeting: Advanced targeting to reach specific demographics.
* Performance Tracking: Real-time monitoring and adjustments.
* Creative Development: Engaging ad creatives to capture attention and are crystal clear for customers.


👉🏽 Media Planning

 Efficiently spend your budget across platforms based on performance.

* Comprehensive Strategy: Holistic media plans including digital, print, and broadcast.
* Budget Optimization: Allocate budget to high-performing channels.
* Performance Analysis: Continuously adjust plans based on metrics.
* Integrated Campaigns: Align all media efforts for a unified campaign.

👉🏽 Consulting

Holistic approach from pricing to post-event analysis.

* Pricing Strategies: Competitive pricing models to maximize revenue.
* Early Bird Offers: Strategies to encourage early ticket sales.
* Event Lifecycle Management: Oversight from planning to post-event.
* Post-Event Analysis: Measure success and identify improvements.

👉🏽 Event Listings

 Optimize Eventbrite listings to boost ticket sales.


* Clear Information: Comprehensive event details.
* SEO Optimization: Improve visibility on search engines.
* Compelling Descriptions: Engaging content to highlight event features.
* Call to Action: Strong prompts for ticket purchases


👉🏽 Clients
R&B ONLY
Amplifying R&B music from past to present. Helped scale flaship event R&B ONLY LIVE to $10M ARR post COVID.

Paid Media Strategist

After years of working with some of the biggest and best in the industry, I have decided to harness those abilities and experiences to support top global marketing firms and Fortune 500 companies with a specialized 360-approach to online marketing and advertising. As someone who is completely obsessed with marketing, I felt compelled to create a no BS system that helps me test ads at a rapid rate to find the strategies and approach that can enable growth, scalability, and results.

In today’s digital era, it’s crucial for a business to develop a strong brand with a plan to enhance and expand its presence. As specialist & master marketer, I come equipped with years of experience and over $15 million dollars generated for businesses by leveraging Facebook, Instagram, and LinkedIn ads.

Some of my key areas of focus include:

✔ Paid Ads Consulting
✔ Paid Ads Execution
✔ Paid Ads Analysis & Optimization
✔ Paid Ads Media Planning
✔ Paid Ads Budget & Forecasting

Paid Media Expert

T. Rowe Price

Paid Media Specialist

iProspect

KEY ACCOUNT: BLUE ANTHEM (FORTUNE 500 INSURANCE COMPANY)

Strategic Planning and Execution:
-Develop and oversee the implementation of comprehensive paid social media strategies to meet client objectives. 
- Manage a monthly advertising budget of $1.2 million, ensuring optimal allocation across platforms to maximize ROI.
- Continuously analyze campaign performance data to adjust strategies as needed, ensuring goals are met or exceeded.

Platform Management:
- Spearhead advertising campaigns across major social platforms including Facebook, Instagram, LinkedIn, and Snapchat.
- Utilize advanced targeting techniques to reach specific audience segments, enhancing engagement and conversion rates.
- Collaborate with platform representatives to stay ahead of emerging trends and leverage new features and best practices.

Creative Collaboration:
- Work closely with creative teams to develop compelling and effective ad creatives tailored for each platform.
- Ensure that all creative content aligns with the client’s brand identity and messaging guidelines.
- Test different creative approaches to continually refine and optimize the performance of social media advertisements.

Reporting and Analytics:
- Prepare detailed reports on campaign performance including insights into metrics such as reach, engagement, conversion, and spend efficiency.
- Present findings and recommendations to both the client and internal teams to inform future strategies.
- Use advanced analytics tools to delve deep into campaign data, uncovering insights that drive strategic adjustments.

Client Relations and Communication:
- Maintain direct communication with the client to ensure transparency and alignment on campaign goals and expectations.
- Provide expert advice and recommendations based on deep understanding of social media marketing and current market trends.
- Act as a trusted advisor to the client, helping navigate changes in the digital landscape and identifying opportunities for growth.

Sr Associate, Paid Social

Nephila Marketing, Inc.

KEY TECH ACCOUNTS
- XIGNITE
- CERTENT
- AUTHENTIC8
- DDN
-MIST A JUNIPER COMPANY
- OWLER

Continuing on in my career as a marketing expert, I came across an exciting and challenging role as a Lead Generation Specialist at Nephila Marketing, a B2B marketing firm that specializes in SaaS, cloud computing, network IT management, and fintech. Here, I was tasked with managing six-figure monthly budgets across Google and LinkedIn Ads, helping to propel the brand’s engagement and social reach. As a result of these collective efforts, I generated hundreds of quality leads for clients by leveraging key platforms like Google and LinkedIn.

