Alex M.

CMO | Fractional Head of Growth | Over $200M in Incremental Revenue 📈 | Aspiring Movie Critic | Angel Investor

Executive marketing leader helping companies achieve their next level of growth.  Successful at both Fortune 50 companies and startups.  Examples include: 

 📈 At BENlabs, I managed all marketing teams, created all marketing infrastructure, guided the company's rebranding and helped spear its transformation from an agency model to an AI tech-oriented firm. My teams achieved revenue growth of our direct to consumer business and the most ever leads from a marketing team. 

 📈 At Bloomberg Media I reduced paid media costs by 400% and helped grow it first subscription business from $1M to $100M.  I did this by managing all our media expenditures, hiring and managing our agencies and signing partnerships with the likes of JetBlue and Samsung. 

 📈 At TubeBuddy I increased revenue by 30% during my first 6 months by revising pricing and packaging and A/B testing our messaging and positioning. 

 📈 At Verizon, I managed go to market and used a mixture of direct response and top of funnel marketing to lead multicultural marketing for the northeast area.  My team was responsible for an incremental 300K subscribers. Along the way, I won an award for Latino Marketer of the Year. 

None of the above happens without thinking a lot about leadership, both of my direct reports and cross functional colleagues while caring a lot about the intersection of data and creativity.

Fractional CMO

I oversee all marketing for BENlabs.  A tech company infusing AI into the creator economy across content optimization,  product placement, and influencer marketing. 

I lead a 20-person team that oversees the whole marketing funnel, including, brand, growth, and paid media.

Some recent wins include:

1) Increased our organic views by 200% 2) Led the creation of our brand strategy and creative assets 3) Increased subscribers and revenue 30% YoY

We work autonomously, and independently with a NO BS approach.   We believe in being world-class because intrinsically it is the best way to connect individual interests with company ones.

Come and join us.  We are just getting started!

10 months of growth. Then January hit: A bad month, a trip to Africa, the worst flu of my life, and other headwinds all at once.

𝗛𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝘁𝗵𝗶𝗻𝗴: 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗮𝗿𝗲𝗻'𝘁 𝗮𝗹𝘄𝗮𝘆𝘀 𝘂𝗽 𝗮𝗻𝗱 𝘁𝗼 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁. 
𝗧𝗵𝗲 𝗯𝗮𝗱 𝗺𝗼𝗻𝘁𝗵 𝘄𝗶𝗹𝗹 𝗰𝗼𝗺𝗲. 

The question is whether you're ready for it.

We were. Not because we saw January coming, but because we'd been running the 70/30 rule:

70% of effort on what's working, 30% on preparing for when it stops.

By the time the rough patch hit, we already had experiments running in new channels. 

A product initiative in development. And meetings with senior leadership from three months prior mapping out exactly this scenario.

Most teams don't prepare for the bad months, because they don't believe it will come. Then it does. And they scramble.

Build the parachute before you need it.

Alex Montas Hernández

Chief Marketing Officer | Head of Growth | Helping Companies Scale Revenue and Customer Value

𝗜 𝗷𝘂𝘀𝘁 𝘀𝗽𝗲𝗻𝘁 𝟭𝟬 𝗵𝗼𝘂𝗿𝘀 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮𝗻 𝗔𝗜 𝗯𝗿𝗶𝗲𝗳𝗶𝗻𝗴 𝗮𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝘁 𝘁𝗵𝗮𝘁 𝗻𝗼𝗯𝗼𝗱𝘆 𝗮𝘀𝗸𝗲𝗱 𝗳𝗼𝗿. It connects my calendars, emails, Slack, iMessages, and to-dos into morning previews and end-of-day summaries, then dumps everything into Apple Notes and pings me when it's ready.

