Alex M.

Dotdash Meredith

Head of Marketing for Dotdash's first consumer SaaS.

Head of Marketing MyRecipes

The Remarkable

I am a growth advisor to consumer, SaaS and Subscription companies wanting to scale fast.  Average growth rates of firms that engage on my full model is 30% YoY.   Advisory/project work is open.

Founder | Growth Advisor

BENlabs

Lead a 40 person marketing team for BENlabs. A 400 person B2B/B2C scale up providing martech and creator economy solutions and owned by Bill Gates. Promoted from Head of Growth to SVP to EVP of Marketing.

Executive Vice President Marketing

Senior Vice President Marketing

led growth marketing for Tubebuddy.  Helped it grow 50% YoY during our first year.

Vice President Growth Marketing

Bloomberg

In charge of all performance marketing and partnerships for Bloomberg’s first direct-to-consumer business.  In a period of two years, we grew sales from $2M to $100M while reducing the cost of acquiring new subscribers by 300%

📈 Increased paid media subscribers by 400% through the management of budget allocations, creating audience growth experiments and working with product teams to improve our onsite experience 
📈 Hired and managed all performance marketing internal and external staff 
📈 Helped launch and design our first customer data platform and built high intent audiences to be used on paid, email and on-site

Global Head of Performance Marketing and Strategic Partnerships

Verizon

Verizon media established go90 as a mobile competitor to Hulu and Netflix in late 2015.  As the head of sports marketing, I managed teams across organic social, email, push notifications,  PR, creative and paid media.   In a year we grew the app to a 1M monthly active users the great majority of them coming from my channels. 

Along the way I did the following: 

📈 Grew the audience of go90, an entertainment app, by creating marketing plans and overseeing paid media budgets that led to the acquisition of over 1 million monthly active users
📈 Worked with customer retention team to create push notification and e-mail strategy for all campaigns
📈 Signed and approved digital marketing sponsorship agreements worth over $20M with external partners such as NFL, BEIN Sports and FC Barcelona
📈 Managed and approved creative and content and scheduling of social media posts and appearances by external influencer talent such as Lebron James and Rob Gronkowsky 
📈 Served as the main marketing point of contact for the NBA and NFL as well as entertainment companies such as VICE, Buzzfeed and Funny or Die

Director Product Marketing and Content - go90 Sports

Verizon Digital Media Services

📈 Managed a 10-person editorial team that included curation experts, graphic designers, partner outreach, and quality control analysts and led to the creation of over 5,000 headlines and doubled our platform's user engagement
📈 Oversaw high-level content strategy, including channel tone and voice and 52 week calendar
📈 Monitored daily, weekly and monthly viewership performance and adjusted editorial strategy and tactics accordingly
📈 Promoted to acting director

Senior Content & Product Marketing Manager

Verizon Wireless

I was tasked with creating Verizon's strategy for acquiring Hispanics, African American and Asian American customers.  I piloted and launched our national Asian American student program.  Created a call the Caribbean plan and within a year increased our multicultural market share 10% YoY. 

📈 Led multicultural marketing for Verizon's Northeast by overseeing marketing across 24 people, 5 regions, 4 agencies and 6 regional marketing analysts/consultants
📈 Created marketing plans that included in-store events, B2B business luncheons and pop-up store which resulted in over 270K cross cultural gross adds during 2015
📈 Increased customer utilization of the device payment product from 50% to 75% by applying customer feedback, working with training teams and changing product features
📈 Created business cases and collected data that resulted in the creation of promotions for basic phones and connected devices that resulted in YOY lifts of 17% and 400% respectively
📈 Promoted from go-to-market manager

Head of Multicultural Northeast - Branding and New Product 

CABRERA'S DELI GROCERY INC

I owned a grocery store!   Revenue increased by 4X from 2007-2013.

I did all accounting, taxation and inventory decisions and hired all employees.

