Alex M.

Dotdash Meredith

Head of Marketing for Dotdash's first consumer SaaS.

Head of Marketing MyRecipes

The Remarkable

I am a growth advisor to consumer, SaaS and Subscription companies wanting to scale fast.  Average growth rates of firms that engage on my full model is 30% YoY.   Advisory/project work is open.

Founder | Growth Advisor

BENlabs

Lead a 40 person marketing team for BENlabs. A 400 person B2B/B2C scale up providing martech and creator economy solutions and owned by Bill Gates. Promoted from Head of Growth to SVP to EVP of Marketing.

Executive Vice President Marketing

Senior Vice President Marketing

led growth marketing for Tubebuddy.  Helped it grow 50% YoY during our first year.

Vice President Growth Marketing

Bloomberg

In charge of all performance marketing and partnerships for Bloomberg’s first direct-to-consumer business.  In a period of two years, we grew sales from $2M to $100M while reducing the cost of acquiring new subscribers by 300%

📈 Increased paid media subscribers by 400% through the management of budget allocations, creating audience growth experiments and working with product teams to improve our onsite experience 
📈 Hired and managed all performance marketing internal and external staff 
📈 Helped launch and design our first customer data platform and built high intent audiences to be used on paid, email and on-site

Global Head of Performance Marketing and Strategic Partnerships

Verizon

Verizon media established go90 as a mobile competitor to Hulu and Netflix in late 2015.  As the head of sports marketing, I managed teams across organic social, email, push notifications,  PR, creative and paid media.   In a year we grew the app to a 1M monthly active users the great majority of them coming from my channels. 

Along the way I did the following: 

📈 Grew the audience of go90, an entertainment app, by creating marketing plans and overseeing paid media budgets that led to the acquisition of over 1 million monthly active users
📈 Worked with customer retention team to create push notification and e-mail strategy for all campaigns
📈 Signed and approved digital marketing sponsorship agreements worth over $20M with external partners such as NFL, BEIN Sports and FC Barcelona
📈 Managed and approved creative and content and scheduling of social media posts and appearances by external influencer talent such as Lebron James and Rob Gronkowsky 
📈 Served as the main marketing point of contact for the NBA and NFL as well as entertainment companies such as VICE, Buzzfeed and Funny or Die

Director Product Marketing and Content - go90 Sports

Verizon Digital Media Services

📈 Managed a 10-person editorial team that included curation experts, graphic designers, partner outreach, and quality control analysts and led to the creation of over 5,000 headlines and doubled our platform's user engagement
📈 Oversaw high-level content strategy, including channel tone and voice and 52 week calendar
📈 Monitored daily, weekly and monthly viewership performance and adjusted editorial strategy and tactics accordingly
📈 Promoted to acting director

Senior Content & Product Marketing Manager

Verizon Wireless

I was tasked with creating Verizon's strategy for acquiring Hispanics, African American and Asian American customers.  I piloted and launched our national Asian American student program.  Created a call the Caribbean plan and within a year increased our multicultural market share 10% YoY. 

📈 Led multicultural marketing for Verizon's Northeast by overseeing marketing across 24 people, 5 regions, 4 agencies and 6 regional marketing analysts/consultants
📈 Created marketing plans that included in-store events, B2B business luncheons and pop-up store which resulted in over 270K cross cultural gross adds during 2015
📈 Increased customer utilization of the device payment product from 50% to 75% by applying customer feedback, working with training teams and changing product features
📈 Created business cases and collected data that resulted in the creation of promotions for basic phones and connected devices that resulted in YOY lifts of 17% and 400% respectively
📈 Promoted from go-to-market manager

Head of Multicultural Northeast - Branding and New Product 

CABRERA'S DELI GROCERY INC

I owned a grocery store!   Revenue increased by 4X from 2007-2013.

I did all accounting, taxation and inventory decisions and hired all employees.

Grocery Store Owner

Lean Startup Machine

📈 Created e-mail marketing and customer referral campaigns that increased sales and prospective customers by more than 300%.
📈 Identified and created media partnerships with influential bloggers, entrepreneurship websites and vital news portals to create positive PR and increase sales of LSM products
📈 Developed sponsorship opportunities with companies interested in lean startup methodologies and the LSM brand

Digital Marketing Manager

Mars

📈 Identified portfolio opportunities for $12M in extra revenues for brands such as Dove and M&Ms
📈 Reviewed data from advertising agencies, compared it to internal consumer insight reports and created a media budget that increased ROI by more than $3M in the last quarter of 2013
📈 Led research on value proposition and messaging for M&M 2014 superbowl ad
📈 Compiled a gap analysis of competitors along with direct implications of their growth to Mars

Summer Associate Brand Manager

CMO | Fractional Head of Growth | Over $200M in Incremental Revenue 📈 | Aspiring Movie Critic | Angel Investor

Executive marketing leader helping companies achieve their next level of growth.  Successful at both Fortune 50 companies and startups.  Examples include: 

 📈 At BENlabs, I managed all marketing teams, created all marketing infrastructure, guided the company's rebranding and helped spear its transformation from an agency model to an AI tech-oriented firm. My teams achieved revenue growth of our direct to consumer business and the most ever leads from a marketing team. 