𝗛𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹𝗶𝘁𝘆 𝗰𝗵𝗲𝗰𝗸 𝗼𝗻 "𝘃𝗶𝗯𝗲 𝗰𝗼𝗱𝗶𝗻𝗴":

It's not actually accessible yet. Between configuring data sources, building AI logic for email parsing, selecting models, and wrestling with security protocols, this took serious technical chops. The "anyone can build" narrative is premature. Most people would hit a wall in the first hour.

𝗘𝗩𝗘𝗡 𝗧𝗛𝗘𝗡, the process became dangerously addictive. I kept tweaking, refining, going back for one more iteration. At some point I realized I was more in love with building than with what I was building. 

𝗧𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝗱𝗼𝗽𝗮𝗺𝗶𝗻𝗲 𝘁𝗿𝗮𝗽 𝗼𝗳 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: 𝗶𝘁 𝗳𝗲𝗲𝗹𝘀 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗲 𝗲𝘃𝗲𝗻 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂'𝗿𝗲 𝗷𝘂𝘀𝘁 𝘀𝗽𝗶𝗻𝗻𝗶𝗻𝗴.

Developers aren't going anywhere. If anything, this widened the gap. Good developers can now ship at 3x speed. Great developers are becoming superhuman. But the barrier to entry? Still high.

What I learned building my "personal AI":

Security was my forcing function. With AI agents proliferating, I wanted a controlled way to share context between tools (and with myself) without spraying sensitive data everywhere. This became my secure handoff layer.

The humbling part? 90% of the value came from basic automation with no AI required. 𝗧𝗵𝗲 𝗔𝗜 𝗹𝗮𝘆𝗲𝗿 𝗮𝗱𝗱𝗲𝗱 𝗽𝗼𝗹𝗶𝘀𝗵, 𝗻𝗼𝘁 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻. 𝗜'𝗺 𝘀𝘁𝗶𝗹𝗹 𝗽𝗿𝗼𝗰𝗲𝘀𝘀𝗶𝗻𝗴 𝘄𝗵𝗮𝘁 𝘁𝗵𝗮𝘁 𝗺𝗲𝗮𝗻𝘀 𝗳𝗼𝗿 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝘀𝗵𝗼𝘂𝗹𝗱 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗯𝗲 𝗶𝗻𝘃𝗲𝘀𝘁𝗶𝗻𝗴 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝘁𝗶𝗺𝗲.

Now I'm rethinking the interface. Right now it leans too heavily on manual Apple Notes input. In the next few weeks, I'll likely build a proper UI to replace that bottleneck and see if this thing actually scales beyond my specific workflow.

If you're technical and want to build something similar, let's compare notes. Happy to share the architecture, the dead ends I hit, and what I'd do differently next time.  (Demo pictures attached)

Ok Scott Morgan liked my picture so much 
He literally took the exact same one 🤣

graphical user interface, text, application, chat or text message

Fresh Reset - Freelance Consulting

I specialize in empowering entrepreneurs and small businesses to elevate their operational efficiency, enhance strategic direction, and streamline operations. My goal is to offer sustainable, tangible results.

- Leveraged analytics and operational expertise to facilitate workflow automation for a clinical trial services company.
- Conceptualized FinTech’s entertainment partnership strategy, successfully initiating their inaugural film partnership.
- Formulated Standard Operating Procedures to improve staff efficiency and onboarding of a food services company.

Senior Strategy & Operations Manager

Verizon

I led scenario planning, risk assessment, portfolio management, and governance initiatives across Verizon's corporate functions and business units. My work ensures that strategic planning is aligned with corporate objectives, optimizing performance and guiding Verizon toward achieving its long-term goals and growth.