Grocery Store Owner

Lean Startup Machine

📈 Created e-mail marketing and customer referral campaigns that increased sales and prospective customers by more than 300%.
📈 Identified and created media partnerships with influential bloggers, entrepreneurship websites and vital news portals to create positive PR and increase sales of LSM products
📈 Developed sponsorship opportunities with companies interested in lean startup methodologies and the LSM brand

Digital Marketing Manager

Mars

📈 Identified portfolio opportunities for $12M in extra revenues for brands such as Dove and M&Ms
📈 Reviewed data from advertising agencies, compared it to internal consumer insight reports and created a media budget that increased ROI by more than $3M in the last quarter of 2013
📈 Led research on value proposition and messaging for M&M 2014 superbowl ad
📈 Compiled a gap analysis of competitors along with direct implications of their growth to Mars

Summer Associate Brand Manager

CMO | Fractional Head of Growth | Over $200M in Incremental Revenue 📈 | Aspiring Movie Critic | Angel Investor

Executive marketing leader helping companies achieve their next level of growth.  Successful at both Fortune 50 companies and startups.  Examples include: 

 📈 At BENlabs, I managed all marketing teams, created all marketing infrastructure, guided the company's rebranding and helped spear its transformation from an agency model to an AI tech-oriented firm. My teams achieved revenue growth of our direct to consumer business and the most ever leads from a marketing team. 

 📈 At Bloomberg Media I reduced paid media costs by 400% and helped grow it first subscription business from $1M to $100M.  I did this by managing all our media expenditures, hiring and managing our agencies and signing partnerships with the likes of JetBlue and Samsung. 

 📈 At TubeBuddy I increased revenue by 30% during my first 6 months by revising pricing and packaging and A/B testing our messaging and positioning. 

 📈 At Verizon, I managed go to market and used a mixture of direct response and top of funnel marketing to lead multicultural marketing for the northeast area.  My team was responsible for an incremental 300K subscribers. Along the way, I won an award for Latino Marketer of the Year. 

None of the above happens without thinking a lot about leadership, both of my direct reports and cross functional colleagues while caring a lot about the intersection of data and creativity.

Fractional CMO

I oversee all marketing for BENlabs.  A tech company infusing AI into the creator economy across content optimization,  product placement, and influencer marketing. 

I lead a 20-person team that oversees the whole marketing funnel, including, brand, growth, and paid media.

Some recent wins include:

1) Increased our organic views by 200% 2) Led the creation of our brand strategy and creative assets 3) Increased subscribers and revenue 30% YoY

We work autonomously, and independently with a NO BS approach.   We believe in being world-class because intrinsically it is the best way to connect individual interests with company ones.

Come and join us.  We are just getting started!

On Thanksgiving Eve, I want to take the opportunity to be thankful.

Many of you were around as I transitioned to entrepreneurship and now as I explore a portfolio career that blends full time with ownership.

While I haven't been as active as I was earlier LinkedIn was a big part of my success.

It has been a banner year across business, health, and life.

While there’s still much to build there's a lot to be thankful for. 

To my partner, clients, co-workers, employees, friends, acquaintances, and comrades in arms.

Thank you all.

Alex Montas Hernández

Chief Marketing Officer | Growth Advisor | Helping Companies Scale Revenue and Customer Value

𝗜 𝗹𝗶𝘀𝘁𝗲𝗻𝗲𝗱 𝘁𝗼 𝗮 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝘄𝗵𝗲𝗿𝗲 𝗮 𝘀𝗲𝗻𝗶𝗼𝗿 𝘁𝗲𝗰𝗵 𝗹𝗲𝗮𝗱𝗲𝗿 𝘀𝗮𝗶𝗱 " 𝗪𝗲 𝗯𝗮𝗿𝗲𝗹𝘆 𝗱𝗼 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴.

In the next breath, they mentioned:

1. Heavy investment in YouTube
2. Substantial company time on social
3. Distribution on X as core to their GTM

So... you rebranded marketing?

I looked further: 
 • 20-25% of their employees have marketing titles. 
 • The former CMOs of Notion and Atlassian are advisors. 
 • Every marketing function is nearly mature.

This company is only ONE YEAR OLD
This isn't an accident. It's the playbook.

AI is making products easier to build. 

That means more products competing for the same fixed supply of human attention. 

The bottleneck isn't shipping, it's standing out.

Marketing isn't posting pictures. 

It's differentiation. It's coordinating product, finance, and design.
It's understanding why people choose one thing over another.

In every category where products start to look the same, someone has to answer the question: why us?

That's the job. And it's not going anywhere.

Tubebuddy Lead
- Partnered with the product activation team to design regional tests; led to a 4.2% increase in MAU and sustained quarterly growth of 3.1%.