Lead Generation Specialist

N1mble Five

As a versatile leader who is driven by adding value and creating exceptional work, I found myself embarking on a new challenge as a Digital Campaign Manager for N1mble Five, an emerging DTC products & SaaS services company. During my time here, I leveraged my diverse experiences and unique skillset to generate over $10 million in gross revenue and thousands of conversions and leads for clients across an array of industries. On top of that, I also managed a monthly Google and Facebook Ads budget of over $500K, and produced end-to-end media for clients, which included client management, media planning, execution, and data reporting.

Digital Campaign Manager

Babmar Outdoor Furniture

As I progressed in my career across fields like Marketing and E-Commerce, I took on the role of Digital Marketing Manager at Babmar Outdoor Furniture, a DTC luxury furniture brand serving a range of B2C & B2B clientele. During my time here, I played an integral role in leading digital transformation efforts, producing social media calendars, and reducing digital advertising costs by 35% while consistently meeting revenue targets. Additionally, I was responsible for increasing E-Commerce sales by 22% month over month by restructuring marketing campaigns and expanding the brand’s reach across new platforms.

Digital Marketing Manager

Fresh And Fit Meals

Early on in my career, I served as a Digital Marketing Specialist for Fresh And Fit Meals, a DTC meal delivery box service. Here, I was responsible for accelerating the growth of the business by scaling it from $10K/mo in revenue to over $100K/mo in just one short year. Some of these critical initiatives included designing, creating, and delivering innovative marketing programs and plans to support the expansion and growth of the organizations’ products and services.

Digital Marketing Specialist

👨🏽‍🔬Dialing In Paid Ads, Landing Pages, Offers for Touring Events 🎲 Backed +240 events representing 250K attendees 📍 Spanning 40 US cities: NY, LA, CHI, LV, ATL 📞 Consultations start at $400 ⏱️ Mon-Fri 9a - 5p PT

Current Problems Live Event Producers Are Experiencing In 2024 & How I Can Help

- Changes in Consumer Preferences - More attendees are buying tickets last-minute, which requires a flexible and responsive marketing strategy.


Media Planning: Develop strategies to target both early birds and last-minute attendees across different markets.

Real-Time Adjustments: Implement quick-response tactics to capture last-minute sales and adjust campaigns based on real-time data.

- Keeping Detailed Performance Metrics - It's crucial to track performance with target goals per event to ensure success and make informed decisions.

Performance Tracking Dashboard : Maintain detailed performance metrics for each event, comparing against target goals.

Data-Driven Decisions: Use these insights to make data-driven decisions that optimize marketing efforts and improve outcomes.

Key Services Provides
Ad Creativity 🖌️ - I dive deep into what makes your audience tick, turning ads into ticket-sellers.

Landing Page Optimization ✨ - Thinking of different ways to deliver a seamless buying process for customers.

Tech 🧙‍♂️ - Always testing and implementing new tools to drive faster ticket sales.

Marketing Strategy 🧭 - Map out the next big win with clarity and confidence.

Unmistakable Identity 💡 - In this competitive space, carving out a niche is the only way to draw people at scale and across different markets.

Media Planning 📊 - Create efficient spending plans across platforms to target both early birds and last-minute attendees, eliminating COSTLY. guesswork.

Fast Creative Testing ⚡ - Quickly test and iterate on creative assets to shape your overall marketing strategy. This provides crystal clear, data-driven decision-making based on testing results.


Contact Me
- DM Me Directly
- hello@alonsogadea.co
- alonsogadea.co

Alonso Gadea

Catharine Montgomery, MBA

Corporate Communications Manager

Better Together

Better Together is a full-service, Black woman-founded communications agency built for organizations that take action—not just make statements. We help brands, nonprofits, and coalitions use communications to drive real change in policy, culture, and public perception.

The agency built for this moment, Better Together works with clients navigating complex challenges in racial justice, sustainability, health equity, and AI ethics. In a time when organizations face pressure to align their messaging with meaningful action, we develop strategies that build trust, shape narratives, and move people to act.

Our work spans strategic communications, crisis and issues management, executive positioning, public affairs, media relations, and community engagement. We guide organizations through high-stakes moments, helping them strengthen credibility, influence policy, and connect with key audiences.

I founded Better Together because I saw firsthand how bias, inaction, and weak messaging can silence critical conversations. Communications should be a force for change, not a tool for maintaining the status quo. That belief drives everything we do.

Since launching, we have worked with organizations such as ProGeorgia, Giant Food, and NPWH to challenge bias in generative AI, protect voter rights, and support corporate sustainability commitments. We don’t work with just any brand—we partner with those ready to take a stand and back it up with action.

If your organization is ready to use communications to create lasting impact, let’s talk. Visit thebettertogether.agency to learn more.

