Alex M.

Dotdash Meredith

Head of Marketing for Dotdash's first consumer SaaS.

Head of Marketing MyRecipes

The Remarkable

I am a growth advisor to consumer, SaaS and Subscription companies wanting to scale fast.  Average growth rates of firms that engage on my full model is 30% YoY.   Advisory/project work is open.

Founder | Growth Advisor

BENlabs

Lead a 40 person marketing team for BENlabs. A 400 person B2B/B2C scale up providing martech and creator economy solutions and owned by Bill Gates. Promoted from Head of Growth to SVP to EVP of Marketing.

Executive Vice President Marketing

Senior Vice President Marketing

led growth marketing for Tubebuddy.  Helped it grow 50% YoY during our first year.

Vice President Growth Marketing

Bloomberg

In charge of all performance marketing and partnerships for Bloomberg’s first direct-to-consumer business.  In a period of two years, we grew sales from $2M to $100M while reducing the cost of acquiring new subscribers by 300%

📈 Increased paid media subscribers by 400% through the management of budget allocations, creating audience growth experiments and working with product teams to improve our onsite experience 
📈 Hired and managed all performance marketing internal and external staff 
📈 Helped launch and design our first customer data platform and built high intent audiences to be used on paid, email and on-site

Global Head of Performance Marketing and Strategic Partnerships

Verizon

Verizon media established go90 as a mobile competitor to Hulu and Netflix in late 2015.  As the head of sports marketing, I managed teams across organic social, email, push notifications,  PR, creative and paid media.   In a year we grew the app to a 1M monthly active users the great majority of them coming from my channels. 

Along the way I did the following: 

📈 Grew the audience of go90, an entertainment app, by creating marketing plans and overseeing paid media budgets that led to the acquisition of over 1 million monthly active users
📈 Worked with customer retention team to create push notification and e-mail strategy for all campaigns
📈 Signed and approved digital marketing sponsorship agreements worth over $20M with external partners such as NFL, BEIN Sports and FC Barcelona
📈 Managed and approved creative and content and scheduling of social media posts and appearances by external influencer talent such as Lebron James and Rob Gronkowsky 
📈 Served as the main marketing point of contact for the NBA and NFL as well as entertainment companies such as VICE, Buzzfeed and Funny or Die

Director Product Marketing and Content - go90 Sports

Verizon Digital Media Services

📈 Managed a 10-person editorial team that included curation experts, graphic designers, partner outreach, and quality control analysts and led to the creation of over 5,000 headlines and doubled our platform's user engagement
📈 Oversaw high-level content strategy, including channel tone and voice and 52 week calendar
📈 Monitored daily, weekly and monthly viewership performance and adjusted editorial strategy and tactics accordingly
📈 Promoted to acting director

Senior Content & Product Marketing Manager

Verizon Wireless

I was tasked with creating Verizon's strategy for acquiring Hispanics, African American and Asian American customers.  I piloted and launched our national Asian American student program.  Created a call the Caribbean plan and within a year increased our multicultural market share 10% YoY. 

📈 Led multicultural marketing for Verizon's Northeast by overseeing marketing across 24 people, 5 regions, 4 agencies and 6 regional marketing analysts/consultants
📈 Created marketing plans that included in-store events, B2B business luncheons and pop-up store which resulted in over 270K cross cultural gross adds during 2015
📈 Increased customer utilization of the device payment product from 50% to 75% by applying customer feedback, working with training teams and changing product features
📈 Created business cases and collected data that resulted in the creation of promotions for basic phones and connected devices that resulted in YOY lifts of 17% and 400% respectively
📈 Promoted from go-to-market manager

Head of Multicultural Northeast - Branding and New Product 

CABRERA'S DELI GROCERY INC

I owned a grocery store!   Revenue increased by 4X from 2007-2013.

I did all accounting, taxation and inventory decisions and hired all employees.

