COLORS Worldwide

Helping flagship event R&B ONLY LIVE scale post CV-19
- 6 National Tours
- 260K Tickets Sold
- Backed 240 live events across 50 N. American Markets
- 80 Events Annually

👉🏽 Digital Ads
 Roll out targeted ads on Facebook, Instagram, TikTok, and more.

* Platform Expertise: Use each platform’s strengths for optimal ad performance.
* Audience Targeting: Advanced targeting to reach specific demographics.
* Performance Tracking: Real-time monitoring and adjustments.
* Creative Development: Engaging ad creatives to capture attention and are crystal clear for customers.


👉🏽 Media Planning

 Efficiently spend your budget across platforms based on performance.

* Comprehensive Strategy: Holistic media plans including digital, print, and broadcast.
* Budget Optimization: Allocate budget to high-performing channels.
* Performance Analysis: Continuously adjust plans based on metrics.
* Integrated Campaigns: Align all media efforts for a unified campaign.

👉🏽 Consulting

Holistic approach from pricing to post-event analysis.

* Pricing Strategies: Competitive pricing models to maximize revenue.
* Early Bird Offers: Strategies to encourage early ticket sales.
* Event Lifecycle Management: Oversight from planning to post-event.
* Post-Event Analysis: Measure success and identify improvements.

👉🏽 Event Listings

 Optimize Eventbrite listings to boost ticket sales.


* Clear Information: Comprehensive event details.
* SEO Optimization: Improve visibility on search engines.
* Compelling Descriptions: Engaging content to highlight event features.
* Call to Action: Strong prompts for ticket purchases


👉🏽 Clients
R&B ONLY
Amplifying R&B music from past to present. Helped scale flaship event R&B ONLY LIVE to $10M ARR post COVID.

Paid Media Strategist

After years of working with some of the biggest and best in the industry, I have decided to harness those abilities and experiences to support top global marketing firms and Fortune 500 companies with a specialized 360-approach to online marketing and advertising. As someone who is completely obsessed with marketing, I felt compelled to create a no BS system that helps me test ads at a rapid rate to find the strategies and approach that can enable growth, scalability, and results.

In today’s digital era, it’s crucial for a business to develop a strong brand with a plan to enhance and expand its presence. As specialist & master marketer, I come equipped with years of experience and over $15 million dollars generated for businesses by leveraging Facebook, Instagram, and LinkedIn ads.

Some of my key areas of focus include:

✔ Paid Ads Consulting
✔ Paid Ads Execution
✔ Paid Ads Analysis & Optimization
✔ Paid Ads Media Planning
✔ Paid Ads Budget & Forecasting

Paid Media Expert

T. Rowe Price

Paid Media Specialist

iProspect

KEY ACCOUNT: BLUE ANTHEM (FORTUNE 500 INSURANCE COMPANY)

Strategic Planning and Execution:
-Develop and oversee the implementation of comprehensive paid social media strategies to meet client objectives. 
- Manage a monthly advertising budget of $1.2 million, ensuring optimal allocation across platforms to maximize ROI.
- Continuously analyze campaign performance data to adjust strategies as needed, ensuring goals are met or exceeded.

Platform Management:
- Spearhead advertising campaigns across major social platforms including Facebook, Instagram, LinkedIn, and Snapchat.
- Utilize advanced targeting techniques to reach specific audience segments, enhancing engagement and conversion rates.
- Collaborate with platform representatives to stay ahead of emerging trends and leverage new features and best practices.

Creative Collaboration:
- Work closely with creative teams to develop compelling and effective ad creatives tailored for each platform.
- Ensure that all creative content aligns with the client’s brand identity and messaging guidelines.
- Test different creative approaches to continually refine and optimize the performance of social media advertisements.

Reporting and Analytics:
- Prepare detailed reports on campaign performance including insights into metrics such as reach, engagement, conversion, and spend efficiency.
- Present findings and recommendations to both the client and internal teams to inform future strategies.
- Use advanced analytics tools to delve deep into campaign data, uncovering insights that drive strategic adjustments.

Client Relations and Communication:
- Maintain direct communication with the client to ensure transparency and alignment on campaign goals and expectations.
- Provide expert advice and recommendations based on deep understanding of social media marketing and current market trends.
- Act as a trusted advisor to the client, helping navigate changes in the digital landscape and identifying opportunities for growth.

Sr Associate, Paid Social

Nephila Marketing, Inc.

