COLORS Worldwide

Helping flagship event R&B ONLY LIVE scale post CV-19
- 6 National Tours
- 260K Tickets Sold
- Backed 240 live events across 50 N. American Markets
- 80 Events Annually

👉🏽 Digital Ads
 Roll out targeted ads on Facebook, Instagram, TikTok, and more.

* Platform Expertise: Use each platform’s strengths for optimal ad performance.
* Audience Targeting: Advanced targeting to reach specific demographics.
* Performance Tracking: Real-time monitoring and adjustments.
* Creative Development: Engaging ad creatives to capture attention and are crystal clear for customers.


👉🏽 Media Planning

 Efficiently spend your budget across platforms based on performance.

* Comprehensive Strategy: Holistic media plans including digital, print, and broadcast.
* Budget Optimization: Allocate budget to high-performing channels.
* Performance Analysis: Continuously adjust plans based on metrics.
* Integrated Campaigns: Align all media efforts for a unified campaign.

👉🏽 Consulting

Holistic approach from pricing to post-event analysis.

* Pricing Strategies: Competitive pricing models to maximize revenue.
* Early Bird Offers: Strategies to encourage early ticket sales.
* Event Lifecycle Management: Oversight from planning to post-event.
* Post-Event Analysis: Measure success and identify improvements.

👉🏽 Event Listings

 Optimize Eventbrite listings to boost ticket sales.


* Clear Information: Comprehensive event details.
* SEO Optimization: Improve visibility on search engines.
* Compelling Descriptions: Engaging content to highlight event features.
* Call to Action: Strong prompts for ticket purchases


👉🏽 Clients
R&B ONLY
Amplifying R&B music from past to present. Helped scale flaship event R&B ONLY LIVE to $10M ARR post COVID.

Paid Media Strategist

After years of working with some of the biggest and best in the industry, I have decided to harness those abilities and experiences to support top global marketing firms and Fortune 500 companies with a specialized 360-approach to online marketing and advertising. As someone who is completely obsessed with marketing, I felt compelled to create a no BS system that helps me test ads at a rapid rate to find the strategies and approach that can enable growth, scalability, and results.

In today’s digital era, it’s crucial for a business to develop a strong brand with a plan to enhance and expand its presence. As specialist & master marketer, I come equipped with years of experience and over $15 million dollars generated for businesses by leveraging Facebook, Instagram, and LinkedIn ads.

Some of my key areas of focus include:

✔ Paid Ads Consulting
✔ Paid Ads Execution
✔ Paid Ads Analysis & Optimization
✔ Paid Ads Media Planning
✔ Paid Ads Budget & Forecasting

Paid Media Expert

T. Rowe Price

Paid Media Specialist

iProspect

KEY ACCOUNT: BLUE ANTHEM (FORTUNE 500 INSURANCE COMPANY)

Strategic Planning and Execution:
-Develop and oversee the implementation of comprehensive paid social media strategies to meet client objectives. 
- Manage a monthly advertising budget of $1.2 million, ensuring optimal allocation across platforms to maximize ROI.
- Continuously analyze campaign performance data to adjust strategies as needed, ensuring goals are met or exceeded.

Platform Management:
- Spearhead advertising campaigns across major social platforms including Facebook, Instagram, LinkedIn, and Snapchat.
- Utilize advanced targeting techniques to reach specific audience segments, enhancing engagement and conversion rates.
- Collaborate with platform representatives to stay ahead of emerging trends and leverage new features and best practices.

Creative Collaboration:
- Work closely with creative teams to develop compelling and effective ad creatives tailored for each platform.
- Ensure that all creative content aligns with the client’s brand identity and messaging guidelines.
- Test different creative approaches to continually refine and optimize the performance of social media advertisements.

Reporting and Analytics:
- Prepare detailed reports on campaign performance including insights into metrics such as reach, engagement, conversion, and spend efficiency.
- Present findings and recommendations to both the client and internal teams to inform future strategies.
- Use advanced analytics tools to delve deep into campaign data, uncovering insights that drive strategic adjustments.