 📈 At Bloomberg Media I reduced paid media costs by 400% and helped grow it first subscription business from $1M to $100M.  I did this by managing all our media expenditures, hiring and managing our agencies and signing partnerships with the likes of JetBlue and Samsung. 

 📈 At TubeBuddy I increased revenue by 30% during my first 6 months by revising pricing and packaging and A/B testing our messaging and positioning. 

 📈 At Verizon, I managed go to market and used a mixture of direct response and top of funnel marketing to lead multicultural marketing for the northeast area.  My team was responsible for an incremental 300K subscribers. Along the way, I won an award for Latino Marketer of the Year. 

None of the above happens without thinking a lot about leadership, both of my direct reports and cross functional colleagues while caring a lot about the intersection of data and creativity.

Fractional CMO

I oversee all marketing for BENlabs.  A tech company infusing AI into the creator economy across content optimization,  product placement, and influencer marketing. 

I lead a 20-person team that oversees the whole marketing funnel, including, brand, growth, and paid media.

Some recent wins include:

1) Increased our organic views by 200% 2) Led the creation of our brand strategy and creative assets 3) Increased subscribers and revenue 30% YoY

We work autonomously, and independently with a NO BS approach.   We believe in being world-class because intrinsically it is the best way to connect individual interests with company ones.

Come and join us.  We are just getting started!

On Thanksgiving Eve, I want to take the opportunity to be thankful.

Many of you were around as I transitioned to entrepreneurship and now as I explore a portfolio career that blends full time with ownership.

While I haven't been as active as I was earlier LinkedIn was a big part of my success.

It has been a banner year across business, health, and life.

While there’s still much to build there's a lot to be thankful for. 

To my partner, clients, co-workers, employees, friends, acquaintances, and comrades in arms.

Thank you all.

Alex Montas Hernández

Chief Marketing Officer | Growth Advisor | Helping Companies Scale Revenue and Customer Value

𝗜 𝗹𝗶𝘀𝘁𝗲𝗻𝗲𝗱 𝘁𝗼 𝗮 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝘄𝗵𝗲𝗿𝗲 𝗮 𝘀𝗲𝗻𝗶𝗼𝗿 𝘁𝗲𝗰𝗵 𝗹𝗲𝗮𝗱𝗲𝗿 𝘀𝗮𝗶𝗱 " 𝗪𝗲 𝗯𝗮𝗿𝗲𝗹𝘆 𝗱𝗼 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴.

In the next breath, they mentioned:

1. Heavy investment in YouTube
2. Substantial company time on social
3. Distribution on X as core to their GTM

So... you rebranded marketing?

I looked further: 
 • 20-25% of their employees have marketing titles. 
 • The former CMOs of Notion and Atlassian are advisors. 
 • Every marketing function is nearly mature.

This company is only ONE YEAR OLD
This isn't an accident. It's the playbook.

AI is making products easier to build. 

That means more products competing for the same fixed supply of human attention. 

The bottleneck isn't shipping, it's standing out.

Marketing isn't posting pictures. 

It's differentiation. It's coordinating product, finance, and design.
It's understanding why people choose one thing over another.

In every category where products start to look the same, someone has to answer the question: why us?

That's the job. And it's not going anywhere.

Numeric

Numeric helps finance and accounting teams close their month-end books faster and more accurately using AI automation.

Account Executive

Gong

-First-ever Gong SDR promoted into Sales Engineering role

Associate Sales Engineer

-Q1 ‘23: 133% attainment
-Q4 ‘22: 122% attainment
-Q3 ‘22: 100% attainment
-Q2 ‘22: 108% attainment
-Q1 ‘22: 100% attainment

Senior Sales Development Representative

Gong unlocks reality to help people and companies reach their full potential. 

The patented Gong Revenue Intelligence Platform™ empowers customer-facing teams to take advantage of their most valuable assets – customer interactions, which the Gong platform automatically captures and analyzes. Gong then delivers insights at scale, empowering revenue and go-to-market teams to determine the best actions for winning outcomes. Thousands of innovative companies like Morningstar Inc., Paychex, LinkedIn, Shopify, Slack, SproutSocial, Twilio, and Zillow trust Gong to power their customer reality. Gong is a private company headquartered in the San Francisco Bay Area. For more information visit www.gong.io.