Grocery Store Owner

Lean Startup Machine

📈 Created e-mail marketing and customer referral campaigns that increased sales and prospective customers by more than 300%.
📈 Identified and created media partnerships with influential bloggers, entrepreneurship websites and vital news portals to create positive PR and increase sales of LSM products
📈 Developed sponsorship opportunities with companies interested in lean startup methodologies and the LSM brand

Digital Marketing Manager

Mars

📈 Identified portfolio opportunities for $12M in extra revenues for brands such as Dove and M&Ms
📈 Reviewed data from advertising agencies, compared it to internal consumer insight reports and created a media budget that increased ROI by more than $3M in the last quarter of 2013
📈 Led research on value proposition and messaging for M&M 2014 superbowl ad
📈 Compiled a gap analysis of competitors along with direct implications of their growth to Mars

Summer Associate Brand Manager

CMO | Fractional Head of Growth | Over $200M in Incremental Revenue 📈 | Aspiring Movie Critic | Angel Investor

Executive marketing leader helping companies achieve their next level of growth.  Successful at both Fortune 50 companies and startups.  Examples include: 

 📈 At BENlabs, I managed all marketing teams, created all marketing infrastructure, guided the company's rebranding and helped spear its transformation from an agency model to an AI tech-oriented firm. My teams achieved revenue growth of our direct to consumer business and the most ever leads from a marketing team. 

 📈 At Bloomberg Media I reduced paid media costs by 400% and helped grow it first subscription business from $1M to $100M.  I did this by managing all our media expenditures, hiring and managing our agencies and signing partnerships with the likes of JetBlue and Samsung. 

 📈 At TubeBuddy I increased revenue by 30% during my first 6 months by revising pricing and packaging and A/B testing our messaging and positioning. 

 📈 At Verizon, I managed go to market and used a mixture of direct response and top of funnel marketing to lead multicultural marketing for the northeast area.  My team was responsible for an incremental 300K subscribers. Along the way, I won an award for Latino Marketer of the Year. 

None of the above happens without thinking a lot about leadership, both of my direct reports and cross functional colleagues while caring a lot about the intersection of data and creativity.

Fractional CMO

I oversee all marketing for BENlabs.  A tech company infusing AI into the creator economy across content optimization,  product placement, and influencer marketing. 

I lead a 20-person team that oversees the whole marketing funnel, including, brand, growth, and paid media.

Some recent wins include:

1) Increased our organic views by 200% 2) Led the creation of our brand strategy and creative assets 3) Increased subscribers and revenue 30% YoY

We work autonomously, and independently with a NO BS approach.   We believe in being world-class because intrinsically it is the best way to connect individual interests with company ones.

Come and join us.  We are just getting started!

On Thanksgiving Eve, I want to take the opportunity to be thankful.

Many of you were around as I transitioned to entrepreneurship and now as I explore a portfolio career that blends full time with ownership.

While I haven't been as active as I was earlier LinkedIn was a big part of my success.

It has been a banner year across business, health, and life.

While there’s still much to build there's a lot to be thankful for. 

To my partner, clients, co-workers, employees, friends, acquaintances, and comrades in arms.

Thank you all.

Alex Montas Hernández

Chief Marketing Officer | Growth Advisor | Helping Companies Scale Revenue and Customer Value

𝗜 𝗹𝗶𝘀𝘁𝗲𝗻𝗲𝗱 𝘁𝗼 𝗮 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝘄𝗵𝗲𝗿𝗲 𝗮 𝘀𝗲𝗻𝗶𝗼𝗿 𝘁𝗲𝗰𝗵 𝗹𝗲𝗮𝗱𝗲𝗿 𝘀𝗮𝗶𝗱 " 𝗪𝗲 𝗯𝗮𝗿𝗲𝗹𝘆 𝗱𝗼 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴.

In the next breath, they mentioned:

1. Heavy investment in YouTube
2. Substantial company time on social
3. Distribution on X as core to their GTM

So... you rebranded marketing?

I looked further: 
 • 20-25% of their employees have marketing titles. 
 • The former CMOs of Notion and Atlassian are advisors. 
 • Every marketing function is nearly mature.