Client Relations and Communication:
- Maintain direct communication with the client to ensure transparency and alignment on campaign goals and expectations.
- Provide expert advice and recommendations based on deep understanding of social media marketing and current market trends.
- Act as a trusted advisor to the client, helping navigate changes in the digital landscape and identifying opportunities for growth.

Sr Associate, Paid Social

Nephila Marketing, Inc.

KEY TECH ACCOUNTS
- XIGNITE
- CERTENT
- AUTHENTIC8
- DDN
-MIST A JUNIPER COMPANY
- OWLER

Continuing on in my career as a marketing expert, I came across an exciting and challenging role as a Lead Generation Specialist at Nephila Marketing, a B2B marketing firm that specializes in SaaS, cloud computing, network IT management, and fintech. Here, I was tasked with managing six-figure monthly budgets across Google and LinkedIn Ads, helping to propel the brand’s engagement and social reach. As a result of these collective efforts, I generated hundreds of quality leads for clients by leveraging key platforms like Google and LinkedIn.

Lead Generation Specialist

N1mble Five

As a versatile leader who is driven by adding value and creating exceptional work, I found myself embarking on a new challenge as a Digital Campaign Manager for N1mble Five, an emerging DTC products & SaaS services company. During my time here, I leveraged my diverse experiences and unique skillset to generate over $10 million in gross revenue and thousands of conversions and leads for clients across an array of industries. On top of that, I also managed a monthly Google and Facebook Ads budget of over $500K, and produced end-to-end media for clients, which included client management, media planning, execution, and data reporting.

Digital Campaign Manager

Babmar Outdoor Furniture

As I progressed in my career across fields like Marketing and E-Commerce, I took on the role of Digital Marketing Manager at Babmar Outdoor Furniture, a DTC luxury furniture brand serving a range of B2C & B2B clientele. During my time here, I played an integral role in leading digital transformation efforts, producing social media calendars, and reducing digital advertising costs by 35% while consistently meeting revenue targets. Additionally, I was responsible for increasing E-Commerce sales by 22% month over month by restructuring marketing campaigns and expanding the brand’s reach across new platforms.

Digital Marketing Manager

Fresh And Fit Meals

Early on in my career, I served as a Digital Marketing Specialist for Fresh And Fit Meals, a DTC meal delivery box service. Here, I was responsible for accelerating the growth of the business by scaling it from $10K/mo in revenue to over $100K/mo in just one short year. Some of these critical initiatives included designing, creating, and delivering innovative marketing programs and plans to support the expansion and growth of the organizations’ products and services.

Digital Marketing Specialist

👨🏽‍🔬Dialing In Paid Ads, Landing Pages, Offers for Touring Events 🎲 Backed +240 events representing 250K attendees 📍 Spanning 40 US cities: NY, LA, CHI, LV, ATL 📞 Consultations start at $400 ⏱️ Mon-Fri 9a - 5p PT

Current Problems Live Event Producers Are Experiencing In 2024 & How I Can Help

- Changes in Consumer Preferences - More attendees are buying tickets last-minute, which requires a flexible and responsive marketing strategy.


Media Planning: Develop strategies to target both early birds and last-minute attendees across different markets.

Real-Time Adjustments: Implement quick-response tactics to capture last-minute sales and adjust campaigns based on real-time data.

- Keeping Detailed Performance Metrics - It's crucial to track performance with target goals per event to ensure success and make informed decisions.

Performance Tracking Dashboard : Maintain detailed performance metrics for each event, comparing against target goals.

Data-Driven Decisions: Use these insights to make data-driven decisions that optimize marketing efforts and improve outcomes.

Key Services Provides
Ad Creativity 🖌️ - I dive deep into what makes your audience tick, turning ads into ticket-sellers.

Landing Page Optimization ✨ - Thinking of different ways to deliver a seamless buying process for customers.

Tech 🧙‍♂️ - Always testing and implementing new tools to drive faster ticket sales.

Marketing Strategy 🧭 - Map out the next big win with clarity and confidence.

Unmistakable Identity 💡 - In this competitive space, carving out a niche is the only way to draw people at scale and across different markets.

Media Planning 📊 - Create efficient spending plans across platforms to target both early birds and last-minute attendees, eliminating COSTLY. guesswork.