Founder and CEO

617MediaGroup

• Played a key leadership and thought partner role in the agency. 
• Promoted and ensured the agency demonstrates operational excellence related to business. 
• Responsible for ensuring productive and effective business development.
• Led teams in developing and implementing best practices in client service.
• Determined and developed processes in estimating, contracting, marketing and quality control.
• Ensured the agency is able to consistently provide an industry-leading experience for clients 
• Established and enforced systems that create opportunities for staff to thrive and agency to grow.

Chief Operating Officer

• Responsible for the integrity of our client's journey and ensuring that partners achieve success.
• Helped clients realize their stated goals that are raised during the business development phase. 
• Guided employees on the way toward being successful within the agency 
• Led as the primary curator of career paths such that every employee had a worthwhile experience.

Chief Experience and Success Officer

• Led all business development efforts for the agency.
• Cultivated and managed business leads by developing and implementing strategic plans.
• Implemented strategies and authored/executed campaign plans.
• Managed, created and oversaw campaign and client budgets, work plans and reports.
• Wrote, pitched and strategized placing client stories and op-eds.
• Provided the highest level of media and campaign expertise in service to clients' missions and goals.
• Identified the whole field to cut through the clutter and prioritize what matters effectively.

Executive Vice President

CLIA (Cruise Lines International Association)

• Implemented reputation and crisis communications strategies for the global cruise industry. 
• Managed global industry-level proactive and reactive media relations.
• Provided fact-based messaging, research and collaboration with experts and stakeholders. 
• Coordinated international messaging and response in 15 regional offices worldwide.

Director

Burson-Marsteller

Led team of 7 in development and implementation of strategic communications.

Responsible for more than doubling business through organic growth.

Developed crisis communications plans for clients in financial, transportation, and retail industries. 

Enabled clients to communicate swiftly during crises to maintain confidence in stakeholders. 

Developed strategic internal communications for global $8 billion company.

Maintained client company initiatives.

Increased year-over-year engagement scores among clients' employees.

Helped clients develop company-wide diversity and inclusion program.

Raised Ivy League university’s profile at World Economic Forum through media outreach resulting in 22 top-tier, global interviews and more than 15 placements.

Launched and led Burson-Marsteller Advantage Women, a global offering focused on helping organizations close the gender gap and create opportunities for women.

Conducted vulnerability assessments by identifying and prioritizing reputation-related threats that companies may face leading to a “gap analysis” of existing crisis capabilities and best practices.

Conceptualized and executed live-streamed employee forum across U.S. on policing and race and external panel discussion, “At the Crossroads of Policing, Race and Media” to examine influence of news and social media on Americans’ perceptions about police interactions with African Americans and others; lead company Black Employee Resource Group.

Pursued and developd new business proposals and participate in pitches leading to significant opportunities.

Porter Novelli

Managed team of 13 while providing consultation for all aspects of crisis communications, public affairs and public relations.

Developed proactive, complete crisis communications plans focused on strategically tackling potential crises when they arise in the industrial solutions, energy, biotechnology, food safety and cybersecurity industries.

Actively sought and participated in new business opportunities leading to company growth and development. 

Worked with mainstream, top-tier, local and trade media outlets to foster best possible public image for Bayer CropScience and created opportunities to position executives as expert resources for news media during biotechology crisis situations.

Planned and executed Senate briefing, receptions on the Hill for more than 200 Congressional staff and key stakeholders and nationwide brand reputation campaigns and lobbying efforts related to issues surrounding Bayer CropScience and anti-pesticide activists.

Researched, planned, led and executed nationwide proactive campaigns for Bayer CropScience’s Bee Care Tours, including development of speeches and talking points for CEO and other executive leaders, which provided collaboration among more than 2,500 key stakeholders; secured more than 10 million media impressions, 2,700 website page views, 32 media interviews and an average exhibit experience score of 4.33/5 as well as managed crisis situations involving protests by anti-pesticide activists at Tour stops.

Managed logistics and acted as liaison between internal management, client, authors, illustrator, designer and various vendors for development, production and promotion of Centers for Disease Control and Prevention autism campaign children’s book, Amazing Me, along with strategically seeking out and coordinating logistics with potential sponsors, such as Lysol and Primrose.

(Previously Assistant Account Executive, Account Executive and Senior Account Executive at Porter Novelli during this time period.)

Account Supervisor

KLS Public Relations

Conducted extensive research and provided comprehensive reports to enhance the firm’s trade and industry knowledge, and to inform specific client initiatives.

Consultant

Learned best practices for and leveraged comprehensive industry database to build targeted media lists for media relations campaigns. Received training on and conducted targeted media pitching to secure premium press coverage for clients. Brainstormed and developed newsworthy media pitches for clients. Conducted strategic media relations activities and pitch to key media contacts to secure coverage on behalf of clients.

Helped build and manage comprehensive lists of grassroots marketing contacts and organizations. Conducted grassroots outreach to secure strategic visibility for clients.