This company is only ONE YEAR OLD
This isn't an accident. It's the playbook.

AI is making products easier to build. 

That means more products competing for the same fixed supply of human attention. 

The bottleneck isn't shipping, it's standing out.

Marketing isn't posting pictures. 

It's differentiation. It's coordinating product, finance, and design.
It's understanding why people choose one thing over another.

In every category where products start to look the same, someone has to answer the question: why us?

That's the job. And it's not going anywhere.

Wizards of the Coast

Senior Operations Manager

ke Consulting

I build structure and tools that allow rapidly scaling business to meet customer demand and financial goals.

Founder & Independent Consultant

Instacart

Operations, Deployment & Process Improvement

Noom Inc.

•	Affected by layoffs. 
•	Built top 3 largest food database in the world (7 markets, 4 languages). 
•	Optimized existing processes by integrating new technology ($4.5M annual savings). 
•	Managed operations to support international, product, and engineering teams.

Senior Operations Manager, Food Platform

Amazon

•	Scaled and led NorthEast operations for Amazon pickup and dropoff retail locations (6 to 30+ locations). 
•	Led org size of 300+ employees with 5+ direct reports at any give time. 
•	Drove KPIs for safety, customer experience, staffing, P&L, inventory, and logistics.

Regional Manager

•	Successfully pioneered Amazon’s "walker" (foot delivery) model in Manhattan. Solved sortation and on-road issues and provided scalable template for other major urban markets
•	Led and managed turnaround situations at delivery stations on the East Coast in short-term (1-3 month) assignments to resolve personnel, industrial engineering, and logistics issues.
•	Piloted Amazon FLEX program in dense urban locations resulting in higher delivery rates/reduced costs (merged with Amazon Retail Pickup/Returns business)

Operations Manager

Blue Apron

•	Expanded perishable deliveries from 180k to 1.3M+ packages per month ($192M annual spend) by forming relationships with dozens of 3PL and final mile carriers and automating routing & booking capabilities.
•	Drove overall company growth by enhancing production and CX capabilities through strategic network and partner expansion.

Logistics Manager

BroadReach Institute for Training and Education (BRITE)

•	Ensure the successful spinoff of BRITE from its parent company by managing all Finance, IT, and Human Resources projects (creating accounting/donor reporting guidelines, standardizing IP storage, and writing the employee handbook)

Chief of Staff

PowerMyLearning

•	Managed logistics for two city-wide NYC Department of Education programs that annually distributed 10,000 free computers and laptops to students in 114 schools
•	Procured $1.1M worth of computer assets by cultivating and managing 40+ donor relationships
•	Accurately scaled tracking of computer assets from 2k to 24k distributed units annually by leading the implementation of a new organization-wide inventory management system
•	Increased storage capacity of a 30,000 square foot warehouse by 40% by leading a team of 8 direct reports in optimizing the floor layout and standardizing warehouse functions

Senior Logistics Manager

I’m a people first strategy and operations leader. I focus on achieving results through building great teams that believe in ownership and empathy as its core values. 

I am equally comfortable and have experience in both startups and large companies. I have led teams ranging from as few as 3 to 300+ team members.

I have a proven track record of being scrappy and efficiently scaling. 
- At Noom, I achieved global reach on their food platform in under one year by partnering with BPOs to expand the team from 10 to 160 data agents. 
- At Amazon, I pioneered last mile foot delivery in Manhattan and created the blueprint for the model to be replicated across North America. 
- As Blue Apron's first logistics hire, I built a network that achieved sub 2-day delivery nationally by using excel and leveraging 4 carriers and a dozen 3PLs to deliver 1M+ pkgs monthly.

My areas of expertise and impact are focused on: 
- Business Operations (BizOps) 
- Strategy
- People Leadership
- Warehouse & Fulfillment and Logistics 
- Scaling/managing growth through continuous improvement 
- Cost and quality control by leveraging six sigma and lean management concepts
- Data Analytics

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