Alex M.

Dotdash Meredith

Head of Marketing for Dotdash's first consumer SaaS.

Head of Marketing MyRecipes

The Remarkable

I am a growth advisor to consumer, SaaS and Subscription companies wanting to scale fast.  Average growth rates of firms that engage on my full model is 30% YoY.   Advisory/project work is open.

Founder | Growth Advisor

BENlabs

Lead a 40 person marketing team for BENlabs. A 400 person B2B/B2C scale up providing martech and creator economy solutions and owned by Bill Gates. Promoted from Head of Growth to SVP to EVP of Marketing.

Executive Vice President Marketing

Senior Vice President Marketing

led growth marketing for Tubebuddy.  Helped it grow 50% YoY during our first year.

Vice President Growth Marketing

Bloomberg

In charge of all performance marketing and partnerships for Bloomberg’s first direct-to-consumer business.  In a period of two years, we grew sales from $2M to $100M while reducing the cost of acquiring new subscribers by 300%

📈 Increased paid media subscribers by 400% through the management of budget allocations, creating audience growth experiments and working with product teams to improve our onsite experience 
📈 Hired and managed all performance marketing internal and external staff 
📈 Helped launch and design our first customer data platform and built high intent audiences to be used on paid, email and on-site

Global Head of Performance Marketing and Strategic Partnerships

Verizon

Verizon media established go90 as a mobile competitor to Hulu and Netflix in late 2015.  As the head of sports marketing, I managed teams across organic social, email, push notifications,  PR, creative and paid media.   In a year we grew the app to a 1M monthly active users the great majority of them coming from my channels. 

Along the way I did the following: 

📈 Grew the audience of go90, an entertainment app, by creating marketing plans and overseeing paid media budgets that led to the acquisition of over 1 million monthly active users
📈 Worked with customer retention team to create push notification and e-mail strategy for all campaigns
📈 Signed and approved digital marketing sponsorship agreements worth over $20M with external partners such as NFL, BEIN Sports and FC Barcelona
📈 Managed and approved creative and content and scheduling of social media posts and appearances by external influencer talent such as Lebron James and Rob Gronkowsky 
📈 Served as the main marketing point of contact for the NBA and NFL as well as entertainment companies such as VICE, Buzzfeed and Funny or Die

Director Product Marketing and Content - go90 Sports

Verizon Digital Media Services

📈 Managed a 10-person editorial team that included curation experts, graphic designers, partner outreach, and quality control analysts and led to the creation of over 5,000 headlines and doubled our platform's user engagement
📈 Oversaw high-level content strategy, including channel tone and voice and 52 week calendar
📈 Monitored daily, weekly and monthly viewership performance and adjusted editorial strategy and tactics accordingly
📈 Promoted to acting director

Senior Content & Product Marketing Manager

Verizon Wireless

I was tasked with creating Verizon's strategy for acquiring Hispanics, African American and Asian American customers.  I piloted and launched our national Asian American student program.  Created a call the Caribbean plan and within a year increased our multicultural market share 10% YoY. 

📈 Led multicultural marketing for Verizon's Northeast by overseeing marketing across 24 people, 5 regions, 4 agencies and 6 regional marketing analysts/consultants
📈 Created marketing plans that included in-store events, B2B business luncheons and pop-up store which resulted in over 270K cross cultural gross adds during 2015
📈 Increased customer utilization of the device payment product from 50% to 75% by applying customer feedback, working with training teams and changing product features
📈 Created business cases and collected data that resulted in the creation of promotions for basic phones and connected devices that resulted in YOY lifts of 17% and 400% respectively
📈 Promoted from go-to-market manager

Head of Multicultural Northeast - Branding and New Product 

CABRERA'S DELI GROCERY INC

I owned a grocery store!   Revenue increased by 4X from 2007-2013.

I did all accounting, taxation and inventory decisions and hired all employees.

Grocery Store Owner

Lean Startup Machine

📈 Created e-mail marketing and customer referral campaigns that increased sales and prospective customers by more than 300%.
📈 Identified and created media partnerships with influential bloggers, entrepreneurship websites and vital news portals to create positive PR and increase sales of LSM products
📈 Developed sponsorship opportunities with companies interested in lean startup methodologies and the LSM brand

Digital Marketing Manager

Mars

📈 Identified portfolio opportunities for $12M in extra revenues for brands such as Dove and M&Ms
📈 Reviewed data from advertising agencies, compared it to internal consumer insight reports and created a media budget that increased ROI by more than $3M in the last quarter of 2013
📈 Led research on value proposition and messaging for M&M 2014 superbowl ad
📈 Compiled a gap analysis of competitors along with direct implications of their growth to Mars

Summer Associate Brand Manager

CMO | Fractional Head of Growth | Over $200M in Incremental Revenue 📈 | Aspiring Movie Critic | Angel Investor

Executive marketing leader helping companies achieve their next level of growth.  Successful at both Fortune 50 companies and startups.  Examples include: 

 📈 At BENlabs, I managed all marketing teams, created all marketing infrastructure, guided the company's rebranding and helped spear its transformation from an agency model to an AI tech-oriented firm. My teams achieved revenue growth of our direct to consumer business and the most ever leads from a marketing team. 