Monitored daily and weekly media feeds and publications, and provided bi-weekly reports of relevant news and trends to enhance the firm’s intelligence and to inform client initiatives.

Account Coordinator

ATL2nite.com

Developed strategies and implemented completely new public relations/marketing/advertising for Hitsville the potentially new National Boxing Association, created and produced rate sheets for ATL2nite.com’s email marketing services using Adobe Photoshop, strategically executed the promotion of Blackanomics where attendance at monthly events tripled after first month as intern and aided in the production of monthly television show including casting, promotion and execution

Marketing and Public Relations Intern

HomeVestors

Managed the execution of properties bought and sold including the management of property insurance, utilities, listings on FMLS and GAMLS, and providing HUD-1 forms for each buy/sell closings, created marketing flyers and postings for properties once bought and sold to gain exposure, leading to the successful promotion of Homevestors’ properties, prepared all monthly expenses including monthly bank statements, check stubs, receipts, credit card bills and HVA bills including the collection of all accounts receivables of monthly rental, property closing and Earnest Money checks and supported all general office management tasks and staff including follow-up with in-coming leads to check on the status of their situation, managing all paperwork related to each property buy/sell to ensure smooth closings and communications with Homevestors Corporate office

Office Coordinator

Edelman

Developed, recommended and managed communications strategies through social media and other forms of communication and scheduled meetings to inform the company of activities throughout the office while performing administrative tasks, designed presentations for senior level Edelman executives in Microsoft Movie Maker and Microsoft Office Suite, evaluated blog, video-sharing sites and social networks for Alvin Ailey American Dance Theatre, Aflac NASCAR and Quilted Northern, drafted and executed monthly reports and project updates to Edelman CEO, Richard Edelman and developed new business opportunities for Edelman through research of relevant prospects and tracking success rates through innovative recording documents

Communications Assistant

Contribute key skills to more than 15 real estate, corporate communications and consumer current and potential clients. Conduct extensive research for media list, editorial calendars, pitching stories and media audit lists. Wrote social networking proposal for the Orlando Performing Arts Center, conduct blog monitoring for CUH2A and stay abreast of Google Alerts on Wal-Mart, IICRC, 12th & Midtown real estate property and The Fund

Real Estate & Sustainability and Corporate Communications Intern

Auburn University

Recorded and filed media clippings, aided in creating the 2008-09 media guides for the swimming and diving and the men’s golf and basketball teams, assisted media relations directors in secretarial needs and compiled photographs of coaches and players and team and individual game statistics

Auburn Athletic Department Media Relations Intern

Wrote correspondence letters and organized travel for recruitment to assist head coach, aided in distributing financial aid paperwork of incoming players, generated Excel spreadsheets for compliance annual camp audit and organized five basketball camps for 500+ students during summer 2005-2008

Student Assistant

Helping Brands Lead With Purpose, Not Fear.

Not all brands are ready to stand for something. But the ones that do make history.

Today’s political and social landscape makes it harder for organizations to run purpose-driven campaigns without hesitation. Many pause, unsure of the risk. Better Together helps brands push past that fear with communications that drive change.

I didn’t start Better Together because I wanted to run an agency. I started it because I saw what happens when bias and inaction go unchecked.

At a previous job, a colleague was racist toward me. Leadership dismissed it. The culture didn’t change. So I left—and built something better.

Now, we work with brands, nonprofits, and coalitions in education, health, environment, technology, and policy to put equity, sustainability, and justice at the center of their work.

How We Help
✔️ Strategic communications campaigns that move people to act, even when taking a stand is hard
✔️ Media strategies that cut through noise and reach the right audience
✔️ Crisis communications that strengthen credibility under pressure
✔️ Social impact campaigns that drive long-term policy and cultural change
✔️ Industry-first research like our national survey on bias in generative AI

As Founder and CEO of Better Together, I built this agency to make communications a force for action, not just noise.

What That Looks Like in Action
🔥 Bias in Generative AI – Conducted a first-of-its-kind report that forced a conversation about discrimination in technology
🔥 Crisis Communications for Voting Rights – Helped ProGeorgia protect voter access during high-stakes elections
🔥 Climate Action in the Cruise Industry – Led the first-ever industry-wide carbon reduction goal

Our work has been featured in Nasdaq, Feminist Founders, The Advice Pages, and South West Londoner. And we don’t partner with just any brand—we work with those committed to action, from Giant Food to the National Association of Nurse Practitioners in Women’s Health.

If your brand is ready to lead with purpose, not fear, let’s talk.

📩 Connect with me here on LinkedIn or visit thebettertogether.agency.

Better Together is a full-service, Black woman-founded, and purpose-driven public relations agency. We combine our passion for social change and advocacy to create a more just world.

Walk your talk. Take authentic action that drives long-lasting, impactful change.

taplio

The Battle

Alonso Gadea

Catharine Montgomery, MBA

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