Alex M.

CMO | Fractional Head of Growth | Over $200M in Incremental Revenue 📈 | Aspiring Movie Critic | Angel Investor

Executive marketing leader helping companies achieve their next level of growth.  Successful at both Fortune 50 companies and startups.  Examples include: 

 📈 At BENlabs, I managed all marketing teams, created all marketing infrastructure, guided the company's rebranding and helped spear its transformation from an agency model to an AI tech-oriented firm. My teams achieved revenue growth of our direct to consumer business and the most ever leads from a marketing team. 

 📈 At Bloomberg Media I reduced paid media costs by 400% and helped grow it first subscription business from $1M to $100M.  I did this by managing all our media expenditures, hiring and managing our agencies and signing partnerships with the likes of JetBlue and Samsung. 

 📈 At TubeBuddy I increased revenue by 30% during my first 6 months by revising pricing and packaging and A/B testing our messaging and positioning. 

 📈 At Verizon, I managed go to market and used a mixture of direct response and top of funnel marketing to lead multicultural marketing for the northeast area.  My team was responsible for an incremental 300K subscribers. Along the way, I won an award for Latino Marketer of the Year. 

None of the above happens without thinking a lot about leadership, both of my direct reports and cross functional colleagues while caring a lot about the intersection of data and creativity.

Fractional CMO

I oversee all marketing for BENlabs.  A tech company infusing AI into the creator economy across content optimization,  product placement, and influencer marketing. 

I lead a 20-person team that oversees the whole marketing funnel, including, brand, growth, and paid media.

Some recent wins include:

1) Increased our organic views by 200% 2) Led the creation of our brand strategy and creative assets 3) Increased subscribers and revenue 30% YoY

We work autonomously, and independently with a NO BS approach.   We believe in being world-class because intrinsically it is the best way to connect individual interests with company ones.

Come and join us.  We are just getting started!

10 months of growth. Then January hit: A bad month, a trip to Africa, the worst flu of my life, and other headwinds all at once.

𝗛𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝘁𝗵𝗶𝗻𝗴: 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗮𝗿𝗲𝗻'𝘁 𝗮𝗹𝘄𝗮𝘆𝘀 𝘂𝗽 𝗮𝗻𝗱 𝘁𝗼 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁. 
𝗧𝗵𝗲 𝗯𝗮𝗱 𝗺𝗼𝗻𝘁𝗵 𝘄𝗶𝗹𝗹 𝗰𝗼𝗺𝗲. 

The question is whether you're ready for it.

We were. Not because we saw January coming, but because we'd been running the 70/30 rule:

70% of effort on what's working, 30% on preparing for when it stops.

By the time the rough patch hit, we already had experiments running in new channels. 

A product initiative in development. And meetings with senior leadership from three months prior mapping out exactly this scenario.

Most teams don't prepare for the bad months, because they don't believe it will come. Then it does. And they scramble.

Build the parachute before you need it.

Alex Montas Hernández

Chief Marketing Officer | Head of Growth | Helping Companies Scale Revenue and Customer Value

Ok Scott Morgan liked my picture so much 
He literally took the exact same one 🤣

graphical user interface, text, application, chat or text message

𝗜 𝗷𝘂𝘀𝘁 𝘀𝗽𝗲𝗻𝘁 𝟭𝟬 𝗵𝗼𝘂𝗿𝘀 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮𝗻 𝗔𝗜 𝗯𝗿𝗶𝗲𝗳𝗶𝗻𝗴 𝗮𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝘁 𝘁𝗵𝗮𝘁 𝗻𝗼𝗯𝗼𝗱𝘆 𝗮𝘀𝗸𝗲𝗱 𝗳𝗼𝗿. It connects my calendars, emails, Slack, iMessages, and to-dos into morning previews and end-of-day summaries, then dumps everything into Apple Notes and pings me when it's ready.

𝗛𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹𝗶𝘁𝘆 𝗰𝗵𝗲𝗰𝗸 𝗼𝗻 "𝘃𝗶𝗯𝗲 𝗰𝗼𝗱𝗶𝗻𝗴":

It's not actually accessible yet. Between configuring data sources, building AI logic for email parsing, selecting models, and wrestling with security protocols, this took serious technical chops. The "anyone can build" narrative is premature. Most people would hit a wall in the first hour.

𝗘𝗩𝗘𝗡 𝗧𝗛𝗘𝗡, the process became dangerously addictive. I kept tweaking, refining, going back for one more iteration. At some point I realized I was more in love with building than with what I was building. 

𝗧𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝗱𝗼𝗽𝗮𝗺𝗶𝗻𝗲 𝘁𝗿𝗮𝗽 𝗼𝗳 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: 𝗶𝘁 𝗳𝗲𝗲𝗹𝘀 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗲 𝗲𝘃𝗲𝗻 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂'𝗿𝗲 𝗷𝘂𝘀𝘁 𝘀𝗽𝗶𝗻𝗻𝗶𝗻𝗴.