 📈 At Bloomberg Media I reduced paid media costs by 400% and helped grow it first subscription business from $1M to $100M.  I did this by managing all our media expenditures, hiring and managing our agencies and signing partnerships with the likes of JetBlue and Samsung. 

 📈 At TubeBuddy I increased revenue by 30% during my first 6 months by revising pricing and packaging and A/B testing our messaging and positioning. 

 📈 At Verizon, I managed go to market and used a mixture of direct response and top of funnel marketing to lead multicultural marketing for the northeast area.  My team was responsible for an incremental 300K subscribers. Along the way, I won an award for Latino Marketer of the Year. 

None of the above happens without thinking a lot about leadership, both of my direct reports and cross functional colleagues while caring a lot about the intersection of data and creativity.

Fractional CMO

I oversee all marketing for BENlabs.  A tech company infusing AI into the creator economy across content optimization,  product placement, and influencer marketing. 

I lead a 20-person team that oversees the whole marketing funnel, including, brand, growth, and paid media.

Some recent wins include:

1) Increased our organic views by 200% 2) Led the creation of our brand strategy and creative assets 3) Increased subscribers and revenue 30% YoY

We work autonomously, and independently with a NO BS approach.   We believe in being world-class because intrinsically it is the best way to connect individual interests with company ones.

Come and join us.  We are just getting started!

On Thanksgiving Eve, I want to take the opportunity to be thankful.

Many of you were around as I transitioned to entrepreneurship and now as I explore a portfolio career that blends full time with ownership.

While I haven't been as active as I was earlier LinkedIn was a big part of my success.

It has been a banner year across business, health, and life.

While there’s still much to build there's a lot to be thankful for. 

To my partner, clients, co-workers, employees, friends, acquaintances, and comrades in arms.

Thank you all.

Alex Montas Hernández

Chief Marketing Officer | Growth Advisor | Helping Companies Scale Revenue and Customer Value

𝗜 𝗹𝗶𝘀𝘁𝗲𝗻𝗲𝗱 𝘁𝗼 𝗮 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝘄𝗵𝗲𝗿𝗲 𝗮 𝘀𝗲𝗻𝗶𝗼𝗿 𝘁𝗲𝗰𝗵 𝗹𝗲𝗮𝗱𝗲𝗿 𝘀𝗮𝗶𝗱 " 𝗪𝗲 𝗯𝗮𝗿𝗲𝗹𝘆 𝗱𝗼 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴.

In the next breath, they mentioned:

1. Heavy investment in YouTube
2. Substantial company time on social
3. Distribution on X as core to their GTM

So... you rebranded marketing?

I looked further: 
 • 20-25% of their employees have marketing titles. 
 • The former CMOs of Notion and Atlassian are advisors. 
 • Every marketing function is nearly mature.

This company is only ONE YEAR OLD
This isn't an accident. It's the playbook.

AI is making products easier to build. 

That means more products competing for the same fixed supply of human attention. 

The bottleneck isn't shipping, it's standing out.

Marketing isn't posting pictures. 

It's differentiation. It's coordinating product, finance, and design.
It's understanding why people choose one thing over another.

In every category where products start to look the same, someone has to answer the question: why us?

That's the job. And it's not going anywhere.

JND Marketing

Deliver strategic direction and executional oversight for DTC, B2B, B2B2C lifestyle, healthcare, and wellness brands in the areas of omnichannel marketing, digital and physical customer experiences, patient experiences, member experiences, CRM, loyalty, brand identity, digital media, product positioning, website design, UX, cross-channel journeys, customer acquisition, and content strategy.