Sales Development Representative

Fidelity Investments

•	Developed multi-million dollar book of business, placing in top percentiles of Investment Consultants in Western US for Q1 2021 
•	Advised clients through client-outbound calls and investment consultations utilizing complex financial models and Monte Carlo simulations
•	Created budgets to improve clients’ ability to track expenses, provide insights into anticipated withdrawal rates and reliance on investment portfolios
•	Improved client-rating of local branch by through satisfaction ratings and client referrals

Investment Consultant

•	Generated leads and opportunities worth $150M
•	Engineered salesforce dashboards to track role-specific activities and opportunities to enable insights for leadership
•	Awarded Fidelity Recognition Badges for leading Sunnyvale branch in outbound client engagement
•	Promoted to Investment Consultant directly from Financial Representative position for exceptional in-role performance

Financial Representative

KPMG

•	Audited private and publicly traded clients in various industries including banking, real estate, renewable energy, professional sports teams, video streaming services, and manufacturing 
•	Analyzed clients’ financial statements to provide recommendations to audit committee and client leadership
•	Supervised team assignments & responsible for timely issuance of audit report for pre-IPO private clients
•	Onboarded and delivered ongoing learning & development for new audit associates leading to an increase in new hires’ productivity

Senior Audit Associate

•	Spearheaded research and auditing of new Revenue Recognition Standard ASC 606 for clients to ensure legally compliant and accurate financial reporting 
•	Overhauled subsidiary client’s financial reporting from Generally Accepted Accounting Principles (GAAP) to International Financial Reporting Standards (IFRS) to align with parent company’s international financial reporting practices
•	Advised clients on financial reporting standards using Financial Accounting Standards Board (FASB) Accounting Standards Codification Manual to ensure clients’ compliance with industry recognized & mandated regulations

Audit Associate

Ladera Oaks 

•	Launched new client-transaction tracking and management system, reducing overhead costs
•	Quantified all client transactions for Q2 and Q3 of 2017, ensuring accurate financial reporting of all sponsored events 
•	Organized financial reports for executive and board reviews including monthly, quarterly, and annual variance analyses

Financial Analyst

Loyola Marymount University

•Educated students about fundamental micro and macroeconomic principles
•Scheduled and organized weekly meetings to supplement student learning

Economics Tutor

•	Measured growth and decline across departments to determine direction of university funding
•	Mapped course outlines for academic majors for streamlined course delivery
•	Evaluated prospective academic organizations integration-potential for partnership with university and academic departments

Research Assistant

•Proofread and corrected multiple papers and presentations for German students
•Educated students about the understanding of difficult grammatical concepts, test preparation, and organizational skills 
•Supported German professors in the organization of class plans as well as class material

German Tutor

•Educated students about Econometrics, statistics and fundamental economic principles
•Utilized Stata and Minitab to supplement student learning experience

Statistics Tutor

•Collaborated with supervisor to perform historical economic bankruptcy analysis 
•Gained enhanced understanding of Economic Principles through practical application as research assistant

•Helped organize and conduct events and fundraisers for the Modern Languages Department
•Supported the Modern Languages Department through creating brochures, flyers, and management of supplies
•Monitored the use of equipment, such as computers, fax machine, and stationary materials

Academic Support Clerk

•Corrected multiple German students' papers and tests for the German Department
•Proctored several exams for German Department

German Teaching Assistant

Enrou

•	Chaired weekly financial meetings with C-Suite to analyze efficacy of marketing campaigns and strategize future planned campaigns
•	Pioneered company’s budget development, tracking ongoing cash burn rates to ensure company remained cash flow positive                                 
•	Compiled company’s financial statements, ensuring reliable financial reporting to secure new rounds of funding from current and potential investors

Accounting and Financial Planning Intern

• Assisted with bookkeeping, data entry, and data analysis
• Aided the CFO with finances & operations
• Worked with the Director of Operations to develop and implement internship projects

Business Administration Intern

Stanford University School of Medicine

• Organized and facilitated weekly intervention informational sessions
• Analyzed demographic statistics to supplement participant program success
• Recruited and conducted health examinations on multiple participants in the Vivamos Activos en Familia program

Intern

Half-Man, Half-Meme, 100% SE

Do you see random memes on your LinkedIn feed? It’s probably me!

Are you getting phone calls from numbers you don't recognize? Me again :)

I'm only half-joking but when I'm not posting memes or cold calling, I'm doing everything I can to improve my business acumen and lead a life of integrity, optimism, and service. 

I'm passionate about making a positive impact in my personal and professional communities. Ultimately, my personal mission is to help others and hopefully make some people laugh along the way.

Caspian Lewke

BIG NEWS: Numeric has raised a $51M Series B round, led by IVP with participation from Founders Fund, Menlo Ventures, 8VC, and others. 🤯

Working at Numeric has been so exciting, and over the past year, we've launched AI-powered flux analysis that accountants trust, built out cash management tooling, and worked with some of the best finance teams in the industry.

This raise funds what’s next: more AI agent capabilities, building a strong finance data layer, and expanding the team. If you're interested in working on hard problems in finance infrastructure, let's talk.

#Numeric #accounting #ai

Streamlining Month-End, One Close at a Time

"Your network is your networth, which is why I love LinkedIn."
-Benjamin Franklin, probably

Networking is a word that a lot of people use, but can mean a thousand things.

If you've ever wondered the following:

"What does good networking look like?"
"How can I get referrals?"
"Why are my palms so sweaty at networking events?"

Then you've got to listen to the new episode of Cold Rush Podcast with Eric Wiegand  🦡 where we walk about NETWORKING!

Episode link in the comments below!

What have you found most helpful when networking? 🤔

#coldrush #sales #networking

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The Battle

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Caspian Lewke

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alex M.'s LinkedIn Performance

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