KEY TECH ACCOUNTS
- XIGNITE
- CERTENT
- AUTHENTIC8
- DDN
-MIST A JUNIPER COMPANY
- OWLER

Continuing on in my career as a marketing expert, I came across an exciting and challenging role as a Lead Generation Specialist at Nephila Marketing, a B2B marketing firm that specializes in SaaS, cloud computing, network IT management, and fintech. Here, I was tasked with managing six-figure monthly budgets across Google and LinkedIn Ads, helping to propel the brand’s engagement and social reach. As a result of these collective efforts, I generated hundreds of quality leads for clients by leveraging key platforms like Google and LinkedIn.

Lead Generation Specialist

N1mble Five

As a versatile leader who is driven by adding value and creating exceptional work, I found myself embarking on a new challenge as a Digital Campaign Manager for N1mble Five, an emerging DTC products & SaaS services company. During my time here, I leveraged my diverse experiences and unique skillset to generate over $10 million in gross revenue and thousands of conversions and leads for clients across an array of industries. On top of that, I also managed a monthly Google and Facebook Ads budget of over $500K, and produced end-to-end media for clients, which included client management, media planning, execution, and data reporting.

Digital Campaign Manager

Babmar Outdoor Furniture

As I progressed in my career across fields like Marketing and E-Commerce, I took on the role of Digital Marketing Manager at Babmar Outdoor Furniture, a DTC luxury furniture brand serving a range of B2C & B2B clientele. During my time here, I played an integral role in leading digital transformation efforts, producing social media calendars, and reducing digital advertising costs by 35% while consistently meeting revenue targets. Additionally, I was responsible for increasing E-Commerce sales by 22% month over month by restructuring marketing campaigns and expanding the brand’s reach across new platforms.

Digital Marketing Manager

Fresh And Fit Meals

Early on in my career, I served as a Digital Marketing Specialist for Fresh And Fit Meals, a DTC meal delivery box service. Here, I was responsible for accelerating the growth of the business by scaling it from $10K/mo in revenue to over $100K/mo in just one short year. Some of these critical initiatives included designing, creating, and delivering innovative marketing programs and plans to support the expansion and growth of the organizations’ products and services.

Digital Marketing Specialist

👨🏽‍🔬Dialing In Paid Ads, Landing Pages, Offers for Touring Events 🎲 Backed +240 events representing 250K attendees 📍 Spanning 40 US cities: NY, LA, CHI, LV, ATL 📞 Consultations start at $400 ⏱️ Mon-Fri 9a - 5p PT

Current Problems Live Event Producers Are Experiencing In 2024 & How I Can Help

- Changes in Consumer Preferences - More attendees are buying tickets last-minute, which requires a flexible and responsive marketing strategy.


Media Planning: Develop strategies to target both early birds and last-minute attendees across different markets.

Real-Time Adjustments: Implement quick-response tactics to capture last-minute sales and adjust campaigns based on real-time data.

- Keeping Detailed Performance Metrics - It's crucial to track performance with target goals per event to ensure success and make informed decisions.

Performance Tracking Dashboard : Maintain detailed performance metrics for each event, comparing against target goals.

Data-Driven Decisions: Use these insights to make data-driven decisions that optimize marketing efforts and improve outcomes.

Key Services Provides
Ad Creativity 🖌️ - I dive deep into what makes your audience tick, turning ads into ticket-sellers.

Landing Page Optimization ✨ - Thinking of different ways to deliver a seamless buying process for customers.

Tech 🧙‍♂️ - Always testing and implementing new tools to drive faster ticket sales.

Marketing Strategy 🧭 - Map out the next big win with clarity and confidence.

Unmistakable Identity 💡 - In this competitive space, carving out a niche is the only way to draw people at scale and across different markets.

Media Planning 📊 - Create efficient spending plans across platforms to target both early birds and last-minute attendees, eliminating COSTLY. guesswork.

Fast Creative Testing ⚡ - Quickly test and iterate on creative assets to shape your overall marketing strategy. This provides crystal clear, data-driven decision-making based on testing results.


Contact Me
- DM Me Directly
- hello@alonsogadea.co
- alonsogadea.co

Alonso Gadea

Buğra Gündüz

CEO @ HockeyStack (YC S23) 🖤🏒

We build AI agents that increase revenue by centralizing customer data and understanding what drives revenue. Backed by Bessemer, General Catalyst, Y Combinator, et al. We hire exceptional outsiders that want to win. Email me at bugra@hockeystack.com if you're one of them.