Key wins include:
Healthcare: brand, CX, digital marketing, patient engagement
Hospitality: website launch, social media, CX
DTC gifts: product development, branding, website launch, demand gen
Food/beverage: brand experience, go-to-market planning
CPG: CX, platform migration, product development
Non-profit: digital experience creation, design

Offerings: Strategic planning, online marketing and advertising, performance marketing, data analytics, organic social, email marketing, CRM, content marketing, startup advisory, market research, brand management, platform migrations

Executive Advisor for a startup in the health and wellness space

Vice President of Marketing

HealthCare.com

Recruited to lead the conception and development of Healthcare.com's reimagined customer experience vision and first end-to-end visual identity rebranding (rollout in progress). Managed and mentored the marketing and creative teams that developed personalized, cross-channel digital journeys and experiences about the D2C healthcare-related products, including health insurance, home delivery pharmacy (Trust Rx, Healthcare Pharmacy), and prescription savings card. Also directed the team responsible for Pivot Health insurance agent acquisition and engagement marketing programs.

Responsibilities spanned: Strategic marketing, branding building, creative development, lifecycle marketing, CRM, SMS, AI decisioning, journey mapping, data analytics, website design and development,  email marketing, team leadership, retention marketing

Head of Brand and Customer Marketing

Long-Term Strategic Marketing Consultant

Served as CX subject matter expert within AbbVie’s inaugural agile lab, to transform the Skyrizi Complete patient program using a new data model/approach to optimize digital experiences and human interactions. Appointed as CX business owner for CRM platform migration to Salesforce Marketing Cloud (SFMC).

AbbVie Pharma / Allergan: Customer Experience and Innovation (Consultant)

Designed plans to increase DTC/eRetail sales, profitability, and customer loyalty via personalized user journeys. Built strategic framework to optimize UX, CX for websites to increase conversions, customer engagement, and loyalty program enrollments.

Enfamil Nutrition (div. of Reckitt): Global Growth CX Strategy (Consultant)

Chelsea Clock

Led marketing for this aspirational consumer and B2B brand and creator of luxury gift products in partnership with Tiffany & Co, Ralph Lauren, and more. Optimized brand identity, digital strategy, creative, sales materials and e-commerce (website and Amazon Marketplace), catalog, paid and organic demand generation and social media (Facebook, Instagram), and omni-channel digital marketing campaigns. Created lead generation programs for sales team to generate incremental revenue from wholesale accounts.

Responsibilities spanned: performance marketing, Google Analytics, Google Adwords, Google Shopping, Bing PPC, SEO, paid and organic social media, LinkedIn, Twitter, Facebook, Instagram, CRM, Magento, Mailchimp email, CX, UI, content creation

Head of Marketing and Ecommerce

Keurig Green Mountain, Inc.

Directed the end-to-end marketing and relaunch of the Keurig home delivery coffee subscription platform which included an enhanced value proposition and benefits, new branding, and an optimized U/X and member experience. Developed customer relationship strategy that translated into customized online and offline brand relationships using micro-targeted segmentation, personalized onsite journeys and marketing automation and best practices in demand generation. Formulated and directed customer database reach expansion through improved U/X and through uncovering/reactivating lapsed segments and executing cross-channel test plans incorporating email, direct mail, and social/display campaigns. Won “Push the Envelope” award for innovative ideas.

Responsibilities spanned: digital marketing strategy, CRM, online marketing, personalization, email marketing, CPD, DMP, Salesforce Krux, Salesforce Marketing Cloud / ExactTarget / SFMC, Adobe Target, A/B testing, paid social, growth marketing, innovation, retargeting, product management, data analysis

Head of Customer Relationship Marketing / Subscription Product Marketing

DXagency

Served as senior marketing strategist and advisor to agency D2C and B2B Fortune 500 clients, building strategy, creative, data/analytics, customer acquisition and retention, e-commerce and marketing campaigns for programs supporting Mastercard Priceless Cities, Masterpass, Apple Pay, GRAMMYs, Stand Up to Cancer, Major League Baseball, luxury travel, and B2B financial services campaigns. Generated new business leads for the agency by participating as a subject matter lead in pitches, including winning Mastercard US and LAC accounts. Mentored and provided leadership to agency staff.

Responsibilities spanned: marketing strategy, digital communications, marketing automation, inbound marketing, email marketing, loyalty program, ABM, lead generation, business development, prospecting, customer retention, CRM, new business development, marketing management

Senior Account Director / Mastercard Account Lead

Bliss World (Spas and E-Commerce)

Developed a digital vision for this luxury spa and consumer products beauty company to build and expand its digital relationship with its customers during a period of fast growth, parlaying that vision into online traffic, email, lifecycle/engagement programs, catalog, e-commerce, direct mail, automated marketing, and blended digital/real-life experiences. Managed customer acquisition and brand awareness expansion via social media, SEO/SEM, display advertising, remarketing, influencer marketing, and social media. Co-led development of integrated marketing and activation programs for new product launches and promotions.