Developers aren't going anywhere. If anything, this widened the gap. Good developers can now ship at 3x speed. Great developers are becoming superhuman. But the barrier to entry? Still high.

What I learned building my "personal AI":

Security was my forcing function. With AI agents proliferating, I wanted a controlled way to share context between tools (and with myself) without spraying sensitive data everywhere. This became my secure handoff layer.

The humbling part? 90% of the value came from basic automation with no AI required. 𝗧𝗵𝗲 𝗔𝗜 𝗹𝗮𝘆𝗲𝗿 𝗮𝗱𝗱𝗲𝗱 𝗽𝗼𝗹𝗶𝘀𝗵, 𝗻𝗼𝘁 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻. 𝗜'𝗺 𝘀𝘁𝗶𝗹𝗹 𝗽𝗿𝗼𝗰𝗲𝘀𝘀𝗶𝗻𝗴 𝘄𝗵𝗮𝘁 𝘁𝗵𝗮𝘁 𝗺𝗲𝗮𝗻𝘀 𝗳𝗼𝗿 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝘀𝗵𝗼𝘂𝗹𝗱 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗯𝗲 𝗶𝗻𝘃𝗲𝘀𝘁𝗶𝗻𝗴 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝘁𝗶𝗺𝗲.

Now I'm rethinking the interface. Right now it leans too heavily on manual Apple Notes input. In the next few weeks, I'll likely build a proper UI to replace that bottleneck and see if this thing actually scales beyond my specific workflow.

If you're technical and want to build something similar, let's compare notes. Happy to share the architecture, the dead ends I hit, and what I'd do differently next time.  (Demo pictures attached)

Anthropic just took a shot at ChatGPT in their Super Bowl ad.
The message? "We don't show you ads."

It's a classic positioning play. Define yourself by what you won't do.

And it's smart. AI chatbots sit in an unusually trusted space. People share their half-formed ideas, their anxieties, their rough drafts. 

Introducing ads into that relationship risks making users wonder: "Is this answer serving me, or a sponsor?"

(Now, I've actually seen OpenAI's ads. They're tasteful. But taste isn't the point.)

The point is that when products start looking the same, marketing becomes the differentiator. Not features. Not benchmarks. Meaning.

Anthropic isn't the market leader. But with one ad, they claimed a position: the AI that doesn't monetize your attention.

That's the power of choosing what NOT to do.

KeeParking

Key Responsibilities:

Customer Acquisition:

Develop and execute comprehensive customer acquisition strategies to expand our user base and increase revenue streams.

Identify and evaluate potential business opportunities, partnerships, and collaborations to enhance our customer reach and brand presence.

Analyze market trends, customer behavior, and competitor activities to identify areas of competitive advantage.

Operations Management:

Lead the operational aspects of the business, ensuring seamless and efficient service delivery to customers.

Develop and implement operational procedures, quality standards, and best practices to ensure consistent service excellence.

Collaborate with cross-functional teams to streamline processes, resolve operational challenges, and optimize resource allocation.

Strategy Planning:

Formulate and execute short-term and long-term business strategies aligned with the company's goals and market trends.

Conduct thorough market research to identify growth opportunities, emerging trends, and potential areas for diversification.

Drive innovation by proposing and implementing new service offerings, technologies, and business models.

Team Leadership and Collaboration:

Lead a team of professionals responsible for customer acquisition, operations, and strategy planning.

Foster a collaborative and results-oriented work environment, promoting cross-functional teamwork and knowledge sharing.

Provide guidance, mentorship, and performance feedback to team members to drive individual and collective growth.

Travel and Stakeholder Engagement:

Travel extensively within India to oversee operations, meet with clients, partners, and stakeholders, and gather firsthand market insights.

Build and nurture relationships with key industry players, regulatory bodies, and potential partners to drive business expansion.

Senior Consultant (Operations and Sales)

AICEE & CARDY Eduplaced

Training, Consulting and Placement assistance

Consultant & Training Specialist

Banshi Medicare

As the multifaceted Operations Manager, Training & Development Lead, and Export Management Specialist at Banshi Medicare Pvt. Ltd. - a distinguished Surgical Gloves Manufacturer, I orchestrate critical functions to drive excellence and success within the organization.

In my capacity as the Operations Manager, I am at the helm of ensuring a seamless and efficient manufacturing process. I meticulously oversee day-to-day operations, enforcing stringent quality standards and fostering continuous process improvements. Collaborating closely with cross-functional teams, I strategically manage resources, optimize workflows, and steer the team towards achieving production targets while upholding strict adherence to industry regulations and company policies.

As the Training & Development Lead, I am dedicated to cultivating a skilled and motivated workforce. My role involves designing, developing, and implementing comprehensive training programs tailored to our company's objectives and our employees' professional growth.