- Led $1B+ cable network renegotiation, and orchestrated cross-functional alignment resulting in $315M in expense savings over Business As Usual (BAU).
- Conducted bi-quarterly strategic and financial analyses of network technology trends for three C-suite officers, championing the adoption of vendor technologies to accelerate Verizon's transition towards a 5G, O-RAN future.
- Spearheaded the integration of early-phase innovation Key Performance Indicators (KPIs) into Verizon's $18B capital budget planning process, fostering a culture of long-term innovation.
- Advised Verizon's Board of Directors to forge partnerships with disruptive communication technology, resulting in a strategic alliance aimed at accessing and leveraging innovative technologies to enhance Verizon's services.
- Led the development of Verizon's stakeholder scorecard for the CEO, establishing measurable accountabilities across business groups towards customers, shareholders, employees, and society.
- Evaluated opportunities for Verizon to enter the TV/film production and streaming sector, ultimately recommending strategic content partnerships over revenue-dilutive acquisitions or joint ventures.

Corporate Strategy Manager

Oversaw the development, collaboration, and market positioning of mobile apps, devices, and communications infrastructure. Working across product, marketing, sales, and legal teams, I aligned strategic business goals with consumer needs to drive product innovation and profitability across various portfolios.

- Partnership Negotiation: Designed partnership valuation model to negotiate $2.5B sports league sponsorship.
- Cross-Functional Collaboration: Orchestrated technical requirements of a $22B retail wireless equipment portfolio.
- Cost Savings: Reduced Verizon device return costs by 15% y/y by improving OEM defect identification and invoicing.
- KPI Performance: Drove 40% y/y increase in active users of a sponsored sports app through notification automation.
- Partner Management: Guided OEMs through a rigorous quality assurance process, ensuring on-time device launches.

Partner Marketing Manager

21st Century Fox

Assisted Brand Managers across all stages of brand management cycle for home entertainment products (read: Blu-ray, DVD, VOD, etc.) Conducted additional data aggregation and analysis to identify new insights and create novel marketing tactics.

Brand Marketing Manager

The Second City

Member of a theatrical sketch comedy production featuring a weekly celebrity guest. Think SNL meets TMZ meets starving Hollywood creatives desperately trying to make it.

Theatrical Cast

DAVA Oncology

I led clinical trial acceleration services to enhance patient recruitment and retention in cancer clinical trials. This included conducting medical feasibility research, organizing educational workshops, and identifying and motivating cancer centers to participate in clinical research studies.

- Led sales discovery conversations with pharmaceutical company directors and VPs. Discerned their deepest needs and wrote proposals to solve their challenges contributing to new client acquisition and $4.2M in sales over two years. 
- Managed, coached, and developed a team of oncology medical professionals to interact with medical investigators.
- Created research dossiers and patient journey maps to support custom medical research.
- Promoted from Analyst to Manager in 2010.

Business Development and Operations Manager

Academic Success Program

I was honored to provide tailored college counseling to students from a low-income neighborhood of Dallas, TX. This included SAT/ACT prep, college guidance, essay and resume writing assistance, parent meetings, interview seminars, college visits, and financial aid workshops to support their education and career success.

Program Facilitator

On Go Energy

Business Consultant

Valassis

Business Process Intern

Pontificia Universidad Católica de Chile

Elemental Architecture, Primary Research Intern

Penn State University

Research Assistant

I am an analytical strategy & operations leader with expertise in strategy development, partnerships/business development, and scenario planning. I help founders and executives uncover answers to their most pressing questions so they can navigate complex business and technology landscapes with confidence and clarity.

Contagiously curious, intellectual, and tireless in finding solutions - I love working with others who are passionate about their work and its impact.

If you need a strategic-minded leader adept at translating information into actionable recommendations and new business opportunities, I invite you to connect with me. Let's explore how I can support your team's capabilities and address your needs.

Skills: strategic planning, scenario planning, corporate strategy, business development, product, cross-functional management, research, analysis, and executive presentation.

taplio

The Battle

Alex M.

Darryl Cooper, MBA

Followers

Posts

Engagements

Likes

Performance ScoreAlex M.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Alex M.

Darryl Cooper, MBA

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alex M.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAlex M.'s LinkedIn Performance