Fast Creative Testing ⚡ - Quickly test and iterate on creative assets to shape your overall marketing strategy. This provides crystal clear, data-driven decision-making based on testing results.


Contact Me
- DM Me Directly
- hello@alonsogadea.co
- alonsogadea.co

Alonso Gadea

Hootsuite

Senior Sales Content Strategist

Implementing creative ideas and strategies across outbound and inbound motions. (420% increase in pipeline QoQ)

Content Consultant

Clay

Influencer Content

Unmuted | B2B SaaS Marketing

Advisor + Creator

ClickUp

Content Creator

Ansira

Director of Content

SproutLoud Media Networks

----> Built an owned media property which included original shows that helped educate, entertain, and give insight into our platform
----> Increased every single social metric

----> Increased revenue by 13%
----> Responsible for all lifecycle content

Director of Content (SMB)

HockeyStack (YC S23)

Topia

Marketing Director

Grew revenue by 14% YOY as a solo marketing contributor.

Senior Content Manager

Help secure brands for our new SaaS platform as employee #1. 

Jiffy lube and Serta Simmons Bedding to name a few.

Digital Solutions Manager

Managed the digital marketing efforts for brands like Jiffy lube and Toyota.

Senior Account Executive

ROI Mantra Inc.

Developed an agency Webinar & Lead nurturing campaign to grow our SMB billings 200% YoY.

Digital Account Director

I create marketing & sales video content | Director of Digital @ Sproutloud 🌱

I create engaging content for brands in all formats. I focus on "RECALL" for your brand, so when prospects are ready to buy, they will remember you!

Aaron Morrissey 🤠

Didn’t make the freshman A team. Didn’t make varsity until junior year. But ended up college All-American. 


Just like in the content game.

I didn’t gain 10k followers in a month.

I’m not in ad age or any top lists. 

But I get paid 💰 by the best brands to make content.

No big brand behind me ( until now Hootsuite 🦉 🙌🏼👊🏼😎)

Don’t let anything hold you back. Keep going!

Make your own way without comparison.

This was on Brad Pitt arena btw in Springfield Missouri.

Coincidence? Nope 🙂‍↔️

Aaron Morrissey 

Content @ Hootsuite + Creator for Tech Brands

I'm breaking down Starbucks "Bearista" fiasco using Hootsuite's Social Listening powered by Talkwalker in Ep 1 of my new series. 

In this series I'm going to be using our Social Listening platform to look at trending marketing campaigns and cultural events. 

Using data from 150 million sources, 30+ social networks, including podcasts and videos. 

Why? We all have different feeds, see different posts with different opinions.  

The only way you can make strategic decisions is when you see the entire conversation!

If you didn't know, Social Listening is the new "Signal" on the block. 

#starbucks #sociallistening

Met up with my guy Ding and the Event Shark team in Dallas 🤠.


Meeting strangers from seeing each others vids is weird? Kinda but not in B2B.

That’s how I’ve my some of the ppl I talk to most.

IRL is how I keep motivated to keep my brand going and also essential in future collabs.

Get out of the office, shoot content, have a beer, come up with ideas 💡.

No alternative text description for this image

The cost of shooting by myself 😅. Broken camera, broken mic.

Why does your sales team have more software than Tony Stark?


I was on a call about our Sales Tech Stack the other day, and someone said:

"How much tech does the sales team need?!"

CONTEXT: I used to be in sales, and now I help our sales team with creative outbound motions. 

Plus, I manage all my creator projects for sell-in to delivery and payment. 

Right now, the software industry has compartmentalized software to the point that each software has a different purpose. 

So instead of sales teams focusing on helping prospects identify solutions for their business, they're busy logging into platforms. 

If your platform doesn't do it all, make it easy to integrate with other tech.

That's why tools like Copper make it easy. 

You can manage your prospects in one platform every step of the way. 

#Copperpartner #b2bsales

I want to go to New York and shoot content with ppl.

DM ME, I'm DM'ing a few of my favorite folks too. 

I'm thinking fisheye lens, vlog style, meet you in your habitat or join you in your hobby. 

😎

taplio

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Aaron Morrissey 🤠

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The Battle

Alonso Gadea

Aaron Morrissey 🤠

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aaron Morrissey 🤠's LinkedIn Performance

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