-Crafted a seasonal campaign strategy at TubeBuddy, achieving the highest-ever conversation rate & driving a 1.15x YoY increase in revenue. 

- Introduced a pioneering creator playbook & user guide across key engagement channels; boosted website traffic by 18.7% MoM alongside paid ads.

- Developed a lifecycle strategy for a new Beta product; achieved 5% increase in sign-ups & 11% surge in product engagement within first month.

- Revamped all evergreen user email journeys (onboarding, upsell, cross-sell, educational drips & winbacks); led to ~2.2% increase in open rates and a 1% boost in click-through rates.

- Established a new affiliate journey to enhance partner relationships, streamlining onboarding & engagement; resulted in a 9.3% YoY increase in referrals and a 13% rise in revenue attribution.

- Collaborated closely with Customer Success, Product & UX teams to create a dedicated resource/community page; led to becoming one of the top 5 website pages within three months of launch, and increased subscribers by 8% in the customer support YouTube channel.

Director, Growth & Lifecycle Marketing

Pearlized Marketing

Marketing Consultant 

Advised the Chief Marketing Officer on the development of their client communication, B2B marketing strategy, and lead nurturing program; resulting in an increase in qualified inbound leads and an increase in sales conversion rate.

Digital Marketing Consultant

American Dream

- Managed the integration of our custom data in Snowflake into our CRM; improving customer insights and segmentation capabilities -- resulting in a 155% YoY increase in user engaged.

- Launched our in-app and SMS, two new channels, quarter one of 2021; achieving an average conversion rate of 12.2% within the first month of launch.  

- Developed targeted email campaigns and evergreen drips that increased customer retention by 4.2%, resulting in a monthly average increase of $2.3M in revenue generated.

-Collaborated closely with cross-functional members, including the engineering team on technical and creative fixes to optimize the website.

- Leverage our first party data to design and implement a comprehensive, full funnel, lifecycle reopening strategy across our owned and paid digital channels; resulting in a blended 15x ROAS for quarter one of 2021. 

-Built comprehensive weekly and monthly marketing dashboards to monitor the customer journey, track our A/B tests, and optimize our strategy; resulting in a 222% increase in subscribers. 

- Develop bi-weekly reports to present to c-suit that highlight recommendations, strategic insights, and OKR targets.

Director, Marketing, CRM & Lifecycle Strategy

-Developed and lead the re-open strategy after COVID lockdown, overseeing $450k monthly spend with a 11.5 blended ROAS Q4 and 17.5 ROAS Currently; Digital Marketing efforts contributed to 77% of actualized revenue in the first month of reopening.

-Launched SnapChat and YouTube paid channels, maintaining 30.5x ROAS and 20.7x ROAS respectively; leveraged retargeting and broadened prospecting efforts to boost engagement and ROAS.

-Leveraged targeted ads to bring in three large scale buy-outs of our major attractions; resulted in over $105k in revenue.

Director of Marketing, Digital Strategy 

-Oversaw the distribution of $10k a month in donations to local charities.

-Developed and launched the company’s first social impact strategy, resulting in 4 new community-based local partnerships; achieved an increase in overall impressions by 570k MoM within our local demographic through in-kind ad placement in newsletters and across social channels.

Director, Social Impact and Community Relations

Fourpost

~Acquired by American Dream~
-Introduced an innovative email nurture strategy across all segments; achieved average email conversion rate of 15.67%.

-Increased MQL by 75%, resulting in $585k in revenue for sublease space.

-Lead the quantitative analysis and optimization of our customer journey across B2B and B2C through experimenting, testing & optimizing; leveraged CRM and marketing software to successfully increase shoppers/subscribers by 280% YoY.

-Built comprehensive weekly and monthly marketing analytics dashboards; analyzed data and frequently presented reports to senior management to share recommendations, strategic insights, and guide KPI targets.

-Designed and implemented pioneering lifecycle marketing strategies to convert subscribers into brands and loyal customers; built a database of qualified users and tested various strategies to boost conversion.

-Collaborated closely with cross-functional members, including the engineering team on technical and creative fixes to optimize the website, and ensure brand partners and customers can find what they need on our site swiftly and seamlessly. 