Responsibilities spanned: brand marketing, business strategy, activations, retail marketing, partnerships, data analytics, paid search, product activations, email marketing (Listrak), affiliate marketing, CRM, customer marketing, agency management, marketing communications

Digital Marketing Consultant

WebMD

Served as business leader/product owner for the relationship WebMD had with its consumer channel via medical and wellness digital content editions. This spanned acquisition, retention, and ongoing customer engagement initiatives, as well as creation and launch of its mobile/tablet app and B2B initiatives. Created targeted programs to sell to advertisers. Wrote business unit’s marketing and operations plans, managed P&L, and provided team leadership.

Responsibilities spanned: product roadmap, user experience, marketing plans, publishing, newsletter, magazine, business analysis, A/B testing, iPad, tablet, product management, advertising, Salesforce ExactTarget, physician, medical and pharmaceutical communication, marketing programs

Senior Director of Marketing

Madison Square Garden Entertainment Corp.

Directed omni-channel direct to consumer marketing for entertainment at Madison Square Garden, Radio City Music Hall, the Beacon Theater, and the Chicago Theatre. Led cross-functional team of 15 to reinvent customer engagement and capture more new and repeat customer revenue. Managed digital marketing and re-branding strategies for 6 re-launched websites that included consumer-centric design, a better customer journey, thoughtful UX upgrades, and integrated merchandise, video, blogs, Facebook, and Twitter. Reported to division’s VP of Marketing. 

Responsibilities spanned: business planning, strategic marketing, market analysis, email marketing, rebranding, relaunch, database segmentation, brand strategy, customer loyalty, direct marketing, budget management

Director of Online and Database Marketing

Godiva Chocolatier

Created the vision for and led execution of Godiva’s first omnichannel relationship with its customers, including a customer loyalty/CRM program that drove double-digit revenue increases across all customer touchpoints (boutiques, godiva.com, and the call center) and significant increases to customer engagement KPIs. Oversaw D2C and B2B corporate and consumer catalog businesses. Reported to Vice President of E-Commerce. 

Responsibilities spanned: digital marketing strategy, product forecasts, email marketing, catalog, customer service, call center, retail store operations, databases, data modeling, marketing analysis, qualitative research, quantitative research, brand development, creative development, innovation, multi-channel marketing

Director of CRM / Loyalty

👉 "When the customer wins, everyone wins” has been a driving force in my career. (And when I say customer, that could be a consumer or business buyer, patient, physician, member, guest, client, employee, etc.) As a seasoned marketing and customer experience executive with a track record of growing businesses and building breakthrough programs for top brands, I’m passionate about weaving together art (vision/storytelling/design) and science (data/analytics/technology) to uncover new human-centered opportunities and forge those crucial company-to-consumer connections, which elevate brand equity, revenue, and consumer loyalty.

I bring to the table extensive experience developing marketing and business strategies, leading teams, and launching successful digital, phygital, brand marketing, and CX transformations while wearing various hats in-house, at agencies, or while consulting. My portfolio spans premier lifestyle brands (Mastercard, Godiva, Keurig, Bliss Spa, Madison Square Garden, Dunkin’) and leading health and wellness companies (WebMD, Enfamil, AbbVie/Allergan, Healthcare.com, TrustRx, Pivot Health).

I’m obsessed with doing deep dives into consumer/industry insights to find possibilities for new markets, brand extensions, or innovative ways of attracting and engaging customers.

I’ve had the good fortune of working with some of the best minds and brands in the business, and I love to bring that accumulated knowledge to companies who want to elevate their marketing efforts and build and expand long-term relationships with passionate, loyal customers.


My formula for success: 
insights + strategy + creativity + data + tech + analytics + buy-in + collaboration + execution = customer delight + brand love + brand growth

✦✦✦

Let's connect / discuss: jondeaner@gmail.com

✦✦✦

Specialties:

Strategy --> branding • business planning • creative • product • brand loyalty • sales management 
CX --> consumer research • experience design • CX measurement • journey mapping 
Platforms --> digital • bricks & mortar • phygital• social  media marketing • events 
Retention --> email • CRM • loyalty • personalization • subscription • direct mail
Performance Marketing --> digital strategy • websites • mobile • SEO & SEM • partnerships • online advertising
Analytics & Data --> KPIs • A/B testing • segmentation • databases • insights
Tech --> Google Ads • Google Analytics • Tableau • Facebook • Shopify • Salesforce • SFMC • Apollo.io
Industries --> • retail • luxury • health/wellness • food & beverage • hospitality • DTC • B2B • B2B2C
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Alex M.

Jon Deaner

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alex M.'s LinkedIn Performance

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