Alex M.

CMO | Fractional Head of Growth | Over $200M in Incremental Revenue 📈 | Aspiring Movie Critic | Angel Investor

Executive marketing leader helping companies achieve their next level of growth.  Successful at both Fortune 50 companies and startups.  Examples include: 

 📈 At BENlabs, I managed all marketing teams, created all marketing infrastructure, guided the company's rebranding and helped spear its transformation from an agency model to an AI tech-oriented firm. My teams achieved revenue growth of our direct to consumer business and the most ever leads from a marketing team. 

 📈 At Bloomberg Media I reduced paid media costs by 400% and helped grow it first subscription business from $1M to $100M.  I did this by managing all our media expenditures, hiring and managing our agencies and signing partnerships with the likes of JetBlue and Samsung. 

 📈 At TubeBuddy I increased revenue by 30% during my first 6 months by revising pricing and packaging and A/B testing our messaging and positioning. 

 📈 At Verizon, I managed go to market and used a mixture of direct response and top of funnel marketing to lead multicultural marketing for the northeast area.  My team was responsible for an incremental 300K subscribers. Along the way, I won an award for Latino Marketer of the Year. 

None of the above happens without thinking a lot about leadership, both of my direct reports and cross functional colleagues while caring a lot about the intersection of data and creativity.

Fractional CMO

I oversee all marketing for BENlabs.  A tech company infusing AI into the creator economy across content optimization,  product placement, and influencer marketing. 

I lead a 20-person team that oversees the whole marketing funnel, including, brand, growth, and paid media.

Some recent wins include:

1) Increased our organic views by 200% 2) Led the creation of our brand strategy and creative assets 3) Increased subscribers and revenue 30% YoY

We work autonomously, and independently with a NO BS approach.   We believe in being world-class because intrinsically it is the best way to connect individual interests with company ones.

Come and join us.  We are just getting started!

10 months of growth. Then January hit: A bad month, a trip to Africa, the worst flu of my life, and other headwinds all at once.

𝗛𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝘁𝗵𝗶𝗻𝗴: 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗮𝗿𝗲𝗻'𝘁 𝗮𝗹𝘄𝗮𝘆𝘀 𝘂𝗽 𝗮𝗻𝗱 𝘁𝗼 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁. 
𝗧𝗵𝗲 𝗯𝗮𝗱 𝗺𝗼𝗻𝘁𝗵 𝘄𝗶𝗹𝗹 𝗰𝗼𝗺𝗲. 

The question is whether you're ready for it.

We were. Not because we saw January coming, but because we'd been running the 70/30 rule:

70% of effort on what's working, 30% on preparing for when it stops.

By the time the rough patch hit, we already had experiments running in new channels. 

A product initiative in development. And meetings with senior leadership from three months prior mapping out exactly this scenario.

Most teams don't prepare for the bad months, because they don't believe it will come. Then it does. And they scramble.

Build the parachute before you need it.

Alex Montas Hernández

Chief Marketing Officer | Head of Growth | Helping Companies Scale Revenue and Customer Value

𝗜 𝗷𝘂𝘀𝘁 𝘀𝗽𝗲𝗻𝘁 𝟭𝟬 𝗵𝗼𝘂𝗿𝘀 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮𝗻 𝗔𝗜 𝗯𝗿𝗶𝗲𝗳𝗶𝗻𝗴 𝗮𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝘁 𝘁𝗵𝗮𝘁 𝗻𝗼𝗯𝗼𝗱𝘆 𝗮𝘀𝗸𝗲𝗱 𝗳𝗼𝗿. It connects my calendars, emails, Slack, iMessages, and to-dos into morning previews and end-of-day summaries, then dumps everything into Apple Notes and pings me when it's ready.

𝗛𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹𝗶𝘁𝘆 𝗰𝗵𝗲𝗰𝗸 𝗼𝗻 "𝘃𝗶𝗯𝗲 𝗰𝗼𝗱𝗶𝗻𝗴":

It's not actually accessible yet. Between configuring data sources, building AI logic for email parsing, selecting models, and wrestling with security protocols, this took serious technical chops. The "anyone can build" narrative is premature. Most people would hit a wall in the first hour.