Fourpost is a shopping destination for today’s family that combines the best brands and experiences under one roof. Our retail communities feature rotating selections of brands, local eats, and family-friendly environments. Beyond shopping, we offer educational programming, networking, and workshops for both adults and children that encourage endless discovery and engagement.

Senior Manager, Lifecycle, Operations and Analytics

Financial Times Commercial

Developed the Financial Times’ global B2B luxury marketing strategy; created compelling presentation materials in response to RFPs for digital/integrated proposals, developed lead and partnership email nurturing flows, and established lead score criteria-- resulting in a 100% buyout across all digital luxury adverting positions with 15% revenue generated from new advertisers; developed proactive marketing collateral including media kits, sell sheets and case studies; post-sale client management, communications, and campaign recaps; collaborated with sales team members to develop content programs and experiential opportunities for clients.

Executive, Partnerships and Growth 

Financial Times

-Managed, trained, and supervised 3 new employees on public relations for 4 global partnerships, the coordination for 13 bespoke events, and the development of social media campaigns for VIP clients.

-Designed and launched a completely new partnership evaluation tool; utilized companywide KPIs to quantify the value and success of international partnerships with renowned organizations such as Art Basel and Frieze.

Marketing And Public Relations Consultant

UCLA Luskin Employees

Managed a team of 15 people who provided support in areas of calendar management, phone and email screening; scheduled, planned and organized in-office and off-site events between potential applicants, alumni, and key stakeholders. As a result, UCLA Luskin School received a 17% increase in qualified applicants in 2014.

Brand and Community Relations Specialist

Community Dynamics

Worked directly with the president to identify target areas for metropolitan infill development; investigated property offerings for development feasibility; negotiated purchase agreements and prepared purchase offers for the President’s execution.

Land Acquisition Specialist

UCLA Labor Center - Los Angeles Black Worker Center

-Developed the Los Angeles Black Worker Center’s first marketing and public relations strategy; built relationships with community residents, key stakeholders, and strategic allies.

-Grew the organization’s membership base by 175%; successfully lobbied the MTA in Los Angeles to adopt a local hire policy, the first of its kind, to ensure equity, transparency, and accountability on public works jobs, and address economic inequality issues in the Los Angeles area.

Community Organizer & Marketing Strategist 

UCLA Community Service Commission

Managed the fiscal operations for SHAPE— a program that provides academic and mentoring services to over 550 students in Inglewood and Los Angeles. Hired and managed the program director, 25 staff members, and the $700,000 annual budget. Identified new grant opportunities and managed donor relationships, resulting in a $18,000 YoY increase in grant operating dollars.

Development Manager

An enthusiastic and customer-oriented marketing and communications leader with  a decade of progressive experience spanning digital marketing & strategy, partnership management, lifecycle strategy, marketing communications, compelling campaign creation, and brand development expertise in legacy and SaaS companies. 

Well-versed in leveraging technology, innovative B2B & B2C marketing strategies and refined brand development principles to drive brand awareness, on-board new customers, and achieve year-on-year revenue growth within new and existing channels. 

Notable clients and partnerships include: Art Basel, BMW, Christie's Real Estate, Financial Times, Frieze, Laurent-Perrier, LVMH, Patrón Tequila, The Armory Show, Roomeze, and UCLA.

Passionate about developing meaningful and impactful community relations, with experience in working with both emerging and legacy brands - unearthing the essence of brands, bringing clarity to ethos, and crafting social impact and marketing strategies anchored in serving the brand's community.

Key Competencies
Partnership Management | Strategy Development | Campaign Creation | Search Engine Optimization (SEO) Specialist | SEM | Email Marketing | Public Relations | Digital Strategy | Project Management | CRM | Brand Development | Data, Trend & Competitor Analysis | Customer Lifecycle | Consulting | B2B & B2C Marketing | Business Development | Content Strategy | Advertising | Social Media Strategy | Digital Marketing | Community Relations | Social Impact

Software
Microsoft Office Suite | Adobe Acrobat Pro | Adobe InDesign | ArcGIS 10.0 Desktop | Google Analytics | WordPress | Mailchimp | Salesforce | Hubspot | Klayvio | Braze

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Alex M.

Pearl Loehnig

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The Battle

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Pearl Loehnig

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alex M.'s LinkedIn Performance

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