In my capacity as an Export Management Specialist, I navigate the complexities of international trade. I oversee all aspects of the export process, from managing documentation and customs clearance to coordinating with logistics partners to ensure timely deliveries to our valued international clients. My expertise in export regulations and compliance ensures a smooth operation and exceptional service to our global customers while mitigating potential risks.

In my dynamic role encompassing Operations, Training & Development, and Export Management, I take pride in contributing to Banshi Medicare's growth and playing an integral part in the global healthcare industry. Our team's collective dedication to excellence drives our continued success, and I am always eager to connect and explore opportunities for collaboration and networking in pursuit of a healthier world. Feel free to reach out to me directly to learn more about our company.

Operations Manager & Consultant

Divine Fuels Services Pvt Ltd

Leading an Ed-Tech Project  & Plant operations in CNG cascade in the state of Punjab, Utrakhand, Rajasthan, New Delhi.

Operations Manager & Consultant (Contract) 

VEDIKA CREDIT CAPITAL LTD

Managing Branch with its day to day activities, which includes account opening, loan disbursement & Collection.

Manager

Infosys BPM

Specialized in Post Invoicing, analyze credit requests, terminate services with credit and validate invoice disputes for  Systems. Responsible in logging disputes, Tax Exemption and Sales Adjustment Form creation. Deal with Post Shipment requests. Resolve requests coming from logistics team like customs issues, wrong country code, etc. Coordinate with Logistics as well as Manufacturing Planner to resolve the customer's issues, like short and under shipments. Efficiently Book Return Material Authorization and Generate Awaiting Authorization Numbers. Work with shipping issues such as dead on arrival packages and returning items with Replacement.

Process Executive

Stellent Informix Services Pvt Ltd

IT support
Resolving technical issues of clients
Password resolution

Sr. Customer care executive

WNS Global Services

Responsible for maximizing revenues and market share focusing on premium revenue with Travelocity most strategic travel agency and corporate customers. Primary responsibilities include building, maintaining, and managing agency and corporate relationships, contract negotiation and implementation, performance evaluation, and maintenance of agreements with key customer interfaces.

• Responsible for providing high-value, differentiated customer service to Travelocity's top corporate and agency accounts via incoming phone call or e-mail.
• Responsible for building and maintaining strong customer relationships and negotiating effective business decisions with positive results that support sales strategy and Travelocity's high-value accounts.
• Provide accounts with information regarding sales programs and policies, resolve agency ticketing issues, interpret fare rules and issue resolution.

J M Sales Pvt. Ltd.

Sales Executive

Experienced Startup Consultant: Expert in Establishing Comprehensive Ecosystems, Orchestrating Operations, Driving Sales, Crafting Operational Strategies, and Facilitating Client Acquisitions.

With almost a decade of experience as a seasoned professional, I have a diverse background spanning Sales, Travel, Training & Development across industries such as manufacturing, NGOs, Banking, and Education. My career includes key roles at Infosys, WNS, Fincare Bank, and Cisco, where I demonstrated leadership in human capital management, operations, revenue and profit strategies, training and development, hiring processes, and risk management.

What I Do:
I excel in managing corporate assets, resulting in consistent year-over-year growth in revenue and profits. My expertise extends to strategic planning, financial evaluation, and brand cultivation. I collaborate with a wide spectrum of companies, from established enterprises to dynamic startups, strengthening their brand presence, market share, and revenue streams.

Who I Work With:
I partner with Project Managers, Change Managers, Service Delivery Executives, Technical Teams, Heads of Departments, and Project Stakeholders. My engagement with cross-functional teams ensures a holistic approach to project success.

Why It Works:
My experience uniquely positions me to understand client needs deeply. I leverage my project management background to enhance processes, ensuring projects align with business objectives. Whether conducting analysis, facilitating meetings, or producing reports, I am dedicated to client success.

What Makes Me Different:
I bring a proactive and solution-oriented mindset to problem-solving, working well within tight schedules. My logical and flexible approach makes me comfortable working independently or as part of a team. My proficiency in Financial and Telecom domains, coupled with analytical skills using tools like Excel and SharePoint, drives substantial improvements in business operations.

Areas of Expertise:
- Strategic Negotiation and Persuasion
- Sales Management Mastery
- Dynamic Management Training
- Ingenious Marketing Campaigns
- Synergistic Sales and Marketing Strategies
- Effective Public Relations Management
- Profound Customer Retention Tactics
- Customer-Centric Service Excellence
- Valuable Customer Insights
- Holistic Marketing Blueprinting
- Dedicated Advocacy of Diversity and Inclusivity

I believe in overcoming challenges and achieving success through collaboration. I am eager to connect and explore opportunities for collaboration and networking. Feel free to reach out to learn more about my work and how we can collaborate.

taplio

The Battle

Alex M.

SHANTNU SHAHI 🇮🇳

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taplio

The Battle

Alex M.

SHANTNU SHAHI 🇮🇳

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alex M.'s LinkedIn Performance

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