𝗘𝗩𝗘𝗡 𝗧𝗛𝗘𝗡, the process became dangerously addictive. I kept tweaking, refining, going back for one more iteration. At some point I realized I was more in love with building than with what I was building. 

𝗧𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝗱𝗼𝗽𝗮𝗺𝗶𝗻𝗲 𝘁𝗿𝗮𝗽 𝗼𝗳 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: 𝗶𝘁 𝗳𝗲𝗲𝗹𝘀 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗲 𝗲𝘃𝗲𝗻 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂'𝗿𝗲 𝗷𝘂𝘀𝘁 𝘀𝗽𝗶𝗻𝗻𝗶𝗻𝗴.

Developers aren't going anywhere. If anything, this widened the gap. Good developers can now ship at 3x speed. Great developers are becoming superhuman. But the barrier to entry? Still high.

What I learned building my "personal AI":

Security was my forcing function. With AI agents proliferating, I wanted a controlled way to share context between tools (and with myself) without spraying sensitive data everywhere. This became my secure handoff layer.

The humbling part? 90% of the value came from basic automation with no AI required. 𝗧𝗵𝗲 𝗔𝗜 𝗹𝗮𝘆𝗲𝗿 𝗮𝗱𝗱𝗲𝗱 𝗽𝗼𝗹𝗶𝘀𝗵, 𝗻𝗼𝘁 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻. 𝗜'𝗺 𝘀𝘁𝗶𝗹𝗹 𝗽𝗿𝗼𝗰𝗲𝘀𝘀𝗶𝗻𝗴 𝘄𝗵𝗮𝘁 𝘁𝗵𝗮𝘁 𝗺𝗲𝗮𝗻𝘀 𝗳𝗼𝗿 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝘀𝗵𝗼𝘂𝗹𝗱 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗯𝗲 𝗶𝗻𝘃𝗲𝘀𝘁𝗶𝗻𝗴 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝘁𝗶𝗺𝗲.

Now I'm rethinking the interface. Right now it leans too heavily on manual Apple Notes input. In the next few weeks, I'll likely build a proper UI to replace that bottleneck and see if this thing actually scales beyond my specific workflow.

If you're technical and want to build something similar, let's compare notes. Happy to share the architecture, the dead ends I hit, and what I'd do differently next time.  (Demo pictures attached)

Ok Scott Morgan liked my picture so much 
He literally took the exact same one 🤣

graphical user interface, text, application, chat or text message

TubeBuddy

Head of Sales

BENlabs

Enterprise Account Executive

Amazon Web Services (AWS)

AWS provides the Financial Services industry with the world’s most comprehensive and broadly adopted cloud platform, offering over 165 fully featured services from data centers globally. Financial Services organizations of all sizes —from startups to enterprises—trust AWS to power their infrastructure, strengthen their security postures, become more agile, and lower costs. With the security, reliability, flexibility, and scale of the AWS platform, organizations can migrate critical workloads and operations to the cloud with confidence and find new ways to streamline processes, enhance customer experiences, and innovate faster.

Account Manager - Global Financial Services at Amazon Web Services (AWS)

Alarm.com (PointCentral Division)

PointCentral Smart Home Automation is an enterprise-grade, cellular-based technology that provides centralized control of access and HVAC for vacation rental, residential and multi-family property managers. From a desktop or mobile device, thousands of properties can be easily managed using PointCentral, a subsidiary of Alarm.com.

Manager, Inside Sales

Revive Vitality

Revive Vitality is a specialty provider for men’s sexual and physical health. We are committed to delivering the forefront of leading medical and scientific treatments to return you to the lifestyle and performance you desire. We take pride in our ability to treat our patients conveniently, discretely and in a compassionate environment, while maintaining relationships with our patients and physicians. By investing in state-of-the-art equipment, technology and services, we are committed to delivering life-long vitality and wellness to you.

Head Of Sales Operations

InsideSales.com

InsideSales.com offers the industry's leading sales acceleration platform built on Neuralytics, a predictive and prescriptive self-learning engine that drives revenue growth by delivering an optimized experience for both salesperson and buyer.

SaaS Business Development Strategist | Field Enterprise

InsideSales.com is the market leader in the emerging sales acceleration market. Breakthrough innovations in cloud-based communications, gamification, predictive analytics and data visualization have helped make the company one of the hottest employers in the United States. In fact, Inc. Magazine recently recognized the company as the 5th fastest growing software company in the country.