Co-Founder & CEO

OpenAI selected HockeyStack as a GPT-5.4 launch partner.

We've been running our revenue agents on GPT-5.2 since we launched. OpenAI gave us early access ahead of release, and the jump is not subtle.

The clearest example is in our meeting briefs. Before a rep walks into a call, our agent pulls 400,000+ tokens of CRM history, call transcripts, email threads, and deal activity then tells the rep exactly what to do in the meeting, who's in the room, and what risks to watch for.

With 5.2, the output was good. Directionally correct. Useful.

With 5.4, the risks are more precise. The participant roles are richer. The model actually triangulates across the full context instead of pattern-matching on the most recent signals.

That difference matters when you're running agents across an entire sales organization.

We're not building a copilot. We're building the operating system for enterprise GTM - one where agents run the pipeline and humans focus on judgment and relationships. Every model improvement compounds directly into revenue outcomes for our customers.

5.4 is a meaningful step toward that.

CEO @ HockeyStack -- Building AI agents for sales & marketing

45% of our team at HockeyStack are immigrants. Their resilience, work ethic, and determination drive our success every day. The American Dream is alive, and we’re proud to be a part of it.

Our immigrant team members bring diverse perspectives, innovative ideas, and an unmatched drive to excel. They remind us that hard work and ambition can overcome any obstacle, no matter where you start or what challenges you face.

Their stories inspire us all to dream bigger and push further!

At HockeyStack, we are committed to fostering an inclusive culture where everyone, regardless of background, can thrive.

I believe the American Dream will never fade because of people like them. Their success stories aren’t just personal victories; they’re a testament to what’s possible when talent and opportunity come together.

Here’s to building a future that lifts everyone up.

America (specifically San Francisco) is still the best place to build.

Last year, we closed a deal with one of the largest AI companies in the world. It died 11 times, org charts shuffled twice, and after 7 months we finally got to Closed Won. Here is the step-by-step breakdown of the sales process (and lessons learned):

DEAL BREAKDOWN

Cold Call → First Foot in the Door

Marketing had been warming the account for months — webinars, thought leadership, ads, but no one raised a hand. One well-timed cold call landed a 30-minute intro.

Meeting 1 – Champion Identified

The AE hit gold: the person who picked up became our internal champion. Pain points: disjointed attribution, siloed GTM data, manual reporting.

Meeting 2 – Stakeholder Demo (Tech Team)

45 minutes. 20+ technical questions. We left with a tentative yes, if Security signs off, you use our models only for our instance, and more.

Meeting 3 – Technical Scoping

We started scoping the project for the team, what we need to do on our end, and even more technical questions around AI.

Meeting 4 – Org Restructure

Our champion’s boss got promoted, two new VPs parachuted in, budget frozen.

Revival #1 – Value Re-Frame

We learned the new priorities for the business, started building our business cases around them, and started gaining momentum again. Multi-threaded with other champions and got them on separate meetings.

Meeting 5 – Executive Alignment

We started involving C-level and VPs from our end. Multi-threaded even more. Found introductions from our network, investors, and customers.

Mid-Cycle Curveball – Champion Quits

Champion moved to another AI company. Momentum nosedived.

Revival #7 – Multi-Threading Pays Off

Because we’d already looped in RevOps, Data Science, and Finance, we still had three internal sponsors. Security slowed the process again.

Final Mile – In-person event

We had a CMO/CRO event in San Francisco and invited our champions. Luckily, they were free and attended. Had the chance to connect in person, have a good time, and build a real relationship. Around 10.30 pm, we got the verbal. They met with 2 customers that week for reference calls.

Signature Day

Docusign at 6:14 p.m. PT. Slack went nuts. Team popped bubbly 2 minutes later. First deal that Engineering team was more pumped than our Sales team.

LESSONS LEARNED

1. Cold call is not always demand generation. If marketing’s warming the pond, a single call can hook the whale and capture the demand.

2. One champion is none. Multi-thread by the second meeting or prepare for a funeral.

3. Security is your secret sales stage. Treat it like a mini-deal with its own discovery, objections, and success metrics.

4. Deals don’t die; reps let them. Every “no” is just a new play to run. Reference call, pilot, new stakeholder, fresh business case.

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Alonso Gadea

Buğra Gündüz

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