SaaS Business Development Strategist | GB Enterprise

The Business Development Representative is a high-energy individual who will contact and qualify marketing-generated leads as well as calling prospective customers.

Position Responsibilities:

Qualify inbound marketing leads and set up sales calls for Account Executives
Make and qualify multiple outbound sales calls everyday
Serve as the initial point of contact with targeted companies
Identify and properly qualify business opportunities and qualified leads
Present business solutions to prospective customers
Keep abreast of the industry and technologies to ensure you are a trusted resource to prospects and customers
Successfully manage and overcome prospect objections

SaaS Business Development Strategist | Mid-Market

Strategically acknowledge, redirect, and resolve objections to set qualified appointments.
Work exclusively with account executives throughout the sales process.
Innovatively creating, seeking & self-sourcing techniques to effectively reach out to dec makers.
Data mining & identifying important trends to increase overall sales productivity.

Highlights:
Closed Deals: 15
Closed Deals ACV: $181,228.00
Avg Quota Attainment (Aug - Nov): 202%

Company Overview
The leaders in Lead Response Management, InsideSales.com provides software, training, and consulting solutions for organizations who want to transform the productivity and professionalism of their sales teams.

InsideSales.com research has been published in Inc. and the Harvard Business Review, and the company's original Lead Response Management study has been downloaded nearly 50,000 times, and cited by leading industry research firms like CSO Insights. InsideSales.com solutions are proven to increase lead conversions, qualification rates, and sales rep performance, while driving key metrics and analytics to connect effort with real results.

SaaS Business Development Strategist

Pomarri

EMPLOYMENT SPECIALIST:
Main Emphasis: Integrating self-developmental skills and employment to help:
increase responsibility
promote self-esteem 
provide financial stability

MARKETING DIRECTOR:
Organize weekly marketing meetings for company growth
Continually developing new ways to network and develop mutualistic business relationships
Introducing myself to prospective clients and setting up appointments for new potential referrals
Maintaining current client relationships to maintain residual referral source

RESEARCH ANALYST:
Incorporating data/entry into tables/graphs for easy analysis
Input formulas into spreadsheets for convenient cumulative analysis
Manipulate data to achieve constructive validity, analyze bivariate/multivariate correlations, segment variables of interest, predict future outcome through regression analysis, and implement reliability methods (test-retest, inter-rater, and internal) for accuracy.

ASUDCI: (Under Supervision)
Provide utilization reviews
Provide outpatient individual and group counseling
Conduct assessments
Taking initiative to call/text clients for appointment confirmation
Proactively providing documentation to government officials and attorneys before client’s next designated court date

Sales Marketing Specialist

Vivint

Responsible for interviewing, hiring, implementing disciplinary actions, and firing if necessary
Assisted with area management
Mentored and trained first year sales reps
Instructed sales training meetings through personal experience and role plays
Selected to assist in a test market, which generated $10.5 million in a 4-month period 
Assisted in an office, which ranked #1 in: overall sales, customer retention, and low attrition
Generated $1.26 million in gross revenue between personal and recruitment production for Vivint during duration of employment

Sales Marketing Manager

Pinnacle Security

Responsible for acquiring state licenses and city permits for sales team
Assisted in management meetings, created incentives for weekly/monthly goals
Coordinated activities and motivational material for group meetings
Office generated $1.8 million in gross revenue

Sales Team Leader

Firstline Security

Solicited home security products and services (commission-based only)
Recruited 15-20 sales reps, promoted to recruiter with override bonuses
Learned diverse sales techniques
Office generated $1.35 million in a 4-month period

Door to Door Sales Representative/ Recruiter

Ambitious, dedicated, and disciplined to be the very best at my profession. I have developed a collective altruistic mindset in finding new innovative ideas for company growth. A decade of diverse sales experience has provided me the opportunity to quickly adapt and use innovation to integrate my experience into diverse career environments. The Diverse set of skills I posses has allowed me to continually perfect my art in: sales, customer retention, payment collection, goal projections, and referral procurement. I am also a compassionate team leader that is open-minded to new ideas and continually strives to radiate positivity in a working environment.

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